{"id":789773,"date":"2023-03-07T11:00:00","date_gmt":"2023-03-07T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/urun-yasam-dongusu-yonetimi-nihai-kilavuz-2023\/"},"modified":"2023-05-05T17:53:15","modified_gmt":"2023-05-05T17:53:15","slug":"urun-yasam-dongusu-yonetimi-nihai-kilavuz-2023","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/urun-yasam-dongusu-yonetimi-nihai-kilavuz-2023\/","title":{"rendered":"\u00dcr\u00fcn Ya\u015fam D\u00f6ng\u00fcs\u00fc Y\u00f6netimi: Nihai K\u0131lavuz 2023"},"content":{"rendered":"\n<p>Di\u011fer her \u015fey gibi \u00fcr\u00fcnlerin de bir \u00f6mr\u00fc vard\u0131r. B\u00fcy\u00fcrler, geli\u015firler ve sonunda \u00f6l\u00fcrler. Bu yolculuk \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi (PLM) olarak adland\u0131r\u0131l\u0131r. T\u0131pk\u0131 \u00fcr\u00fcn geli\u015ftirmenin di\u011fer y\u00f6nleri gibi \u00e7ok say\u0131da s\u00fcre\u00e7 i\u00e7erir.<\/p>\n\n<p>Bir \u00fcr\u00fcn yaratma s\u00fcrecidir. Bu biraz zaman alabilir ve \u00e7ok say\u0131da ad\u0131m i\u00e7erebilir, ancak \u00f6nce PLM&#8217;yi tan\u0131mlayaca\u011f\u0131z ve ard\u0131ndan anlaman\u0131za yard\u0131mc\u0131 olmak i\u00e7in kapsaml\u0131 bir k\u0131lavuzda size yol g\u00f6sterece\u011fiz.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi nedir?<\/h2>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi (PLM), bir \u00fcr\u00fcn\u00fc farkl\u0131 a\u015famalar\u0131ndan ge\u00e7erken takip etme s\u00fcrecidir.<\/p>\n\n<p>PLM, \u00fcr\u00fcn geli\u015ftirme a\u015famas\u0131ndan \u00fcr\u00fcn\u00fcn yok olu\u015funa kadar uygulanabilir. Her ad\u0131m i\u00e7in yeni bir plana sahip olmak, \u015firketin rakiplerinin \u00f6n\u00fcne ge\u00e7mesine ve \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmas\u0131na yard\u0131mc\u0131 olur. \u00dcr\u00fcn \u00fcreten ve satan departmanlar aras\u0131ndaki i\u015fbirli\u011fini geli\u015ftirir.<\/p>\n\n<p>PLM, bir \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131n\u0131, lansman\u0131n\u0131 ve pazarlamas\u0131n\u0131 ba\u015f\u0131ndan sonuna kadar y\u00f6netmek i\u00e7in merkezi bir konum sa\u011flayarak \u00fcr\u00fcnlerin pazara do\u011fru \u015fekilde sunulmas\u0131n\u0131 ve ba\u015far\u0131l\u0131 bir \u015fekilde geli\u015ftirilmesini sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netiminin \u00f6nemi<\/h2>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi (PLM), i\u015fletmelere bir \u00fcr\u00fcn\u00fcn konsept ve tasar\u0131m\u0131ndan kullan\u0131mdan kald\u0131r\u0131lmas\u0131na kadar t\u00fcm ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc kontrol etmede yard\u0131mc\u0131 olan bir y\u00f6ntemdir. A\u015fa\u011f\u0131dakiler nedeniyle \u00f6nemlidir:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>PLM sistemleri, \u00fcr\u00fcnle ilgili t\u00fcm verileri merkezile\u015ftirerek, m\u00fckerrer \u00e7abalar\u0131 azaltarak ve ekip i\u015fbirli\u011fini geli\u015ftirerek \u00fcr\u00fcn geli\u015ftirme s\u00fcrecini basitle\u015ftirir.<\/li>\n\n\n\n<li>PLM, iyile\u015ftirme alanlar\u0131n\u0131 belirleyerek ve kaynaklar\u0131 daha iyi kullanarak kurulu\u015flar\u0131n maliyetleri azaltmas\u0131na yard\u0131mc\u0131 olabilir. Ayr\u0131ca, kurulu\u015flar\u0131n \u00fcr\u00fcnleri pazara daha h\u0131zl\u0131 sunmalar\u0131na yard\u0131mc\u0131 olarak gelirlerini art\u0131rabilir.<\/li>\n\n\n\n<li>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi, daha iyi \u00fcr\u00fcn geli\u015ftirme, pazarlama ve sat\u0131\u015f kararlar\u0131 alman\u0131za yard\u0131mc\u0131 olabilecek verilere eri\u015fmenizi sa\u011flar.