{"id":793095,"date":"2023-05-18T11:00:00","date_gmt":"2023-05-18T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/fiyat-segmentasyonu-nedir-turleri-nasil-kullanilir\/"},"modified":"2023-05-19T18:15:40","modified_gmt":"2023-05-19T18:15:40","slug":"fiyat-segmentasyonu-nedir-turleri-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/fiyat-segmentasyonu-nedir-turleri-nasil-kullanilir\/","title":{"rendered":"Fiyat Segmentasyonu: Nedir, t\u00fcrleri + nas\u0131l kullan\u0131l\u0131r"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span>\n<p>Fiyat segmentasyonu, mal veya hizmetleriniz i\u00e7in fiyat belirlemenin en etkili yollar\u0131ndan biridir. Fiyat segmentasyonu, her b\u00fcy\u00fckl\u00fckteki \u015firketin daha iyi \u00e7al\u0131\u015fan ve daha iyi sonu\u00e7lar alan bir fiyatland\u0131rma stratejisi olu\u015fturmas\u0131na yard\u0131mc\u0131 olabilir.  <\/p>\n\n<p>K\u0131sacas\u0131, fiyat ayr\u0131m\u0131 farkl\u0131 m\u00fc\u015fteri gruplar\u0131na farkl\u0131 fiyatlar vermek anlam\u0131na gelir. \u00d6rne\u011fin, \u00e7ocuklar sinema biletleri i\u00e7in, ya\u015fl\u0131lar ise toplu ta\u015f\u0131ma i\u00e7in daha az \u00fccret \u00f6deyebilir.  <\/p>\n\n<p>Neredeyse her marka segmente edilmi\u015f fiyatlar\u0131 kullanma \u015fans\u0131na sahip olsa da, bir\u00e7o\u011funun bunu nas\u0131l do\u011fru yapaca\u011f\u0131n\u0131 \u00f6\u011frenmesi gerekiyor. Ancak fiyat segmentasyonunun tam potansiyeliyle nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 bulmak, istikrarl\u0131 ilerleme ile durgunluk aras\u0131ndaki fark anlam\u0131na gelebilir.  <\/p>\n\n<p>K\u00fc\u00e7\u00fck bir i\u015fletmeniz, bir ma\u011fazan\u0131z, bir yaz\u0131l\u0131m \u015firketiniz, bir restoran\u0131n\u0131z, bir e\u011flence \u015firketiniz veya farkl\u0131 insan gruplar\u0131na hizmet veren ba\u015fka bir i\u015fletmeniz varsa fiyat segmentasyonunu nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in bu blogu okuyun.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Dizini:<\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Fiyat segmentasyonu nedir?<\/li>\n\n\n\n<li>Fiyat segmentasyonunun \u00f6nemi<\/li>\n\n\n\n<li>Fiyat segmentasyonu t\u00fcrleri<\/li>\n\n\n\n<li>Fiyat segmentasyonunu kullanma yollar\u0131<\/li>\n\n\n\n<li>Fiyat segmentasyonunun avantajlar\u0131 ve dezavantajlar\u0131<\/li>\n\n\n\n<li>Sonu\u00e7<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Fiyat segmentasyonu nedir?<\/h2>\n\n<p>Fiyat segmentasyonu, m\u00fc\u015fterilerin \u00f6deme kabiliyetlerine ve istekliliklerine g\u00f6re farkl\u0131 fiyatlar \u00f6dedikleri bir fiyatland\u0131rma yakla\u015f\u0131m\u0131d\u0131r. En \u00e7ok \u00f6deme yapan m\u00fc\u015fterilerden daha fazla para kazanman\u0131z\u0131 ve en az \u00f6deme yapan m\u00fc\u015fterilerden daha az para kazanman\u0131z\u0131 veya hatta para kaybetmenizi sa\u011flar.