{"id":730718,"date":"2022-06-01T15:22:50","date_gmt":"2022-06-01T15:22:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pasif-veri-toplama-nedir-ve-avantajlari\/"},"modified":"2022-06-01T15:22:50","modified_gmt":"2022-06-01T15:22:50","slug":"pasif-veri-toplama-nedir-ve-avantajlari","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/pasif-veri-toplama-nedir-ve-avantajlari\/","title":{"rendered":"Pasif veri toplama: Nedir ve Avantajlar\u0131"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p><span style=\"font-weight: 400;\">6,6 milyar ak\u0131ll\u0131 telefon kullan\u0131c\u0131s\u0131 ile t\u00fcm d\u00fcnya, g\u00fcnl\u00fck faaliyetler i\u00e7in veriye g\u00fcveniyor. Yeni bir \u00fcr\u00fcn in\u015fa etmek, bir sokak lambas\u0131 kurmak veya hatta bir yerden ba\u015fka bir yere yiyecek teslimat\u0131 yapmak i\u00e7in kullan\u0131labilir. Pasif veri toplama hakk\u0131nda konu\u015fal\u0131m.<\/span><\/p>\n<h2>Pasif veri toplama nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Pasif veri toplama, ameliyat \u00f6ncesi ve sonras\u0131 de\u011ferlendirmenin yan\u0131 s\u0131ra rekabet analizi i\u00e7in kullan\u0131l\u0131r. Bu b<\/span><span style=\"font-weight: 400;\">ununla birlikte, birka\u00e7 \u00fclke veya eyalet, kullan\u0131c\u0131lara hassas verilerini vermekten vazge\u00e7me olana\u011f\u0131 tan\u0131yan kendi \u00f6zel yasalar\u0131na sahiptir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr senaryolarda pasif veri toplama \u00f6nemli bir rol oynar. Pasif verileri kullanarak m\u00fc\u015fteriler, m\u00fc\u015fterileri\/kullan\u0131c\u0131lar\u0131 hakk\u0131nda a\u015fa\u011f\u0131daki gibi farkl\u0131 y\u00f6ntemler kullanarak bilgi toplayabilmektedir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nternet taray\u0131c\u0131lar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobil cihaz verileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IP Adresi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00f6lge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dclke kodu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boylam ve Enlem<\/span><\/li>\n<\/ul>\n<h2><b>Pasif Veriye neden ihtiyac\u0131m\u0131z var?  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek hayattan bir senaryo ele alal\u0131m: Bir \u015firket uygulamas\u0131n\u0131 d\u00fcnya \u00e7ap\u0131nda kullan\u0131ma sunmu\u015ftur ve a\u015fa\u011f\u0131daki metrikleri kullanarak uygulaman\u0131n genel performans\u0131n\u0131 takip etmek istemektedir<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">a) Hedef Kitle T\u00fcr\u00fc  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) Mobil Cihaz T\u00fcrleri<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) B\u00f6lge ve \u00dclke  <\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Uygulama \u00f6zelli\u011fi performans\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Belirli verilerin birden \u00e7ok kez toplanmas\u0131  <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu gibi durumlarda, pasif veriler kullan\u0131c\u0131 deneyiminin \u00f6l\u00e7\u00fclmesine yard\u0131mc\u0131 olur ve bu da performans\u0131n iyile\u015ftirilmesi, yeni bir \u00f6zelli\u011fin y\u00fckseltilmesi, mevcut bir \u00f6zelli\u011fin kald\u0131r\u0131lmas\u0131 veya tam tersi i\u00e7in kullan\u0131labilir.