{"id":735377,"date":"2022-06-09T21:59:27","date_gmt":"2022-06-09T21:59:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-yolculugu-stratejisi-sonuclari-en-ust-duzeye-cikarmanin-11-yolu\/"},"modified":"2022-06-09T21:59:27","modified_gmt":"2022-06-09T21:59:27","slug":"musteri-yolculugu-stratejisi-sonuclari-en-ust-duzeye-cikarmanin-11-yolu","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musteri-yolculugu-stratejisi-sonuclari-en-ust-duzeye-cikarmanin-11-yolu\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu Stratejisi: Sonu\u00e7lar\u0131 En \u00dcst D\u00fczeye \u00c7\u0131karman\u0131n 11 Yolu"},"content":{"rendered":"

Profesyonellerin d\u00f6rtte \u00fc\u00e7\u00fc m\u00fc\u015fteri deneyiminin<\/a> sadakat \u00fczerinde \u00f6nemli bir etkisi oldu\u011fu konusunda hemfikir. M\u00fc\u015fteriler markan\u0131zla etkile\u015fim kurarken hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frarsa, muhtemelen geri gelmeyeceklerdir. <\/span><\/p>\n

M\u00fc\u015fteri<\/a> yolculu\u011fu<\/a> stratejisi, m\u00fc\u015fterinin markan\u0131zla ya\u015fad\u0131\u011f\u0131 deneyimi ba\u015ftan sona iyile\u015ftirmeye odaklanan bir eylem plan\u0131d\u0131r. FrPazarlama stratejinizle ilk kar\u015f\u0131la\u015fmadan sat\u0131\u015fa kadar. M\u00fc\u015fteri yolculu\u011fu t\u00fcm etkile\u015fimleri kapsar.<\/span><\/span><\/p>\n

M\u00fc\u015fteri deneyiminin bir par\u00e7as\u0131 olarak, yolculuk kolay ve keyifli bir deneyim olmal\u0131d\u0131r; bu da basit s\u00fcre\u00e7ler ve birinci s\u0131n\u0131f m\u00fc\u015fteri hizmetleri anlam\u0131na gelir. <\/span><\/p>\n

Bir m\u00fc\u015fteri yolculu\u011fu stratejisine sahip olmak neden \u00f6nemlidir?<\/h2>\n

Yolculuk a\u015fa\u011f\u0131dakilerin anahtar\u0131d\u0131r <\/span>
\n m\u00fc\u015fteri sadakati<\/span>
\n<\/a>.<\/span><\/p>\n

\u0130nsanlar\u0131n %94’\u00fcn\u00fcn m\u00fc\u015fteri deneyimini \u00e7ok iyi olarak de\u011ferlendirdikleri markalardan al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Profesyonellerin %59’u, m\u00fc\u015fterilerin k\u00f6t\u00fc<\/a> bir m\u00fc\u015fteri deneyiminden<\/a> sonra markalar\u0131n\u0131 de\u011fi\u015ftirece\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>\n

Daha iyi bir m\u00fc\u015fteri yolculu\u011fu stratejisi yaln\u0131zca daha sad\u0131k m\u00fc\u015fterilere yol a\u00e7makla kalmaz, ayn\u0131 zamanda daha y\u00fcksek k\u00e2r marjlar\u0131 sa\u011flar. Profesyonellerin %40’\u0131 m\u00fc\u015fterilerin daha iyi bir deneyim i\u00e7in daha fazla \u00f6deme yapmaya haz\u0131r oldu\u011fu konusunda hemfikir.<\/span><\/p>\n

\u0130\u015f d\u00fcnyas\u0131 liderlerinin %60’\u0131 m\u00fc\u015fterilerin \u00fc\u00e7 y\u0131l \u00f6ncesine k\u0131yasla daha etkili oldu\u011fu konusunda hemfikir; zira m\u00fc\u015fteriler yorumlar\u0131yla i\u015fletmenizin ba\u015far\u0131s\u0131n\u0131 etkileyebiliyor. Bu onlar\u0131 <\/span>
\n marka el\u00e7i\u0307leri\u0307<\/span>
\n<\/a>.<\/span><\/p>\n

