{"id":792727,"date":"2023-01-16T11:00:00","date_gmt":"2023-01-16T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/psikografik-veriler-tanim-turler-ve-toplama-yollari\/"},"modified":"2023-05-19T17:34:16","modified_gmt":"2023-05-19T17:34:16","slug":"psikografik-veriler-tanim-turler-ve-toplama-yollari","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/psikografik-veriler-tanim-turler-ve-toplama-yollari\/","title":{"rendered":"Psikografik Veriler: Tan\u0131m, T\u00fcrler ve Toplama Yollar\u0131"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span>\n<p>M\u00fc\u015fterilerimizi tan\u0131mak istiyoruz. Pazarlama profesyonelleri, kitlelerimizi ailemiz gibi tan\u0131ma ve anlama hedefini payla\u015f\u0131r. Bu zaman al\u0131r. M\u00fc\u015fteri ba\u011flant\u0131lar\u0131 zaman, \u00e7aba ve en \u00f6nemlisi ara\u015ft\u0131rma gerektirir. Ancak kaliteli m\u00fc\u015fteri verileri toplamak \u00e7ok \u00e7al\u0131\u015fma gerektirir. Pazarlama ara\u015ft\u0131rmas\u0131, m\u00fc\u015fterilerin ger\u00e7ek faaliyetlerini, ilgi alanlar\u0131n\u0131 ve g\u00f6r\u00fc\u015flerini ortaya \u00e7\u0131karmak a\u00e7\u0131s\u0131ndan zorlay\u0131c\u0131 olabilir. Psikografik veriler, hedef kitlenizi anlaman\u0131za ve daha iyi pazarlama giri\u015fimleri tasarlaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>Bu blogda psikografik veriler, t\u00fcrleri ve bunlar\u0131 toplaman\u0131n yollar\u0131 ele al\u0131nacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Psikografik verilerin tan\u0131m\u0131<\/h2>\n\n<p>Psikografik veriler, bir ki\u015finin ilgi alanlar\u0131, de\u011ferleri, tutumlar\u0131 ve ki\u015filik \u00f6zellikleri hakk\u0131nda, ilgi alanlar\u0131n\u0131n, d\u00fcnya g\u00f6r\u00fc\u015f\u00fcn\u00fcn ve potansiyel motivasyon kaynaklar\u0131n\u0131n bir profilini olu\u015fturmaya yard\u0131mc\u0131 olan bilgilerdir.<\/p>\n\n<p>Pazarlamac\u0131lar ve ara\u015ft\u0131rmac\u0131lar, hedef pazarlar\u0131n\u0131 de\u011ferlendirerek daha iyi anlayabilir ve daha sonra belirli demografik gruplara daha iyi hitap etmek i\u00e7in dillerini ve pazarlama taktiklerini de\u011fi\u015ftirebilirler.<\/p>\n\n<p>Genel olarak, psikografik verilerin kullan\u0131lmas\u0131 \u015firketlere ve kurulu\u015flara hedef kitlelerini daha iyi anlama ve daha ba\u015far\u0131l\u0131 pazarlama planlar\u0131 olu\u015fturma konusunda yard\u0131mc\u0131 olabilir.<\/p>\n\n<p><em>Psikografik verilerin ne oldu\u011fundan hala emin de\u011filseniz, a\u015fa\u011f\u0131daki \u00f6rnekleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/em><\/p>\n\n<ul>\n<li><em>Zaman i\u00e7indeki ki\u015filik de\u011fi\u015fimleri de dahil olmak \u00fczere ki\u015filik profilleri<\/em><\/li>\n\n\n\n<li><em>Ya\u015fam tarz\u0131 verileri ve bunlar\u0131n influencer&#8217;lar ve ya\u015fam tarz\u0131 ikonlar\u0131 ile ili\u015fkisi<\/em><\/li>\n\n\n\n<li><em>\u00c7erezler, \u00e7evrimi\u00e7i ilgi alanlar\u0131n\u0131 yakalamak i\u00e7in kullan\u0131l\u0131r.