{"id":731065,"date":"2022-06-16T14:08:50","date_gmt":"2022-06-16T14:08:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/"},"modified":"2022-06-16T14:08:50","modified_gmt":"2022-06-16T14:08:50","slug":"musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/","title":{"rendered":"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, <\/span><b>odak noktas\u0131 tamamen hisler, duygular ve duyumlarla ilgilidir.<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Bu stratejiye dikkat etmek, hi\u00e7 \u015f\u00fcphesiz, oda\u011f\u0131n\u0131z\u0131 &#8220;benden sat\u0131n alman\u0131z\u0131 istiyorum &#8220;dan &#8220;ne sat\u0131n alaca\u011f\u0131n\u0131z konusunda size daha iyi tavsiyelerde bulunmak i\u00e7in sizi anlamak istiyorum &#8220;a \u00e7evirmenize yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fterileriniz i\u00e7in unutulmaz bir ma\u011faza i\u00e7i deneyim yaratarak, bir sonraki sat\u0131\u015f\u0131n\u0131z\u0131 kapatmaya \u00e7ok daha yak\u0131n olursunuz.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Sorulmas\u0131 gereken soru, m\u00fc\u015fterilerinizi markan\u0131za a\u015f\u0131k etmek i\u00e7in unutulmaz, \u00f6zg\u00fcn ve etkili bir ma\u011faza i\u00e7i deneyimi nas\u0131l tasarlayaca\u011f\u0131n\u0131zd\u0131r?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u00d6\u011frenmek i\u00e7in okumaya devam edin!<\/span><\/p>\n<h2>Ma\u011faza \u0130\u00e7i Deneyim neden i\u015f ba\u015far\u0131s\u0131n\u0131n anahtar\u0131d\u0131r?<\/h2>\n<p><span style=\"font-weight: 300;\">Ba\u015flamadan \u00f6nce, ma\u011faza i\u00e7i deneyimin i\u015fletmeler i\u00e7in neden \u00e7ok \u00f6nemli oldu\u011funu (ve sizin i\u00e7in de neden \u00f6nemli olmas\u0131 gerekti\u011fini) a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmak i\u00e7in bir dakikan\u0131z\u0131 ay\u0131rmak istiyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Kavram\u0131n yeni bir \u015fey olmad\u0131\u011f\u0131 ve dijital ortamla s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda, ma\u011faza i\u00e7i deneyim, mevcut ve potansiyel m\u00fc\u015fterilerin t\u00fcketim karar\u0131 i\u00e7in bir tetikleyicidir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Asl\u0131nda, al\u0131\u015fveri\u015f yapanlar\u0131n %86&#8217;s\u0131 m\u00fckemmel bir m\u00fc\u015fteri deneyimi i\u00e7in daha fazla \u00f6deme yapmaya haz\u0131r. Kula\u011fa harika geliyor, sence de \u00f6yle de\u011fil mi?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ger\u00e7ekten de t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fim, sadakatlerini art\u0131k fiyata ya da \u00fcr\u00fcne g\u00f6re de\u011fil, bir markan\u0131n temel farkl\u0131la\u015ft\u0131r\u0131c\u0131s\u0131 olarak ya\u015fad\u0131klar\u0131 deneyime g\u00f6re belirlediklerini g\u00f6stermektedir. Ba\u015fka bir deyi\u015fle, potansiyel al\u0131c\u0131n\u0131z\u0131 mutlu etmeyi ba\u015far\u0131rsan\u0131z  <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri yolculu\u011fu<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">Harika bir ba\u015flang\u0131\u00e7 yapt\u0131n\u0131z!<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu nedenle, ma\u011faza i\u00e7i deneyim markan\u0131za kar\u015f\u0131 sadakat yaratmak, marka fark\u0131ndal\u0131\u011f\u0131 olu\u015fturmak, m\u00fc\u015fterilerinizin sizi sevmesini sa\u011flamak ve a\u011f\u0131zdan a\u011f\u0131za tavsiyelerini fethetmek i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyimin nas\u0131l iyile\u015ftirilece\u011fi hakk\u0131nda okumay\u0131 seviyorsan\u0131z, a\u015fa\u011f\u0131dakiler hakk\u0131nda bilgi edinmek ilginizi \u00e7ekebilir <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\"><br \/>\n  <span style=\"font-weight: 300;\">M\u00fc\u015fteri yolculu\u011fu vs M\u00fc\u015fteri deneyimi<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin Faydalar\u0131<\/h2>\n<p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyim sunmaya y\u00f6nelik giri\u015fimler uygulamak size niceliksel ve niteliksel a\u00e7\u0131dan b\u00fcy\u00fck faydalar