<\/p>\n\n<p>\u015eirketler i\u00e7in m\u00fcmk\u00fcn olan en fazla paray\u0131 kazanman\u0131n bir yoludur. Genellikle belirli mal veya hizmetleri sat\u0131n almaya ne kadar istekli olduklar\u0131na ba\u011fl\u0131 olarak farkl\u0131 m\u00fc\u015fteri gruplar\u0131na farkl\u0131 fiyatlar uygulayarak \u00e7al\u0131\u015f\u0131r.<\/p>\n\n<p>Baz\u0131 \u00fcr\u00fcnler birden fazla \u015fekilde kullan\u0131labilir, bu nedenle \u00fcr\u00fcn\u00fc ne kadar istedikleri veya ihtiya\u00e7 duyduklar\u0131na ba\u011fl\u0131 olarak farkl\u0131 gruplara pazarlanabilirler.<\/p>\n\n<p>Fiyat segmentasyonu mevsim, b\u00f6lge ve mallar\u0131n bulunabilirli\u011fi gibi unsurlardan da etkilenebilir.  <\/p>\n\n<p><em>\u00d6rne\u011fin, a\u011f\u0131r ve s\u0131cak tutan bir palto yaz\u0131n ya da tropikal bir b\u00f6lgede, k\u0131\u015f\u0131n ortas\u0131nda so\u011fukta oldu\u011fundan farkl\u0131 bir fiyata sat\u0131labilir.<\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Fiyat segmentasyonunun \u00f6nemi<\/h2>\n\n<p>Fiyat segmentasyonu, i\u015fletmelerin fiyatland\u0131rma planlar\u0131n\u0131 iyile\u015ftirmeleri, m\u00fc\u015fterilerine daha iyi hizmet vermeleri ve m\u00fcmk\u00fcn oldu\u011funca \u00e7ok para kazanmalar\u0131 i\u00e7in iyi bir yoldur. Ve bu birka\u00e7 nedenden \u00f6t\u00fcr\u00fc \u00f6nemlidir:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-1024x1024.png\" alt=\"\" class=\"wp-image-792521\" srcset=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-1024x1024.png 1024w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-300x300.png 300w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-150x150.png 150w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-768x768.png 768w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-1536x1536.png 1536w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-100x100.png 100w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20-600x600.png 600w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-20.png 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1-JWCaPrrnqZ1KUwrGbaXETpOY_MZUvVQ\/view?usp=sharing\"><\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>K\u00e2r\u0131n maksimize edilmesi<\/li>\n<\/ul>\n\n<p>\u0130\u015fletmeler, farkl\u0131 m\u00fc\u015fteri t\u00fcrlerine farkl\u0131 fiyatlar uygulayarak en fazla paray\u0131 kazanabilir. Daha fazla \u00f6demeye istekli m\u00fc\u015fterilerden daha fazla, fiyata daha duyarl\u0131 m\u00fc\u015fterilerden ise daha az \u00fccret talep edebilirler. Bu da daha fazla para gelmesini ve daha fazla para kazan\u0131lmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>M\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131<\/li>\n<\/ul>\n\n<p>Farkl\u0131 m\u00fc\u015fterilerin farkl\u0131 istek ve ihtiya\u00e7lar\u0131 vard\u0131r ve fiyat segmentasyonu, i\u015fletmelerin fiyatland\u0131rma y\u00f6ntemlerini bu ihtiya\u00e7lar\u0131 kar\u015f\u0131layacak \u015fekilde ayarlamalar\u0131n\u0131 sa\u011flar. \u015eirketler, farkl\u0131 m\u00fc\u015fteri gruplar\u0131 i\u00e7in farkl\u0131 fiyatlar talep ederlerse m\u00fc\u015fterilerine daha fazla de\u011fer verebilir ve onlarla daha g\u00fc\u00e7l\u00fc ili\u015fkiler kurabilirler.