{"id":731029,"date":"2022-09-28T09:00:27","date_gmt":"2022-09-28T09:00:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/"},"modified":"2022-09-28T09:00:27","modified_gmt":"2022-09-28T09:00:27","slug":"nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/","title":{"rendered":"Ni\u015f Kitle: Nedir, Faydalar\u0131 ve Sizinkini Nas\u0131l Bulursunuz?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p><span style=\"font-weight: 400;\">Baz\u0131 ara\u015ft\u0131rma projelerinin neden ba\u015far\u0131s\u0131z oldu\u011funu hi\u00e7 merak ettiniz mi? \u00d6rnekleme s\u00fcrecinin hangi y\u00f6nlerinin projenizin ba\u015far\u0131s\u0131n\u0131 belirlemede kilit rol oynad\u0131\u011f\u0131n\u0131 hi\u00e7 merak ettiniz mi? Ara\u015ft\u0131rma yapmak zor olabilir, \u00f6zellikle de ni\u015f kitleleri ara\u015ft\u0131rmaktan bahsetti\u011fimizde, \u00e7\u00fcnk\u00fc daha b\u00fcy\u00fck kitlelerin bu alt gruplar\u0131 genellikle normalden \u00e7ok daha fazla do\u011frulukla veri toplama f\u0131rsat\u0131 sunar, bu y\u00fczden ni\u015f kitleleri d\u00fczg\u00fcn bir \u015fekilde yapmak i\u00e7in ad\u0131mlara dalal\u0131m.  <\/span><\/p>\n<h2>Ni\u015f kitle nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">\u00d6nemli bir ara\u015ft\u0131rma anlay\u0131\u015f\u0131, hedef kitleniz ne olursa olsun, her zaman daha spesifik olabilece\u011finiz fikrinden gelir; bu spesifiklik, ka\u00e7\u0131n\u0131lmaz olarak daha iyi i\u00e7g\u00f6r\u00fclere ve daha iyi karar vermeye yol a\u00e7acak do\u011fru verileri toplama olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131r\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fcmk\u00fcn oldu\u011funca saplant\u0131l\u0131 bir \u015fekilde spesifik kalmak gerekli mi? \u00d6rne\u011fin, i\u00e7erik olu\u015fturucular\u0131 ve sosyal medya fenomenlerini ele alal\u0131m; ba\u015far\u0131lar\u0131n\u0131n anahtar\u0131, daha b\u00fcy\u00fck bir kitlenin bir alt grubu olan ni\u015f kitlelerinde sadakat yaratmakt\u0131r. Dallas&#8217;taki Kad\u0131n \u00dcniversite \u00d6\u011frencileri hakk\u0131nda bir ara\u015ft\u0131rma yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn; ni\u015f bir kitle, not ortalamas\u0131 3,5 olan Kad\u0131n Satran\u00e7 Oyuncular\u0131 olacakt\u0131r. Bu \u015fekilde, &#8220;\u00dcniversiteli Kad\u0131n \u00d6\u011frenciler&#8221; ile ara\u015ft\u0131rma yapsan\u0131z bile, verileriniz ara\u015ft\u0131rman\u0131z\u0131 &#8220;Not Ortalamas\u0131 3,5 Olan Kad\u0131n Satran\u00e7 Oyuncular\u0131&#8221; \u00fczerinde yapt\u0131\u011f\u0131n\u0131z kadar do\u011fru olmayacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit bir \u015fekilde ifade etmek gerekirse, ni\u015f kitle, daha b\u00fcy\u00fck bir kitleden ara\u015ft\u0131rma ihtiya\u00e7lar\u0131n\u0131z i\u00e7in hala kriterlere uyan bir alt gruptur.  <\/span><\/p>\n<h2>Ni\u015f kitle Faydalar\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131nda ni\u015f bir kitleye hitap etmenin bir\u00e7ok faydas\u0131 vard\u0131r; bunlardan biri, toplayaca\u011f\u0131n\u0131z t\u00fcm verilerin daha y\u00fcksek bir do\u011fruluk seviyesine sahip olmas\u0131d\u0131r, \u00e7\u00fcnk\u00fc ni\u015f bir kitleyi ara\u015ft\u0131rmak, rekabeti ekarte ederken en iyi \u00f6rnekleme olarak kabul edilebilir, \u00e7\u00fcnk\u00fc ara\u015ft\u0131rman\u0131z ne kadar spesifik olursa, kitlenizin ihtiya\u00e7lar\u0131n\u0131 daha iyi kar\u015f\u0131layabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ni\u015f bir kitleyi ara\u015ft\u0131rmak, daha geni\u015f bir