<\/span><\/p>\n<h2><b>Pasif Veriler nas\u0131l toplan\u0131r veya kaydedilir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Piyasada \u00e7ok az say\u0131da yaz\u0131l\u0131m ve donan\u0131m mevcuttur:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Google Analytics  <\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Hubspot<\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">RFID<\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">NFC  <\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Co\u011frafi izleme<\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">NFC Giyilebilir Cihazlar<\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Kamera<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki yaz\u0131l\u0131mlar\/donan\u0131mlar, d\u00fcnya \u00e7ap\u0131nda mevcut hemen hemen her \u00fcr\u00fcn veya \u015firket taraf\u0131ndan yayg\u0131n olarak kullan\u0131lmaktad\u0131r. Bu veriler daha sonra farkl\u0131 sekt\u00f6rlerden yararlanmalar\u0131na yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pasif bir veri toplama stratejisi, esas olarak gelir elde etmek i\u00e7in daha fazla kullan\u0131labilecek karar verme s\u00fcrecine yard\u0131mc\u0131 olan eyleme ge\u00e7irilebilir verilerin toplanmas\u0131 i\u00e7in kullan\u0131l\u0131r. Pasif veriler de m\u00fc\u015fteri yolculu\u011funun tan\u0131mlanmas\u0131na yard\u0131mc\u0131 olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcniversiteler, T\u0131p sekt\u00f6r\u00fc, Havac\u0131l\u0131k ve Devlet kurumlar\u0131 Pasif verilere g\u00fcvenerek \u00fcst\u00fcnl\u00fck sa\u011flayan birka\u00e7 sekt\u00f6rd\u00fcr.  <\/span><\/p>\n<h2><b>QuestionPro Pasif verilerin toplanmas\u0131na nas\u0131l yard\u0131mc\u0131 olabilir?  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da anketi cevaplarken veri topluyoruz. Kullan\u0131c\u0131 ankete yan\u0131t vermeye ba\u015flad\u0131\u011f\u0131nda pasif verileri topluyor ve sistemimizde sakl\u0131yoruz. Bu veriler ayr\u0131ca Excel, CSV, SPSS vb. gibi \u00e7e\u015fitli formatlara indirilebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro \u00fcr\u00fcn\u00fc kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemek i\u00e7in \u00e7erezler kullan\u0131r. Bunun \u00e7al\u0131\u015fma \u015fekli, kullan\u0131c\u0131 canl\u0131 anket ba\u011flant\u0131s\u0131na t\u0131klar t\u0131klamaz \u00e7erezlerin taray\u0131c\u0131 verilerinde depolanmas\u0131 ve yan\u0131t g\u00f6nderilene kadar aktif kalmas\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da kullan\u0131lan \u00e7erezler, taray\u0131c\u0131 t\u00fcr\u00fc ve s\u00fcr\u00fcm\u00fc gibi kullan\u0131c\u0131 taray\u0131c\u0131 ayr\u0131nt\u0131lar\u0131n\u0131 ve konum (enlem ve boylam), IP adresi, \u00fclke ve b\u00f6lgeyi kaydeder.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, m\u00fc\u015fterilerin anket verilerini Google Analytics hesaplar\u0131yla ba\u011flant\u0131l\u0131 hale getirebilecekleri Google Analytics ile entegre olma olana\u011f\u0131 sa\u011flar. Web sitenizin trafi\u011fi ve pazarlama etkinli\u011fi hakk\u0131nda bilgi sa\u011flar.  <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/features\/web-analytics-google-analytics-integration.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Prakash Patil, Andrews Sekar<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> 6,6 milyar ak\u0131ll\u0131 telefon kullan\u0131c\u0131s\u0131 ile t\u00fcm d\u00fcnya, g\u00fcnl\u00fck faaliyetler i\u00e7in veriye g\u00fcveniyor. Yeni bir \u00fcr\u00fcn in\u015fa etmek, bir sokak [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":712057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pasif veri toplama: Nedir ve Avantajlar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pasif veri toplama, ameliyat \u00f6ncesi ve sonras\u0131 de\u011ferlendirmenin yan\u0131 s\u0131ra rekabet analizi i\u00e7in kullan\u0131l\u0131r. 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