sa\u011flayabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">A\u015fa\u011f\u0131da, m\u00fc\u015fteri memnuniyeti program\u0131n\u0131z\u0131n bir par\u00e7as\u0131 olarak de\u011ferlendirmeye ba\u015flayabilmeniz i\u00e7in baz\u0131lar\u0131n\u0131 payla\u015f\u0131yoruz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Sadakat ve g\u00fcven:  <\/b><span style=\"font-weight: 300;\">Do\u011fru giri\u015fimlere odakland\u0131\u011f\u0131n\u0131zda, m\u00fc\u015fteriler ya de\u011ferlerinizle \u00f6zde\u015fle\u015ftikleri i\u00e7in ya da sadece onlara harika vakit ge\u00e7irtti\u011finiz i\u00e7in kendilerini marka toplulu\u011funuza ba\u011fl\u0131 ve dahil hissedecek, m\u00fc\u015fterilerinizle m\u00fc\u015fteri taraf\u0131ndan ba\u011flant\u0131 kuracakt\u0131r. deneyimler sa\u011flam bir ba\u011f kurar.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Daha y\u00fcksek sat\u0131\u015flar:<\/b><span style=\"font-weight: 300;\"> \u00d6ne \u00e7\u0131kman\u0131n ve hat\u0131rlanman\u0131n, bir t\u00fcketicinin s\u0131k ve sad\u0131k bir m\u00fc\u015fteri haline gelmesinin ana nedenlerinden biri olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir, bu da \u015f\u00fcphesiz ticari rakamlar\u0131n\u0131z \u00fczerinde olumlu bir etkiye sahip olabilir.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Marka g\u00fc\u00e7lendirme:<\/b><span style=\"font-weight: 300;\">  Markan\u0131z\u0131 etkinlikler ve eylemlerle ili\u015fkilendirmek, m\u00fc\u015fterilerinizin sizi hat\u0131rlamas\u0131n\u0131 ve olumlu bir \u015feyle ili\u015fkilendirmesini sa\u011flamak i\u00e7in harika bir yol olabilir. Bunu ba\u015farmak i\u00e7in kurumlar\u0131n\u0131zda veya dijital olarak ger\u00e7ekle\u015ftirebilece\u011finiz \u00e7e\u015fitli deneyimler vard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Kulaktan kula\u011fa:  <\/b><span style=\"font-weight: 300;\">Harika bir ma\u011faza i\u00e7i deneyim size her zaman hakk\u0131nda konu\u015facak bir \u015feyler verecektir ve m\u00fc\u015fterilerinizin size verebilece\u011finden daha iyi bir tan\u0131t\u0131m yoktur. Harika deneyimler yaratmak sadece sadakat olu\u015fturmakla kalmayacak, ayn\u0131 zamanda daha fazla insan\u0131 bu deneyimi ya\u015famaya davet etmelerini sa\u011flayacakt\u0131r.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyimin nas\u0131l iyile\u015ftirilece\u011fi hakk\u0131nda okumay\u0131 seviyorsan\u0131z, \u015fu konular hakk\u0131nda bilgi edinmek ilginizi \u00e7ekebilir <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-benefits\/\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri\u0307 yolculu\u011fu kullanmanin faydalari<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> cx stratejinizde.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Ma\u011faza \u0130\u00e7i Deneyimin Unsurlar\u0131<\/h2>\n<p><span style=\"font-weight: 300;\">\u015eimdi, m\u00fc\u015fterinizin ma\u011faza i\u00e7i deneyimini tasarlarken neleri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z? Hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i kanallar i\u00e7in, stratejik eylemlerinize rehberlik edecek bu be\u015f s\u00fctunu kullanabiliriz. Bunlar\u0131 teker teker detayland\u0131raca\u011f\u0131z.<\/span><\/p>\n<h3>Ortam<\/h3>\n<p><span style=\"font-weight: 300;\">\u0130lk eleman\u0131 <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/shopping-experience\/\"><br \/>\n  <span style=\"font-weight: 300;\">ali\u015fveri\u0307\u015f deneyi\u0307mi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">  atmosferdir. Bu, ma\u011fazan\u0131zda veya e-ticaretinizde bulunan t\u00fcm dekoratif ve g\u00f6rsel unsurlar\u0131 ifade eder.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Fiziksel ma\u011fazalarda, duvarlar\u0131n renginden, ayd\u0131nlatmaya, posterlere ve m\u00fczi\u011fe kadar uzan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Sanal ma\u011fazalarda sayfan\u0131n renkleri, katalo\u011fun g\u00f6rsellerinin tasar\u0131m\u0131 ve boyutu veya sat\u0131n alma d\u00fc\u011fmelerinin konumudur.