kitleyi ara\u015ft\u0131r\u0131rken oldu\u011fundan daha k\u00fc\u00e7\u00fck bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc i\u015fe almak ve y\u00f6netmek daha az maliyetli oldu\u011fu i\u00e7in daha d\u00fc\u015f\u00fck maliyetlerle sonu\u00e7lan\u0131r. Bu da genel olarak pazarlama ara\u015ft\u0131rmalar\u0131 i\u00e7in daha az para harcanmas\u0131 anlam\u0131na gelir ve sonu\u00e7ta \u015firketiniz i\u00e7in daha fazla k\u00e2r anlam\u0131na gelebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmada ni\u015f kitlelere ili\u015fkin baz\u0131 \u00f6rneklerin \u00fczerinden ge\u00e7elim  <\/span><\/p>\n<h2>Do\u011fru Ni\u015f Kitle Nas\u0131l Bulunur?<\/h2>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizi bulmak, her ara\u015ft\u0131rma projesinde oldu\u011fu gibi veri do\u011frulu\u011fu a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131r. Bir g\u00fcne\u015f hasar\u0131 \u00fcr\u00fcn\u00fc piyasaya s\u00fcr\u00fcyorsan\u0131z, g\u00fcne\u015fe maruz kalan veya sahile yak\u0131n ya\u015fayan, a\u00e7\u0131k hava ile ilgili faaliyetlerde \u00e7al\u0131\u015fan vb. ki\u015filerle etkile\u015fim kurmak isteyeceksiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizin neye benzeyece\u011fini belirledikten sonra, deneklerin kalite kontrol\u00fcnden ge\u00e7mesini sa\u011flamal\u0131, demografik \u00f6zellikleri, ya\u015fam tarz\u0131n\u0131, sorunun anketi tamamlama olas\u0131l\u0131\u011f\u0131n\u0131, ilgi alanlar\u0131n\u0131 vb. ara\u015ft\u0131rmal\u0131s\u0131n\u0131z. \u00d6rnekleme yaparken hangi hususlar\u0131n dikkate al\u0131nd\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in rakiplerinizi de bir temel olarak kullanabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131n t\u00fcm bu y\u00f6nlerini y\u00f6netmek zor, yorucu ve pahal\u0131 olabilir; bu nedenle piyasadaki en kullan\u0131\u015fl\u0131 ara\u00e7 olan Audience by QuestionPro&#8217;yu sunuyoruz. Buradan kontrol etmeyi unutmay\u0131n!  <\/span><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu ara\u015ft\u0131rma projesinin ni\u015f bir kitlesi vard\u0131r. Sadece baz\u0131lar\u0131 hen\u00fcz bunun fark\u0131nda de\u011fil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenize ula\u015fmak ve do\u011fru veri ve i\u00e7g\u00f6r\u00fcler toplamak i\u00e7in ni\u015f kitlenizi nas\u0131l tan\u0131mlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Ayn\u0131 zamanda, bu zorlay\u0131c\u0131 olabilir, sadece ara\u015ft\u0131rma \u00e7abalar\u0131n\u0131z i\u00e7in en iyi konular\u0131 bulman\u0131za yard\u0131mc\u0131 olmakla kalmay\u0131p ayn\u0131 zamanda verilerinizi sunulabilir, yorumlanmas\u0131 kolay bir \u015fekilde y\u00f6netmenizi sa\u011flayacak bir ara\u00e7 olan Audience by QuestionPro&#8217;yu denemeyi unutmay\u0131n.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu yaparak paradan tasarruf edecek, rekabeti en \u00fcst d\u00fczeye \u00e7\u0131karacak, daha y\u00fcksek bir k\u00e2r elde edecek, m\u00fc\u015fterilerinize ilham vermek ve onlar\u0131 e\u011fitmek i\u00e7in pazarlamay\u0131 kullanacak ve y\u0131llarca sad\u0131k ve geri d\u00f6nen m\u00fc\u015fterileri besleyeceksiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da yanl\u0131\u015f soru diye bir \u015fey olmad\u0131\u011f\u0131na inan\u0131yoruz. Bu nedenle son birka\u00e7 y\u0131l\u0131m\u0131z\u0131 milyonlarca anket kat\u0131l\u0131mc\u0131s\u0131ndan olu\u015fan bir panel olu\u015fturmak i\u00e7in harcad\u0131k ve size g\u00f6r\u00fc\u015flerini payla\u015fmaya haz\u0131r olan ve s\u00fcrekli geni\u015fleyen bir insan evrenine eri\u015fim sa\u011flad\u0131k.