<\/em><\/li>\n\n\n\n<li><em>Sosyal medya, anketler ve oyunlar fikirleri, tutumlar\u0131 ve inan\u00e7lar\u0131 ifade eder.<\/em><\/li>\n\n\n\n<li><em>De\u011ferler, \u00f6rg\u00fctsel \u00fcyelik, i\u015f hayat\u0131 ve aile ba\u011flar\u0131ndan t\u00fcretilir.<\/em><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Psikografik veri t\u00fcrleri<\/h2>\n\n<p>Ba\u015fl\u0131ca psikografi t\u00fcrleri ilgi alanlar\u0131, faaliyetler ve g\u00f6r\u00fc\u015flerdir. Bunu alt kategorilere de koyabilirsiniz. (Tutumlar g\u00f6r\u00fc\u015flerden, ya\u015fam tarz\u0131 ve davran\u0131\u015flar da faaliyetlerden biraz farkl\u0131d\u0131r.<\/p>\n\n<p>Bu verilerin \u00fc\u00e7 ana t\u00fcr\u00fc vard\u0131r:<\/p>\n\n<ol>\n<li>Faaliyetler<\/li>\n<\/ol>\n\n<p>Faaliyetler, hala de\u011ferli olmakla birlikte, baz\u0131 firmalar i\u00e7in yaln\u0131zca bazen avantajl\u0131 olacak bir psikografik bi\u00e7imdir.<\/p>\n\n<p><em>\u00d6rne\u011fin, snowboard tutkusunu SEO pazarlamas\u0131yla ili\u015fkilendirmek kolay de\u011fildir. Aktiviteler, m\u00fc\u015fterinizin ilgi alanlar\u0131n\u0131 ve g\u00fcnl\u00fck rutinlerini ke\u015ffetmenize yard\u0131mc\u0131 olur.<\/em><\/p>\n\n<ol start=\"2\">\n<li>\u0130lgi Alanlar\u0131<\/li>\n<\/ol>\n\n<p>Faaliyetler ilgi alanlar\u0131ndan farkl\u0131d\u0131r, \u00e7\u00fcnk\u00fc ilgi alanlar\u0131 m\u00fc\u015fterilerinizin neye tutkuyla ba\u011fl\u0131 oldu\u011funu belirlemenize yard\u0131mc\u0131 olabilir.<\/p>\n\n<p><em>Al\u0131\u015fveri\u015f yapanlar\u0131, s\u0131k\u0131 sosyal medya kullan\u0131c\u0131lar\u0131n\u0131, sinemaseverleri veya insanlar\u0131n ilgilenebilece\u011fi ba\u015fka herhangi bir \u015feyi d\u00fc\u015f\u00fcn\u00fcn.  <\/em><\/p>\n\n<p>Pazar\u0131n\u0131z\u0131 segmentlere ay\u0131rabilir ve sa\u011flanan bilgileri kullanarak en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 belirleyebilirsiniz.<\/p>\n\n<ol start=\"3\">\n<li>G\u00f6r\u00fc\u015fler ve Tutumlar<\/li>\n<\/ol>\n\n<p>G\u00f6r\u00fc\u015fler ve tutumlar, pazar\u0131n\u0131zdaki belirli gruplara veya t\u0131klamalara &#8220;girmenizi&#8221; sa\u011flad\u0131klar\u0131 i\u00e7in muhtemelen temel psikografik verilerdir.<\/p>\n\n<p>Herkesin bir fikri vard\u0131r ve bu fikri payla\u015fanlar bir arada kalmaya daha meyillidir. Markan\u0131z\u0131n bir konuyla ilgili g\u00f6r\u00fc\u015flerini aktard\u0131\u011f\u0131n\u0131zda ve bu g\u00f6r\u00fc\u015fler m\u00fc\u015fterilerinizin g\u00f6r\u00fc\u015fleriyle \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fcnde, onlar\u0131n dikkatini \u00e7ekme \u015fans\u0131n\u0131z daha y\u00fcksektir.