{"id":730240,"date":"2021-11-24T06:57:41","date_gmt":"2021-11-24T06:57:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/masa-basi-arastirma-nedir-ipuclari-ve-ornekler\/"},"modified":"2021-11-24T06:57:41","modified_gmt":"2021-11-24T06:57:41","slug":"masa-basi-arastirma-nedir-ipuclari-ve-ornekler","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/masa-basi-arastirma-nedir-ipuclari-ve-ornekler\/","title":{"rendered":"Masa Ba\u015f\u0131 Ara\u015ft\u0131rma: Nedir, \u0130pu\u00e7lar\u0131 ve \u00d6rnekler"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p>&nbsp;<\/p>\n<h2>Masa ba\u015f\u0131 ara\u015ft\u0131rma nedir?<\/h2>\n<p><em>Masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131<\/em>, halk k\u00fct\u00fcphanelerinde, web sitelerinde, daha \u00f6nce yap\u0131lm\u0131\u015f anketlerden elde edilen verilerde vb. mevcut olan raporlarda ve benzer belgelerde yay\u0131nlanan materyallere dayanan bir ara\u015ft\u0131rma t\u00fcr\u00fcd\u00fcr. Baz\u0131 kurulu\u015flar ara\u015ft\u0131rma amac\u0131yla kullan\u0131labilecek verileri de depolar.<\/p>\n<p>Mevcut verilerin kullan\u0131lmas\u0131n\u0131 i\u00e7eren bir ara\u015ft\u0131rma y\u00f6ntemidir. Bunlar, soru\u015fturman\u0131n genel etkinli\u011fini art\u0131rmak i\u00e7in toplan\u0131r ve \u00f6zetlenir.<\/p>\n<p>\u0130kincil ara\u015ft\u0131rma, verilerin kurulu\u015flar, \u015firketler taraf\u0131ndan ilk elden topland\u0131\u011f\u0131 veya sizin ad\u0131n\u0131za verileri elde etmesi i\u00e7in \u00fc\u00e7\u00fcnc\u00fc bir taraf\u0131n g\u00f6revlendirilebildi\u011fi birincil ara\u015ft\u0131rman\u0131n aksine, mevcut verileri kulland\u0131\u011f\u0131ndan <a href=\"https:\/\/usqa.questionpro.com\/blog\/primary-research\/\">birincil<\/a> ara\u015ft\u0131rmaya g\u00f6re \u00e7ok daha uygun maliyetlidir.<\/p>\n<h2>Masa ba\u015f\u0131 ara\u015ft\u0131rma \u00f6rnekleri<\/h2>\n<p>Uygun maliyetli bir y\u00f6ntem olan masa ba\u015f\u0131 ara\u015ft\u0131rma, i\u015fletmeler ve kurulu\u015flar i\u00e7in pop\u00fcler bir tercihtir \u00e7\u00fcnk\u00fc herkes ara\u015ft\u0131rma yapmak ve veri toplamak i\u00e7in b\u00fcy\u00fck miktarlarda para \u00f6deyemez. Bu y\u00fczden buna<a href=\"https:\/\/usqa.questionpro.com\/blog\/documentary-research\/\">&#8220;belgesel ara\u015ft\u0131rma<\/a>&#8221; da deniyor.<\/p>\n<p>\u0130\u015fte daha yayg\u0131n baz\u0131 ikincil ara\u015ft\u0131rma y\u00f6ntemleri ve \u00f6rnekleri:<\/p>\n<p><strong>1. \u0130nternette mevcut veriler:<\/strong> Masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131 i\u00e7in veri toplaman\u0131n en pop\u00fcler yollar\u0131ndan biri internettir. Bilgiler mevcuttur ve tek bir t\u0131klamayla indirilebilir.<\/p>\n<p>Bu veriler pratikte \u00fccretsizdir veya bunun i\u00e7in ihmal edilebilir bir miktar \u00f6demeniz gerekebilir. Web siteleri, \u015firketlerin veya kurulu\u015flar\u0131n ara\u015ft\u0131rma ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in kullanabilecekleri bir\u00e7ok bilgiye sahiptir. Ancak, bilgi toplamak i\u00e7in g\u00fcvenilir bir web sitesi d\u00fc\u015f\u00fcnmeniz gerekir.<\/p>\n<p><strong>2. H\u00fck\u00fcmet ve h\u00fck\u00fcmet d\u0131\u015f\u0131 kurumlar:<\/strong> \u0130kincil ara\u015ft\u0131rma i\u00e7in veriler baz\u0131 devlet ve devlet d\u0131\u015f\u0131 kurumlardan da toplanabilir. \u015eirketlerin veya kurulu\u015flar\u0131n kullanabilece\u011fi de\u011ferli ve ilgili veriler her zaman olacakt\u0131r.