M\u00fc\u015fteri Yolculu\u011funu \u0130yile\u015ftirmek i\u00e7in 11 Strateji<\/h2>\n
    \n
  1. \n

    Deneyimi ki\u015fiselle\u015ftirin<\/h3>\n<\/li>\n<\/ol>\n

    Ki\u015fiselle\u015ftirilmi\u015f hizmet art\u0131k bir se\u00e7enek de\u011fil, bir gerekliliktir.<\/span><\/p>\n

    M\u00fc\u015fterilerin yar\u0131s\u0131ndan fazlas\u0131 markalar\u0131n ihtiya\u00e7lar\u0131n\u0131 \u00f6nceden tahmin etmesini ve %63’\u00fc ki\u015fiselle\u015ftirilmi\u015f hizmet bekliyor.<\/span><\/p>\n

    Her be\u015f m\u00fc\u015fteriden ikisi markalar\u0131n ki\u015fiselle\u015ftirme beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131ndan \u015fikayet ediyor.<\/span><\/p>\n

    M\u00fc\u015fterilerin %37’si deneyimi ki\u015fiselle\u015ftirmeyen markalardan \u00fcr\u00fcn sat\u0131n almayacaklar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><\/p>\n

    Ki\u015fiselle\u015ftirme stratejisine sahip markalar\u0131n %78’i gelir art\u0131\u015f\u0131 ya\u015f\u0131yor.<\/span><\/p>\n

    Ki\u015fiselle\u015ftirmenin kolay bir yolu, a\u015fa\u011f\u0131dakilere g\u00f6re indirimler sunmakt\u0131r <\/span>
    \n t\u00fcketici davran\u0131\u015f\u0131<\/span>
    \n<\/a>. T\u00fcketicilerin %52’si markalardan ki\u015fiselle\u015ftirilmi\u015f teklifler istediklerini s\u00f6yl\u00fcyor.<\/span><\/p>\n

    Ayr\u0131ca ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler de sunabilirsiniz. Al\u0131\u015fveri\u015f yapanlar\u0131n \u00fc\u00e7te biri, markalar kendilerine yeni sat\u0131n ald\u0131klar\u0131 bir \u015fey i\u00e7in teklif g\u00f6nderdi\u011finde hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><\/p>\n

    Al\u0131\u015fveri\u015f yapanlar\u0131n %38’i, markalar\u0131n \u00f6nceki al\u0131\u015fveri\u015flerine dayal\u0131 ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler g\u00f6nderdiklerinde kendilerini \u00f6zel hissettirdiklerini s\u00f6yl\u00fcyor.<\/span><\/p>\n

    M\u00fc\u015fterilerinizin sat\u0131n alma davran\u0131\u015flar\u0131na g\u00f6re marka \u00f6nerileri olu\u015fturmak i\u00e7in yapay zeka (AI) kullanmay\u0131 deneyin veya bir <\/span>
    \n anket<\/span>
    \n<\/a> ihtiya\u00e7lar\u0131n\u0131 de\u011ferlendirmek i\u00e7in.<\/span><\/p>\n

      \n
    1. \n

      Kullan\u0131c\u0131 aray\u00fcz\u00fc (UI) navigasyonunu iyile\u015ftirin<\/h3>\n<\/li>\n<\/ol>\n

      Web sitenizde gezinmek zorsa, m\u00fc\u015fteriler nihai hedeflerine ula\u015fmakta zorlanacakt\u0131r.<\/span><\/p>\n

      Zay\u0131f<\/span>
      \n kullan\u0131c\u0131 deneyimi<\/span>
      \n<\/a> m\u00fc\u015fterilerin hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011framas\u0131na ve web sitenizi veya uygulaman\u0131z\u0131 terk etmesine neden olur. Web tasar\u0131mc\u0131lar\u0131n\u0131n %61’ine g\u00f6re, ziyaret\u00e7ilerin bir web sitesinden ayr\u0131lmas\u0131n\u0131n bir numaral\u0131 nedeni zay\u0131f navigasyondur. Web siteniz, nihai hedeflerinize ula\u015fmak i\u00e7in ziyaret\u00e7ilerinizin yapmas\u0131 gereken yolculu\u011fu \u00f6zetlemelidir. Net d\u00fc\u011fmeler (CTA) ve bulunmas\u0131 kolay ve mant\u0131kl\u0131 bir \u015fekilde d\u00fczenlenmi\u015f gezinme men\u00fcleri kullan\u0131n.<\/span><\/p>\n