<\/span><\/p>\n<h3>Hizmet<\/h3>\n<p><span style=\"font-weight: 300;\">\u0130kinci unsur ise hizmettir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Her \u015fey siz (sat\u0131c\u0131) ve m\u00fc\u015fteri aras\u0131nda bir g\u00fcven ili\u015fkisi olu\u015fturmakla ilgilidir &#8211; tek bir sat\u0131n almaya de\u011fil, uzun vadeli bir ili\u015fki kurmaya odaklan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Elbette, ma\u011fazalarda \u00f6n saflardaki \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n kendilerini nas\u0131l ifade ettiklerini ve m\u00fc\u015fterilerinize do\u011fru tavsiyelerde bulunup bulunmad\u0131klar\u0131n\u0131 dikkate almal\u0131s\u0131n\u0131z; dijital d\u00fcnyada ise kullan\u0131c\u0131 deneyimiyle (UX) ilgili de\u011fi\u015fkenleri g\u00f6zlemlemelisiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Mobil deneyim,<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u00f6deme mekanizmalar\u0131n\u0131n i\u015fleyi\u015fi,<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">sanal bir dan\u0131\u015fman\u0131n sa\u011flanmas\u0131,<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">sayfa y\u00fckleme h\u0131z\u0131,<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u00fcr\u00fcnleri bulman\u0131n kolayl\u0131\u011f\u0131,<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">her bir teklifin a\u00e7\u0131klamas\u0131n\u0131n i\u00e7eri\u011fi,<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">di\u011ferleri aras\u0131nda.<\/span><\/li>\n<\/ul>\n<h3>\u015eeffafl\u0131k<\/h3>\n<p><span style=\"font-weight: 300;\">\u00c7a\u011fda\u015f al\u0131c\u0131lar sat\u0131n alma kararlar\u0131 konusunda giderek daha bilin\u00e7li hale geliyor ve sat\u0131n almadan \u00f6nce \u015firketiniz veya \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda bilgiye eri\u015fmek i\u00e7in interneti kullan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu anlamda, YouTube&#8217;da uzmanlar taraf\u0131ndan yap\u0131lan incelemeler, web sitenizdeki yorumlar veya sosyal a\u011flardaki kullan\u0131c\u0131 g\u00f6nderileri bilgi kaynaklar\u0131ndan baz\u0131lar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu nedenle, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fczle ilgili beklentileri konusunda \u015feffaf ve d\u00fcr\u00fcst olman\u0131z ve \u00fcr\u00fcn sat\u0131ld\u0131ktan sonra de\u011fer vaadinizi yerine getirmeniz \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<h3>Se\u00e7eneklerin esnekli\u011fi<\/h3>\n<p><span style=\"font-weight: 300;\">Geni\u015f ve \u00e7e\u015fitli bir \u00fcr\u00fcn ve hizmet katalo\u011funa sahip olmak, ki\u015fiselle\u015ftirme psikolojisiyle el ele gider. Bu, tatmin edici bir ma\u011faza i\u00e7i deneyim sunmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u015e\u00f6yle d\u00fc\u015f\u00fcn\u00fcn: Bir giyim ma\u011fazas\u0131na girdi\u011finizde farkl\u0131 t\u00fcrde kuma\u015flar, kesimler, renkler ve bedenler g\u00f6rmek istersiniz. Farkl\u0131 hissetmek istiyoruz! Ayn\u0131 \u015fey her t\u00fcr i\u015f i\u00e7in ge\u00e7erlidir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Teklifinizi ki\u015fiselle\u015ftirmek m\u00fc\u015fterilerinizi g\u00fc\u00e7lendirecek, do\u011frudan onlarla konu\u015ftu\u011funuzu, \u00fcr\u00fcn\u00fcn onlar i\u00e7in \u00f6zel olarak haz\u0131rland\u0131\u011f\u0131n\u0131 ve son karar\u0131n onlar\u0131n elinde oldu\u011funu hissetmelerini sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu konuda \u00e7ok i\u015fe yarayabilecek bir \u015fey, tavsiye ara\u00e7lar\u0131n\u0131 kullanmakt\u0131r, b\u00f6ylece m\u00fc\u015fteriler tercihlerini nas\u0131l belirleyece\u011finizi bildi\u011finizi hissederler.<\/span><\/p>\n<h3>\u0130leti\u015fim<\/h3>\n<p><span style=\"font-weight: 300;\">T\u00fcm kanallar\u0131n\u0131zda (\u00e7evrimd\u0131\u015f\u0131, sosyal a\u011flar, web sitesi, e-posta) m\u00fc\u015fterilerinizle ileti\u015fimi yak\u0131n tutmak, ma\u011faza i\u00e7i deneyimle ilgilenmenin zorluklar\u0131ndan ve en alakal\u0131 eylemlerinden biridir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu anlamda etkile\u015fim, \u00f6zellikle e-ticaret i\u00e7in inan\u0131lmaz derecede \u00f6nemli hale geliyor.