<\/p>\n<p><strong>3. Halk k\u00fct\u00fcphaneleri:<\/strong> Halk k\u00fct\u00fcphaneleri, masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131 yaparak veri aramak i\u00e7in bir ba\u015fka iyi kaynakt\u0131r. Ellerinde daha \u00f6nce yap\u0131lm\u0131\u015f \u00f6nemli ara\u015ft\u0131rmalar\u0131n kopyalar\u0131 var. Bunlar, ilgili bilgilerin \u00e7\u0131kar\u0131labilece\u011fi bir belge deposudur.<\/p>\n<p>Bu halk k\u00fct\u00fcphanelerinde sunulan hizmetler \u00e7e\u015fitlilik g\u00f6stermektedir. \u00c7o\u011fu zaman, piyasa istatistiklerini i\u00e7eren b\u00fcy\u00fck bir devlet yay\u0131nlar\u0131 koleksiyonuna, geni\u015f bir i\u015f dizinleri koleksiyonuna ve haber b\u00fcltenlerine sahiptirler.<\/p>\n<p><strong>4. E\u011fitim Kurumlar\u0131:<\/strong> \u0130kincil ara\u015ft\u0131rmalar i\u00e7in e\u011fitim kurumlar\u0131ndan veri toplaman\u0131n \u00f6nemi genellikle g\u00f6z ard\u0131 edilmektedir. Bununla birlikte, kolej ve \u00fcniversitelerde di\u011fer t\u00fcm i\u015f sekt\u00f6rlerinden daha fazla ara\u015ft\u0131rma yap\u0131lmaktad\u0131r.<\/p>\n<p>\u00dcniversiteler taraf\u0131ndan toplanan veriler \u00e7o\u011funlukla birincil ara\u015ft\u0131rma i\u00e7in kullan\u0131lmaktad\u0131r. Ancak \u015firketler veya kurulu\u015flar e\u011fitim kurumlar\u0131na giderek veri talebinde bulunabilirler.<\/p>\n<p><strong>5. Ticari bilgi kaynaklar\u0131:<\/strong> Gazeteler, dergiler, radyo ve televizyon kanallar\u0131 masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131 i\u00e7in harika bir veri kayna\u011f\u0131d\u0131r. Bu kaynaklar ekonomik geli\u015fmeler, siyasi g\u00fcndem, pazar, demografik segmentasyon ve benzeri konularda birinci elden bilgi sahibidir.<\/p>\n<p>\u015eirketler veya kurulu\u015flar, \u00e7al\u0131\u015fmalar\u0131 i\u00e7in en uygun verileri elde etmeyi talep edebilirler. Sadece potansiyel m\u00fc\u015fterilerinizi belirleme f\u0131rsat\u0131na sahip olmakla kalmazlar, ayn\u0131 zamanda daha geni\u015f bir kapsama sahip olduklar\u0131 i\u00e7in \u00fcr\u00fcn veya hizmetlerini bu kaynaklar arac\u0131l\u0131\u011f\u0131yla tan\u0131tman\u0131n yollar\u0131n\u0131 da \u00f6\u011frenebilirler.<\/p>\n<h2>Birincil ara\u015ft\u0131rma ile Masa Ba\u015f\u0131 Ara\u015ft\u0131rma aras\u0131ndaki farklar<\/h2>\n<style type=\"text \/ css\"> @ media screen and (max-width: 767px) {.tg {width: auto! important;}. tg col {width: auto! important;}. tg-wrap {overflow- x: auto; -webkit-overflow-scrolling: touch; margin: auto 0px;}} <\/style>\n<div class=\"tg-wrap\">\n<table class=\"tg\" style=\"border-collapse: collapse; border-spacing: 0; margin: 0px auto; table-layout: fixed; width: 648px;\">\n<colgroup>\n<col style=\"width: 358px;\">\n<col style=\"width: 290px;\"><\/colgroup>\n<tbody>\n<tr>\n<th style=\"font-family: Arial, sans-serif; font-size: 14px; font-weight: bold; padding: 10px 5px; overflow: hidden; word-break: normal; background-color: #22b6ff; color: #ffffff; text-align: center; vertical-align: top; border: 1px solid #9b9b9b;\">Birincil ara\u015ft\u0131rma<\/th>\n<th style=\"font-family: Arial, sans-serif; font-size: 14px; font-weight: bold; padding: 10px 5px; overflow: hidden; word-break: normal; background-color: #22b6ff; color: #ffffff; text-align: center; vertical-align: top; border: 1px solid #656565;\">\u0130kincil ara\u015ft\u0131rma<\/th>\n<\/tr>\n<tr>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #9b9b9b;\">Veri elde etmek i\u00e7in ilk elden ara\u015ft\u0131rma yap\u0131l\u0131r. Ara\u015ft\u0131rmac\u0131 toplanan verilerin &#8220;sahibidir&#8221;.