{"id":794844,"date":"2020-04-15T06:35:02","date_gmt":"2020-04-15T06:35:02","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-temas-noktalari-nedir-orneklerle-kilavuz\/"},"modified":"2023-05-29T19:07:48","modified_gmt":"2023-05-29T19:07:48","slug":"musteri-temas-noktalari-nedir-orneklerle-kilavuz","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musteri-temas-noktalari-nedir-orneklerle-kilavuz\/","title":{"rendered":"M\u00fc\u015fteri Temas Noktalar\u0131: Nedir + \u00d6rneklerle K\u0131lavuz"},"content":{"rendered":"\n<p>Zengin bir <a href=\"https:\/\/usqa.questionpro.com\/blog\/tr\/complete-guide-to-customer-experience\/\">m\u00fc\u015fteri deneyimi (CX)<\/a> sa\u011flamak her markan\u0131n arzusudur ve bu y\u00f6nde say\u0131s\u0131z \u00e7aba sarf ederler. Bu, ancak m\u00fc\u015fteri temas noktalar\u0131nda m\u00fc\u015fterilerin \u00e7\u0131karlar\u0131n\u0131 en iyi \u015fekilde g\u00f6z \u00f6n\u00fcnde bulundurdu\u011funuzda m\u00fcmk\u00fcnd\u00fcr.  <\/p>\n\n<p>Bu k\u0131lavuz size m\u00fc\u015fteri temas noktalar\u0131, bunlar\u0131 gerekli k\u0131lan \u00fc\u00e7 neden ve bir dizi \u00f6rnek hakk\u0131nda bilgi verecektir.<\/p>\n\n<p>Harika bir \u00fcr\u00fcn olu\u015fturmak veya m\u00fckemmel hizmet sunmak, <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">m\u00fc\u015fteri memnuniyeti<\/a> veya CX giri\u015fimlerinizi olu\u015fturan veya bozan bir\u00e7ok \u015feyden biridir. Web sitesi, faturaland\u0131rma, teslimat, destek vb. unsurlar\u0131n bir toplam\u0131d\u0131r.<\/p>\n\n<p>Ayr\u0131ca, \u00fccretsiz e-kitab\u0131 indirmeyi unutmay\u0131n: Hacker&#8217;\u0131n M\u00fc\u015fteri Deneyimi Rehberi&#8217;ni bu k\u0131lavuzun sonunda bulabilirsiniz!<\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_are_customer_touchpoints\">M\u00fc\u015fteri Temas Noktalar\u0131 Nedir?<\/a><\/li>\n<li><a href=\"#importance_of_customer_touchpoints\">M\u00fc\u015fteri Temas Noktalar\u0131n\u0131n \u00d6nemi<\/a><\/li>\n<li><a href=\"#customer_touchpoint_examples\">M\u00fc\u015fteri temas noktas\u0131 \u00f6rnekleri<\/a>\n<ol>\n<li><a href=\"#before_purchase\">Sat\u0131n almadan \u00f6nce<\/a><\/li>\n<li><a href=\"#during_purchase\">Sat\u0131n alma s\u0131ras\u0131nda<\/a><\/li>\n<li><a href=\"#after_purchase\">Sat\u0131n alma i\u015fleminden sonra<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#how_to_use_customer_touchpoints\">M\u00fc\u015fteri geri bildirimi toplamak i\u00e7in m\u00fc\u015fteri temas noktalar\u0131n\u0131 kullanma<\/a><\/li>\n<li><a href=\"#optimizing_customer_touchpoints\">M\u00fc\u015fteri yolculu\u011funda t\u00fcketici temas noktalar\u0131n\u0131 optimize etme<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what_are_customer_touchpoints\">M\u00fc\u015fteri Temas Noktalar\u0131 nedir?<\/h2>\n\n<p>M\u00fc\u015fteri temas noktalar\u0131, markan\u0131z\u0131n m\u00fc\u015fterilerle ba\u015ftan sona etkile\u015fime girdi\u011fi a\u015famalar veya noktalard\u0131r.<\/p>\n\n<p>\u015eu \u00f6rne\u011fi ele alal\u0131m. Birisi internette yeni bir spor ayakkab\u0131 reklam\u0131 g\u00f6rm\u00fc\u015f. Ayr\u0131nt\u0131lar i\u00e7in markan\u0131n web sitesini ziyaret ettiler, baz\u0131 m\u00fc\u015fteri yorumlar\u0131 web sitelerindeki yorumlar\u0131 kontrol ettiler, yerel bir ma\u011fazan\u0131n adresi i\u00e7in destek veya servis temsilcinizle ileti\u015fime ge\u00e7tiler ve sat\u0131n ald\u0131lar.<\/p>\n\n<p>Sat\u0131n alma i\u015flemi fiziksel ma\u011fazan\u0131zdan yap\u0131ld\u0131, ancak m\u00fc\u015fteri yolculu\u011fu bir reklamla \u00e7evrimi\u00e7i olarak ba\u015flad\u0131 ve \u00e7e\u015fitli ortamlardan ge\u00e7ti.  <\/p>\n\n<p>Bu nedenle t\u00fcm m\u00fc\u015fteri temas noktalar\u0131n\u0131z \u00f6nemlidir ve m\u00fc\u015fterilere do\u011fru hizmet vermek i\u00e7in tasarlanm\u0131\u015ft\u0131r. M\u00fc\u015fterilerinizin <a href=\"https:\/\/usqa.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">m\u00fc\u015fteri yolculu\u011funun<\/a> hangi a\u015famas\u0131nda oldu\u011funa ba\u011fl\u0131 olarak, m\u00fc\u015fteri temas noktalar\u0131 3 kovaya ayr\u0131l\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sat\u0131n almadan \u00f6nce<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sat\u0131n alma s\u0131ras\u0131nda<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sat\u0131n alma i\u015fleminden sonra<\/span><\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">Kendi <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-guide\/\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 ve m\u00fc\u015fteri temas noktalar\u0131n\u0131 nerede konumland\u0131raca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\" id=\"importance_of_customer_touchpoints\">T\u00fcketici Temas Noktalar\u0131 Neden \u00d6nemlidir?<\/h2>\n\n<p>T\u00fcketiciler ile markan\u0131z aras\u0131nda nas\u0131l etkile\u015fim ve kar\u015f\u0131la\u015fma sa\u011flad\u0131klar\u0131ndan daha \u00f6nce bahsetmi\u015ftik. Peki bunun pratik a\u00e7\u0131dan \u015firketiniz \u00fczerinde nas\u0131l bir etkisi var?<\/p>\n\n<p>\u015eu \u00fc\u00e7 nedeni g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fteri temas noktalar\u0131, markan\u0131z\u0131 ke\u015ffetmekten sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015fmeye kadar t\u00fcketiciler i\u00e7in belirleyici fakt\u00f6rd\u00fcr.<br\/>T\u00fcketicilerle ili\u015fkinizde temas noktalar\u0131 i\u00e7ermeyen hi\u00e7bir a\u015fama yoktur, bu nedenle bu anlar\u0131 nas\u0131l planlad\u0131\u011f\u0131n\u0131z ve yaratt\u0131\u011f\u0131n\u0131z, m\u00fc\u015fteri edinme ve elde tutma sonu\u00e7lar\u0131n\u0131z\u0131 belirleyebilir veya bozabilir.<\/li>\n\n\n\n<li>M\u00fc\u015fteri temas noktalar\u0131 demografik ve bireysel t\u00fcketicileriniz i\u00e7in \u00f6zelle\u015ftirilebilir. Bu, pazarlamac\u0131lar ve \u00fcr\u00fcn geli\u015ftiriciler i\u00e7in faydal\u0131d\u0131r \u00e7\u00fcnk\u00fc tek bir yekpare yol olu\u015fturman\u0131z ve her bir temas noktas\u0131yla bekledi\u011finiz gibi etkile\u015fime girmeyen t\u00fcketicileri ka\u00e7\u0131rman\u0131z gerekmez. \u00c7evik olmak i\u00e7in yer var ve bu harika bir haber.<\/li>\n\n\n\n<li>M\u00fc\u015fteri temas noktalar\u0131 ilerlemenizi \u00f6l\u00e7menize ve izlemenize yard\u0131mc\u0131 olabilir. Bir sonraki b\u00f6l\u00fcmde, markan\u0131z i\u00e7in temas noktalar\u0131n\u0131 kolayla\u015ft\u0131rmak \u00fczere olu\u015fturabilece\u011finiz \u00e7e\u015fitli varl\u0131klar\u0131 a\u00e7\u0131klayaca\u011f\u0131z.  <br\/><br\/>Her bir mecra ile etkile\u015fimi nas\u0131l \u00f6l\u00e7ebilece\u011finizi anlayacaks\u0131n\u0131z: video g\u00f6r\u00fcnt\u00fclemeleri, arama s\u0131ralamalar\u0131, sayfada ge\u00e7irilen s\u00fcre veya t\u0131klamalar. Ve t\u00fcketici temas noktalar\u0131ndan gelen verileri \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fczde, daha fazla ba\u015far\u0131 i\u00e7in i\u00e7eri\u011fi d\u00fczenleyebilir ve stratejinizi iyile\u015ftirebilirsiniz.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"customer_touchpoint_examples\">M\u00fc\u015fteri Temas Noktas\u0131 \u00d6rnekleri<\/h2>\n\n<p>Art\u0131k temas noktalar\u0131n\u0131n ne oldu\u011funu bildi\u011fimize g\u00f6re, m\u00fc\u015fteri yolculu\u011funu temel alan baz\u0131 \u00f6nemli noktalara bakal\u0131m.