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0130nternetten sat\u0131n al\u0131rken t\u00fcketici \u00fcr\u00fcne dokunamaz veya hissedemez, bu nedenle kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc hissetmesini ve ekran\u0131n di\u011fer taraf\u0131nda ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in \u00e7al\u0131\u015fan insanlar oldu\u011funu alg\u0131lamas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Kullanarak \u015firketinizin <a href=\"https:\/\/usqa.questionpro.com\/blog\/digital-customer-experience\/\">dijital m\u00fc\u015fteri deneyimini<\/a> geli\u015ftirin <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/in-store-surveys\/\"><br \/>\n  <span style=\"font-weight: 300;\">ma\u011faza i\u00e7i anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">. <\/span> <\/p>\n<h2>Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu<\/h2>\n<p><span style=\"font-weight: 300;\">\u0130lk ad\u0131m m\u00fc\u015fterinizi incelemektir. Onlar\u0131n ihtiya\u00e7lar\u0131n\u0131, ma\u011fazan\u0131zdan beklentilerini, sat\u0131n alma b\u00fct\u00e7elerini ve sat\u0131n alma zamanlar\u0131n\u0131 bilmek ve anlamak&#8230; tam olarak arad\u0131klar\u0131 \u015feyi sunman\u0131z ve sat\u0131\u015f\u0131 kapatman\u0131z i\u00e7in ipu\u00e7lar\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Fiziksel ma\u011fazan\u0131za nas\u0131l ula\u015ft\u0131klar\u0131n\u0131 ara\u015ft\u0131rmak da \u00f6nemlidir. Anahtar ne idi  <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-touchpoints\/\"><br \/>\n  <span style=\"font-weight: 300;\">temas noktalar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> boyunca <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri yolculuk haritas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">? Bir tavsiye \u00fczerine, vitrin dikkatlerini \u00e7ekti\u011fi i\u00e7in, ma\u011fazan\u0131n ferahl\u0131\u011f\u0131 ve tarz\u0131 nedeniyle, ma\u011faza i\u015flerine giderken yollar\u0131n\u0131n \u00fczerinde oldu\u011fu i\u00e7in sizi internet \u00fczerinden ke\u015ffettikleri i\u00e7in olabilir&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyimin nas\u0131l iyile\u015ftirilece\u011fi hakk\u0131nda okumay\u0131 seviyorsan\u0131z, a\u015fa\u011f\u0131dakiler hakk\u0131nda bilgi edinmek ilginizi \u00e7ekebilir <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/how-to-create-a-customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri yolculuk haritas\u0131 nas\u0131l olu\u015fturulur<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu veriler elinizdeyken, art\u0131k sizi rakiplerinizden farkl\u0131la\u015ft\u0131racak bir ma\u011faza i\u00e7i m\u00fc\u015fteri deneyimi tasarlamaya haz\u0131rs\u0131n\u0131z demektir:<\/span><\/p>\n<p><b>1. Ki\u015fiselle\u015ftirme<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Bir m\u00fc\u015fteri olarak, bir ma\u011fazaya girdi\u011finizde \u00e7al\u0131\u015fanlar\u0131n sizi sadece tan\u0131mas\u0131na de\u011fil &#8211; onlardan \u00e7ok d\u00fczenli al\u0131\u015fveri\u015f yapmasan\u0131z bile &#8211; ayn\u0131 zamanda zevklerinize ve ihtiya\u00e7lar\u0131n\u0131za g\u00f6re size nas\u0131l tavsiyede bulunacaklar\u0131n\u0131 bilmelerine de de\u011fer verirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu da yak\u0131nl\u0131k ve ki\u015fiselle\u015ftirme yaratarak m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131na ve tabii ki daha fazla sat\u0131\u015f ve gelir art\u0131\u015f\u0131na yol a\u00e7ar.<\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-loyalty-what-it-is\/\"><br \/>\n  <span style=\"font-weight: 300;\"> m\u00fc\u015fteri sadakati<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ki\u015fiselle\u015ftirme, k\u00fc\u00e7\u00fck i\u015fletmelerin ve \u00e7evrimi\u00e7i ma\u011fazalar\u0131n parmaklar\u0131n\u0131n ucunda. Ger\u00e7ekten de her i\u015fletmenin ula\u015fabilece\u011fi bir yerde.