{"id":730751,"date":"2018-08-23T06:28:39","date_gmt":"2018-08-23T06:28:39","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/betimleyici-arastirma-tanim-ozellikler-yontemler-ornekler-ve-avantajlar\/"},"modified":"2018-08-23T06:28:39","modified_gmt":"2018-08-23T06:28:39","slug":"betimleyici-arastirma-tanim-ozellikler-yontemler-ornekler-ve-avantajlar","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/betimleyici-arastirma-tanim-ozellikler-yontemler-ornekler-ve-avantajlar\/","title":{"rendered":"Betimleyici Ara\u015ft\u0131rma: Tan\u0131m, \u00d6zellikler, Y\u00f6ntemler, \u00d6rnekler ve Avantajlar"},"content":{"rendered":"<h2><strong>Betimsel ara\u015ft\u0131rma nedir?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma tan\u0131m\u0131: Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma, \u00e7al\u0131\u015f\u0131lan pop\u00fclasyonun veya olgunun \u00f6zelliklerini betimleyen bir ara\u015ft\u0131rma y\u00f6ntemi olarak tan\u0131mlan\u0131r. Bu <a href=\"https:\/\/usqa.questionpro.com\/blog\/descriptive-research-vs-correlational-research\/\">betimleyici metodoloji<\/a>, ara\u015ft\u0131rma konusunun &#8220;neden &#8220;inden \u00e7ok &#8220;ne &#8220;sine odaklan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma y\u00f6ntemi, belirli bir olgunun &#8220;neden&#8221; meydana geldi\u011fine odaklanmadan, \u00f6ncelikle demografik bir kesimin do\u011fas\u0131n\u0131 tan\u0131mlamaya odaklan\u0131r. Ba\u015fka bir deyi\u015fle, ara\u015ft\u0131rma konusunu &#8220;tan\u0131mlar&#8221;, ancak bunun &#8220;neden&#8221; oldu\u011funu ele almaz.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplay\u0131n<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, New York&#8217;taki al\u0131c\u0131lar\u0131n moda sat\u0131n alma e\u011filimlerini anlamak isteyen bir haz\u0131r giyim markas\u0131, bu b\u00f6lgede demografik bir anket yapacak, n\u00fcfus verilerini toplayacak ve ard\u0131ndan bu demografik segment \u00fczerinde tan\u0131mlay\u0131c\u0131 bir ara\u015ft\u0131rma yapacakt\u0131r. \u00c7al\u0131\u015fma daha sonra &#8220;New Yorklu al\u0131c\u0131lar\u0131n sat\u0131n alma modelinin ne oldu\u011funa&#8221; ili\u015fkin ayr\u0131nt\u0131lar\u0131 ortaya \u00e7\u0131karacak, ancak modellerin &#8220;neden&#8221; ortaya \u00e7\u0131kt\u0131\u011f\u0131na ili\u015fkin herhangi bir ara\u015ft\u0131rma bilgisini kapsamayacakt\u0131r. \u00c7\u00fcnk\u00fc bu pazara girmeye \u00e7al\u0131\u015fan haz\u0131r giyim markas\u0131 i\u00e7in, pazarlar\u0131n\u0131n do\u011fas\u0131n\u0131 anlamak \u00e7al\u0131\u015fman\u0131n amac\u0131d\u0131r.<\/span><\/p>\n<h3><b>Betimsel ara\u015ft\u0131rman\u0131n \u00f6zellikleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma terimi daha sonra ara\u015ft\u0131rma sorular\u0131n\u0131, \u00e7al\u0131\u015fman\u0131n tasar\u0131m\u0131n\u0131 ve bu konuda yap\u0131lan veri analizini ifade eder. Buna g\u00f6zlemsel ara\u015ft\u0131rma y\u00f6ntemi diyoruz \u00e7\u00fcnk\u00fc ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 de\u011fi\u015fkenlerinin hi\u00e7biri herhangi bir kapasitede etkilenmiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Betimsel ara\u015ft\u0131rman\u0131n baz\u0131 ay\u0131rt edici \u00f6zellikleri \u015funlard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Nicel ara\u015ft\u0131rma:  <span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma, pop\u00fclasyon \u00f6rnekleminin istatistiksel analizi i\u00e7in \u00f6l\u00e7\u00fclebilir bilgi toplamaya \u00e7al\u0131\u015fan <a href=\"https:\/\/usqa.questionpro.com\/blog\/quantitative-research\/\">nicel<\/a> bir ara\u015ft\u0131rma y\u00f6ntemidir. Demografik segmentin do\u011fas\u0131n\u0131 toplamam\u0131z\u0131 ve tan\u0131mlamam\u0131z\u0131 sa\u011flayan pop\u00fcler bir pazar ara\u015ft\u0131rmas\u0131 arac\u0131d\u0131r.