<\/p>\n\n<h2 class=\"wp-block-heading\">Psikografik veri toplaman\u0131n yollar\u0131<\/h2>\n\n<p>Psikografik veriler nas\u0131l bulunabilir? Bu verileri a\u015fa\u011f\u0131dakilerden toplayabilirsiniz:<br\/><\/p>\n\n<ul>\n<li><strong>Anket:<\/strong> Anketler b\u00fcy\u00fck \u00f6l\u00e7ekli psikografik ara\u015ft\u0131rmalard\u0131r. <strong>QuestionPro<\/strong> ile anketler olu\u015fturabilir, anket yan\u0131tlar\u0131n\u0131 toplayabilir ve \u00e7ok daha fazlas\u0131n\u0131 zahmetsizce yapabilirsiniz.<br\/><\/li>\n\n\n\n<li><strong>Odak gruplar\u0131: <\/strong>Odak gruplar\u0131 art\u0131k al\u0131\u015fveri\u015f merkezlerindeki i\u015faretlenmemi\u015f ofislerde rastgele m\u00fc\u015fterilere yakla\u015fan anket uzmanlar\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilmiyor. Bununla birlikte, web siteniz ve e-posta pazarlama kampanyalar\u0131n\u0131z i\u00e7in kendi kendini organize eden \u00e7evrimi\u00e7i odak gruplar\u0131 kurabilirsiniz.<br\/><\/li>\n\n\n\n<li><strong>Pazar ara\u015ft\u0131rmas\u0131:<\/strong> Yeni bir hizmet veya \u00fcr\u00fcn piyasaya s\u00fcrerken, pazar ara\u015ft\u0131rmas\u0131 k\u00f6r kararlar vermenizi engeller.<\/li>\n<\/ul>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, mal ve hizmetlerinizi m\u00fc\u015fterilerinizin bak\u0131\u015f a\u00e7\u0131s\u0131yla inceleyerek g\u00fc\u00e7l\u00fc y\u00f6nlerini ve s\u0131n\u0131rlamalar\u0131n\u0131 belirlemenizi sa\u011flar. Ayr\u0131ca, ekonomik fakt\u00f6rlerin sat\u0131\u015flar\u0131n\u0131z\u0131 nas\u0131l etkiledi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur.<br\/><\/p>\n\n<p>Ayr\u0131ca, \u00e7e\u015fitli t\u00fcketici kategorilerinin motivasyonlar\u0131n\u0131 anlamak i\u00e7in demografik bilgileri kullanabilirsiniz.<br\/><\/p>\n\n<ul>\n<li><strong>Sosyal medya platformlar\u0131: <\/strong>Psikografik veri toplamak sosyal medya a\u011flar\u0131n\u0131n ana amac\u0131d\u0131r. T\u00fcketici tutumlar\u0131, ilgi alanlar\u0131 ve g\u00f6r\u00fc\u015fleri hakk\u0131ndaki nicel bilgiler, sosyal medya (AIO&#8217;lar) arac\u0131l\u0131\u011f\u0131yla b\u00fcy\u00fck \u00f6l\u00e7\u00fcde toplanmaktad\u0131r.<\/li>\n<\/ul>\n\n<p>\u00c7evrimi\u00e7i yay\u0131nc\u0131l\u0131k, sosyal medya ili\u015fkilerinizi s\u00fcrd\u00fcrmenize, hedef kitleniz hakk\u0131nda bilgi edinmenize ve do\u011fal olarak takip\u00e7ilerinizi art\u0131rman\u0131za olanak tan\u0131r.<br\/><\/p>\n\n<ul>\n<li><strong>\u00dc\u00e7\u00fcnc\u00fc taraf psikografik verileri: <\/strong>\u0130\u015fletmeler, \u00e7erezlerden elde edilen \u00fc\u00e7\u00fcnc\u00fc taraf psikografik verileriyle verilerini \u00e7apraz kontrol edebilir. Psikografik veri tedarik\u00e7ilerine yat\u0131r\u0131m yapmadan \u00f6nce, \u015firketinizin m\u00fc\u015fteri verilerini silolarda saklamad\u0131\u011f\u0131ndan emin olun.<\/li>\n<\/ul>\n\n<ul>\n<li>Finans, pazarlamay\u0131 bilgilendirmelidir.  <\/li>\n\n\n\n<li>Lojistik ve teslimat sat\u0131\u015flar\u0131 desteklemelidir.  <\/li>\n\n\n\n<li>M\u00fc\u015fteri hizmetleri CRM sistemlerine giri\u015f yapar.