{"id":730672,"date":"2020-07-09T05:01:28","date_gmt":"2020-07-09T05:01:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kavram-testi-monadik-ve-sirali-monadik-anketler\/"},"modified":"2020-07-09T05:01:28","modified_gmt":"2020-07-09T05:01:28","slug":"kavram-testi-monadik-ve-sirali-monadik-anketler","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/kavram-testi-monadik-ve-sirali-monadik-anketler\/","title":{"rendered":"Kavram testi: Monadik ve s\u0131ral\u0131 monadik anketler"},"content":{"rendered":"

Bir pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcrken, hedeflerinize en uygun olan ve en iyi sonu\u00e7lar\u0131 veren ara\u015ft\u0131rma y\u00f6ntemini se\u00e7mek \u00e7ok \u00f6nemlidir.<\/span><\/p>\n

Bir konsepti, \u00fcr\u00fcn\u00fc veya reklam kampanyas\u0131n\u0131 test etmek i\u00e7in bir anket olu\u015ftururken kullanabilece\u011finiz \u00fc\u00e7 temel metodoloji vard\u0131r:<\/span><\/p>\n

    \n
  1. Kar\u015f\u0131la\u015ft\u0131rma testi<\/span><\/li>\n
  2. Monadik test<\/span><\/li>\n
  3. S\u0131ral\u0131 monadik testler<\/span><\/li>\n<\/ol>\n

    Kar\u015f\u0131la\u015ft\u0131rmal\u0131 kavram testi nedir?<\/h2>\n

    Kar\u015f\u0131la\u015ft\u0131rma testlerinde kat\u0131l\u0131mc\u0131lar, yan yana g\u00f6sterildiklerinde birden fazla kavram\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131r. Kat\u0131l\u0131mc\u0131lar kavramlar\u0131 s\u0131ralayabilir veya do\u011frudan en iyi kavram\u0131 se\u00e7ebilir.<\/p>\n

    \"Kar\u015f\u0131la\u015ft\u0131rma<\/p>\n

    Kar\u015f\u0131la\u015ft\u0131rmal\u0131 kavram testinin art\u0131lar\u0131<\/h3>\n

    Kar\u015f\u0131la\u015ft\u0131rma testi, anla\u015f\u0131lmas\u0131 kolay sonu\u00e7lar sa\u011flar. Kat\u0131l\u0131mc\u0131lar belirli bir reklam kampanyas\u0131n\u0131 di\u011ferlerinden daha \u00e7ok be\u011fendiklerini veya belirli bir \u00fcr\u00fcn i\u00e7in daha fazla \u00f6deme yapmaya istekli olduklar\u0131n\u0131 do\u011frudan belirttikleri i\u00e7in kavramlar aras\u0131nda a\u00e7\u0131k bir kazanan vard\u0131r.<\/p>\n

    Kar\u015f\u0131la\u015ft\u0131rmal\u0131 kavram testinin eksileri<\/h3>\n

    Bir kar\u015f\u0131la\u015ft\u0131rma testinin sa\u011flad\u0131\u011f\u0131 sonu\u00e7lar\u0131n sindirilmesi kolay olsa da, bir konseptin ger\u00e7ek \u00e7ekicili\u011fi hakk\u0131nda nadiren ger\u00e7ek bir ba\u011flam sunarlar. Bir reklam kampanyas\u0131yla ilgili belirli bir ayr\u0131nt\u0131 veya bir \u00fcr\u00fcn\u00fc kat\u0131l\u0131mc\u0131lar i\u00e7in daha cazip k\u0131lan belirli bir \u00f6zelli\u011fi olabilir. Bir konsepte yat\u0131r\u0131m yap\u0131l\u0131p yap\u0131lmayaca\u011f\u0131na karar verirken bu t\u00fcr ayr\u0131nt\u0131lar \u00e7ok \u00f6nemlidir.<\/p>\n

    Monadik kavram testi nedir?<\/h2>\n

    Monadik testte hedef kitle birden fazla gruba ayr\u0131l\u0131r. Her gruba kavramlardan biri sunulur ve bununla ilgili sorular sorulur. Bu sorular, kat\u0131l\u0131mc\u0131lar\u0131n konsept hakk\u0131ndaki g\u00f6r\u00fc\u015flerini ve hangi spesifik nitelik ve \u00f6zellikleri sevip sevmediklerini sormaktad\u0131r.<\/p>\n

    \"Monadik<\/p>\n

    Monadik kavram testinin art\u0131lar\u0131<\/h3>\n

    Kat\u0131l\u0131mc\u0131lara herhangi bir d\u0131\u015f uyarandan ba\u011f\u0131ms\u0131z olarak tek ba\u015f\u0131na sadece bir kavram g\u00f6sterilir. B\u00f6ylece kat\u0131l\u0131mc\u0131lar\u0131n kavram hakk\u0131ndaki g\u00f6r\u00fc\u015fleri herhangi bir dikkat da\u011f\u0131t\u0131c\u0131 unsur veya d\u0131\u015f etki taraf\u0131ndan etkilenmemektedir. Toplanan veriler temizdir ve herhangi bir k\u0131s\u0131tlama olmaks\u0131z\u0131n konsepti do\u011frulamak i\u00e7in kullan\u0131labilir.<\/p>\n