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"before_purchase\">Sat\u0131n almadan \u00f6nce<\/h3>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u00c7evrimi\u00e7i reklamlar<\/span> <br\/>Dijital banner reklamlar olarak da bilinen bu reklamlar, \u00e7e\u015fitli web sitelerinde yan, alt veya \u00fcst k\u0131s\u0131mda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz reklamlard\u0131r. Bu etkili temas noktas\u0131, web sitenize trafik ve potansiyel m\u00fc\u015fteri \u00e7ekmenize yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/display-ad-example-1-1-1-1.png\" alt=\"display-ad-example\" class=\"wp-image-107439\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Kaynak Monumetric<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Sosyal medya<\/span> <br\/>Instagram, LinkedIn, Twitter, Facebook, Pinterest gibi sosyal medya kanallar\u0131 ile binlerce ki\u015fiye veya potansiyel m\u00fc\u015fteriye ula\u015fabilirsiniz. Bu ki\u015fileri g\u00f6nderiler, hashtag&#8217;ler, \u00fccretli reklamlar vb. arac\u0131l\u0131\u011f\u0131yla hedefleyebilirsiniz; bu da m\u00fc\u015fteri kazan\u0131m\u0131 i\u00e7in kullan\u0131\u015fl\u0131d\u0131r. Sadece bu de\u011fil, ayn\u0131 zamanda ili\u015fkiler kurmak, m\u00fc\u015fteri yorumlar\u0131n\u0131 takip etmek, marka itibar\u0131n\u0131 art\u0131rmak vb. i\u00e7in de kullanabilirsiniz.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/pasted-image-0-1-1-1.png\" alt=\"sosyal-medya\" class=\"wp-image-107446\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Kaynak Twitter<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Y\u00f6nlendirmeler<\/span> <br\/>A\u011f\u0131zdan a\u011f\u0131za pazarlama veya y\u00f6nlendirmeler, y\u00fcr\u00fctebilece\u011finiz herhangi bir tan\u0131t\u0131m veya pazarlama kampanyas\u0131ndan daha etkilidir. M\u00fc\u015fterilerin %83&#8217;\u00fc tavsiye konusunda akranlar\u0131na, ailelerine ve arkada\u015flar\u0131na g\u00fcvendiklerini belirtmi\u015ftir.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Arama motoru optimizasyonu (SEO)<\/span> <br\/>\u00c7evrimi\u00e7i varl\u0131\u011f\u0131 olan hemen hemen her marka, t\u00fcketicilerle ba\u011flant\u0131 kurmak i\u00e7in arama motorlar\u0131na g\u00fcvenir ve arama motoru optimizasyonu (SEO) bu ba\u011flant\u0131lar\u0131n kontrol\u00fcn\u00fc ele alman\u0131za yard\u0131mc\u0131 olur.<br\/><br\/>Web sitenizi ve \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131z\u0131 merakl\u0131 Google aramac\u0131lar\u0131 i\u00e7in kolay bulunur hale getirmek, markan\u0131z\u0131 daha fazla etkile\u015fime ve nihayetinde daha fazla d\u00f6n\u00fc\u015f\u00fcme a\u00e7ar.  <br\/><br\/>SEO, stratejik olarak se\u00e7ilmi\u015f anahtar kelimeleri ve y\u00fcksek arama hacmine sahip sorgular\u0131 kullan\u0131r. Arama motorlar\u0131n\u0131n siteleri &#8220;taramas\u0131na&#8221; ve bunlar\u0131 ilgili arama sonu\u00e7lar\u0131 olarak sunmas\u0131na olanak tan\u0131yan di\u011fer baz\u0131 teknik stratejilerden yararlan\u0131r.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Blog i\u00e7eri\u011fi<\/span> <br\/>Bir blog, web sitenizde kaliteli i\u00e7erik yay\u0131nlayarak organik arama trafi\u011finizi y\u00fczde 400&#8217;\u00fcn \u00fczerinde art\u0131rabilir. Ancak blog i\u00e7eri\u011finin baz\u0131 etkili m\u00fc\u015fteri temas noktalar\u0131n\u0131 kolayla\u015ft\u0131rmas\u0131n\u0131n tek nedeni sa\u011flam SEO sonu\u00e7lar\u0131 de\u011fildir.