<\/li>\n<\/ul>\n\n<p>PLM, kurulu\u015flar\u0131n daha iyi \u00fcr\u00fcnler geli\u015ftirmesini, k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131rmas\u0131n\u0131 ve stratejik karar alma s\u00fcre\u00e7lerini iyile\u015ftirmesini sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn Ya\u015fam D\u00f6ng\u00fcs\u00fc Y\u00f6netimi A\u015famalar\u0131<\/h2>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn bir ba\u015flang\u0131c\u0131, ortas\u0131 ve sonu vard\u0131r. S\u00fcre\u00e7ler olu\u015fturarak ve herkesin her ad\u0131mda ne yapaca\u011f\u0131n\u0131 bildi\u011finden emin olarak, insanlar\u0131n birlikte \u00e7al\u0131\u015fmas\u0131na ve daha az zaman kaybetmesine yard\u0131mc\u0131 olabilirsiniz. \u00dc\u00e7 a\u015fama hakk\u0131nda daha fazla bilgi edinin:<\/p>\n\n<h3 class=\"wp-block-heading\">A\u015fama 01: Pazar geli\u015ftirme<\/h3>\n\n<p>\u00dcr\u00fcn pazar\u0131 ara\u015ft\u0131rman\u0131za ba\u015flad\u0131\u011f\u0131n\u0131z yerdir. \u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netiminin bu a\u015famas\u0131nda \u00fcr\u00fcn fikrinizi tan\u0131mlayacak, geli\u015ftirecek, test edecek ve nas\u0131l piyasaya s\u00fcrece\u011finizi planlamaya ba\u015flayacaks\u0131n\u0131z. Lansmandan \u00f6nce de\u011fi\u015fiklik yapman\u0131za olanak tan\u0131yacak geri bildirimleri toplamak i\u00e7in potansiyel m\u00fc\u015fterilerle test yapman\u0131z \u00f6nemlidir.  <\/p>\n\n<p>Bu pahal\u0131 a\u015famada gelir yoktur ve d\u0131\u015f finansman nadir olabilir. \u00dcr\u00fcn lansman\u0131n\u0131z i\u00e7in fon toplamak amac\u0131yla, yat\u0131r\u0131mc\u0131lara \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn potansiyelini ve uygulanabilirli\u011fini m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede kan\u0131tlamal\u0131s\u0131n\u0131z.<\/p>\n\n<h3 class=\"wp-block-heading\">A\u015fama 02: Pazar tan\u0131t\u0131m\u0131<\/h3>\n\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn pazara sunuldu\u011fu noktad\u0131r. Pazarlama ekibi, \u00fcr\u00fcn bilinirli\u011fini art\u0131rmaktan ve belirlenen hedef kitleye ula\u015fmaktan sorumludur.  <\/p>\n\n<p>Pazarlaman\u0131n ana hedefi insanlar\u0131n \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131n\u0131 sa\u011flamakt\u0131r, ancak \u00fcr\u00fcn\u00fcn yararl\u0131l\u0131\u011f\u0131n\u0131 veya \u00f6nemini de a\u00e7\u0131klayabilir. Bu a\u015fama tamamen \u00fcr\u00fcn\u00fc m\u00fc\u015fterilerinizin eline ba\u015far\u0131l\u0131 bir \u015fekilde ula\u015ft\u0131rmakla ilgilidir.<\/p>\n\n<h3 class=\"wp-block-heading\">A\u015fama 03: Pazar b\u00fcy\u00fcmesi<\/h3>\n\n<p>Art\u0131k \u00fcr\u00fcn hakk\u0131nda iyimser olan bir m\u00fc\u015fteri taban\u0131n\u0131z var. Nihayetinde, \u00fcr\u00fcn\u00fcn kendisiyle ili\u015fkili talebi ve k\u00e2r\u0131 da vard\u0131r. Ancak rakipler bunun fark\u0131ndad\u0131r ve b\u00fcy\u00fck olas\u0131l\u0131kla bu ba\u015far\u0131y\u0131 baltalamak i\u00e7in \u00e7al\u0131\u015facaklard\u0131r.  <\/p>\n\n<p>Pazarlama plan\u0131n\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn nas\u0131l daha iyi ve di\u011ferlerinden farkl\u0131 oldu\u011funa odaklanacak \u015fekilde de\u011fi\u015fecek ve hatta yeni \u00f6zellikler ekleyebilirsiniz. Pazardaki yerinizi sa\u011flamla\u015ft\u0131rmak i\u00e7in m\u00fc\u015fteri hizmetlerinizi geli\u015ftirmeniz ve \u00fcr\u00fcnlerinizi satmak i\u00e7in yeni yollar a\u00e7man\u0131z da gerekecektir.<\/p>\n\n<h3 class=\"wp-block-heading\">A\u015fama 04: Pazar olgunlu\u011fu<\/h3>\n\n<p>Sat\u0131\u015flar\u0131n\u0131z zirvedeyken d\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn olgunluk a\u015famas\u0131na girmi\u015f olursunuz. Rekabet\u00e7i kalabilmek i\u00e7in fiyatlar\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmeniz veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fc yeniden tasarlaman\u0131z gerekebilir.  <\/p>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netiminin bu a\u015famas\u0131nda, fark\u0131ndal\u0131k kampanyalar\u0131 sona erer ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc farkl\u0131la\u015ft\u0131rmaya ve m\u00fc\u015fterilerin kat\u0131l\u0131m\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6zellikler eklemeye odaklan\u0131rs\u0131n\u0131z. Bu noktada pazarda muhtemelen \u00e7ok fazla rakip var. G\u00fc\u00e7l\u00fc y\u00f6nlerinize odaklanmazsan\u0131z geride kal\u0131rs\u0131n\u0131z.<\/p>\n\n<h3 class=\"wp-block-heading\">A\u015fama 05: Pazar d\u00fc\u015f\u00fc\u015f\u00fc<\/h3>\n\n<p>Her \u00fcr\u00fcn\u00fcn bir son kullanma tarihi vard\u0131r. Baz\u0131lar\u0131 aylarca, baz\u0131lar\u0131 ise y\u0131llarca s\u00fcrer. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131\u015f kaybetmesine neden olabilecek pek \u00e7ok \u015fey vard\u0131r.  <\/p>\n\n<p><em>\u00d6rne\u011fin, piyasada daha fazla benzer \u00fcr\u00fcn olabilir, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn tarihi ge\u00e7mi\u015f olabilir, m\u00fc\u015fteriler ilgisini kaybedebilir veya markan\u0131z\u0131n itibar\u0131 zarar g\u00f6rebilir.  <\/em><\/p>\n\n<p>\u00dcr\u00fcn yelpazenizi geni\u015fletmeyi, yeniden paketlemeyi, yeni fiyatland\u0131rma stratejileri uygulamay\u0131, \u00fcr\u00fcn\u00fcn yeni s\u00fcr\u00fcmlerini piyasaya s\u00fcrmeyi veya yeni \u00fcr\u00fcn kategorilerine girmeyi deneyebilirsiniz.  <\/p>\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn Ya\u015fam D\u00f6ng\u00fcs\u00fc Y\u00f6netim Sisteminin Uygulanmas\u0131<\/h2>\n\n<p>Bir plan\u0131n\u0131z yoksa, \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netim sistemini uygulamak, di\u011fer t\u00fcm yeni sistemler gibi zor olabilir. \u015eimdi sistemi sorunsuz bir \u015fekilde nas\u0131l kuraca\u011f\u0131m\u0131za bakal\u0131m:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0131m 01: Net hedefler belirleme<\/li>\n<\/ul>\n\n<p>Neden de\u011fi\u015fmek istedi\u011finizi ve hangi hedeflere ula\u015fmak istedi\u011finizi belirlemeniz \u00f6nemlidir. Plan\u0131n ne kadar iyi i\u015fledi\u011fini \u00f6l\u00e7meye yard\u0131mc\u0131 olur.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0131m 02: Mevcut s\u00fcre\u00e7leri g\u00f6zden ge\u00e7irin<\/li>\n<\/ul>\n\n<p>Halihaz\u0131rda y\u00fcr\u00fcrl\u00fckte olan s\u00fcre\u00e7lere bakman\u0131z ve hangilerinin yeni sistemin bir par\u00e7as\u0131 olmas\u0131 gerekti\u011fine karar vermeniz gerekir. Bir s\u00fcrecin \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi alt\u0131na al\u0131nmas\u0131 b\u00fcy\u00fck de\u011fer ta\u015f\u0131mal\u0131d\u0131r.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0131m 03: Verilerinizi g\u00f6zden ge\u00e7irin<\/li>\n<\/ul>\n\n<p>Hangi verilerin yeni sisteme ta\u015f\u0131nmas\u0131 ve hangilerinin oldu\u011fu yerde kalmas\u0131 gerekti\u011fine karar verilmelidir. Bu ayn\u0131 zamanda elimizdeki verileri temizlemek i\u00e7in de bir \u015fanst\u0131r.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0131m 04: \u0130zin ve i\u015fbirli\u011fi<\/li>\n<\/ul>\n\n<p>Sistemi uygulamaya koymadan \u00f6nce \u00fcst y\u00f6netimi ikna etmeli ve onaylar\u0131n\u0131 almal\u0131s\u0131n\u0131z. Ayr\u0131ca sistemi kullanan herkesin birlikte \u00e7al\u0131\u015faca\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0131m 05: Bir proje plan\u0131n\u0131z olsun<\/li>\n<\/ul>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimini uygularken, bir proje plan\u0131n\u0131 takip etmek ve bir proje lideri se\u00e7mek en iyisidir.