<\/td>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #656565;\">Ara\u015ft\u0131rma, \u00f6nceki ara\u015ft\u0131rmalardan toplanan verilere dayanmaktad\u0131r.<\/td>\n<\/tr>\n<tr>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #9b9b9b;\">Birincil ara\u015ft\u0131rma ham verilere dayan\u0131r.<\/td>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #656565;\">\u0130kincil ara\u015ft\u0131rma, daha \u00f6nce analiz edilmi\u015f ve filtrelenmi\u015f kan\u0131tlanm\u0131\u015f verilere dayan\u0131r.<\/td>\n<\/tr>\n<tr>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #9b9b9b;\">Toplanan veriler ara\u015ft\u0131rmac\u0131n\u0131n ihtiya\u00e7lar\u0131na g\u00f6re ayarlan\u0131r, ki\u015fiselle\u015ftirilir. Veriler, kurulu\u015flar\u0131n veya \u015firketlerin mutlak ihtiya\u00e7lar\u0131na g\u00f6re toplan\u0131r.<\/td>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #656565;\">Veriler bir ara\u015ft\u0131rmac\u0131n\u0131n ihtiyac\u0131na uygun olabilir veya olmayabilir.<\/td>\n<\/tr>\n<tr>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #9b9b9b;\">Ara\u015ft\u0131rmac\u0131, veri toplama s\u00fcrecine derinlemesine dahil olur.<\/td>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #656565;\">Birincil ara\u015ft\u0131rman\u0131n aksine, ikincil ara\u015ft\u0131rma h\u0131zl\u0131 ve kolayd\u0131r. Amac\u0131, konunun daha geni\u015f bir \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/td>\n<\/tr>\n<tr>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #9b9b9b;\">Birincil ara\u015ft\u0131rma, verilerin toplanmas\u0131 ve analiz edilmesi i\u00e7in pahal\u0131 ve zaman al\u0131c\u0131 bir s\u00fcre\u00e7tir.<\/td>\n<td style=\"font-family: Arial, sans-serif; font-size: 14px; padding: 10px 5px; overflow: hidden; word-break: normal; text-align: center; vertical-align: top; border: 1px solid #656565;\">\u0130kincil ara\u015ft\u0131rma, veriler mevcut oldu\u011fu i\u00e7in h\u0131zl\u0131 bir s\u00fcre\u00e7tir. Ara\u015ft\u0131rmac\u0131, en uygun verileri elde etmek i\u00e7in nerede ara\u015ft\u0131rma yapaca\u011f\u0131n\u0131 bilmelidir.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r<\/h2>\n<p>Bir masa ba\u015f\u0131 soru\u015fturmas\u0131 y\u00fcr\u00fctmek i\u00e7in izlenmesi gereken ad\u0131mlar \u015funlard\u0131r:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-126465\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2021\/11\/steps-to-desk-research-min.png\" alt=\"masa ba\u015f\u0131 ara\u015ft\u0131rma ad\u0131mlar\u0131\" width=\"992\" height=\"720\"><\/p>\n<ol>\n<li><strong>Ara\u015ft\u0131rma konusunu belirleyin:<\/strong> Ba\u015flamadan \u00f6nce, ara\u015ft\u0131rman\u0131z gereken konuyu belirleyin. Bunu yapt\u0131ktan sonra, ara\u015ft\u0131rman\u0131n niteliklerinin ve amac\u0131n\u0131n bir listesini yap\u0131n.<\/li>\n<li><strong>Ara\u015ft\u0131rma kaynaklar\u0131n\u0131 belirleyin:<\/strong> Daha sonra, ara\u015ft\u0131rman\u0131za uygulanabilir en uygun verileri size sa\u011flayacak bilgi kaynaklar\u0131n\u0131 a\u00e7\u0131klay\u0131n.<\/li>\n<li><strong>Mevcut verileri toplay\u0131n:<\/strong> Bilgi toplama kaynaklar\u0131 daralt\u0131ld\u0131ktan sonra, konuyla yak\u0131ndan ilgili \u00f6nceki verilerin mevcut olup olmad\u0131\u011f\u0131n\u0131 kontrol edin. Bunlar gazeteler, halk k\u00fct\u00fcphaneleri, devlet ve devlet d\u0131\u015f\u0131 kurumlar gibi \u00e7e\u015fitli kaynaklardan elde edilebilir.