      Baz\u0131lar\u0131na g\u00f6z at\u0131n <\/span>
      \n kullan\u0131c\u0131 aray\u00fcz\u00fc anketleri sorular\u0131<\/span>
      \n<\/a> \u015fablonlar \u00fccretsiz olarak mevcuttur.<\/span><\/p><\/blockquote>\n

       <\/p>\n

        \n
      1. \n

        Mobil cihazlar i\u00e7in optimize edildi<\/h3>\n<\/li>\n<\/ol>\n

        Web trafi\u011finin %64’\u00fc mobil cihazlardan geliyor. Web tasar\u0131m ajanslar\u0131n\u0131n %73’\u00fcne g\u00f6re, ziyaret\u00e7ilerin web sitelerini terk etmelerinin ana nedeni mobil cihazlara duyarl\u0131 olmamalar\u0131d\u0131r.<\/span><\/p>\n

        Sitenizin tasar\u0131m\u0131n\u0131 mobil cihazlar i\u00e7in optimize etmek amac\u0131yla, h\u0131zl\u0131 bir \u015fekilde y\u00fcklenmesi i\u00e7in boyutunu k\u00fc\u00e7\u00fcltmelisiniz. Ayr\u0131ca, farkl\u0131 mobil cihazlar\u0131n farkl\u0131 ekranlar\u0131na yan\u0131t verdi\u011finden emin olun. Ayr\u0131ca, okuyan kullan\u0131c\u0131 \u00fczerinde b\u00fcy\u00fck bir etki yaratmak i\u00e7in ekrandaki bilgi miktar\u0131n\u0131n azalt\u0131lmas\u0131 ve belirli \u00f6\u011felerin boyutunun art\u0131r\u0131lmas\u0131 tavsiye edilir. <\/span><\/p>\n

          \n
        1. \n

          Sohbet robotlar\u0131n\u0131 kullan\u0131n<\/h3>\n<\/li>\n<\/ol>\n

          M\u00fc\u015fteri hizmetleri temsilcilerinin %93’\u00fc m\u00fc\u015fterilerin hizmet beklentilerinin giderek artt\u0131\u011f\u0131 konusunda hemfikir. Sohbet robotlar\u0131, yapay zeka kullanarak m\u00fc\u015fteri ihtiya\u00e7lar\u0131<\/a> sorgular\u0131n\u0131 ele alarak y\u00fcklerin bir k\u0131sm\u0131n\u0131 hafifletmeye yard\u0131mc\u0131 olabilir.<\/span><\/p>\n

          Chatbotlar, ziyaret\u00e7ilerin sorular\u0131n\u0131n %92’sini sadece be\u015f ay i\u00e7inde \u00f6\u011frenebildikleri i\u00e7in harika m\u00fc\u015fteri hizmetleri temsilcileridir.<\/span><\/p>\n

          M\u00fc\u015fterinin bir m\u00fc\u015fteri hizmetleri temsilcisinin yan\u0131t vermesi i\u00e7in be\u015f ila 10 i\u015f g\u00fcn\u00fc beklemesine gerek kalmadan an\u0131nda, y\u00fcksek kaliteli hizmet sa\u011flayabilirsiniz.<\/span><\/p>\n

          \u0130\u015f liderlerinin %67’si chatbot’lar\u0131n k\u00e2r\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Sohbet robotunuzu m\u00fc\u015fterilerinize \u00f6nce<\/a> tavsiyelerde bulunacak veya sorgular\u0131na g\u00f6re ki\u015fiselle\u015ftirilmi\u015f promosyonlar sunacak \u015fekilde e\u011fitebilirsiniz, bu da m\u00fc\u015fterilerin sat\u0131n alma \u015fans\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olur.<\/span><\/p>\n

          Daha Fazla Bilgi Edinin: Al\u0131c\u0131 Yol<\/a> culu\u011fu & Otomobil Al\u0131c\u0131s\u0131 Yolculu\u011fu<\/a><\/p>\n

