{"id":794067,"date":"2022-08-30T09:00:40","date_gmt":"2022-08-30T09:00:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/calisan-savunuculugu-ucretsiz-ipuclari-ile-nedir\/"},"modified":"2023-05-26T03:59:35","modified_gmt":"2023-05-26T03:59:35","slug":"calisan-savunuculugu-ucretsiz-ipuclari-ile-nedir","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/calisan-savunuculugu-ucretsiz-ipuclari-ile-nedir\/","title":{"rendered":"\u00c7al\u0131\u015fan Savunuculu\u011fu: \u00dccretsiz \u0130pu\u00e7lar\u0131 ile Nedir?"},"content":{"rendered":"\n
\u00c7al\u0131\u015fan savunuculu\u011fu, kamuoyundaki imaj\u0131n\u0131z\u0131 iyile\u015ftirmenin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n daha fazla kat\u0131l\u0131m\u0131n\u0131 sa\u011flaman\u0131n en iyi yollar\u0131ndan biridir.<\/p>\n\n
Neden? \u00c7\u00fcnk\u00fc \u00e7al\u0131\u015fanlar\u0131n\u0131z zaten sosyal medyada sizden bahsediyor. T\u00fcm \u00e7al\u0131\u015fanlar\u0131n yar\u0131s\u0131 sosyal medyada i\u015fyerlerinden veya i\u015fyerleriyle ilgili i\u00e7erik payla\u015f\u0131yor ve t\u00fcm \u00e7al\u0131\u015fanlar\u0131n %33’\u00fc bunu kendilerinden istenmeden yap\u0131yor.<\/p>\n\n
Bu harika. Ancak onlara rehberlik edecek bir i\u00e7erik plan\u0131 olmadan, ne yay\u0131nlad\u0131klar\u0131n\u0131 veya \u00e7abalar\u0131n\u0131n ne kadar i\u015fe yarad\u0131\u011f\u0131n\u0131 bilemezsiniz. Resmi bir \u00e7al\u0131\u015fan savunuculu\u011fu program\u0131 ile organik eri\u015fiminizi %200 oran\u0131nda art\u0131rabilir ve di\u011fer \u015feylerin yan\u0131 s\u0131ra %23 daha fazla para kazanabilirsiniz.<\/p>\n\n
\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 markan\u0131z\u0131n savunucular\u0131 haline getirmek \u015firketinize \u00e7e\u015fitli faydalar sa\u011flar. Google gibi, \u00e7al\u0131\u015fanlar\u0131n\u0131 \u00f6nemseyen \u015firketler yeteneklerini cezbetmek (ve elde tutmak) i\u00e7in b\u00fcy\u00fck \u00e7aba harc\u0131yor. \u015eirketler \u00e7al\u0131\u015fanlar\u0131na yat\u0131r\u0131m yapabilir ve birinci s\u0131n\u0131f hizmetler ve yan haklar sunarak onlar\u0131n ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 koruyabilir. <\/p>\n\n
Ancak onlar\u0131n kat\u0131l\u0131m\u0131n\u0131 sa\u011flaman\u0131n bir ba\u015fka yolu da yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u00e7al\u0131\u015fan savunuculu\u011fu program\u0131na kat\u0131lmalar\u0131n\u0131 sa\u011flamakt\u0131r. <\/p>\n\n
\u00c7al\u0131\u015fan savunuculu\u011funun ne oldu\u011funu ve \u015firketinizde bir \u00e7al\u0131\u015fan terfi program\u0131 geli\u015ftirmenin avantajlar\u0131n\u0131 \u00f6\u011frenin. Bu blog, \u00e7al\u0131\u015fan savunuculu\u011funun ne oldu\u011funu, faydalar\u0131n\u0131 ve kurulu\u015funuzda nas\u0131l uygulanaca\u011f\u0131n\u0131 a\u00e7\u0131klamaktad\u0131r.<\/p>\n
\u0130\u00e7erik Dizini<\/p>\n
\u00c7al\u0131\u015fan savunuculu\u011fu veya \u00e7al\u0131\u015fan savunmas\u0131, \u00e7al\u0131\u015fanlar\u0131 \u015firketlerini ve markalar\u0131n\u0131 sosyal medyada savunmalar\u0131 ve asl\u0131nda ger\u00e7ek marka el\u00e7ileri olmalar\u0131 i\u00e7in harekete ge\u00e7irmek ve g\u00fc\u00e7lendirmek \u00fczere tasarlanm\u0131\u015f fark\u0131ndal\u0131k programlar\u0131d\u0131r.<\/p>\n\n
\u00c7al\u0131\u015fan promosyon programlar\u0131, \u00e7al\u0131\u015fanlar\u0131 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131na kat\u0131lmaya ve \u015firketinizin de\u011ferli i\u00e7eriklerini sosyal a\u011flar\u0131nda payla\u015fmaya te\u015fvik eder.<\/p>\n\n
Ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fan savunuculu\u011fu programlar\u0131 ekip moralini y\u00fckseltir, \u00e7al\u0131\u015fan verimlili\u011fini ve i\u015fyeri k\u00fclt\u00fcr\u00fcn\u00fc geli\u015ftirir, firmalar\u0131n marka mesaj\u0131 \u00fczerindeki kontrol\u00fcn\u00fc s\u00fcrd\u00fcrmesine yard\u0131mc\u0131 olur, \u00e7al\u0131\u015fanlar\u0131 d\u00fc\u015f\u00fcnce liderleri olarak konumland\u0131r\u0131r, \u0130K’n\u0131n en iyi yetenekleri i\u015fe almas\u0131n\u0131 ve elde tutmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r ve gelir yarat\u0131r. Bir i\u015fletmenin ba\u015far\u0131s\u0131 ve b\u00fcy\u00fcmesi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00e7al\u0131\u015fanlar\u0131n deste\u011fine ba\u011fl\u0131d\u0131r.<\/p>\n\n
\u00c7al\u0131\u015fanlar birka\u00e7 farkl\u0131 \u015fekilde \u00e7al\u0131\u015fan savunucusu olabilirler. Baz\u0131lar\u0131n\u0131n yaz\u0131l\u0131 bir plana bile ihtiyac\u0131 yoktur. \u015eirketiniz bunlar\u0131 zaten yap\u0131yor olabilir.<\/p>\n\n<\/figure>\n\n
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Sosyal medya savunuculu\u011fu<\/h3>Bu, \u00e7al\u0131\u015fanlar\u0131n LinkedIn, Twitter, Facebook ve Instagram gibi sosyal medya sitelerinde \u015firket i\u00e7eri\u011fini veya kendi d\u00fc\u015f\u00fcnce ve g\u00f6r\u00fc\u015flerini payla\u015fmas\u0131n\u0131 i\u00e7erir.<\/li>\n<\/ol>\n\n