{"id":730320,"date":"2021-06-30T07:59:55","date_gmt":"2021-06-30T07:59:55","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/atomik-ux-arastirmasi-tanim-yontemler-ve-ornekler\/"},"modified":"2021-06-30T07:59:55","modified_gmt":"2021-06-30T07:59:55","slug":"atomik-ux-arastirmasi-tanim-yontemler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/atomik-ux-arastirmasi-tanim-yontemler-ve-ornekler\/","title":{"rendered":"Atomik UX Ara\u015ft\u0131rmas\u0131: Tan\u0131m, y\u00f6ntemler ve \u00f6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">K\u00fcresel \u00e7apta y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma miktar\u0131 her ge\u00e7en g\u00fcn artmaktad\u0131r. Markalar, kurulu\u015flar, ara\u015ft\u0131rmac\u0131lar ve payda\u015flar, k\u00e2rl\u0131l\u0131k, fiyat duyarl\u0131l\u0131\u011f\u0131, pazar pay\u0131, m\u00fc\u015fteri memnuniyeti, m\u00fc\u015fteriyi elde tutma ve daha fazlas\u0131 hakk\u0131nda sonu\u00e7lar \u00e7\u0131karmak i\u00e7in kullan\u0131c\u0131 ara\u015ft\u0131rmalar\u0131na ve di\u011fer i\u00e7g\u00f6r\u00fclere bakar. Buna ek olarak, m\u00fc\u015fteri odakl\u0131 kurulu\u015flar de\u011fi\u015fiklik yapmak i\u00e7in kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131r. Ancak, bu ara\u015ft\u0131rman\u0131n \u00e7evikli\u011fi ve eri\u015filebilirli\u011fi tart\u0131\u015fma konusudur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markalar\u0131n t\u00fcketici tabanlar\u0131 aras\u0131ndaki davran\u0131\u015f de\u011fi\u015fikliklerini anlamland\u0131rmaya ve bu i\u00e7g\u00f6r\u00fcleri ara\u015ft\u0131rma verileri, raporlar, videolar, nitel ve nicel veriler ve daha fazlas\u0131yla ili\u015fkilendirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ne s\u0131kl\u0131kla g\u00f6r\u00fcyorsunuz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Ancak i\u00e7sel ve d\u0131\u015fsal fakt\u00f6rler nedeniyle, pazar ara\u015ft\u0131rmas\u0131 yapman\u0131n k\u0131s\u0131r d\u00f6ng\u00fcs\u00fc sonsuza kadar devam eder. Zaman\u0131 ve kaynaklar\u0131 t\u00fcketir ve \u00e7evikli\u011fi engeller. Yukar\u0131daki fakt\u00f6rler, boylamsal izleme ve h\u0131zl\u0131 geri d\u00f6n\u00fc\u015f \u00e7al\u0131\u015fmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerinin do\u011fru \u015fekilde saklanmas\u0131n\u0131n \u00f6nemini ortaya koymaktad\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma veya atomik UX ara\u015ft\u0131rmas\u0131 bu sorunun \u00e7\u00f6z\u00fclmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p>\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#What_is_atomic_research\">Atomik Ara\u015ft\u0131rma Nedir?<\/a><\/li>\n<li><a href=\"#Nuggets_in_atomic_research\">Atom Ara\u015ft\u0131rmalar\u0131nda Nuggets<\/a><\/li>\n<li><a href=\"#Advantages_of_atomic_research\">Atomik Ara\u015ft\u0131rman\u0131n Faydalar\u0131 ve Avantajlar\u0131<\/a><\/li>\n<li><a href=\"#Principles_of_atomic_UX_research\">Atomik UX ara\u015ft\u0131rmas\u0131 ve Atomik Tasar\u0131m ilkeleri<\/a><\/li>\n<li><a href=\"#Atomic_research_method\">Atomik Ara\u015ft\u0131rma Y\u00f6ntemi<\/a><\/li>\n<li><a href=\"#Tools_to_manage_atomic_research\">Atomik Ara\u015ft\u0131rmalar\u0131 Y\u00f6netmek i\u00e7in Ara\u00e7lar<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"What_is_atomic_research\"><b>Atomik ara\u015ft\u0131rma nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma veya atomik UX ara\u015ft\u0131rmas\u0131, bilgi ve i\u00e7g\u00f6r\u00fclerin &#8216;k\u00fcl\u00e7elere&#8217; ayr\u0131lmas\u0131 olarak tan\u0131mlan\u0131r ve her k\u00fcl\u00e7e ilgili ara\u015ft\u0131rma bilgilerinden olu\u015fur. Bu kavrama bakman\u0131n bir\u00e7ok yolu olsa