<br\/><br\/>Blog yaz\u0131lar\u0131n\u0131z iyi yaz\u0131lm\u0131\u015f, g\u00f6rsel olarak \u00e7ekici ve do\u011fru bilgi ve veriler \u00fczerine in\u015fa edilmi\u015fse, potansiyel m\u00fc\u015fteriler sizi sekt\u00f6r\u00fcn\u00fczde bir otorite olarak g\u00f6recektir.<br\/><br\/>T\u00fcketiciler sizi arama i\u00e7in optimize edilmi\u015f bir blog sayesinde bulacak, ancak arad\u0131klar\u0131 \u015feyi (i\u00e7g\u00f6r\u00fclerinizi ve \u00fcr\u00fcnlerinizi veya hizmetlerinizi!) bulmalar\u0131na yard\u0131mc\u0131 oldu\u011funuz i\u00e7in yeni temas noktalar\u0131 arayacaklard\u0131r.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u015eirketinizin web sitesi<\/span> <br\/>Bir noktada, t\u00fcketiciler \u015firketinizin web sitesine gelecektir. Bunu keyifli ve de\u011ferli bir t\u00fcketici temas noktas\u0131 haline getirmek i\u00e7in UX\/UI geli\u015ftirmeye zaman ay\u0131r\u0131n ve t\u00fcm i\u00e7eri\u011finizin hatas\u0131z, tamamen i\u015flevsel ve g\u00fcncel oldu\u011fundan emin olmak i\u00e7in kontrol edin.<br\/><br\/>Sitenizde blog, e-ticaret, interaktif bir portal ve g\u00f6m\u00fcl\u00fc medya gibi bir\u00e7ok sayfa varsa bu \u00e7ok y\u00f6nl\u00fc olabilir. Bir web sitesi \u015firketi temsil eder ve \u00e7ok say\u0131da kurulu\u015fun, normalde ilgi \u00e7ekici olan bir temas noktas\u0131n\u0131 dikkat da\u011f\u0131t\u0131c\u0131 bir deneyime d\u00f6n\u00fc\u015ft\u00fcren k\u00fc\u00e7\u00fck hatalara dikkat etmesi gerekir.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">G\u00fc\u00e7lendirilmi\u015f sosyal medya i\u00e7eri\u011fi<\/span> <br\/>G\u00fc\u00e7lendirilmi\u015f sosyal medya i\u00e7eri\u011finin arkas\u0131nda pazarlama dolarlar\u0131 vard\u0131r. Her platform taraf\u0131ndan sa\u011flanan ara\u00e7lar\u0131 kullanarak, b\u00f6lge, cinsiyet, ya\u015f aral\u0131\u011f\u0131 ve hatta ilgi alanlar\u0131 ve etkinlikler gibi herkese a\u00e7\u0131k profillerinde payla\u015f\u0131lan bilgilere dayal\u0131 olarak belirli insan gruplar\u0131n\u0131 segmentlere ay\u0131rabilir ve hedefleyebilirsiniz.<br\/><br\/>Bu, i\u00e7eri\u011fi alakal\u0131 ve ilgi \u00e7ekici bulma olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan t\u00fcketicilerin \u00f6n\u00fcne koyman\u0131za olanak tan\u0131r. Pazarlama b\u00fct\u00e7enizin bir k\u0131sm\u0131n\u0131 ay\u0131rman\u0131z gerekiyor, ancak sosyal etkile\u015fimi bir t\u00fcketici temas noktas\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fczde elde edebilece\u011finiz hassasiyet ve sonu\u00e7lar sayesinde harcamalar\u0131n\u0131za de\u011febilir.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Video<\/span> <br\/>Ba\u015far\u0131l\u0131 YouTube i\u00e7erik olu\u015fturucular\u0131n\u0131n gelirlerinin alt\u0131 haneli rakamlar\u0131n \u00fczerinde olmas\u0131n\u0131n bir nedeni var. Video, internetin en s\u0131k t\u00fcketilen i\u00e7erik ortam\u0131d\u0131r ve YouTube, Google&#8217;dan sonra en \u00e7ok ziyaret edilen ikinci sitedir.<br\/><br\/>Bu, markal\u0131 videolar \u00fcretmeye ba\u015flamak i\u00e7in yeterince b\u00fcy\u00fck bir te\u015fvik de\u011filse daha fazlas\u0131 da var. 2018&#8217;de m\u00fczik videolar\u0131 sosyal medyada en \u00e7ok payla\u015f\u0131lan iki i\u00e7erik par\u00e7as\u0131 oldu.<br\/><br\/>Video i\u00e7eri\u011fi olu\u015fturdu\u011funuzda, birden fazla duyuya hitap eden bir hikaye anlat\u0131rs\u0131n\u0131z. Ayr\u0131ca video, e\u011flence ve ki\u015fisel geli\u015fim arayan t\u00fcketicilerle ba\u011flant\u0131 kurman\u0131za yard\u0131mc\u0131 olur &#8211; \u00e7\u00f6z\u00fcm sunmak i\u00e7in ideal bir konum.