<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>Pazar pay\u0131n\u0131n art\u0131r\u0131lmas\u0131<\/li>\n<\/ul>\n\n<p>\u0130\u015fletmeler, farkl\u0131 m\u00fc\u015fteri t\u00fcrleri i\u00e7in farkl\u0131 fiyatlar uygulayarak ba\u015fka t\u00fcrl\u00fc kendilerinden al\u0131\u015fveri\u015f yapmayacak m\u00fc\u015fterileri \u00e7ekebilirler. Bu, pazarda daha \u00f6nemli bir paya ve rekabette daha iyi bir avantaja yol a\u00e7abilir.<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>Kapasite y\u00f6netimi<\/li>\n<\/ul>\n\n<p>Fiyat segmentasyonu, m\u00fc\u015fterileri yo\u011fun olmayan d\u00f6nemlerde sat\u0131n almaya te\u015fvik ederek veya onlar\u0131 daha y\u00fcksek marjl\u0131 \u00fcr\u00fcn veya hizmetleri sat\u0131n almaya te\u015fvik ederek i\u015fletmelerin kapasiteyi y\u00f6netmelerine de yard\u0131mc\u0131 olabilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Fiyat segmentasyonu t\u00fcrleri<\/h2>\n\n<p>Fiyat segmentasyonu pazar\u0131 b\u00f6l\u00fcmlere ay\u0131r\u0131r ve her bir b\u00f6l\u00fcme ne kadar \u00f6demek istediklerine ba\u011fl\u0131 olarak farkl\u0131 bir fiyat uygular. \u00c7e\u015fitli t\u00fcrleri vard\u0131r. Bunlar a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n<ol class=\"wp-block-list\">\n<h3><\/h3><li>M\u00fc\u015fteri bazl\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>Bu segmentasyon, insanlar\u0131 sosyal ve ekonomik durumlar\u0131na g\u00f6re gruplara ay\u0131r\u0131r. M\u00fc\u015fteriye kim oldu\u011funa ba\u011fl\u0131 olarak bir fiyat sunulur.  <\/p>\n\n<p>Fiziksel ma\u011fazalarda, bir sat\u0131c\u0131 m\u00fc\u015fteriye &#8220;Size nas\u0131l yard\u0131mc\u0131 olabilirim?&#8221; diye sorarak onu bir fiyat segmentine sokar. Ya da b\u00fct\u00e7eniz nedir?  <\/p>\n\n<p>Dijital ma\u011fazalar, m\u00fc\u015fterilerin nas\u0131l davrand\u0131klar\u0131n\u0131, ne kadar harcad\u0131klar\u0131n\u0131, ge\u00e7mi\u015fte ne sat\u0131n ald\u0131klar\u0131n\u0131 vb. takip eden teknolojilerle kurulur, b\u00f6ylece onlara f\u0131rsatlar sunabilirler.<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<h3><\/h3><li>\u00dcr\u00fcn paketi tabanl\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>Paketler genellikle her bir \u00fcr\u00fcn\u00fc ayr\u0131 ayr\u0131 sat\u0131n almaktan daha ucuza mal olur. \u00dcr\u00fcn paketleri, daha d\u00fc\u015f\u00fck \u00f6deme isteklili\u011fine sahip m\u00fc\u015fteriler i\u00e7in yap\u0131l\u0131r. Paketleme, al\u0131c\u0131lar\u0131n sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r ve m\u00fc\u015fterilerin geri gelmesini sa\u011flar.