            \n
          1. \n

            A\/B testleri yap\u0131n<\/h3>\n<\/li>\n<\/ol>\n

            M\u00fc\u015fteri yolculu\u011fu stratejisini neyin geli\u015ftirdi\u011fini bulman\u0131n en iyi yollar\u0131ndan biri, anket verileri toplama<\/a> yoluyla ger\u00e7ek zamanl\u0131 veri toplamakt\u0131r.<\/span><\/p>\n

            \u015eirketlerin %57’si kullan\u0131c\u0131 verilerinin izlenmesinin tasar\u0131m kararlar\u0131 \u00fczerinde etkili oldu\u011funu s\u00f6yl\u00fcyor.<\/span><\/p>\n

            A\/B testi, web sitenizin hangi s\u00fcr\u00fcm\u00fcn\u00fcn m\u00fc\u015fterilerinizi istedi\u011finiz davran\u0131\u015flar\u0131 ger\u00e7ekle\u015ftirmeye y\u00f6nlendirdi\u011fini belirlemenin bir yoludur ve size hangi m\u00fc\u015fteri yolculu\u011fu stratejisinin en ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6sterir.<\/span><\/p>\n

            M\u00fc\u015fteri yolculu\u011fu stratejisi hakk\u0131nda okumaktan ho\u015flan\u0131yorsan\u0131z, en iyi 10 m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131n\u0131n<\/a> ne oldu\u011funu ilgin\u00e7 bulabilirsiniz.<\/p><\/blockquote>\n

             <\/p>\n

              \n
            1. \n

              Self servis se\u00e7enekleri sunun<\/h3>\n<\/li>\n<\/ol>\n

              M\u00fc\u015fteriler her zaman bir m\u00fc\u015fteri hizmetleri temsilcisiyle ileti\u015fime ge\u00e7mek istemez. Bunun yerine, genellikle bilgiyi kendileri aramak isterler. Bu nedenle, sorular\u0131na kendilerinin yan\u0131t arayabilecekleri ve bulabilecekleri bir yard\u0131m merkezine sahip olmak \u00e7ok \u00f6nemlidir.<\/span><\/p>\n

              Markalar\u0131n %65’i m\u00fc\u015fterinin arama yapabilece\u011fi bir bilgi taban\u0131na sahip de\u011fil.<\/span><\/p>\n

                \n
              1. \n

                Omnichannel deneyiminizi optimize edin<\/h3>\n<\/li>\n<\/ol>\n

                Y\u00fcksek performansl\u0131 markalar, m\u00fc\u015fteri yolculu\u011funa her \u015feyi kapsayan bir his veren ve t\u00fcm platformlarda markalar taraf\u0131ndan tan\u0131nd\u0131klar\u0131n\u0131 ve hat\u0131rland\u0131klar\u0131n\u0131 hissetmelerini sa\u011flayan \u00e7ok kanall\u0131 destek sunar.<\/span><\/p>\n

                T\u00fcketicilerin %43’\u00fc, bir markan\u0131n birden fazla temas noktas\u0131nda<\/a> ayn\u0131 ki\u015fi olduklar\u0131n\u0131 fark etmesinin kendilerini markan\u0131n bir par\u00e7as\u0131 olarak hissettirdi\u011fini kabul ediyor.<\/span><\/p>\n

                T\u00fcketicilerin %40’\u0131 markalar\u0131n kendilerine bu \u00e7ok kanall\u0131 deneyimi sunmakta ba\u015far\u0131s\u0131z oldu\u011funu s\u00f6yl\u00fcyor. M\u00fc\u015fteriler, markalar\u0131n bir platformdan di\u011ferine ge\u00e7erken tutarl\u0131 bir deneyim sunamamas\u0131ndan dolay\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fruyor.<\/span><\/p>\n

                M\u00fc\u015fteri yolculu\u011fu stratejisi hakk\u0131nda okumaktan ho\u015flan\u0131yorsan\u0131z, t\u00fcketici karar yolculu\u011f<\/a>unun ne oldu\u011funu ilgin\u00e7 bulabilirsiniz.<\/p><\/blockquote>\n