da, atomik ara\u015ft\u0131rma basit bir ifadeyle ara\u015ft\u0131rma bilgisini y\u00f6netmeye y\u00f6nelik bir metodoloji olarak tan\u0131mlanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu model, kullan\u0131c\u0131 ara\u015ft\u0131rman\u0131z\u0131 ve kullan\u0131c\u0131lar hakk\u0131nda bildiklerinizi k\u00fc\u00e7\u00fck, bayt boyutunda bilgi birimleri ve kan\u0131tlardan olu\u015fan etiketlenmi\u015f bilgiler halinde d\u00fczenlemenize yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rmalar, d\u00fcnyan\u0131n en \u00f6nemli <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/insights-research-repository\/\"><br \/>\n  <span style=\"font-weight: 400;\">i\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzlar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Ara\u015ft\u0131rma silolar\u0131n\u0131 y\u0131kmaya, kabile bilgisinin etkilerini azaltmaya, yap\u0131 olu\u015fturmaya ve kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131n\u0131 y\u00f6netmek i\u00e7in bir i\u015f taksonomisi sunmaya yard\u0131mc\u0131 olurlar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma k\u00fcl\u00e7eleri kullan\u0131r ve ara\u015ft\u0131rmac\u0131lara ve payda\u015flara \u015fu becerileri sa\u011flar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ve bulgular\u0131 do\u011fru \u015fekilde kaydetme ve kategorize etme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fclere h\u0131zl\u0131 ve esnek bir \u015fekilde eri\u015fin  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kal\u0131plar\u0131 ke\u015ffedin, maliyet toparlamalar\u0131 gibi makro fakt\u00f6rlere yard\u0131mc\u0131 olun ve mevcut ve gelecekteki \u00e7al\u0131\u015fmalar\u0131n s\u00fcresini azalt\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma teknikleri ve metodolojileri aras\u0131nda paralellik kurmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaman\u0131nda ve do\u011fru kararlar almak i\u00e7in silo ve kabile ara\u015ft\u0131rma bilgilerini ortadan kald\u0131rd\u0131<\/span><\/li>\n<\/ul>\n<h3 id=\"Nuggets_in_atomic_research\">Atom ara\u015ft\u0131rmalar\u0131ndaki bu k\u00fcl\u00e7eler nelerdir?<\/h3>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rmadaki k\u00fcl\u00e7eler basit\u00e7e al\u0131nt\u0131lar, videolar, anl\u0131k g\u00f6r\u00fcnt\u00fcler ve di\u011fer destekleyici ara\u015ft\u0131rma bilgileri gibi kan\u0131tlarla desteklenen etiketlenmi\u015f ve aranabilir ara\u015ft\u0131rma verileri olarak tan\u0131mlan\u0131r. Bu k\u00fcl\u00e7eler kan\u0131tlarla desteklenir ve kurulum ve y\u00f6netimde \u00f6nceden tan\u0131mlanm\u0131\u015f bir i\u015f ak\u0131\u015f\u0131 ve i\u015f taksonomisini takip eder.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuggets temel olarak, atomik UX ara\u015ft\u0131rmas\u0131n\u0131n y\u00f6netimini sa\u011flayan \u00fc\u00e7 ana bile\u015fenden olu\u015fur <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/ux-research-repository\/\"><br \/>\n  <span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma deposu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  Basit. Bu \u00fc\u00e7 bile\u015fen kesin olmamakla birlikte, atomik ara\u015ft\u0131rma kavram\u0131n\u0131n daha iyi y\u00f6netilmesine yard\u0131mc\u0131 olmaktad\u0131r. Bu bile\u015fenler \u015funlard\u0131r:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-123117\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2021\/06\/nuggets-in-atomic-research-min.jpg\" alt=\"Atom Ara\u015ft\u0131rmalar\u0131nda Nuggets\" width=\"1200\" height=\"677\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00f6zlemler:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">  G\u00f6zlemleri bir araya getirmek, kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemli bir bile\u015fenidir. Bu g\u00f6zlemler, nitel ara\u015ft\u0131rmada oldu\u011fu gibi \u00f6zl\u00fc bir ya\u015fam s\u00fcren ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131ndan elde edilen bilgiyi yakalar. G\u00f6zlemler olmadan, i\u00e7g\u00f6r\u00fcler zaman i\u00e7inde \u00f6nemli, g\u00fcvenilir bilgileri kaybetme e\u011filimindedir.