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Birden fazla tedarik\u00e7inin bulundu\u011fu tesislerde, teknoloji kullanmak bunu ba\u015farman\u0131n harika bir yoludur; m\u00fc\u015fterinin en son sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnlere yerinde bakman\u0131za ve ihtiya\u00e7lar\u0131na g\u00f6re uyarlanm\u0131\u015f yeni trendler \u00f6nermenize olanak tan\u0131r. Ayr\u0131ca, m\u00fcmk\u00fcn oldu\u011funda, her m\u00fc\u015fteriye belirli bir tedarik\u00e7i atay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ki\u015fiselle\u015ftirmenin bir di\u011fer y\u00f6n\u00fc de benzersiz olmas\u0131 gereken fiziksel alan\u0131n tasar\u0131m\u0131d\u0131r. Ma\u011fazan\u0131za girmek, di\u011fer rakiplerin ma\u011fazalar\u0131na girmekten farkl\u0131 bir deneyim olmal\u0131d\u0131r.<\/span><\/p>\n<p><b>2. Dald\u0131rma<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Fiziksel al\u0131\u015fveri\u015f deneyimi s\u00fcr\u00fckleyici olmal\u0131, m\u00fc\u015fteriyi ma\u011fazan\u0131zla tam olarak tan\u0131\u015ft\u0131rmay\u0131 ba\u015farmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ama\u00e7, iyi bir yerle\u015fim tasar\u0131m\u0131 sayesinde t\u00fcm alan\u0131 gezmeleri, \u00fcr\u00fcnlere dokunmalar\u0131 ve denemeleri, m\u00fczik veya kokular\u0131n kendilerini kapt\u0131rmalar\u0131na izin vermeleri, arad\u0131klar\u0131 \u015feyin aksesuarlar\u0131n\u0131 sat\u0131n almalar\u0131&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Renkler ve malzemeler \u00fcr\u00fcn t\u00fcr\u00fcyle uyumlu olmal\u0131d\u0131r. T\u00fcm ayr\u0131nt\u0131lar \u00f6nemlidir, ancak tesislerin ve mobilyalar\u0131n tasar\u0131m\u0131n\u0131n yan\u0131 s\u0131ra ortama da odaklanmal\u0131d\u0131rlar.<\/span><\/p>\n<p><b>3. Eri\u015filebilirlik<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Bir tasar\u0131m ma\u011fazas\u0131na sahip olman\u0131n yan\u0131 s\u0131ra, g\u00f6r\u00fclmeyenlerle \u00e7al\u0131\u015fmak da \u00f6nemlidir. \u00d6rne\u011fin, ma\u011fazan\u0131n eri\u015filebilir olmas\u0131, do\u011fru iklimlendirme, \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131karacak do\u011fru ayd\u0131nlatma&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 300;\">G\u00f6rselle\u015ftirme ve tasar\u0131m <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/in-store-customer-journey\/\"><br \/>\n  <span style=\"font-weight: 300;\">ma\u011faza i\u0307\u00e7i\u0307 m\u00fc\u015fteri\u0307 yolculu\u011fu<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">Bu noktada, giri\u015ften kasaya kadar, gereksiz engelleri ortadan kald\u0131rmak \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">4. <\/span><b>Tutarl\u0131l\u0131k<\/b><\/p>\n<p><span style=\"font-weight: 300;\">Birka\u00e7 ma\u011fazan\u0131z varsa, al\u0131\u015fveri\u015f deneyimi hepsinde benzer ve tan\u0131nabilir olmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Her \u015feyden \u00f6nce franchise&#8217;lar bu noktada \u00f6zel bir dikkatle \u00e7al\u0131\u015f\u0131r. Hangi co\u011frafi konumda olursa olsun, m\u00fc\u015fteri bir marka ma\u011fazas\u0131nda oldu\u011funu bilmeli ve hissetmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu, \u00f6zellikle kurumsal renklerin kullan\u0131m\u0131yla markala\u015fmay\u0131 te\u015fvik ederek ve t\u00fcm alanlarda ortak bir mobilya tasar\u0131m\u0131yla sa\u011flan\u0131r.<\/span><\/p>\n<p><b>5. Topluluk<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u0130yile\u015ftirmenin son yolu <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri\u0307 deneyi\u0307mi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">  i\u015finizden veya markan\u0131zdan daha b\u00fcy\u00fck bir topluluk veya hareket yaratmakt\u0131r. M\u00fc\u015fteriler, bir amac\u0131 destekleyen, bir ya\u015fam bi\u00e7imini te\u015fvik eden veya bir par\u00e7as\u0131 olabilecekleri \u00f6zel bir topluluk sunan i\u015fletmelerle etkile\u015fim kurmak ister.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fterileriniz bir toplulu\u011fun par\u00e7as\u0131 oldu\u011funda, sizden sadece \u00fcr\u00fcn sat\u0131n almazlar, daha b\u00fcy\u00fck bir \u015feyin par\u00e7as\u0131 olurlar. Daha \u00f6nemli bir \u015fey.