                 <\/p>\n

                  \n
                1. \n

                  \u0130\u015flemleri kolayla\u015ft\u0131r\u0131n<\/h3>\n<\/li>\n<\/ol>\n

                  Bir\u00e7ok marka, m\u00fc\u015fterilerin \u00f6deme yapmas\u0131n\u0131 olmas\u0131 gerekenden daha zor hale getiriyor. Bu da m\u00fc\u015fterilerin tam karar an\u0131nda vazge\u00e7mesine neden oluyor.<\/span><\/p>\n

                  T\u00fcketicilerin %65’i i\u015flemlerin h\u0131zl\u0131 ve kolay oldu\u011fu markalardan al\u0131\u015fveri\u015f yapma olas\u0131l\u0131klar\u0131n\u0131n daha y\u00fcksek oldu\u011funu s\u00f6yl\u00fcyor.<\/span><\/p>\n

                  S\u00fcre\u00e7 basit olmal\u0131 ve m\u00fc\u015fterilerin kendileri i\u00e7in en kolay olan\u0131 se\u00e7ebilmeleri i\u00e7in \u00e7e\u015fitli \u00f6deme y\u00f6ntemleri sunmal\u0131d\u0131r. Bitcoin gibi di\u011fer \u00f6deme \u015fekillerini de dikkate almak i\u00e7in kredi kartlar\u0131 ve PayPal’\u0131n \u00f6tesine ge\u00e7in.<\/span><\/p>\n

                    \n
                  1. \n

                    Churn Takibi<\/h3>\n<\/li>\n<\/ol>\n

                    Al\u0131\u015fveri\u015f sepetini terk etme yayg\u0131nd\u0131r. Bir\u00e7ok al\u0131\u015fveri\u015f\u00e7i sepetlerini y\u0131\u011f\u0131yor ve yaln\u0131zca %40’\u0131 sat\u0131n alma i\u015flemini tamaml\u0131yor.<\/span><\/p>\n

                    Terk etme i\u015flemini bir e-posta ile takip etmek, m\u00fc\u015fterinin sat\u0131n alma d\u00f6ng\u00fcs\u00fcne geri d\u00f6nmesini sa\u011flayabilir.<\/span><\/p>\n

                    Al\u0131\u015fveri\u015f sepetini terk etme e-postalar\u0131, t\u00fcketicileri sat\u0131n almaya ikna etme konusunda \u015fa\u015f\u0131rt\u0131c\u0131 derecede ba\u015far\u0131l\u0131d\u0131r. 18’in \u00fczerinde bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahipler. 31’i genellikle i\u015flemin tamamlanmas\u0131na yard\u0131mc\u0131 olacak bir teklif i\u00e7erir.<\/span><\/p>\n

                    M\u00fc\u015fteri Yolculu\u011fu Tuvalini \u0130ndirin<\/strong><\/a><\/span><\/p>\n

                      \n
                    1. \n

                      G\u00fcvende kal\u0131n<\/h3>\n<\/li>\n<\/ol>\n

                      Web sitenizin bir web sitesi g\u00fcvenlik sertifikas\u0131na sahip olmas\u0131 ve m\u00fc\u015fteri verilerini i\u00e7eren herhangi bir veritaban\u0131n\u0131n iyi korunmas\u0131 hayati \u00f6nem ta\u015f\u0131r. Yine de, web sitenizin sald\u0131r\u0131ya u\u011fram\u0131\u015f olmas\u0131 ve bunu bilmemeniz muhtemeldir.<\/span><\/p>\n

                      Bir bilgisayar korsanl\u0131\u011f\u0131 yaln\u0131zca itibar\u0131n\u0131za zarar vermekle kalmaz, ayn\u0131 zamanda g\u00fcvenli\u011finiz genel veri koruma d\u00fczenlemelerine (GDPR)<\/a> uyacak kadar sa\u011flam de\u011filse ba\u015f\u0131n\u0131z\u0131 derde sokabilir.<\/span><\/p>\n