<\/p>\n\n<ol class=\"wp-block-list\" start=\"3\">\n<h3><\/h3><li>\u00dcr\u00fcn de\u011ferine dayal\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>M\u00fc\u015fteriler, buna de\u011fer oldu\u011funu d\u00fc\u015f\u00fcnd\u00fckleri \u00fcr\u00fcnler i\u00e7in daha fazla \u00f6demeye haz\u0131rd\u0131r. \u0130\u015fletmeler, daha fazla de\u011fer katt\u0131klar\u0131 takdirde bir \u00fcr\u00fcn i\u00e7in daha fazla \u00fccret talep edebilirler.  <\/p>\n\n<p>\u0130\u015fletmeler daha iyi paketleme, h\u0131zl\u0131 teslimat gibi \u015feyler yaparak de\u011fer katabilirler. E-ticaret sitelerinde ekspres teslimat\u0131n normal teslimattan daha pahal\u0131 oldu\u011funu g\u00f6rm\u00fc\u015f olabilirsiniz. Bu, sunduklar\u0131 \u00fcr\u00fcnlere g\u00f6re fiyat segmentasyonuna bir \u00f6rnektir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"4\">\n<h3><\/h3><li>Sat\u0131n alma zaman\u0131na dayal\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>\u00dcr\u00fcn ve hizmetlerin fiyatlar\u0131, sat\u0131n al\u0131nd\u0131klar\u0131 zamana ba\u011fl\u0131 olarak de\u011fi\u015fir. Fiyat segmentasyonu genellikle erken rezervasyon f\u0131rsatlar\u0131, yo\u011fun zamanlarda daha y\u00fcksek fiyatlar, \u00fcr\u00fcn a\u00e7\u0131k art\u0131rmalar\u0131 ve zaman zaman ger\u00e7ekle\u015fen indirimlerle yap\u0131l\u0131r. Bu yakla\u015f\u0131m, farkl\u0131 m\u00fc\u015fteri gruplar\u0131na ula\u015fmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n<ol class=\"wp-block-list\" start=\"5\">\n<h3><\/h3><li>Sat\u0131n alma konumu tabanl\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>Konum tabanl\u0131 s\u0131n\u0131fland\u0131rma, i\u015fletmeler taraf\u0131ndan bir \u00fcr\u00fcn\u00fcn sat\u0131n al\u0131nd\u0131\u011f\u0131 veya teslim edildi\u011fi yere g\u00f6re yap\u0131l\u0131r. Bulundu\u011funuz yerden uzak bir yerden yemek sipari\u015f ederseniz, Uber Eats sizden daha fazla \u00fccret alacakt\u0131r.  <\/p>\n\n<p>Devlet kurallar\u0131na ek olarak, bir b\u00f6lgedeki rakipler de fiyatlar\u0131n konuma g\u00f6re nas\u0131l belirlendi\u011fini etkileyebilir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"6\">\n<h3><\/h3><li>Sat\u0131n alma miktar\u0131na dayal\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>Baz\u0131 m\u00fc\u015fteriler, bir \u00fcr\u00fcn\u00fc b\u00fcy\u00fck miktarlarda sat\u0131n al\u0131rlarsa daha az \u00f6deme yapmay\u0131 beklerler. Bu al\u0131c\u0131 grubunun, &#8220;2 alana 1 bedava&#8221; gibi f\u0131rsatlar sunuldu\u011funda sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"7\">\n<h3><\/h3><li>Ko\u015ful tabanl\u0131 segmentasyon<\/li>\n<\/ol>\n\n<p>Ko\u015fula dayal\u0131 segmentasyon, bir ki\u015finin nas\u0131l \u00f6deme yapt\u0131\u011f\u0131 veya hizmet t\u00fcr\u00fcyle ilgili olabilir. Bir\u00e7ok e-ticaret i\u015fletmesinde, bir \u00fcr\u00fcn i\u00e7in tek seferde \u00f6deme yapan al\u0131c\u0131lar, taksitle \u00f6deme yapanlara k\u0131yasla indirim al\u0131rlar.