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Kontrol edilmeyen de\u011fi\u015fkenler:<\/b><span style=\"font-weight: 400;\">  Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmalarda, de\u011fi\u015fkenlerin hi\u00e7biri herhangi bir \u015fekilde etkilenmez. Bu, ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmek i\u00e7in g\u00f6zlemsel y\u00f6ntemler kullan\u0131r. Dolay\u0131s\u0131yla, de\u011fi\u015fkenlerin do\u011fas\u0131 veya davran\u0131\u015flar\u0131 ara\u015ft\u0131rmac\u0131n\u0131n elinde de\u011fildir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Kesitsel \u00e7al\u0131\u015fmalar:<\/b><span style=\"font-weight: 400;\"> Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmalar genellikle ayn\u0131 gruba ait farkl\u0131 kesimlerin incelendi\u011fi <a href=\"https:\/\/usqa.questionpro.com\/blog\/cross-sectional-study\/\">kesitsel<\/a> \u00e7al\u0131\u015fmalard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Daha ileri ara\u015ft\u0131rmalar i\u00e7in temel:<\/b><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rmac\u0131lar, farkl\u0131 ara\u015ft\u0131rma teknikleri kullanarak betimsel ara\u015ft\u0131rmadan toplanan ve analiz edilen verileri daha fazla ara\u015ft\u0131rmaktad\u0131r. Veriler, sonraki ara\u015ft\u0131rmalar i\u00e7in kullan\u0131lacak ara\u015ft\u0131rma y\u00f6ntemlerinin t\u00fcrlerine de i\u015faret edebilir.<\/span><\/li>\n<\/ol>\n<h3><b>\u00d6rneklerle betimsel ara\u015ft\u0131rma uygulamalar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> <strong>Betimsel<\/strong> bir <strong>ara\u015ft\u0131rma y\u00f6ntemi<\/strong> birden fazla \u015fekilde ve \u00e7e\u015fitli nedenlerle kullan\u0131labilir. Ancak herhangi bir <a href=\"https:\/\/usqa.questionpro.com\/blog\/surveys\/\">ankete<\/a> ba\u015flamadan \u00f6nce, anket hedefleri ve anket <a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">tasar\u0131m\u0131<\/a> \u00e7ok \u00f6nemlidir. Bu ad\u0131mlar\u0131 izlemenize ra\u011fmen, ara\u015ft\u0131rma sonucuna ula\u015f\u0131p ula\u015famayaca\u011f\u0131n\u0131z\u0131 bilmenin bir yolu yoktur. Betimsel ara\u015ft\u0131rma nas\u0131l kullan\u0131l\u0131r? Ara\u015ft\u0131rma hedeflerinin nihai amac\u0131n\u0131 anlamak i\u00e7in, a\u015fa\u011f\u0131da kurulu\u015flar\u0131n g\u00fcn\u00fcm\u00fczde tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmalar\u0131 kullanma yollar\u0131ndan baz\u0131lar\u0131 verilmi\u015ftir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Kat\u0131l\u0131mc\u0131 \u00f6zelliklerini tan\u0131mlay\u0131n: <\/b>Kapal\u0131 u\u00e7lu sorular kullanman\u0131n amac\u0131, kat\u0131l\u0131mc\u0131lar hakk\u0131nda somut sonu\u00e7lara varmakt\u0131r. Bu, kat\u0131l\u0131mc\u0131lar\u0131n kal\u0131plar\u0131n\u0131, \u00f6zelliklerini ve davran\u0131\u015flar\u0131n\u0131 t\u00fcretme ihtiyac\u0131 olabilir. Ayn\u0131 zamanda bir kat\u0131l\u0131mc\u0131n\u0131n olgu hakk\u0131ndaki tutumunu veya g\u00f6r\u00fc\u015f\u00fcn\u00fc anlamak da olabilir. \u00d6rne\u011fin, Y ku\u015fa\u011f\u0131n\u0131n internette gezinmek i\u00e7in haftada ne kadar saat harcad\u0131klar\u0131n\u0131 anlamak. T\u00fcm bu bilgiler, bilin\u00e7li i\u015f kararlar\u0131 almak i\u00e7in ara\u015ft\u0131rma yapan kurulu\u015fa yard\u0131mc\u0131 olur.