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Ortakl\u0131klar<\/span> <br\/>T\u00fcm m\u00fc\u015fteri temas noktalar\u0131 web sitenizde veya payla\u015ft\u0131\u011f\u0131n\u0131z i\u00e7erikte de\u011fildir. Ortakl\u0131klardan yararlanmak, ortaklar\u0131n\u0131za g\u00fcvenen ve onlar\u0131 takip eden t\u00fcketicilere ula\u015farak hedef pazar\u0131n\u0131zda daha fazla ki\u015fiye eri\u015fim sa\u011flaman\u0131za yard\u0131mc\u0131 olabilir.<br\/><br\/>Ortak i\u00e7erik bir\u00e7ok \u015fekilde olabilir. Bu, bir i\u015f orta\u011f\u0131n\u0131n platformlar\u0131nda payla\u015fmas\u0131 i\u00e7in olu\u015fturdu\u011funuz bir varl\u0131k veya etkinlik ya da sponsor oldu\u011funuz ve i\u015f ortaklar\u0131n\u0131z\u0131n kendi olu\u015fturduklar\u0131 bir varl\u0131k olabilir.<br\/><br\/>Bu ortaklar, sekt\u00f6r\u00fcn\u00fczdeki uzmanlar, otoriteler, etkileyiciler veya kar\u015f\u0131l\u0131kl\u0131 fayda sa\u011flayan bir kampanyada tan\u0131tmay\u0131 kabul etti\u011finiz di\u011fer i\u015fletmeler olabilir.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Bas\u0131n B\u00fcltenleri<\/span> <br\/>\u0130yi haz\u0131rlanm\u0131\u015f bir bas\u0131n b\u00fclteninin g\u00fcc\u00fcn\u00fc asla k\u00fc\u00e7\u00fcmsemeyin. G\u00fcvenilir haber medyas\u0131 \u00fcyeleriyle payla\u015f\u0131ld\u0131\u011f\u0131nda, bas\u0131n b\u00fcltenleri sekt\u00f6r\u00fcn\u00fczdeki ve toplumunuzdaki t\u00fcketicilere ve uzmanlara \u015firketiniz ve sunduklar\u0131 hakk\u0131nda zaman\u0131nda g\u00fcncellemeler sa\u011flar.<br\/><br\/>Yeni bir \u00fcr\u00fcn piyasaya s\u00fcr\u00fcyorsan\u0131z veya \u00e7\u0131\u011f\u0131r a\u00e7an yeni bir \u00f6zellik veya \u00e7al\u0131\u015fma geli\u015ftiriyorsan\u0131z, bunu bir bas\u0131n b\u00fclteninde (ve di\u011fer platformlarda) payla\u015f\u0131n.<br\/><br\/>Sosyal medyada veya bir blog arac\u0131l\u0131\u011f\u0131yla yapt\u0131\u011f\u0131n\u0131zdan farkl\u0131 bir merakl\u0131 t\u00fcketici kitlesi \u00e7ekeceksiniz &#8211; \u00f6zellikle yeni ve konuyla ilgili bir \u015feyler \u00f6\u011frenmeyi uman t\u00fcketiciler. Bu, onlara tam olarak ne arad\u0131klar\u0131n\u0131 g\u00f6sterme f\u0131rsat\u0131n\u0131z olabilir.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Bas\u0131l\u0131 ve ev d\u0131\u015f\u0131 kampanyalar<\/span> <br\/>T\u00fcketiciler bazen cihazlar\u0131n\u0131 bir kenara b\u0131rak\u0131p d\u00fcnyay\u0131 ke\u015ffediyorlar; bunu yapt\u0131klar\u0131nda da ba\u011flant\u0131 kurmak istiyorlar. Bas\u0131l\u0131 ve ev d\u0131\u015f\u0131 kampanyalar, reklam panolar\u0131, toplu ta\u015f\u0131ma reklamlar\u0131 veya ka\u011f\u0131t el ilanlar\u0131 gibi eski moda g\u00f6r\u00fcnebilir.  <br\/><br\/>Bununla birlikte, hala etkilidirler ve insanlarla m\u00fc\u015fteri yolculuklar\u0131n\u0131n bir\u00e7ok farkl\u0131 a\u015famas\u0131nda bulu\u015fabilirler.<br\/><br\/>Bir blog yaz\u0131s\u0131nda eri\u015febilecekleri bilgileri \u00e7o\u011faltmay\u0131 beklemeyin. Sonu\u00e7ta her temas noktas\u0131 benzersiz bir amaca hizmet eder. Bu geleneksel reklamc\u0131l\u0131k t\u00fcketici temas noktalar\u0131n\u0131, markan\u0131z\u0131n var oldu\u011funa, konuyla ilgili oldu\u011funa ve hayatlar\u0131n\u0131 daha iyi hale getirebilece\u011fine dair d\u00fcrtmeler veya hat\u0131rlatmalar olarak d\u00fc\u015f\u00fcn\u00fcn.  <br\/><br\/>T\u00fcketicilerle ba\u011flant\u0131 kurman\u0131z\u0131 kolayla\u015ft\u0131racak birka\u00e7 y\u00f6ntemi inceledik. Ku\u015fkusuz, m\u00fc\u015fteri temas noktas\u0131 \u00f6rneklerimiz \u00e7o\u011funlukla dijitaldir \u00e7\u00fcnk\u00fc g\u00fcn\u00fcm\u00fcz\u00fcn m\u00fc\u015fteri yolculuklar\u0131n\u0131n \u00e7o\u011fu \u00e7evrimi\u00e7i ger\u00e7ekle\u015fmektedir.