                        \n
                      1. \n

                        M\u00fc\u015fteri analizlerinizi izleyin<\/h3>\n<\/li>\n<\/ol>\n

                        M\u00fc\u015fterilerinizi yolculuklar\u0131n\u0131 tamamlamaya y\u00f6nlendirmek istiyorsan\u0131z, verileri analiz etmeniz gerekir. Bu, hangi unsurlar\u0131n m\u00fc\u015fterileri ba\u015far\u0131ya g\u00f6t\u00fcrd\u00fc\u011f\u00fcn\u00fc ve hangilerinin <\/span>m\u00fc\u015fteri kayb\u0131<\/span><\/a>. Veri toplamaz ve analiz etmezseniz, m\u00fc\u015fteri yolculu\u011fu stratejinize neyin engel oldu\u011funu bilemezsiniz.<\/span><\/p>\n

                        \u00d6rne\u011fin, \u00fcr\u00fcn uzmanlar\u0131n\u0131n %67’si m\u00fc\u015fterilerin hizmetlerini kullanmay\u0131 neden b\u0131rakt\u0131klar\u0131n\u0131 bilmediklerini itiraf ediyor. Neden? \u00c7\u00fcnk\u00fc davran\u0131\u015flar\u0131 izlemiyor veya m\u00fc\u015fteri verilerini toplam\u0131yorlar.<\/span><\/p>\n

                        Hangi temel performans g\u00f6stergelerini (KPI) ne zaman \u00f6l\u00e7ece\u011finizi belirlemek \u00e7ok \u00f6nemlidir. Bu, gelecekteki kararlar\u0131n\u0131z\u0131 alman\u0131za yard\u0131mc\u0131 olur ve stratejinizi y\u00f6nlendirir.<\/span><\/p>\n

                        Sonu\u00e7<\/b><\/h2>\n

                        Sadakati te\u015fvik etmek ve daha fazla sat\u0131\u015f yapmak i\u00e7in, m\u00fc\u015fterilerinizin keyifli bir marka deneyiminin tad\u0131n\u0131 \u00e7\u0131kar\u0131rken nihai hedeflerine ula\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131ran bir m\u00fc\u015fteri yolculu\u011fu stratejisine ihtiyac\u0131n\u0131z var. <\/span><\/p>\n

                        QuestionPro CX<\/a> ile s\u00fcre\u00e7leri optimize etmek ve m\u00fc\u015fteri kayb\u0131n\u0131 azaltmak i\u00e7in A\/B testleri yapman\u0131n yan\u0131 s\u0131ra yolculu\u011fun hangi b\u00f6l\u00fcmlerinin i\u015fe yaray\u0131p hangilerinin yaramad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in veri toplayabilir ve analiz edebilirsiniz.<\/span><\/p>\n

                        QuestionPro’da inand\u0131\u011f\u0131m\u0131z \u015fey \u00fczerinde \u00e7al\u0131\u015f\u0131r\u0131z. <\/b>
                        \n Ken ile bir demo planlay\u0131n<\/span>
                        \n<\/a> CX anket ve analitik y\u00f6netim platformumuz arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri sadakatini nas\u0131l art\u0131raca\u011f\u0131n\u0131z\u0131 ve de\u011ferli t\u00fcketici i\u00e7g\u00f6r\u00fclerini nas\u0131l toplayaca\u011f\u0131n\u0131z\u0131 ke\u015ffedin.<\/p>\n

                        QuestionPro CX hakk\u0131nda daha fazla bilgi edinin<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                        Profesyonellerin d\u00f6rtte \u00fc\u00e7\u00fc m\u00fc\u015fteri deneyiminin sadakat \u00fczerinde \u00f6nemli bir etkisi oldu\u011fu konusunda hemfikir. M\u00fc\u015fteriler markan\u0131zla etkile\u015fim kurarken hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frarsa, […]<\/p>\n","protected":false},"author":41,"featured_media":712727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"class_list":{"0":"post-735377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx","8":"entry"},"yoast_head":"\nM\u00fc\u015fteri Yolculu\u011fu Stratejisi: Sonu\u00e7lar\u0131 En \u00dcst D\u00fczeye \u00c7\u0131karman\u0131n 11 Yolu | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri yolculu\u011fu stratejisi, bir m\u00fc\u015fterinin markan\u0131zla ya\u015fad\u0131\u011f\u0131 deneyimi ba\u015ftan sona iyile\u015ftirmeye odaklanan bir eylem plan\u0131d\u0131r. 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