<\/p>\n\n<h2 class=\"wp-block-heading\">Fiyat segmentasyonunu kullanma yollar\u0131<\/h2>\n\n<p>Fiyat segmentasyonu, i\u015fletmelerin m\u00fc\u015fteri memnuniyetini art\u0131rmalar\u0131, k\u00e2rlar\u0131n\u0131 y\u00fckseltmeleri ve rakiplerine kar\u015f\u0131 avantaj elde etmeleri i\u00e7in g\u00fc\u00e7l\u00fc bir yoldur. Ba\u015far\u0131l\u0131 olmak i\u00e7in dikkatli bir planlama, analiz ve s\u00fcrekli izleme gerekir.<\/p>\n\n<p>\u0130\u015fte i\u015fletmelerin fiyat segmentasyonunu etkili bir \u015fekilde kullanmak i\u00e7in atabilecekleri baz\u0131 ad\u0131mlar:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-19-1024x858.png\" alt=\"\" class=\"wp-image-792511\" srcset=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-19-1024x858.png 1024w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-19-300x251.png 300w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-19-768x644.png 768w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-19.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1GzkUu1ytaa-mxtyHKECMwgD1tZjCabPY\/view?usp=sharing\"><\/a><\/p>\n\n<ol class=\"wp-block-list\">\n<h3><\/h3><li>M\u00fc\u015fteri segmentlerini belirleyin<\/li>\n<\/ol>\n\n<p>Fiyat segmentasyonunda ilk ad\u0131m, demografik, psikografik, davran\u0131\u015f ve konuma dayal\u0131 m\u00fc\u015fteri t\u00fcrlerini bulmakt\u0131r. Bu, pazar ara\u015ft\u0131rmas\u0131 ve m\u00fc\u015fteri verilerinin analiz edilmesi yoluyla yap\u0131labilir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<h3><\/h3><li>\u00d6deme isteklili\u011fini belirleme<\/li>\n<\/ol>\n\n<p>M\u00fc\u015fteri segmentleri ke\u015ffedildikten sonra, i\u015fletmeler her bir segmentin ne kadar \u00f6demeye istekli oldu\u011funu belirlemelidir. Bu, anketler, odak gruplar\u0131 veya insanlar\u0131n nas\u0131l sat\u0131n ald\u0131klar\u0131na ili\u015fkin bir \u00e7al\u0131\u015fma yoluyla yap\u0131labilir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"3\">\n<h3><\/h3><li>Fiyatlar\u0131 belirleyin<\/li>\n<\/ol>\n\n<p>Her bir m\u00fc\u015fteri segmentinin ne kadar \u00f6demeye istekli oldu\u011funa ba\u011fl\u0131 olarak, i\u015fletmeler her bir b\u00f6l\u00fcm i\u00e7in do\u011fru fiyatlar\u0131 belirleyebilir. Bu, indirimler, promosyonlar veya farkl\u0131 \u00fcr\u00fcn ya da hizmet paketleri sunmak anlam\u0131na gelebilir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"4\">\n<h3><\/h3><li>\u0130zleyin ve ayarlay\u0131n<\/li>\n<\/ol>\n\n<p>Fiyat segmentasyonu stratejisinin zaman i\u00e7inde ne kadar iyi i\u015fledi\u011fini izlemek ve gerekti\u011finde fiyatlar\u0131 de\u011fi\u015ftirmek \u00f6nemlidir. Bu, fiyatlar\u0131n de\u011fi\u015ftirilmesi, farkl\u0131 stratejilerin denenmesi veya segmentasyon y\u00f6nteminin yeni verilere veya pazar trendlerine g\u00f6re iyile\u015ftirilmesi anlam\u0131na gelebilir.