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fe al\u0131m y\u00f6ntemlerimiz ve s\u00fcrekli bak\u0131m konusunda ciddiyiz &#8211; ara\u015ft\u0131rma panellerimizin b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc sa\u011flamak istiyoruz. Bu nedenle, hedef kitlenize ula\u015fman\u0131z\u0131 her zamankinden daha kolay hale getiren k\u00fcresel entegre \u00e7\u00f6z\u00fcmlerle yenilik\u00e7i teknoloji sa\u011flayarak k\u00fcresel \u00f6l\u00e7ekte faaliyet g\u00f6steriyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 panel say\u0131m\u0131z ve g\u00fcvenli giri\u015f se\u00e7eneklerimiz h\u0131zl\u0131 ve kolay bir \u015fekilde ba\u015flaman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r, b\u00f6ylece endi\u015felenmeniz gereken tek \u015fey ihtiyac\u0131n\u0131z olan yan\u0131tlar\u0131 almakt\u0131r!<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> Baz\u0131 ara\u015ft\u0131rma projelerinin neden ba\u015far\u0131s\u0131z oldu\u011funu hi\u00e7 merak ettiniz mi? \u00d6rnekleme s\u00fcrecinin hangi y\u00f6nlerinin projenizin ba\u015far\u0131s\u0131n\u0131 belirlemede kilit rol oynad\u0131\u011f\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":565773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1156],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ni\u015f Kitle: Nedir, Faydalar\u0131 ve Sizinkini Nas\u0131l Bulursunuz? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Baz\u0131 ara\u015ft\u0131rma projelerinin neden ba\u015far\u0131s\u0131z oldu\u011funu hi\u00e7 merak ettiniz mi? Audience by QuestionPro&#039;yu nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin ve sizin i\u00e7in do\u011fru ni\u015f kitleyi hedefleyin.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ni\u015f Kitle: Nedir, Faydalar\u0131 ve Sizinkini Nas\u0131l Bulursunuz? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Baz\u0131 ara\u015ft\u0131rma projelerinin neden ba\u015far\u0131s\u0131z oldu\u011funu hi\u00e7 merak ettiniz mi? Audience by QuestionPro&#039;yu nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin ve sizin i\u00e7in do\u011fru ni\u015f kitleyi hedefleyin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T09:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/Anas_Meta-image-Template-BLOG-BLOG-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danielle Figueroa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danielle Figueroa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/\"},\"author\":{\"name\":\"Danielle Figueroa\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/ee201c8fa45f649c0c053fec65c20dd1\"},\"headline\":\"Ni\u015f Kitle: Nedir, Faydalar\u0131 ve Sizinkini Nas\u0131l Bulursunuz?\",\"datePublished\":\"2022-09-28T09:00:27+00:00\",\"dateModified\":\"2022-09-28T09:00:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/\"},\"wordCount\":903,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Akademik Ara\u015ft\u0131rma\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/nis-kitle-nedir-faydalari-ve-sizinkini-nasil-bulursunuz\/\",\"name\":\"Ni\u015f Kitle: Nedir, Faydalar\u0131 ve Sizinkini Nas\u0131l Bulursunuz? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-09-28T09:00:27+00:00\",\"dateModified\":\"2022-09-28T09:00:27+00:00\",\"description\":\"Baz\u0131 ara\u015ft\u0131rma projelerinin neden ba\u015far\u0131s\u0131z oldu\u011funu hi\u00e7 merak ettiniz mi? 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