<\/span><\/p>\n<p>Ma\u011faza i\u00e7i deneyiminizi geli\u015ftirmeye ba\u015flamak ister misiniz? M\u00fc\u015fteri yolculu\u011funuzu tan\u0131mlayarak ba\u015flay\u0131n, burada tamamen \u00fccretsiz bir \u015fablon bulacaks\u0131n\u0131z:<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-canvas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>M\u00fc\u015fteri Yolculu\u011fu Tuvalini \u0130ndirin<\/strong><\/a><\/span><\/p>\n<h2>M\u00fc\u015fterilerinizin Ma\u011faza \u0130\u00e7i Deneyimini De\u011ferlendirmek i\u00e7in 4 Metrik<\/h2>\n<p><span style=\"font-weight: 300;\">Harika bir m\u00fc\u015fteri deneyimi sunmak ile iyi bir m\u00fc\u015fteri deneyimi sundu\u011funuzu <em>d\u00fc\u015f\u00fcnmek<\/em> aras\u0131nda ince bir \u00e7izgi oldu\u011funu unutmay\u0131n. Ma\u011faza i\u00e7i deneyiminizin sonu\u00e7 verdi\u011finden emin olmak istiyorsan\u0131z, de\u011ferlendirmeler yapmak ve belirli <a href=\"https:\/\/usqa.questionpro.com\/blog\/key-performance-indicators\/\" target=\"_blank\" rel=\"noopener\">temel performans g\u00f6stergelerine (KPI<\/a>&#8216;lar) odaklanmak zorunludur. Bu ama\u00e7la, ma\u011faza i\u00e7i deneyimin ne kadar etkili oldu\u011funu anlamak ve daha y\u00fcksek bir yat\u0131r\u0131m getirisi (ROI) elde etmek i\u00e7in stratejilerinizi nas\u0131l optimize edebilece\u011finizi \u00f6\u011frenmek i\u00e7in dikkate alman\u0131z gereken baz\u0131 metrikleri burada bulabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Sonu\u00e7ta, metrikler nereye gitti\u011finizi ve eylemlerinizi nereye y\u00f6nlendirmeniz gerekti\u011fini anlaman\u0131z\u0131 sa\u011flayan pusulad\u0131r. \u015eunlara bir bak:  <\/span><\/p>\n<h3>1. Geri Bildirim \u0130ncelemesi<\/h3>\n<p><span style=\"font-weight: 300;\">G\u00fcn\u00fcm\u00fcz t\u00fcketicilerinin \u00f6zelliklerinden biri de sat\u0131n ald\u0131klar\u0131 ve t\u00fckettikleri \u015feylerle ilgili deneyimlerini her zaman payla\u015f\u0131yor olmalar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u00dcr\u00fcn sayfan\u0131z, sosyal medya ve inceleme web siteleri hakk\u0131ndaki geri bildirimlerini incelemek, g\u00fc\u00e7l\u00fc y\u00f6nlerinizin neler oldu\u011funu ve \u00e7evrimi\u00e7i itibar\u0131n\u0131z\u0131 nerede geli\u015ftirebilece\u011finizi \u00f6\u011frenmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h3>2. Net Tavsiye Skoru<\/h3>\n<p><span style=\"font-weight: 300;\">NPS, m\u00fc\u015fterilerinizin memnuniyetini \u00f6l\u00e7er. Bu, m\u00fc\u015fterilerinize do\u011frudan 1 ila 10 aras\u0131nda bir \u00f6l\u00e7ekte hizmetlerinizi tavsiye etme olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu sormakla ilgilidir. Buna, stratejinizin ana hatlar\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olacak daha fazla i\u00e7g\u00f6r\u00fc belirlemek i\u00e7in a\u00e7\u0131k sorular e\u015flik edebilir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u00d6zel QuestionPro CX ile <\/span><a href=\"https:\/\/www.questionpro.com\/nps-plus\/\"><br \/>\n  <span style=\"font-weight: 300;\">NPS+ sorusu<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> m\u00fc\u015fteri puan\u0131n\u0131z\u0131 \u00f6\u011frenir, bu puan\u0131n arkas\u0131ndaki nedeni ortaya \u00e7\u0131kar\u0131r ve geri bildirim sa\u011flars\u0131n\u0131z.<\/span><\/p>\n<h3>3. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/h3>\n<p><span style=\"font-weight: 300;\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131, k\u0131saca, Dijital Pazarlaman\u0131n ana metriklerinden biridir. Bu, abone olmak, kaydolmak, rezerve etmek veya sat\u0131n almak gibi belirli bir eylemi ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131n y\u00fczdesini yans\u0131t\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bir A\/B testi uygulad\u0131ktan sonra bu metri\u011fi takip etmek, eylemin sat\u0131n alma deneyimi a\u00e7\u0131s\u0131ndan ne kadar etkili oldu\u011funu g\u00f6rmenizi sa\u011flayacakt\u0131r.