<br\/><br\/>Di\u011fer \u015firketlerle kar\u015f\u0131la\u015fma bi\u00e7imlerinize ve bu anlar\u0131 sizin i\u00e7in ilgi \u00e7ekici k\u0131lan varl\u0131klara dikkat edin. M\u00fc\u015fteri yolculu\u011funda sizi bu markalarla ilerlemeye zorlay\u0131p zorlamad\u0131klar\u0131n\u0131 kendinize sorun. Yan\u0131t evet oldu\u011funda ba\u015far\u0131l\u0131 bir temas noktas\u0131 buldu\u011funuzu bilirsiniz.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"during_purchase\"><b>Sat\u0131n alma s\u0131ras\u0131nda<\/b><\/h3>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Bro\u015f\u00fcrler<\/span> <br\/>\u00dcr\u00fcn kataloglar\u0131 veya bro\u015f\u00fcrler, \u00fcr\u00fcnlerinizi veya hizmetlerinizi \u00e7evrimi\u00e7i yaz\u0131l\u0131m kopyalar\u0131 veya bas\u0131l\u0131 kopyalar arac\u0131l\u0131\u011f\u0131yla sergilemenin harika bir yoludur. \u00dcr\u00fcnlerin g\u00f6rselleri ve a\u00e7\u0131klamalar\u0131, m\u00fc\u015fterilerin sat\u0131n almak i\u00e7in gereken t\u00fcm bilgileri edinmelerine yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">M\u00fc\u015fteri yorumlar\u0131<\/span> <br\/>Bir\u00e7ok web sitesi m\u00fc\u015fterilerin \u00fcr\u00fcn incelemeleri g\u00f6ndermesine izin verir; \u00fcr\u00fcn\u00fc derecelendirebilir ve y\u00f6nleri hakk\u0131nda belirli bilgiler veya yorumlar g\u00f6nderebilirler. Potansiyel m\u00fc\u015fterilerinizin bu incelemelere ba\u015fvurdu\u011funu ve sat\u0131n alma kararlar\u0131n\u0131 de\u011ferlendirdi\u011fini unutmamak \u00f6nemlidir.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/20-Customer-Touchpoints-That-Will-Optimize-Your-Customer-Journey-5-1-1.png\" alt=\"yorumlar\" class=\"wp-image-107460\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Kaynak: Amazon<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Sat\u0131\u015f noktas\u0131<\/span> <br\/>M\u00fc\u015fterileriniz sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirmeden \u00f6nceki son temas noktas\u0131, &#8216;sat\u0131n alma s\u0131ras\u0131nda&#8217; a\u015famas\u0131nda \u00e7ok \u00f6nemli bir temas noktas\u0131d\u0131r. Sat\u0131\u015f temsilcileri, \u00fcr\u00fcn ve hangi endi\u015feleri, ihtiya\u00e7lar\u0131 ve gereksinimleri kar\u015f\u0131layaca\u011f\u0131 hakk\u0131nda bilgi verecektir.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"after_purchase\"><b>Sat\u0131n alma i\u015fleminden sonra<\/b><\/h3>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Geri bildirim anketleri<\/span> <br\/>\u00dcr\u00fcn sat\u0131n al\u0131mlar\u0131ndan sonra g\u00f6nderilen bu m\u00fc\u015fteri geri bildirim anketleri, m\u00fc\u015fteri deneyiminin de\u011ferlendirilmesine yard\u0131mc\u0131 olur. <a href=\"https:\/\/usqa.questionpro.com\/blog\/tr\/complete-guide-to-customer-experience\/\">M\u00fc\u015fteri deneyimi<\/a> benzersizse, bunu b\u00f6yle yapan neydi? De\u011filse, daha iyi ne yap\u0131labilir? Bunlar, bilgi alabilece\u011finiz ve m\u00fc\u015fteri operasyonlar\u0131n\u0131z\u0131 geli\u015ftirebilece\u011finiz baz\u0131 noktalard\u0131r.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">E-posta listeleri<\/span> <br\/>M\u00fc\u015fterilerinizin \u00e7o\u011fu yeni \u00fcr\u00fcnler, teklifler vb. hakk\u0131ndaki e-postalar\u0131n\u0131z\u0131 almak isteyecek ve bunlar i\u00e7in kaydolacakt\u0131r. Bu, \u00fcr\u00fcnlerinizi daha fazla satmak veya \u00e7apraz sat\u0131\u015f yapmak i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131r. Ayr\u0131ca, m\u00fc\u015fterilerinizin her zaman ek ihtiya\u00e7lar\u0131 olacakt\u0131r ve tekliflerinizden memnun kal\u0131rlarsa, size tekrar tekrar d\u00f6neceklerdir.