<b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Veri e\u011filimlerini \u00f6l\u00e7\u00fcn:<\/b><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rmac\u0131lar, betimsel bir ara\u015ft\u0131rma tasar\u0131m\u0131n\u0131n istatistiksel yetenekleri ile zaman i\u00e7indeki veri e\u011filimlerini \u00f6l\u00e7erler. Bir haz\u0131r giyim \u015firketinin, yeni bir sonbahar giyim serisi lansman\u0131 i\u00e7in 24-35 ve 36-45 ya\u015f gruplar\u0131 gibi farkl\u0131 demografik \u00f6zellikleri ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu gruplardan biri yeni lansman\u0131 \u00e7ok iyi kar\u015f\u0131lamazsa, k\u0131yafetlerin nelerden ho\u015flan\u0131p nelerden ho\u015flanmad\u0131\u011f\u0131 konusunda fikir verir. Marka, m\u00fc\u015fterilerin be\u011fenmedi\u011fi giysi ve k\u0131yafetleri b\u0131rak\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Kar\u015f\u0131la\u015ft\u0131rmalar yap\u0131n:  <span style=\"font-weight: 400;\">Kurulu\u015flar ayr\u0131ca farkl\u0131 gruplar\u0131n belirli bir \u00fcr\u00fcn veya hizmete nas\u0131l tepki verdi\u011fini anlamak i\u00e7in tan\u0131mlay\u0131c\u0131 bir <a href=\"https:\/\/usqa.questionpro.com\/blog\/research-design\/\">ara\u015ft\u0131rma tasar\u0131m\u0131<\/a> kullan\u0131r. \u00d6rne\u011fin, bir giyim markas\u0131, markan\u0131n imaj\u0131n\u0131 \u00f6l\u00e7en genel sorular soran bir anket olu\u015fturur. Ayn\u0131 \u00e7al\u0131\u015fmada ya\u015f, gelir, cinsiyet, co\u011frafi konum gibi demografik sorular da sorulmaktad\u0131r. Bu t\u00fcketici ara\u015ft\u0131rmas\u0131, kurulu\u015fun markan\u0131n hangi y\u00f6nlerinin n\u00fcfusa hitap etti\u011fini ve hangi y\u00f6nlerinin hitap etmedi\u011fini anlamas\u0131na yard\u0131mc\u0131 olur. Ayr\u0131ca, \u00fcr\u00fcn veya pazarlama d\u00fczeltmeleri yap\u0131lmas\u0131na ve hatta y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip gruplara hitap edecek yeni bir \u00fcr\u00fcn grubu olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Mevcut ko\u015fullar\u0131 do\u011frulay\u0131n:<\/b><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rma nesnesinin mevcut ko\u015fullar\u0131n\u0131 ve alt\u0131nda yatan \u00f6r\u00fcnt\u00fcleri tespit etmeye yard\u0131mc\u0131 olmak i\u00e7in yayg\u0131n olarak tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmay\u0131 kullan\u0131rlar. \u0130nvaziv olmayan ara\u015ft\u0131rma y\u00f6ntemi ve nicel g\u00f6zlem ile nitel g\u00f6zlemin baz\u0131 y\u00f6nlerinin kullan\u0131lmas\u0131 nedeniyle, ara\u015ft\u0131rmac\u0131lar her bir de\u011fi\u015fkeni g\u00f6zlemler ve derinlemesine bir analiz yapar. Ara\u015ft\u0131rmac\u0131lar bunu ayr\u0131ca bir pop\u00fclasyonda yayg\u0131n olabilecek mevcut ko\u015fullar\u0131 do\u011frulamak i\u00e7in de kullanmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Farkl\u0131 zamanlarda ara\u015ft\u0131rma yap\u0131n: <span style=\"font-weight: 400;\">Analiz farkl\u0131 d\u00f6nemlerde ger\u00e7ekle\u015ftirilebilir<\/span> <span style=\"font-weight: 400;\">herhangi bir benzerlik veya farkl\u0131l\u0131\u011f\u0131 tespit etmek i\u00e7in. Bu ayn\u0131 zamanda herhangi bir say\u0131da de\u011fi\u015fkenin de\u011ferlendirilmesine olanak tan\u0131r. Do\u011frulama i\u00e7in, mevcut ko\u015fullara ili\u015fkin \u00e7al\u0131\u015fmalar da tekrarlanarak trendler \u00e7\u0131kar\u0131labilir.