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kan\u0131t:  <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma s\u00fcrecinde k\u00fcl\u00e7eleri kullanman\u0131n en basit unsuru kan\u0131tlard\u0131r. Bu bile\u015fen video, resim, metin, ses ve daha fazlas\u0131n\u0131 i\u00e7eren destekleyici materyallerden olu\u015fur.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etiketler:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">  Son olarak etiketler, ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fcleri indekslenebilir ve aranabilir hale getirdikleri i\u00e7in nuggets&#8217;\u0131n temel bile\u015fenini olu\u015fturur. Bu ad\u0131m, metodoloji, ara\u015ft\u0131rma teknikleri, prosed\u00fcre ili\u015fkin bilgiler ve demografik bilgiler de dahil olmak \u00fczere bir\u00e7ok b\u00f6l\u00fcmden olu\u015fmaktad\u0131r.  <\/span><\/span>Ancak etiketlerden en iyi \u015fekilde yararlanmak i\u00e7in deneyim (duygular, s\u0131kl\u0131k, b\u00fcy\u00fckl\u00fck), i\u015f (gelir, i\u015f birimleri, \u00fcr\u00fcn) ve hizmet odakl\u0131 (sat\u0131n alma davran\u0131\u015f\u0131 ve yolculu\u011fu, fiziksel ortam) bilgileri de yakalamak, bilgileri m\u00fcmk\u00fcn oldu\u011funca b\u00fct\u00fcnsel hale getirmek a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131maktad\u0131r.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">K\u00fcl\u00e7elerin tek ba\u015flar\u0131na bile birden fazla payda\u015f i\u00e7in de\u011fer ta\u015f\u0131d\u0131\u011f\u0131n\u0131 unutmamak \u00f6nemlidir. Bununla birlikte, etiketlemeli k\u00fcl\u00e7eler, ara\u015ft\u0131rmac\u0131n\u0131n ve ara\u015ft\u0131rma havuzu platformunun kullan\u0131c\u0131lar\u0131n\u0131n i\u00e7g\u00f6r\u00fcleri anlamland\u0131rmas\u0131n\u0131 ve \u00e7e\u015fitli \u00e7al\u0131\u015fmalardan ve k\u00fcl\u00e7elerden sonu\u00e7lar \u00e7\u0131karmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<p>Bunu, dijitalle\u015ftirilmi\u015f ve depolanm\u0131\u015f bilgilerin kritik bir par\u00e7as\u0131 olarak d\u00fc\u015f\u00fcn\u00fcn ve kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131n\u0131n ke\u015ffini sorunsuz ve basit hale getirmek i\u00e7in kolayca \u00e7a\u011fr\u0131labilir.<\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar, m\u00fc\u015fteriler ve kullan\u0131c\u0131lar hakk\u0131ndaki e\u011filimleri ve bilgileri kolayca izlemek amac\u0131yla atomik ara\u015ft\u0131rmalar\u0131 depolamak i\u00e7in bir ara\u015ft\u0131rma havuzu kullanabilir. Ancak san\u0131lan\u0131n aksine, ara\u015ft\u0131rma havuzlar\u0131n\u0131n sadece atomik bilgi i\u00e7ermesi gerekmez. En verimli  <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/research-repository-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma deposu yaz\u0131l\u0131mlar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Atomik tasar\u0131mdaki ara\u015ft\u0131rmalar\u0131n yan\u0131 s\u0131ra raporlar gibi di\u011fer ilgili ara\u015ft\u0131rmalardan olu\u015fur<\/span><\/p>\n<h2 id=\"Advantages_of_atomic_research\"><b>Atomik ara\u015ft\u0131rman\u0131n faydalar\u0131 ve avantajlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/usqa.questionpro.com\/blog\/research-problem\/\">Ara\u015ft\u0131rma sorunlar\u0131n\u0131n<\/a> hafifletilmesinde