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ad\u0131m 06: Erken antrenman yap\u0131n<\/li>\n<\/ul>\n\n<p>\u0130nsanlar\u0131 yeni sistem uygulanmadan \u00f6nce bu konuda e\u011fitmek en iyisidir. En ba\u015f\u0131ndan itibaren \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">QuestionPro \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimine nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p>QuestionPro, bir \u00fcr\u00fcn\u00fcn geli\u015ftirilmesinin farkl\u0131 a\u015famalar\u0131nda m\u00fc\u015fteri geri bildirimlerini toplamak ve analiz etmek i\u00e7in ara\u00e7lar sa\u011flayarak \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimine yard\u0131mc\u0131 olabilecek bir anket yaz\u0131l\u0131m\u0131d\u0131r. Bu bilgiler, bir \u00fcr\u00fcn\u00fcn nas\u0131l tasarlanaca\u011f\u0131, pazarlanaca\u011f\u0131 ve sat\u0131laca\u011f\u0131 konusunda kararlar al\u0131nmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131labilir.  <\/p>\n\n<p>QuestionPro, m\u00fc\u015fterilerin ne istedi\u011fini ve neye ihtiya\u00e7 duydu\u011funu \u00f6\u011frenmek i\u00e7in pazar ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in de kullan\u0131labilir. \u00dcr\u00fcn geli\u015ftirmeyi y\u00f6nlendirmeye ve nihai \u00fcr\u00fcn\u00fcn hedef pazar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olabilir. Ayr\u0131ca m\u00fc\u015fterilerin ne kadar mutlu oldu\u011fu hakk\u0131nda bilgi almak i\u00e7in de kullan\u0131labilir; bu da \u00fcr\u00fcn\u00fc iyile\u015ftirmenin yollar\u0131n\u0131 bulmak ve genel ba\u015far\u0131s\u0131n\u0131 takip etmek i\u00e7in kullan\u0131labilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netiminin i\u015fletmelere say\u0131s\u0131z avantaj sa\u011flad\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r. G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i piyasas\u0131nda bir gerekliliktir ve i\u015fletmelerin k\u00e2rlar\u0131n\u0131 art\u0131rmalar\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>Stratejiyi uygulamak, \u00fcr\u00fcn \u00fczerinde t\u00fcm a\u015famalarda tam kontrol sahibi olman\u0131z\u0131 sa\u011flayacakt\u0131r. Bu strateji, \u00fcr\u00fcn y\u00f6neticilerine b\u00fcy\u00fck fayda sa\u011flar ve h\u0131zl\u0131 bir \u015fekilde ilerlemelerine olanak tan\u0131r.  <\/p>\n\n<p>PLM ile ilgili yard\u0131ma ihtiyac\u0131n\u0131z varsa QuestionPro&#8217;ya gidebilirsiniz. QuestionPro, i\u015fletmelerin \u00fcr\u00fcn geli\u015ftirme s\u00fcreci boyunca m\u00fc\u015fteri geri bildirimlerini ve i\u00e7g\u00f6r\u00fclerini toplamas\u0131na ve bu verileri \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimlerini iyile\u015ftirmeye yard\u0131mc\u0131 olmak i\u00e7in kullanmas\u0131na olanak tan\u0131yan bir anket yaz\u0131l\u0131m\u0131d\u0131r.<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di\u011fer her \u015fey gibi \u00fcr\u00fcnlerin de bir \u00f6mr\u00fc vard\u0131r. B\u00fcy\u00fcrler, geli\u015firler ve sonunda \u00f6l\u00fcrler. Bu yolculuk \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":782767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"class_list":{"0":"post-789773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazar-arastirmasi-tr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcr\u00fcn Ya\u015fam D\u00f6ng\u00fcs\u00fc Y\u00f6netimi: Nihai K\u0131lavuz 2023<\/title>\n<meta name=\"description\" content=\"\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi, \u00fcr\u00fcn geli\u015ftirmenin izlenmesine, y\u00f6netilmesine ve \u015fekillendirilmesine yard\u0131mc\u0131 olur. 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