<\/span><\/b><\/li>\n<\/ul>\n<h3><b>Betimsel ara\u015ft\u0131rman\u0131n avantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Betimsel ara\u015ft\u0131rman\u0131n \u00f6nemli avantajlar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-118652\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/21-Adventages-of-descriptive-research-min.jpg\" alt=\"Betimsel ara\u015ft\u0131rman\u0131n avantajlar\u0131\" width=\"992\" height=\"855\"><\/p>\n<ul>\n<li><b>Veri toplama:  <\/b><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131 g\u00f6zlemsel y\u00f6ntem, vaka \u00e7al\u0131\u015fmas\u0131 y\u00f6ntemi ve anket y\u00f6ntemi gibi belirli y\u00f6ntemleri kullanarak tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma yapabilir. Bu \u00fc\u00e7\u00fc aras\u0131nda, \u00e7ok say\u0131da bilgi sa\u011flayan t\u00fcm birincil <a href=\"https:\/\/usqa.questionpro.com\/blog\/data-collection-methods\/\">veri toplama y\u00f6ntemleri<\/a> ele al\u0131nm\u0131\u015ft\u0131r. Bu, gelecekteki ara\u015ft\u0131rmalar i\u00e7in veya hatta ara\u015ft\u0131rma nesneniz i\u00e7in bir hipotez geli\u015ftirmek i\u00e7in kullan\u0131labilir.<\/span><\/li>\n<li><b>De\u011fi\u015fken:<\/b><span style=\"font-weight: 400;\">  Toplanan veriler nitel ve nicel oldu\u011fundan, bir ara\u015ft\u0131rma konusunun b\u00fct\u00fcnsel bir \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flar. Bilgiler \u00e7e\u015fitli, farkl\u0131 ve kapsaml\u0131.<\/span><\/li>\n<li><b>Do\u011fal ortam: <\/b><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma, ara\u015ft\u0131rman\u0131n kat\u0131l\u0131mc\u0131n\u0131n do\u011fal ortam\u0131nda y\u00fcr\u00fct\u00fclmesine olanak tan\u0131r ve bu da y\u00fcksek kaliteli ve d\u00fcr\u00fcst verilerin toplanmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li><b>Ger\u00e7ekle\u015ftirmesi h\u0131zl\u0131 ve ucuzdur: <\/b><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmalarda \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc genellikle geni\u015f oldu\u011fundan, veri toplama i\u015flemi h\u0131zl\u0131 ve ucuzdur.<\/span><\/li>\n<\/ul>\n<h3><b>Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma y\u00f6ntemleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Betimsel ara\u015ft\u0131rma yapmak i\u00e7in \u00fc\u00e7 farkl\u0131 y\u00f6ntem vard\u0131r. Onlar:<\/span><\/p>\n<ul>\n<li><b>G\u00f6zlemsel y\u00f6ntem<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00f6zlemsel y\u00f6ntem, bu ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmek i\u00e7in en etkili y\u00f6ntemdir ve ara\u015ft\u0131rmac\u0131lar hem nicel hem de nitel g\u00f6zlemlerden yararlan\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nicel bir g\u00f6zlem, \u00f6ncelikle say\u0131lara ve de\u011ferlere odaklanan verilerin nesnel olarak toplanmas\u0131d\u0131r. &#8220;Bir nicelikle ili\u015fkili, niceli\u011fe ait veya nicelik a\u00e7\u0131s\u0131ndan tasvir edilmi\u015f&#8221; anlam\u0131na gelir. Nicel g\u00f6zlem sonu\u00e7lar\u0131, istatistiksel ve say\u0131sal analiz y\u00f6ntemleri kullan\u0131larak elde edilmi\u015ftir. Ya\u015f, \u015fekil, a\u011f\u0131rl\u0131k, hacim, \u00f6l\u00e7ek vb. gibi say\u0131sal bir de\u011ferle ili\u015fkili herhangi bir varl\u0131\u011f\u0131n g\u00f6zlemlenmesi anlam\u0131na gelir. \u00d6rne\u011fin, ara\u015ft\u0131rmac\u0131 basit bir <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru sorusu<\/a> kullanarak mevcut m\u00fc\u015fterilerin markay\u0131 tavsiye edip etmeyece\u011fini takip edebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niteliksel g\u00f6zlem, \u00f6l\u00e7\u00fcmleri veya say\u0131lar\u0131 i\u00e7ermez, bunun yerine sadece \u00f6zellikleri izler. Bu durumda, ara\u015ft\u0131rmac\u0131 kat\u0131l\u0131mc\u0131lar\u0131 uzaktan g\u00f6zlemler. Kat\u0131l\u0131mc\u0131lar rahat bir ortamda bulunduklar\u0131 i\u00e7in g\u00f6zlemlenen \u00f6zellikler do\u011fal ve etkilidir. Betimleyici bir ara\u015ft\u0131rma tasar\u0131m\u0131nda, ara\u015ft\u0131rmac\u0131 tam bir g\u00f6zlemci, kat\u0131l\u0131mc\u0131 olarak bir g\u00f6zlemci, g\u00f6zlemci olarak bir kat\u0131l\u0131mc\u0131 veya tam bir kat\u0131l\u0131mc\u0131 olmay\u0131 se\u00e7ebilir. \u00d6rne\u011fin, bir s\u00fcpermarkette, bir ara\u015ft\u0131rmac\u0131 m\u00fc\u015fterilerin se\u00e7im ve sat\u0131n alma e\u011filimlerini uzaktan izleyebilir ve takip edebilir. Bu, m\u00fc\u015fterinin sat\u0131n alma deneyimine ili\u015fkin daha derinlemesine bir i\u00e7g\u00f6r\u00fc sunar.<\/span><\/p>\n<ul>\n<li><b>Vaka \u00e7al\u0131\u015fmas\u0131 y\u00f6ntemi<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/case-study\/\">Vaka \u00e7al\u0131\u015fmalar\u0131<\/a>, bireylerin veya gruplar\u0131n derinlemesine ara\u015ft\u0131r\u0131lmas\u0131n\u0131 ve incelenmesini i\u00e7erir. Vaka \u00e7al\u0131\u015fmalar\u0131 bir hipoteze yol a\u00e7ar ve bir olguyu incelemenin kapsam\u0131n\u0131 daha da geni\u015fletir. Ancak vaka \u00e7al\u0131\u015fmalar\u0131, ara\u015ft\u0131rmac\u0131n\u0131n \u00f6nyarg\u0131s\u0131 olabilece\u011fi i\u00e7in do\u011fru tahminlerde bulunamayaca\u011f\u0131ndan, neden ve sonu\u00e7lar\u0131 belirlemek i\u00e7in kullan\u0131lmamal\u0131d\u0131r. Vaka \u00e7al\u0131\u015fmalar\u0131n\u0131n betimsel ara\u015ft\u0131rma yapman\u0131n g\u00fcvenilir bir yolu olmamas\u0131n\u0131n bir di\u011fer nedeni de ankette atipik bir yan\u0131tlay\u0131c\u0131 olabilece\u011fidir. Bunlar\u0131 tan\u0131mlamak zay\u0131f genellemelere ve d\u0131\u015f ge\u00e7erlilikten uzakla\u015fmaya yol a\u00e7ar.<\/span><\/p>\n<ul>\n<li><b>Anket ara\u015ft\u0131rmas\u0131<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anket ara\u015ft\u0131rmas\u0131nda, kat\u0131l\u0131mc\u0131lar anketler, <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-a-questionnaire\/\">soru<\/a> formlar\u0131 veya <a href=\"https:\/\/www.questionpro.com\/polls\/online-polls.html\">yoklamalar<\/a> arac\u0131l\u0131\u011f\u0131yla cevap verirler. Kat\u0131l\u0131mc\u0131lardan geri bildirim toplamak i\u00e7in pop\u00fcler bir pazar ara\u015ft\u0131rmas\u0131 arac\u0131d\u0131r. Yararl\u0131 veriler toplayacak bir \u00e7al\u0131\u015fma, do\u011fru anket sorular\u0131na sahip olmal\u0131d\u0131r.  <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-are-open-ended-questions\/\">A\u00e7\u0131k u\u00e7lu sorular<\/a> ile <a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\">kapal\u0131 u\u00e7<\/a>lu sorular\u0131n dengeli bir kar\u0131\u015f\u0131m\u0131 olmal\u0131d\u0131r. Anket y\u00f6ntemi \u00e7evrimi\u00e7i veya \u00e7evrimd\u0131\u015f\u0131 olarak y\u00fcr\u00fct\u00fclebilir ve \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn \u00e7ok b\u00fcy\u00fck oldu\u011fu tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmalar i\u00e7in tercih edilen bir se\u00e7enektir.