<\/p>\n\n<ol class=\"wp-block-list\" start=\"5\">\n<h3><\/h3><li>De\u011fer \u00f6nerisini iletin<\/li>\n<\/ol>\n\n<p>M\u00fc\u015fterilere fiyatland\u0131rma plan\u0131n\u0131n ne kadar de\u011ferli oldu\u011funu a\u00e7\u0131klamak \u00f6nemlidir. Bu, onlara mevcut farkl\u0131 fiyatland\u0131rma se\u00e7eneklerini \u00f6\u011fretmek, her se\u00e7ene\u011fin faydalar\u0131na i\u015faret etmek ve onlara a\u00e7\u0131k ve \u015feffaf fiyatland\u0131rma bilgileri vermek anlam\u0131na gelebilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Fiyat segmentasyonunun avantajlar\u0131 ve dezavantajlar\u0131  <\/h2>\n\n<p>Fiyat segmentasyonu, \u00e7e\u015fitli m\u00fc\u015fteri gruplar\u0131na hitap etmek i\u00e7in kullan\u0131lan yayg\u0131n bir i\u015f stratejisidir. \u015eimdi bu takti\u011fin avantaj ve dezavantajlar\u0131n\u0131 inceleyelim.<\/p>\n\n<h3 class=\"wp-block-heading\">Fiyat segmentasyonu Avantajlar<\/h3>\n\n<p>A\u015fa\u011f\u0131da fiyatland\u0131rma segmentasyonunun baz\u0131 avantajlar\u0131 yer almaktad\u0131r:<\/p>\n\n<p><strong>1. Artan k\u00e2rlar:<\/strong> Segmentlere ayr\u0131lm\u0131\u015f bir fiyatland\u0131rma stratejisi ile farkl\u0131 m\u00fc\u015fteri segmentleri hedeflenir. Sonu\u00e7 olarak, \u015firket \u00e7e\u015fitli m\u00fc\u015fterilerden faydalanmaktad\u0131r.<\/p>\n\n<p><strong>2. Daha b\u00fcy\u00fck bir pazar pay\u0131:<\/strong> Fiyat segmentasyonu stratejisi m\u00fc\u015fterilere bir dizi fiyatland\u0131rma se\u00e7ene\u011fi sunar, bu da farkl\u0131 demografik gruplardan m\u00fc\u015fterilerin mallar i\u00e7in \u00f6deme yapmaya haz\u0131r oldu\u011funu g\u00f6sterir. Sonu\u00e7 olarak bir \u015firketin t\u00fcm pazar pay\u0131 y\u00fckselebilir.<\/p>\n\n<p><strong>3. Fiyatland\u0131rma esnekli\u011fi:<\/strong> \u0130\u015fletmeler t\u00fcketici davran\u0131\u015flar\u0131n\u0131 inceleyebilir ve k\u00e2r getirmeyen sekt\u00f6rler i\u00e7in fiyatlar\u0131 ayarlayabilir. Kurumun t\u00fcm fiyatland\u0131rma yakla\u015f\u0131m\u0131n\u0131 de\u011fi\u015ftirmesi gerekmemektedir. Sonu\u00e7 olarak, \u00e7ok y\u00f6nl\u00fcl\u00fck sunar.<\/p>\n\n<h3 class=\"wp-block-heading\">Fiyat segmentasyonunun dezavantajlar\u0131<\/h3>\n\n<p>A\u015fa\u011f\u0131da fiyatland\u0131rma segmentasyonunun baz\u0131 dezavantajlar\u0131 yer almaktad\u0131r:<\/p>\n\n<p><strong>1. Yanl\u0131\u015f anlama:<\/strong> Y\u00f6netim, pazar\u0131 uygun olmayan \u015fekilde b\u00f6l\u00fcmlere ay\u0131rarak ve fiyat plan\u0131n\u0131 personele iletmeyerek belirsizli\u011fe ve yanl\u0131\u015f anlamaya neden olabilir.<\/p>\n\n<p><strong>2. Kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131:<\/strong> Fiyatlar a\u00e7\u0131k bir \u015fekilde belirtilmezse, t\u00fcketiciler bunlar\u0131 kavrayamaz. A\u00e7\u0131klamaya ihtiya\u00e7 duyan m\u00fc\u015fteriler s\u00f6z konusu i\u015fletmelerden uzak durur.