<\/li>\n<li><strong>Birle\u015ftirin ve kar\u015f\u0131la\u015ft\u0131r\u0131n:<\/strong> Veriler topland\u0131ktan sonra, bilgilerin tekrarlanmamas\u0131 i\u00e7in bunlar\u0131 birle\u015ftirin ve kar\u015f\u0131la\u015ft\u0131r\u0131n ve eri\u015filebilir bir formatta bir araya getirin. Ara\u015ft\u0131rman\u0131z\u0131n \u00f6n\u00fcne ge\u00e7memek i\u00e7in ger\u00e7ek kaynaklardan veri toplad\u0131\u011f\u0131n\u0131zdan emin olun.<\/li>\n<li><strong>Verileri analiz edin:<\/strong> Toplanan verileri analiz edin ve t\u00fcm sorular\u0131n yan\u0131tlan\u0131p yan\u0131tlanmad\u0131\u011f\u0131n\u0131 belirleyin. Olmazsa, pratik fikirleri daha derinlemesine incelemek i\u00e7in s\u00fcreci tekrarlay\u0131n.<\/li>\n<\/ol>\n<h2>Avantajlar<\/h2>\n<ul>\n<li>Bilgilerin \u00e7o\u011fu ikincil ara\u015ft\u0131rmad\u0131r ve kolayca elde edilebilir. Verilerin s\u0131f\u0131rdan toplanmas\u0131 gereken birincil ara\u015ft\u0131rman\u0131n aksine, ihtiya\u00e7 duydu\u011funuz verilerin toplanabilece\u011fi ve kullan\u0131labilece\u011fi bir\u00e7ok kaynak vard\u0131r.<\/li>\n<li>Gerekli veriler kolayl\u0131kla elde edilebildi\u011fi ve \u00f6zg\u00fcn kaynaklardan elde edildi\u011fi takdirde fazla maliyetli olmad\u0131\u011f\u0131 i\u00e7in daha az pahal\u0131 ve zaman al\u0131c\u0131 bir s\u00fcre\u00e7tir.<\/li>\n<li>\u0130kincil veya masa\u00fcst\u00fc ara\u015ft\u0131rma yoluyla toplanan veriler, kurulu\u015flara veya \u015firketlere birincil ara\u015ft\u0131rman\u0131n etkinli\u011fi hakk\u0131nda fikir verir. B\u00f6ylece bir hipotez olu\u015fturulabilir ve birincil ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclmesinin maliyeti de\u011ferlendirilebilir.<\/li>\n<li>Masa ba\u015f\u0131 ara\u015ft\u0131rma yapmak, veri mevcudiyeti nedeniyle daha h\u0131zl\u0131d\u0131r. \u015eirketlerin hedefine veya gerekli verilerin \u00f6l\u00e7e\u011fine ba\u011fl\u0131 olarak birka\u00e7 hafta i\u00e7inde tamamlanabilir.<\/li>\n<\/ul>\n<h2>Dezavantajlar<\/h2>\n<ul>\n<li>Veriler kolayl\u0131kla elde edilebilir olsa da, mevcut bilgilerin g\u00fcvenilirli\u011fi ve ger\u00e7ekli\u011fi de\u011ferlendirilmelidir.<\/li>\n<li>T\u00fcm ikincil veri kaynaklar\u0131 en son raporlar\u0131 ve istatistikleri sunmaz. Do\u011fru olsalar bile g\u00fcncel olmayabilirler.<\/li>\n<\/ul>\n<p>Masa ba\u015f\u0131 ara\u015ft\u0131rma \u00e7ok pop\u00fcler bir ara\u015ft\u0131rma y\u00f6ntemidir, \u00e7\u00fcnk\u00fc kolayca elde edilebilen mevcut ve g\u00fcvenilir verileri kullan\u0131r. Bu, soru\u015fturman\u0131n etkinli\u011fini art\u0131rd\u0131\u011f\u0131 i\u00e7in i\u015fletmeler ve kurulu\u015flar i\u00e7in b\u00fcy\u00fck bir faydad\u0131r.<\/p>\n<p>QuestionPro, i\u015fletmenizi sekt\u00f6r\u00fcn\u00fczde \u00f6n plana \u00e7\u0131karabilecek karma\u015f\u0131k i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131karmak i\u00e7in en iyi pazar ara\u015ft\u0131rma platformunu sa\u011flar.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETSIZ DENEME BA\u015eLATIN<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> &nbsp; Masa ba\u015f\u0131 ara\u015ft\u0131rma nedir? Masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131, halk k\u00fct\u00fcphanelerinde, web sitelerinde, daha \u00f6nce yap\u0131lm\u0131\u015f anketlerden elde edilen verilerde vb. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":702197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masa Ba\u015f\u0131 Ara\u015ft\u0131rma: Nedir, \u0130pu\u00e7lar\u0131 ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"&nbsp; Masa ba\u015f\u0131 ara\u015ft\u0131rma nedir? 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