<\/span><\/p>\n<h3><b>Betimleyici ara\u015ft\u0131rma \u00f6rnekleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Baz\u0131 betimleyici ara\u015ft\u0131rma \u00f6rnekleri \u015funlard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yeni bir barbek\u00fc ovma \u00e7e\u015fidi piyasaya s\u00fcren \u00f6zel bir g\u0131da grubu, farkl\u0131 insanlar taraf\u0131ndan hangi ovma tatlar\u0131n\u0131n tercih edildi\u011fini anlamak istiyor. Tercih edilen lezzet paletini anlamak i\u00e7in, s\u00fcpermarketlerde g\u00f6zlemsel y\u00f6ntemler gibi \u00e7e\u015fitli y\u00f6ntemler kullanarak bu t\u00fcr bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcyorlar. Derinlemesine demografik bilgi toplarken ayn\u0131 zamanda anket yaparak, farkl\u0131 pazarlar\u0131n tercihleri hakk\u0131nda i\u00e7g\u00f6r\u00fcler sunar. Bu ayn\u0131 zamanda o demografik grupta tercih edilen \u00e7e\u015fitli etlere uygun ovma ve s\u00fcrme i\u015flemlerinin yap\u0131lmas\u0131na da yard\u0131mc\u0131 olabilir. Bu t\u00fcr bir ara\u015ft\u0131rma yapmak, kurulu\u015fun i\u015f modelini de\u011fi\u015ftirmesine ve \u00e7ekirdek pazarlarda pazarlamay\u0131 g\u00fc\u00e7lendirmesine yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rman\u0131n<\/a> kullan\u0131labilece\u011fi bir ba\u015fka \u00f6rnek de, bir okul b\u00f6lgesinin \u00f6\u011fretmenlerin s\u0131n\u0131fta teknoloji kullan\u0131m\u0131na ili\u015fkin tutumlar\u0131n\u0131 de\u011ferlendirmek istemesidir. Ara\u015ft\u0131rmac\u0131, anketler yaparak ve g\u00f6zlemsel y\u00f6ntemlerle teknolojiyi kullanma rahatl\u0131klar\u0131n\u0131 g\u00f6zlemleyerek, tam te\u015fekk\u00fcll\u00fc bir uygulaman\u0131n bir sorunla kar\u015f\u0131la\u015f\u0131p kar\u015f\u0131la\u015fmayaca\u011f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olabileceklerini \u00f6l\u00e7ebilir. Bu, \u00f6\u011frencilerin bu de\u011fi\u015fiklikten herhangi bir \u015fekilde etkilenip etkilenmedi\u011fini anlamaya da yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rmaya yol a\u00e7abilecek di\u011fer baz\u0131 sorunlar ve ara\u015ft\u0131rma sorular\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmac\u0131lar\u0131 t\u00fcketicilerin al\u0131\u015fkanl\u0131klar\u0131n\u0131 g\u00f6zlemlemek ister.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir \u015firket, personelinin moralini de\u011ferlendirmek istiyor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir okul b\u00f6lgesi, \u00f6\u011frencilerin ders kitaplar\u0131 yerine \u00e7evrimi\u00e7i derslere eri\u015fip eri\u015fmeyeceklerini anlamak istiyor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sa\u011fl\u0131kl\u0131 ya\u015fam programlar\u0131n\u0131n \u00e7al\u0131\u015fanlar\u0131n genel sa\u011fl\u0131\u011f\u0131n\u0131 iyile\u015ftirip iyile\u015ftirmedi\u011fini anlamak.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplay\u0131n<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betimsel ara\u015ft\u0131rma nedir? Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma tan\u0131m\u0131: Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma, \u00e7al\u0131\u015f\u0131lan pop\u00fclasyonun veya olgunun \u00f6zelliklerini betimleyen bir ara\u015ft\u0131rma y\u00f6ntemi olarak tan\u0131mlan\u0131r. Bu [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":673337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"class_list":{"0":"post-730751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazar-arastirmasi-tr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Betimleyici Ara\u015ft\u0131rma: Tan\u0131m, \u00d6zellikler, Y\u00f6ntemler, \u00d6rnekler ve Avantajlar | QuestionPro<\/title>\n<meta name=\"description\" content=\"N\u00fcfusun \u00f6zelliklerini yakalamak i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131zda tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma kullan\u0131n. 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