    Kat\u0131l\u0131mc\u0131lara yaln\u0131zca bir kavram g\u00f6sterildi\u011finden, anketi nispeten k\u0131sa tutarken daha fazla takip sorusu sorarak derinlemesine i\u00e7g\u00f6r\u00fcler elde edebilirsiniz.<\/p>\n

    Monadik kavram testinin eksileri<\/h3>\n

    Hedef kitlenin birden fazla gruba ayr\u0131lmas\u0131 gerekti\u011finden, daha b\u00fcy\u00fck bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcne ihtiya\u00e7 duyars\u0131n\u0131z, bu da ara\u015ft\u0131rma maliyetinizi art\u0131r\u0131r. Ni\u015f bir pazarda ara\u015ft\u0131rma yapmak istedi\u011finizde bu durum daha da zorla\u015f\u0131r ve birden fazla grup olu\u015fturmak i\u00e7in yeterli say\u0131da kat\u0131l\u0131mc\u0131 bulmak kolay de\u011fildir.<\/p>\n

    QuestionPro ile monadik kavram testini kurmak i\u00e7in, anket bloklar\u0131 monadik testi hakk\u0131ndaki yard\u0131m dosyam\u0131z\u0131<\/a> inceleyin.<\/p>\n

    S\u0131ral\u0131 monadik kavram testi nedir?<\/h2>\n

    S\u0131ral\u0131 monadik testte, kat\u0131l\u0131mc\u0131lar izole bir ortamda iki veya daha fazla kavram g\u00f6r\u00fcrler. S\u0131ralama yanl\u0131l\u0131\u011f\u0131ndan ka\u00e7\u0131nmak i\u00e7in kavramlar rastgele bir s\u0131rayla sunulmu\u015ftur. Her bir kavram\u0131n ard\u0131ndan, her bir kavram\u0131n derinlemesine i\u00e7g\u00f6r\u00fcs\u00fcn\u00fc belirlemek i\u00e7in ayn\u0131 soru dizisi gelmektedir.<\/p>\n

    \"S\u0131ral\u0131<\/p>\n

    S\u0131ral\u0131 monadik kavram testinin art\u0131lar\u0131<\/h3>\n

    Her kat\u0131l\u0131mc\u0131ya en az iki kavram g\u00f6sterildi\u011finden, gerekli \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc azal\u0131r ve ara\u015ft\u0131rma daha uygun maliyetli hale gelir. Daha az say\u0131da kat\u0131l\u0131mc\u0131ya ihtiyac\u0131n\u0131z oldu\u011fundan, bu y\u00f6ntem ni\u015f pazarlar\u0131 ara\u015ft\u0131rmak i\u00e7in daha uygundur. Daha az say\u0131da kat\u0131l\u0131mc\u0131, anketi uygulamak ve veri toplamak i\u00e7in daha az zaman gerekti\u011fi anlam\u0131na da gelmektedir.<\/p>\n

    S\u0131ral\u0131 monadik kavram testinin eksileri<\/h3>\n

    Ayn\u0131 anda birden fazla kavram\u0131n sunulmas\u0131 anketin uzunlu\u011funu art\u0131r\u0131r, bu da anketin tamamlanma oran\u0131n\u0131 etkiler ve ara\u015ft\u0131rman\u0131za yan\u0131t vermeme yanl\u0131l\u0131\u011f\u0131 riskini getirir. Kavram\u0131n s\u0131ras\u0131 uygun \u015fekilde randomize edilmedi\u011fi takdirde, ara\u015ft\u0131rma s\u0131ra yanl\u0131l\u0131\u011f\u0131 riski de ta\u015f\u0131yabilir.<\/p>\n

    QuestionPro ile monadik kavram testi kurmak i\u00e7in, anket bloklar\u0131 s\u0131ral\u0131 monadik test hakk\u0131ndaki yard\u0131m dosyam\u0131z\u0131<\/a> inceleyin.<\/p>\n

    Art\u0131k yukar\u0131daki konsept test y\u00f6ntemlerinin her birini ve bunlar\u0131n art\u0131lar\u0131n\u0131 ve eksilerini daha iyi anlad\u0131\u011f\u0131n\u0131za g\u00f6re, hangi y\u00f6ntemin gereksinimlerinize daha uygun oldu\u011funa karar verebilir ve ara\u015ft\u0131rman\u0131za \u015fu \u015fekilde ba\u015flayabilirsiniz <\/span>
    \n QuestionPro’nun Ara\u015ft\u0131rma S\u00fcr\u00fcm\u00fc.<\/span>
    \n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Bir pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcrken, hedeflerinize en uygun olan ve en iyi sonu\u00e7lar\u0131 veren ara\u015ft\u0131rma y\u00f6ntemini se\u00e7mek \u00e7ok \u00f6nemlidir. Bir […]<\/p>\n","protected":false},"author":95,"featured_media":679387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"class_list":{"0":"post-730672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazar-arastirmasi-tr","8":"entry"},"yoast_head":"\nKavram testi: Monadik ve s\u0131ral\u0131 monadik anketler | QuestionPro<\/title>\n<meta name=\"description\" content=\"QuestionPro ile kavram testini nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin. 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