<\/span><\/p>\n<h3>4. Churn Oran\u0131<\/h3>\n<p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyimi de\u011ferlendirmek i\u00e7in bir di\u011fer \u00f6nemli metrik de <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-churn\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri kayb\u0131d\u0131r<\/a>. <\/span><span style=\"font-weight: 300;\">Bu, m\u00fc\u015fteri taban\u0131n\u0131zda kaydedilen iptal oran\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">SaaS i\u015fletmelerinde bu durum, \u00f6rne\u011fin abonelik planlar\u0131n\u0131n iptaline yans\u0131r. M\u00fc\u015fteri kayb\u0131n\u0131 de\u011ferlendirmek, m\u00fc\u015fteri kayb\u0131n\u0131n nedenlerini anlaman\u0131za ve elde tutma stratejileri planlaman\u0131za olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">QuestionPro CX a\u015fa\u011f\u0131daki gibi bir \u00f6zellik sunar <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/closed-loop\/case-management.html\"><br \/>\n  <span style=\"font-weight: 300;\">kapal\u0131 d\u00f6ng\u00fc geri bildirim biletleme sistemi<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> kay\u0131p oran\u0131n\u0131 d\u00fc\u015f\u00fcrmek ve tahmin etmek ve nihayetinde cayd\u0131r\u0131c\u0131lar\u0131n\u0131z\u0131 destek\u00e7ilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in.<\/span><\/p>\n<h3>Sonu\u00e7<\/h3>\n<p><span style=\"font-weight: 300;\">Ma\u011faza i\u00e7i deneyim, sat\u0131\u015flar\u0131n\u0131zda ba\u015far\u0131l\u0131 olman\u0131zda belirleyicidir, sat\u0131n alma deneyimini t\u00fcm m\u00fc\u015fterileriniz i\u00e7in \u00f6zel k\u0131lman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu da kendinizi m\u00fc\u015fterilerinizin yerine koyarak ve yaln\u0131zca sat\u0131\u015f hedeflerinizi kar\u015f\u0131lamay\u0131 istemenin \u00f6tesinde onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 ve sat\u0131n alma motivasyonlar\u0131n\u0131 anlayarak ba\u015flar. Hepimiz bunu istiyoruz, as\u0131l soru oraya nas\u0131l ula\u015faca\u011f\u0131m\u0131z. \u0130\u015fte bu noktada ma\u011faza i\u00e7i deneyimin kalitesi devreye giriyor.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Art\u0131k stratejileri uygulamaya ba\u015flamak ve m\u00fc\u015fterilerinize sundu\u011funuz deneyimi iyile\u015ftirmek i\u00e7in ihtiyac\u0131n\u0131z olan her \u015feyi biliyorsunuz. Uygun arac\u0131n kullan\u0131lmas\u0131 ve s\u00fcrekli izleme, bu t\u00fcr bir giri\u015fimin ba\u015far\u0131s\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. Gibi platformlar  <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><span style=\"font-weight: 300;\">QuestionPro CX <\/span><\/a><span style=\"font-weight: 300;\">t\u00fcketicilerinizin memnuniyet d\u00fczeyini \u00f6l\u00e7menize, geri bildirimlerini toplaman\u0131za ve \u00e7oklu \u00f6zelliklerimizle iyile\u015ftirme alanlar\u0131n\u0131 belirlemenize olanak tan\u0131r. \u00dccretsiz denemenizi bug\u00fcn ba\u015flat\u0131n!<\/span><\/p>\n<p><span style=\"font-weight: 300;\">QuestionPro ile memnuniyet anketlerinin uygulanmas\u0131ndan, an\u0131nda eylem i\u00e7in ger\u00e7ek zamanl\u0131 veri elde etmeye kadar yukar\u0131da belirtilen stratejileri kolayca uygulayabilece\u011finizi unutmay\u0131n. <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 300;\">QuestionPro CX<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> m\u00fc\u015fteri deneyimi y\u00f6netim platformu.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu ara\u00e7 hakk\u0131nda bilgi edinmek isterseniz, sizi \u015fu adrese davet ediyoruz <\/span><span style=\"font-weight: 300;\">\u00fccretsiz demo talep edin<\/span><span style=\"font-weight: 300;\"> veya sizin i\u00e7in sahip oldu\u011fumuz her \u015feyden yararlanmak i\u00e7in \u00fccretsiz bir hesap olu\u015fturun.