atomik ara\u015ft\u0131rmay\u0131 kullanan kurulu\u015flar\u0131n \u00f6nemli faydalar\u0131 ve avantajlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ara\u015ft\u0131rman\u0131n demokratikle\u015ftirilmesi:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">  Atomik ara\u015ft\u0131rma y\u00f6nteminin kullan\u0131lmas\u0131yla, kurulu\u015flar ve ara\u015ft\u0131rmac\u0131lar, m\u00fc\u015fteri ara\u015ft\u0131rmalar\u0131n\u0131 ve i\u00e7g\u00f6r\u00fclerini kataloglanm\u0131\u015f ve aranabilir bayt boyutlu bilgiler halinde izlemek ve izlemek i\u00e7in ara\u015ft\u0131rma havuzunu kullanabilirler. Bu bilgiler ara\u015ft\u0131rmac\u0131lar, \u00fcr\u00fcn y\u00f6neticileri, UX ve tasar\u0131m ekipleri, payda\u015flar, y\u00f6netim ve daha fazlas\u0131 taraf\u0131ndan kolayca aranabilir. \u00dcyeler, karar verme s\u00fcresini k\u0131saltmak i\u00e7in verileri kolayca arayabilir ve anlamland\u0131rabilir.  <\/span><\/span>Hatta kendileri de etiket ve nugget ekleyebilirler, bu da bilginin do\u011fru bir \u015fekilde kullan\u0131labilirli\u011fini art\u0131rarak <strong>ara\u015ft\u0131rman\u0131n demokratikle\u015fmesine<\/strong> yard\u0131mc\u0131 olabilir. Bu, t\u00fcm payda\u015flar i\u00e7in hayati \u00f6nem ta\u015f\u0131yan merkezi bir bilgi merkezi olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ger\u00e7e\u011fin tek kayna\u011f\u0131:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rmac\u0131lar\u0131n ve di\u011fer ilgili payda\u015flar\u0131n dile getirilmeyen en b\u00fcy\u00fck \u015fikayetlerinden biri, ara\u015ft\u0131rma s\u00fcrecinde kurumlarda \u00e7ok fazla kabile bilgisinin bulunmas\u0131d\u0131r. Atomik ara\u015ft\u0131rma, ilgili t\u00fcm payda\u015flar\u0131n kat\u0131l\u0131m\u0131n\u0131 ve benimsemesini sa\u011flayarak tek bir bilgi ve ger\u00e7ek kayna\u011f\u0131 olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur. Atomik ara\u015ft\u0131rma tasar\u0131m\u0131nda \u00f6nceden tan\u0131mlanm\u0131\u015f i\u015f ak\u0131\u015flar\u0131 ve i\u00e7g\u00f6r\u00fc verilerinin y\u00f6netimi ile ara\u015ft\u0131rma verileri yap\u0131land\u0131r\u0131l\u0131r.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u00fcrekli ke\u015ffe yard\u0131mc\u0131 olmak:<\/b><span style=\"font-weight: 400;\">  Atomik UX ara\u015ft\u0131rma modelini kullanman\u0131n bir di\u011fer \u00f6nemli avantaj\u0131 ve faydas\u0131 da verilerin ilgili bilgilerle etiketlenmi\u015f olmas\u0131d\u0131r. Bu etiketler \u00e7e\u015fitli \u00e7al\u0131\u015fmalara uygulanabilir. Verileri \u00f6l\u00e7eklendirme ve \u00e7ok de\u011fi\u015fkenli ara\u015ft\u0131rmalardan i\u00e7g\u00f6r\u00fc elde etme yetene\u011fi, ara\u015ft\u0131rmac\u0131lar\u0131n ve payda\u015flar\u0131n  <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/longitudinal-study\/\"><span style=\"font-weight: 400;\">boylamsal \u00e7al\u0131\u015fmalar<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">  ve s\u00fcrekli ke\u015fif s\u00fcrecine yard\u0131mc\u0131 olur. Bu, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fctme s\u00fcresini azaltmaya yard\u0131mc\u0131 olur ve ara\u015ft\u0131rma s\u00fcrecinizde daha y\u00fcksek bir yat\u0131r\u0131m getirisi sunar.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u015fisel \u00f6nyarg\u0131lar\u0131n azalt\u0131lmas\u0131:  <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar ve karar al\u0131c\u0131lar ne s\u0131kl\u0131kla, faydalar\u0131 \u00f6rt\u00fc\u015febilecek \u00e7al\u0131\u015fmalar\u0131n, raporlama ve bulgularda ki\u015fisel bir \u00f6nyarg\u0131 oldu\u011fu i\u00e7in kullan\u0131lamad\u0131\u011f\u0131ndan \u015fikayet etmektedir. \u00c7o\u011fu zaman, kurulu\u015f \u00e7ap\u0131nda bir s\u00fcrecin olmamas\u0131 nedeniyle, silo halindeki ekipler ara\u015ft\u0131rma yapar ve bunlar\u0131 yaln\u0131zca kendi kapsamlar\u0131 a\u00e7\u0131s\u0131ndan analiz eder.  <\/span><\/span>Bu s\u00fcre\u00e7 kusurlu olmamakla birlikte, bu y\u00f6ntemde \u00e7ok fazla ki\u015fisel \u00f6nyarg\u0131 vard\u0131r ve ara\u015ft\u0131rma unsurlar\u0131n\u0131n daha geni\u015f bir kitleye ve daha kapsaml\u0131 bir yelpazeye uygulanmas\u0131n\u0131 s\u0131n\u0131rlar. Atomik ara\u015ft\u0131rma modelinin kullan\u0131lmas\u0131yla ki\u015fisel \u00f6nyarg\u0131lar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ortadan kalkmaktad\u0131r.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u00f6t\u00fc ara\u015ft\u0131rma haf\u0131zas\u0131:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">  Zaman i\u00e7inde yap\u0131lan ara\u015ft\u0131rma ve \u00e7al\u0131\u015fmalar \u00f6nemini yitirir, \u00e7\u00fcnk\u00fc ya onlar\u0131 y\u00fcr\u00fcten ki\u015filer ayr\u0131lm\u0131\u015ft\u0131r ya da ara\u015ft\u0131rma, destekleyici bilgi olmaks\u0131z\u0131n sadece veriden ibarettir.  <\/span><\/span>\u0130\u00e7g\u00f6r\u00fc havuzunda kullan\u0131lan atomik ara\u015ft\u0131rma y\u00f6ntemi, ara\u015ft\u0131rmac\u0131lar\u0131n verilerin kayboldu\u011fu bu t\u00fcr durumlar\u0131 ge\u00e7ersiz k\u0131lmas\u0131n\u0131 sa\u011flar. Uygun etiketler ve destekleyici bilgilerle k\u00fcl\u00e7e haline getirilmi\u015f bilgi, ara\u015ft\u0131rman\u0131n ya\u015famaya devam etmesini ve herhangi bir zamanda \u00e7a\u011fr\u0131labilmesini ve hatta \u00f6l\u00e7eklendirilebilmesini sa\u011flar.<\/li>\n<\/ul>\n<h2 id=\"Principles_of_atomic_UX_research\"><b>Atomik UX ara\u015ft\u0131rmas\u0131 ve atomik tasar\u0131m\u0131n temel ilkeleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-research\/\">Ara\u015ft\u0131rmada<\/a> atomik tasar\u0131m, b\u00fcy\u00fck resme odaklanmayan kurulu\u015flar ile <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmas\u0131n\u0131<\/a> m\u00fcmk\u00fcn oldu\u011funca yeniden kullanmay\u0131 ama\u00e7layan kurulu\u015flar aras\u0131nda kritik bir farkl\u0131la\u015ft\u0131r\u0131c\u0131d\u0131r. Atomik UX ara\u015ft\u0131rmas\u0131n\u0131n baz\u0131 temel ilkeleri \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma tasar\u0131m\u0131 tek bir kullan\u0131c\u0131 deneyimi k\u00fcl\u00e7esinden olu\u015fur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma, kullan\u0131c\u0131 ara\u015ft\u0131rma \u00f6znesinin kan\u0131tlar\u0131n\u0131 i\u00e7erir ve kulaktan dolma bilgilerden tamamen yoksundur.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri veya kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131n\u0131n kapsay\u0131c\u0131 bir analizine sahip olmak i\u00e7in s\u00fcrekli ara\u015ft\u0131rma gereklidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclme ve y\u00f6netilme bi\u00e7iminde tam bir a\u00e7\u0131kl\u0131k vard\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ekipler ve \u00fcyeler ara\u015ft\u0131rma havuzuna girebilir ve kendileriyle ilgili \u00f6zel parametreler tan\u0131mlayabilir veya mevcut parametreler \u00fczerinde arama yapabilir.