<\/p>\n\n<p><strong>3. Marka imaj\u0131:<\/strong> T\u00fcketiciler kendi fiyatlar\u0131yla ve emsallerinin fiyatlar\u0131yla ilgilenirler. M\u00fc\u015fterilerin g\u00fcvensizli\u011fi markan\u0131n itibar\u0131na zarar verebilir. Do\u011fru \u015fekilde yap\u0131lmazsa, m\u00fc\u015fteriler yanl\u0131\u015f y\u00f6nlendirilmi\u015f hissedebilir ve \u00fcr\u00fcn\u00fc sat\u0131n almaktan vazge\u00e7ebilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Do\u011fru yapt\u0131\u011f\u0131n\u0131z takdirde fiyat segmentasyonu marka stratejiniz i\u00e7in olduk\u00e7a faydal\u0131 olabilir. Ko\u015fullu fiyatland\u0131rma ile k\u00e2r\u0131n\u0131z\u0131 art\u0131rabilir ve daha fazla pazar pay\u0131 elde edebilir, pazarlama stratejilerinizi de\u011fi\u015ftirebilir ve ba\u015fkalar\u0131na yard\u0131mc\u0131 olabilirsiniz.  <\/p>\n\n<p>Bununla birlikte, fiyat segmentasyonu plan\u0131n\u0131z\u0131 y\u00f6netmeyi ve takip etmeyi unutmay\u0131n. \u0130\u015fletmenizin m\u00fc\u015fterilerden \u015fikayet almas\u0131n\u0131 veya fiyat ayr\u0131mc\u0131l\u0131\u011f\u0131 davas\u0131 a\u00e7\u0131lmas\u0131n\u0131 engelleyebilir.  <\/p>\n\n<p>Fiyat segmentasyonu, i\u015fletmelerin daha fazla para kazanmak ve m\u00fc\u015fterilerine daha iyi hizmet vermek i\u00e7in kullanabilecekleri \u00f6nemli bir fiyatland\u0131rma tekni\u011fidir. QuestionPro gibi geli\u015fmi\u015f anket yaz\u0131l\u0131m ara\u00e7lar\u0131n\u0131n yard\u0131m\u0131yla, i\u015fletmeler m\u00fc\u015fterilerini gruplara daha iyi ay\u0131rabilir ve ne kadar \u00f6demeye istekli olduklar\u0131n\u0131 belirleyebilir.  <\/p>\n\n<p>Bu, her grup i\u00e7in do\u011fru fiyatlar\u0131 belirlemelerine, m\u00fc\u015fterileri daha mutlu etmelerine ve rekabette \u00f6ne ge\u00e7melerine yard\u0131mc\u0131 olabilir. \u0130\u015fletmeler, pazar trendlerini ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 takip ederek ve fiyatland\u0131rma stratejilerini buna g\u00f6re de\u011fi\u015ftirerek zaman i\u00e7inde sat\u0131\u015flar\u0131ndan ve k\u00e2rlar\u0131ndan en iyi \u015fekilde yararlanmaya devam edebilirler.  <\/p>\n\n<p>Fiyat segmentasyonu, i\u015fletmelerin hedeflerine ula\u015fmalar\u0131na ve \u00e7ok fazla rekabetin oldu\u011fu bir pazarda ba\u015far\u0131l\u0131 olmalar\u0131na yard\u0131mc\u0131 olabilecek yararl\u0131 bir ara\u00e7t\u0131r.<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> Fiyat segmentasyonu, mal veya hizmetleriniz i\u00e7in fiyat belirlemenin en etkili yollar\u0131ndan biridir. Fiyat segmentasyonu, her b\u00fcy\u00fckl\u00fckteki \u015firketin daha iyi \u00e7al\u0131\u015fan [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":792540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"class_list":{"0":"post-793095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazar-arastirmasi-tr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fiyat Segmentasyonu: Nedir, t\u00fcrleri + nas\u0131l kullan\u0131l\u0131r | QuestionPro<\/title>\n<meta name=\"description\" content=\"Fiyat segmentasyonu, m\u00fc\u015fterileri kategorilere ay\u0131rmay\u0131 ve onlara fiyatland\u0131rma se\u00e7enekleri sunmay\u0131 i\u00e7erir. 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