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":713197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T14:08:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/in-store-experience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paulina Rodriguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paulina Rodriguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/\"},\"author\":{\"name\":\"Paulina Rodriguez\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af\"},\"headline\":\"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu\",\"datePublished\":\"2022-06-16T14:08:50+00:00\",\"dateModified\":\"2022-06-16T14:08:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/\"},\"wordCount\":2728,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/\",\"name\":\"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-06-16T14:08:50+00:00\",\"dateModified\":\"2022-06-16T14:08:50+00:00\",\"description\":\"Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/category\/cx\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af\",\"name\":\"Paulina Rodriguez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g\",\"caption\":\"Paulina Rodriguez\"},\"description\":\"Customer Success Manager at QuestionPro. Proficient in Customer Success, Sales and Strategic Planning. With proven relationship-building and problem-solving skills to grow ROI for SaaS clients.\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/paulina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu | QuestionPro","description":"Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"tr_TR","og_type":"article","og_title":"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu | QuestionPro","og_description":"Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-06-16T14:08:50+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/in-store-experience.jpg","type":"image\/jpeg"}],"author":"Paulina Rodriguez","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Paulina Rodriguez","Tahmini okuma s\u00fcresi":"14 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/"},"author":{"name":"Paulina Rodriguez","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af"},"headline":"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu","datePublished":"2022-06-16T14:08:50+00:00","dateModified":"2022-06-16T14:08:50+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/"},"wordCount":2728,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/","name":"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu | QuestionPro","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-06-16T14:08:50+00:00","dateModified":"2022-06-16T14:08:50+00:00","description":"Ma\u011faza i\u00e7i deneyim, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet sat\u0131n alma s\u00fcrecinden ge\u00e7erken edindikleri t\u00fcm alg\u0131lar\u0131n ve hatta i\u015flemi kapatt\u0131ktan sonra hissettiklerinin b\u00fct\u00fcn\u00fcd\u00fcr.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musterilerinizi-memnun-etmek-icin-magaza-ici-deneyimi-iyilestirmenin-5-yolu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/qa-release.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/qa-release.questionpro.com\/blog\/tr\/category\/cx\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fterilerinizi Memnun Etmek i\u00e7in Ma\u011faza \u0130\u00e7i Deneyimi \u0130yile\u015ftirmenin 5 Yolu"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af","name":"Paulina Rodriguez","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g","caption":"Paulina Rodriguez"},"description":"Customer Success Manager at QuestionPro. Proficient in Customer Success, Sales and Strategic Planning. With proven relationship-building and problem-solving skills to grow ROI for SaaS clients.","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/paulina\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/in-store-experience.jpg","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/in-store-experience.jpg","author_info":{"display_name":"Paulina Rodriguez","author_link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/paulina\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/731065"}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=731065"}],"version-history":[{"count":0,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/731065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/713197"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=731065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=731065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=731065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}