<br\/><\/li>\n<\/ul>\n\n<p>Bir\u00e7ok marka, \u00fc\u00e7\u00fcnc\u00fc taraf verilerini kullanmadan \u00f6nce veri silolar\u0131n\u0131 temizlemelidir.<br\/><\/p>\n\n<ul>\n<li><strong>Web sitesi analizleri: <\/strong>Ziyaret\u00e7ilerin bir sayfada ge\u00e7irdikleri s\u00fcre ve geri d\u00f6n\u00fcp d\u00f6nmedikleri, web sitesi analizlerinin anlaman\u0131za yard\u0131mc\u0131 olabilece\u011fi iki fakt\u00f6rd\u00fcr.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Sonu\u00e7 olarak, psikografik veriler i\u015fletmelerin ve kurulu\u015flar\u0131n ula\u015fmak istedikleri ki\u015filer hakk\u0131nda daha fazla bilgi edinmeleri i\u00e7in harika bir yoldur.<\/p>\n\n<p>Pazarlamac\u0131lar ve ara\u015ft\u0131rmac\u0131lar bu verileri analiz ederek bir ki\u015finin tutumlar\u0131, de\u011ferleri, inan\u00e7lar\u0131, ilgi alanlar\u0131 ve ya\u015fam bi\u00e7imi hakk\u0131nda bilgi edinebilirler. Bu, mesajlar\u0131n\u0131 ve <strong>pazarlama stratejilerini<\/strong> n\u00fcfusun belirli kesimlerine daha iyi hitap edecek \u015fekilde uyarlamalar\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>K\u0131sacas\u0131, i\u015fletmeler ve kurulu\u015flar pazarlama stratejilerini daha etkili hale getirmek ve genel <strong>m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131<\/strong> art\u0131rmak i\u00e7in psikografik verileri kullanabilir.<\/p>\n\n<p><strong>QuestionPro ara\u015ft\u0131rma paketi<\/strong>, psikografik verilerin toplanmas\u0131na ve analiz edilmesine yard\u0131mc\u0131 olur. Platformun anket ve soru formu ara\u00e7lar\u0131, kullan\u0131c\u0131lar\u0131n bir ki\u015finin de\u011ferleri, inan\u00e7lar\u0131, ilgi alanlar\u0131 ve ya\u015fam tarz\u0131 hakk\u0131nda bilgi edinmesini sa\u011flar. Veri analiz ara\u00e7lar\u0131, kullan\u0131c\u0131lar\u0131n hedef kitlelerini anlamalar\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n<p>Ara\u015ft\u0131rmac\u0131lar ve pazarlamac\u0131lar, hedef kitlelerini daha iyi anlamak ve mesajlar\u0131n\u0131 ve pazarlama taktiklerini belirli n\u00fcfus segmentlerine g\u00f6re ayarlamak i\u00e7in <strong>QuestionPro ara\u015ft\u0131rma paket<\/strong> ini kullanarak psikografik verileri elde edebilir ve de\u011ferlendirebilir.<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> M\u00fc\u015fterilerimizi tan\u0131mak istiyoruz. Pazarlama profesyonelleri, kitlelerimizi ailemiz gibi tan\u0131ma ve anlama hedefini payla\u015f\u0131r. Bu zaman al\u0131r. M\u00fc\u015fteri ba\u011flant\u0131lar\u0131 zaman, \u00e7aba [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":774462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Psikografik Veriler: Tan\u0131m, T\u00fcrler ve Toplama Yollar\u0131<\/title>\n<meta name=\"description\" content=\"Psikografik veriler, hedef kitlenizin kim oldu\u011funu ve onlara nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 bilmenin anahtar\u0131d\u0131r. 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