<\/span><\/li>\n<\/ul>\n<h2 id=\"Atomic_research_method\"><b>\u00d6rneklerle atomik ara\u015ft\u0131rma y\u00f6ntemi ve ideal s\u00fcre\u00e7<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma modeli, iki UX ara\u015ft\u0131rma uzman\u0131 Tomer Sharon ve Daniel Pidcock taraf\u0131ndan yakla\u015f\u0131k ayn\u0131 zamanlarda ba\u011f\u0131ms\u0131z olarak geli\u015ftirilmi\u015ftir. E\u015f zamanl\u0131 olarak ke\u015ffettikleri \u015fey, atomik ara\u015ft\u0131rma y\u00f6nteminde ara\u015ft\u0131rma havuzunun y\u00f6netiminde en iyi de\u011feri sunan d\u00f6rt ana bile\u015fen oldu\u011fudur. Bu d\u00f6rt bile\u015fen deneyler, ger\u00e7ekler, i\u00e7g\u00f6r\u00fcler ve f\u0131rsatlar ya da sonu\u00e7lard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rman\u0131z\u0131 daha iyi y\u00f6netmenize yard\u0131mc\u0131 olacak bu ideal atomik ara\u015ft\u0131rma s\u00fcrecini \u00f6rneklerle inceleyelim ve bu y\u00f6ntemi kullanman\u0131n neden \u00e7ok \u00f6nemli oldu\u011funu \u00f6\u011frenelim <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/market-research-trends\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rmas\u0131 trendi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><b>1. Deneyler:<\/b><span style=\"font-weight: 400;\">  Atomik ara\u015ft\u0131rma y\u00f6nteminin temel seviyesi, deneyin veya y\u00fcr\u00fct\u00fclen ger\u00e7ek ara\u015ft\u0131rman\u0131n tan\u0131mlanmas\u0131d\u0131r. Bu seviye, kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131, UX ara\u015ft\u0131rmas\u0131, tasar\u0131m ara\u015ft\u0131rmas\u0131, m\u00fc\u015fteri ara\u015ft\u0131rmas\u0131, fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 vb. gibi ara\u015ft\u0131rma t\u00fcr\u00fc ve kullan\u0131lan ara\u015ft\u0131rma modeline ili\u015fkin bilgilerden olu\u015fabilir.<\/span><\/p>\n<p>Birinci seviye ayr\u0131ca nitel veya nicel ara\u015ft\u0131rma y\u00f6ntemlerine, kullan\u0131lan ara\u015ft\u0131rma tekniklerine ve daha fazlas\u0131na dayal\u0131 bilgileri de izler.<\/p>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rmadaki deney s\u00fcrecine bir \u00f6rnek, \u00fcr\u00fcn\u00fcm\u00fczdeki yeni bir \u00f6zelli\u011fin lansman\u0131n\u0131n fiyatland\u0131rma hassasiyetini \u00f6l\u00e7mek i\u00e7in y\u00fcr\u00fct\u00fclen bir fiyatland\u0131rma analiti\u011fi \u00e7al\u0131\u015fmas\u0131d\u0131r.<\/span><\/p>\n<p><b>2. Ger\u00e7ekler:<\/b><span style=\"font-weight: 400;\">  Atomik ara\u015ft\u0131rma s\u00fcrecindeki bir sonraki a\u015fama, ger\u00e7ek verilerin yakaland\u0131\u011f\u0131 olgusal a\u015famad\u0131r. Bu a\u015fama, rastgele bilgilerin rapor edildi\u011fi anlam\u0131na gelmez &#8211; veriler, anket yan\u0131tlar\u0131, videolar, kelimesi kelimesine al\u0131nt\u0131lar ve daha fazlas\u0131 dahil olmak \u00fczere \u00f6nemli kan\u0131tlarla ba\u011flant\u0131l\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, t\u00fcm kullan\u0131c\u0131lar\u0131n %22&#8217;si yeni kullan\u0131c\u0131 deneyimi de\u011fi\u015fikliklerini be\u011fenmedi \u00e7\u00fcnk\u00fc raporlara eri\u015fmek art\u0131k daha zor.  <\/span><\/p>\n<p><b>3. \u0130\u00e7g\u00f6r\u00fcler:<\/b><span style=\"font-weight: 400;\">  \u0130\u00e7g\u00f6r\u00fcler, ger\u00e7ek ara\u015ft\u0131rman\u0131z ve ara\u015ft\u0131rma hedefleriniz ba\u011flam\u0131nda bakt\u0131\u011f\u0131n\u0131zda olgulardan elde etti\u011finiz \u015feylerdir. \u00c7oklu nitelikler i\u00e7g\u00f6r\u00fc yaratabilir ve bu da cevaplamak i\u00e7in yola \u00e7\u0131kt\u0131\u011f\u0131n\u0131z sorulara yan\u0131t verir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6deme d\u00fc\u011fmesinin boyutu ve renginin de\u011fi\u015fmesi nedeniyle m\u00fc\u015fterilerin sat\u0131n alma i\u015flemlerinin daha uzun s\u00fcrd\u00fc\u011f\u00fc ve bir\u00e7o\u011funun sat\u0131n alma i\u015flemi yapmadan \u00fcr\u00fcnlerini sepetlerinde b\u0131rakt\u0131\u011f\u0131 i\u00e7g\u00f6r\u00fclere bir \u00f6rnektir.  <\/span><\/p>\n<p><b>4. F\u0131rsatlar veya Sonu\u00e7lar:  <\/b><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rma tasar\u0131m s\u00fcrecindeki son kilit bile\u015fen, ger\u00e7eklerinizden ve i\u00e7g\u00f6r\u00fclerinizden \u00e7\u0131kar\u0131lan f\u0131rsatlar veya sonu\u00e7lard\u0131r. Elinizde ne kadar \u00e7ok kan\u0131t olursa, se\u00e7enekler bulmak o kadar iyi olur. Bu sonu\u00e7lar\u0131n ortaya \u00e7\u0131kar\u0131lmas\u0131, ba\u015flang\u0131\u00e7taki bir hipotezin daha fazla kan\u0131tlanmas\u0131 veya \u00e7\u00fcr\u00fct\u00fclmesi i\u00e7in bunlar\u0131n test edilmesine de yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu a\u015famaya \u00f6rnek olarak, bir ki\u015fi sepette X kadar zaman ge\u00e7irdikten sonra a\u00e7\u0131l\u0131r bir \u00f6deme d\u00fc\u011fmesi ekleyelim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu s\u00fcrecin kurulu\u015funuzda d\u00f6ng\u00fcsel olarak tekrarlanmas\u0131, ara\u015ft\u0131rma ekiplerinin ve payda\u015flar\u0131n m\u00fc\u015fteri duygular\u0131n\u0131 daha iyi anlamalar\u0131n\u0131 ve <a href=\"https:\/\/usqa.questionpro.com\/blog\/consumer-behavior-definition\/\">m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131<\/a> daha derinlemesine kavramalar\u0131n\u0131 sa\u011flar. Birden fazla \u00e7al\u0131\u015fma ve bilgi kayna\u011f\u0131 varsa, \u015fimdiki ve gelecekteki i\u00e7g\u00f6r\u00fclerin kalitesinin o kadar iyi olaca\u011f\u0131na dikkat etmek \u00f6nemlidir.<\/span><\/p>\n<p>Bilgi ke\u015ffi, ara\u015ft\u0131rma art\u0131k eskiden oldu\u011fu gibi do\u011frusal bir s\u00fcre\u00e7 olmad\u0131\u011f\u0131ndan daha incelikli ve yap\u0131land\u0131r\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p><span style=\"font-weight: 400;\">Kesin olan bir \u015fey varsa o da atomik ara\u015ft\u0131rmalar\u0131n ara\u015ft\u0131rmalar\u0131 daha kan\u0131ta dayal\u0131 bir d\u00fc\u015f\u00fcnme s\u00fcrecine zorlad\u0131\u011f\u0131d\u0131r. Ara\u015ft\u0131rma art\u0131k keyfi veya dura\u011fan olamaz. Atomik UX ara\u015ft\u0131rmas\u0131 ile ara\u015ft\u0131rma havuzunuz bir bilgi olu\u015fturma arac\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr ve bilgi bo\u015fluklar\u0131n\u0131n belirlenmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki s\u00fcre\u00e7 sadece trend \u00e7izgilerinin belirlenmesine ve i\u00e7g\u00f6r\u00fclerin daha h\u0131zl\u0131 ortaya \u00e7\u0131kar\u0131lmas\u0131na yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda i\u015f y\u00fcklerinin ve kaynaklar\u0131n daha acil konulara \u00f6nceliklendirilmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2 id=\"Tools_to_manage_atomic_research\"><b>Atomik ara\u015ft\u0131rmalar\u0131 y\u00f6netmek i\u00e7in ara\u00e7lar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kurulu\u015funuzda uygulamada atomik ara\u015ft\u0131rmay\u0131 y\u00f6netmenin iki yolu vard\u0131r; dahili ara\u00e7larla ve daha sonra \u00f6zel bir <\/span><span style=\"font-weight: 400;\">ara\u015ft\u0131rma deposu arac\u0131<\/span><span style=\"font-weight: 400;\">. Atom ara\u015ft\u0131rmas\u0131n\u0131 y\u00f6netmek i\u00e7in bu iki araca bir g\u00f6z atal\u0131m.  <\/span><\/p>\n<h4><b>Dahili olarak mevcut ara\u00e7 ve kaynaklarla atomik ara\u015ft\u0131rma<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Daha k\u00fc\u00e7\u00fck kurulu\u015flar ve n\u00fckleer ara\u015ft\u0131rma ekipleri, atom ara\u015ft\u0131rmalar\u0131n\u0131 y\u00f6netmek i\u00e7in elektronik tablolar gibi dahili olarak mevcut bir teknoloji y\u0131\u011f\u0131n\u0131n\u0131 kolayca kullanabilir. Elektronik tablolar\u0131n veya dahili olarak mevcut veri tabanlar\u0131n\u0131n kullan\u0131lmas\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n s\u00fctunlara manuel olarak veri girerek y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmalar aras\u0131ndaki e\u011filimleri belirlemelerine olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Bir payda\u015f, sayfan\u0131n nas\u0131l y\u00f6netilece\u011fini tan\u0131mlayabilir ve kabile bilgisini ortadan kald\u0131rmak i\u00e7in bir kontrol listesi, etiketlerle ilgili \u00f6neriler vb. olu\u015fturabilir. Bu bilgiler daha sonra tasar\u0131m ekipleri ve di\u011fer payda\u015flarla payla\u015f\u0131larak i\u00e7g\u00f6r\u00fc kazanmalar\u0131na yard\u0131mc\u0131 olabilir. Elektronik tablo modelinin olu\u015fturulmas\u0131 ve kullan\u0131lmas\u0131 kolayd\u0131r. Bununla birlikte, kurulum \u015fekli nedeniyle, \u00f6l\u00e7eklendirmede bariz s\u0131n\u0131rlamalar vard\u0131r.  <\/span><\/p>\n<h4><b>\u00d6zel bir atomik UX ara\u015ft\u0131rma arac\u0131 ile atomik ara\u015ft\u0131rma<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Atomik ara\u015ft\u0131rmay\u0131 y\u00f6netmek i\u00e7in dahili olarak mevcut ara\u00e7lar\u0131n s\u0131n\u0131rlamalar\u0131, bizi markalar\u0131n ve kurulu\u015flar\u0131n \u00f6zel bir ara\u00e7 kulland\u0131\u011f\u0131 bu b\u00f6l\u00fcme getiriyor. Bu ara\u00e7lar, daha b\u00fcy\u00fck kurulu\u015flarda ve i\u015fletmelerde sorunsuz bir ara\u015ft\u0131rma s\u00fcrecine yard\u0131mc\u0131 olmak ve ekipler aras\u0131nda birden fazla \u00e7al\u0131\u015fma y\u00fcr\u00fctmek i\u00e7in ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan ara\u015ft\u0131rmac\u0131lar i\u00e7in \u00f6zel olarak \u00fcretilmi\u015ftir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr kurulu\u015flarda ara\u015ft\u0131rma verileri s\u00fcrekli art\u0131yor ve ara\u015ft\u0131rma verilerini ve i\u00e7g\u00f6r\u00fcleri daha h\u0131zl\u0131 y\u00f6netmeye yard\u0131mc\u0131 olacak \u00f6zel bir \u00e7\u00f6z\u00fcme ihtiya\u00e7 duyuyorlar. Ayr\u0131ca \u00e7ok daha fazla kabile bilgisi, bozuk i\u015f ak\u0131\u015flar\u0131 ve daha fazla m\u00fc\u015fteri odakl\u0131l\u0131k s\u00f6z konusudur, bu nedenle daha h\u0131zl\u0131 i\u00e7g\u00f6r\u00fclere ihtiya\u00e7 vard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro gibi \u00f6zel bir atomik ara\u015ft\u0131rma arac\u0131 kullanarak <\/span><a href=\"https:\/\/www.questionpro.com\/insights-hub\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc Merkezi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ara\u015ft\u0131rmac\u0131lar\u0131n i\u00e7g\u00f6r\u00fclere daha h\u0131zl\u0131 eri\u015fmesini sa\u011flar. Ayr\u0131ca ekiplerin ve payda\u015flar\u0131n atomik UX ara\u015ft\u0131rmalar\u0131n\u0131 basitle\u015ftirilmi\u015f bir s\u00fcre\u00e7te kolayca y\u00f6netmelerini ve zamandan, maliyetlerden ve yat\u0131r\u0131m getirisinden tasarruf etmelerini sa\u011flar. Buna ek olarak, \u00f6zel ara\u015ft\u0131rma havuzu arac\u0131ndan yararlanarak, d\u00fcnya \u00e7ap\u0131ndaki kurulu\u015flar ve markalar verileri daha h\u0131zl\u0131 ve daha kolay bir \u015fekilde i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcrmekten yararlan\u0131r.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcresel \u00e7apta y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma miktar\u0131 her ge\u00e7en g\u00fcn artmaktad\u0131r. Markalar, kurulu\u015flar, ara\u015ft\u0131rmac\u0131lar ve payda\u015flar, k\u00e2rl\u0131l\u0131k, fiyat duyarl\u0131l\u0131\u011f\u0131, pazar pay\u0131, m\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":698187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212,1114],"tags":[],"class_list":{"0":"post-730320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-icgoru-merkezi","8":"category-pazar-arastirmasi-tr","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atomik UX 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