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"387\" height=\"390\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/buffer.png\" alt=\"m&#xFC;&#x15F;teri temas noktalar&#x131;, posta\" class=\"wp-image-107453\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Kaynak SuperOffice<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Faturaland\u0131rma<\/span> <br\/>Bu, bir\u00e7ok marka i\u00e7in en az \u00f6nemli temas noktas\u0131d\u0131r, ancak biz buna kat\u0131lm\u0131yoruz. Bir \u015fey sat\u0131n alm\u0131\u015f olmalar\u0131, m\u00fc\u015fterilerinizin olumsuz deneyimler ya\u015famayaca\u011f\u0131 anlam\u0131na gelmez. Faturalama hatalar\u0131, yan\u0131t gecikmeleri vb. rahats\u0131z edici olabilir ve hatta size m\u00fc\u015fteri kaybettirebilir.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Topluluk y\u00f6netimi<\/span> <br\/>Topluluk y\u00f6netimi, iyi bir sosyal medya g\u00f6nderisini harika bir g\u00f6nderiye d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. \u0130nsanlar i\u00e7eri\u011finize yorum yapt\u0131\u011f\u0131nda ve payla\u015ft\u0131\u011f\u0131nda, bir topluluk y\u00f6neticisi yan\u0131t vermek ve sohbetin olumlu y\u00f6nde ilerlemesini sa\u011flamak i\u00e7in oradad\u0131r.<br\/><br\/>Bu anlar\u0131 \u015firketinize bir marka ki\u015fili\u011fi a\u015f\u0131lamak ve mevcut m\u00fc\u015fterilerin sorunlar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in kullan\u0131n. Sosyal medyada \u015fikayetlerle ilgilenmek ideal de\u011fildir, ancak yayg\u0131nd\u0131r, bu da sosyal medyay\u0131 ara\u00e7 kutunuzun hayati m\u00fc\u015fteri hizmetleri temas noktalar\u0131ndan biri haline getirir.<br\/><br\/><strong>Yar\u0131 yolda m\u0131? Tebrikler! <\/strong>Neyse ki, M\u00fc\u015fteri Temas Noktalar\u0131 ve bunlar\u0131n m\u00fc\u015fteri deneyimi ile ba\u011flant\u0131s\u0131 hakk\u0131nda daha fazla \u015fey \u00f6\u011frendiniz. Daha fazla yol kat etmek ve m\u00fc\u015fteri deneyiminin m\u00fc\u015fteri memnuniyeti ve m\u00fc\u015fteri sadakati kazanman\u0131za ve m\u00fc\u015fteri etkile\u015fimlerini art\u0131rman\u0131za nas\u0131l yard\u0131mc\u0131 olabilece\u011fi hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, \u00fccretsiz e-Kitab\u0131m\u0131z\u0131 indirin: The Hacker&#8217;s Guide to Customer Experience &#8211; CX= Duygu x De\u011fer.<\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/ebook\/hackers-guide-to-customer-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETSIZ INDIRIN<\/strong><\/a><\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"how_to_use_customer_touchpoints\">M\u00fc\u015fteri Geri Bildirimi Toplamak i\u00e7in M\u00fc\u015fteri Temas Noktalar\u0131n\u0131 Kullanma<\/h2>\n\n<p>Sat\u0131n alma \u00f6ncesi, s\u0131ras\u0131 ve sonras\u0131ndaki temas noktalar\u0131n\u0131z\u0131 bilmek hayati \u00f6nem ta\u015f\u0131r ve bununla da bitmez. M\u00fc\u015fteri memnuniyetini art\u0131rmak i\u00e7in, t\u00fcm temas noktalar\u0131nda m\u00fckemmel bir m\u00fc\u015fteri deneyimi sunmal\u0131 ve m\u00fc\u015fteri yolculu\u011fu boyunca m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamal\u0131s\u0131n\u0131z.<\/p>\n\n<p>Nerede durdu\u011funuzu bilmenin bir yolu, kritik temas noktalar\u0131nda m\u00fc\u015fteri geri bildirim anketleri yapmakt\u0131r. <a href=\"https:\/\/www.questionpro.com\/cx\/\">QuestionPro CX<\/a> bu anketlerde size yard\u0131mc\u0131 olabilir ve ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri sunma konusunda i\u00e7g\u00f6r\u00fcler sa\u011flayabilir.  <\/p>\n\n<p>CX y\u00f6netim yaz\u0131l\u0131m\u0131, m\u00fc\u015fteri ya\u015fam boyu de\u011ferini (CLV) art\u0131rmak i\u00e7in m\u00fc\u015fteri deneyimlerini d\u00f6n\u00fc\u015ft\u00fcrmeye yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Temas noktas\u0131 haritalama ne anlama geliyor?<\/h2>\n\n<p>Temas noktas\u0131 haritalama, m\u00fc\u015fterilerinizin kurulu\u015funuz veya markan\u0131zla olan her etkile\u015fiminin \u00f6zetlenmesini ifade eder. M\u00fc\u015fteri yolculu\u011funun her a\u015famas\u0131na ve m\u00fc\u015fterilerin markan\u0131zla etkile\u015fime ge\u00e7ti\u011fi noktalara yak\u0131ndan bakman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n<p>Temas noktas\u0131 haritalama, markalar\u0131n her ad\u0131mda m\u00fc\u015fteri deneyimini ve bunun nas\u0131l iyile\u015ftirilebilece\u011fini anlamas\u0131na olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. T\u00fcm m\u00fc\u015fteriler ve potansiyel m\u00fc\u015fteriler benzersizdir ve m\u00fc\u015fteri yolculuklar\u0131 da \u00f6yledir.<\/p>\n\n<p>Dolay\u0131s\u0131yla temas noktas\u0131 haritalar\u0131 markadan markaya farkl\u0131l\u0131k g\u00f6sterir. M\u00fc\u015fterilerinizin markan\u0131zla etkile\u015fime ge\u00e7mek i\u00e7in kullanaca\u011f\u0131 t\u00fcm olas\u0131 yollar\u0131 hayal ederek haritalar olu\u015fturmaya ba\u015flayabilirsiniz.<\/p>\n\n<h2 class=\"wp-block-heading\">Temas noktas\u0131 haritalamaya nas\u0131l ve nereden ba\u015flamal\u0131?<\/h2>\n\n<p>Temas noktas\u0131 haritalamaya ba\u015flamak i\u00e7in bu d\u00f6rt temel hususa dikkat etmelisiniz. Bu noktalar olmadan etkili bir pazarlama y\u00f6ntemi olarak i\u015fe yaramayabilir.<\/p>\n\n<h3 class=\"wp-block-heading\">1. Her temas noktas\u0131n\u0131 tan\u0131mlay\u0131n<\/h3>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz markalar\u0131n\u0131zla \u00e7e\u015fitli a\u015famalarda etkile\u015fime girecektir. Bunlar\u0131 tan\u0131man\u0131z ve \u015fu \u015fekilde kovalaman\u0131z gerekir:<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Sat\u0131n almadan \u00f6nce<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Web sitesi<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Reklamlar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Kulaktan kula\u011fa<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma s\u0131ras\u0131nda<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00dcr\u00fcn demolar\u0131<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sat\u0131\u015f noktas\u0131<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00d6deme hatlar\u0131<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma i\u015fleminden sonra<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Te\u015fekk\u00fcr mesajlar\u0131<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Faturaland\u0131rma<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">M\u00fc\u015fteri anketleri<\/span><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2. Onlar\u0131 haritalay\u0131n<\/h3>\n\n<p>M\u00fc\u015fterilerinizin markan\u0131zla hangi a\u015famalarda etkile\u015fime ge\u00e7ece\u011fini \u00f6\u011frendikten sonra, deneyimleri kronolojik olarak derecelendirin. Bunlar\u0131 fark\u0131ndal\u0131k, de\u011ferlendirme, sat\u0131\u015f ve sat\u0131n alma olarak s\u0131n\u0131fland\u0131r\u0131n.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Temas noktalar\u0131n\u0131 iyile\u015ftirin<\/h3>\n\n<p>Temas noktalar\u0131n\u0131 belirlemek i\u015fin sadece yar\u0131s\u0131d\u0131r. Bundan sonra \u00f6nemli olan, m\u00fc\u015fteri etkile\u015fimini iyile\u015ftirmek i\u00e7in temas noktalar\u0131n\u0131z\u0131 geli\u015ftirmektir. <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-service\/\">M\u00fc\u015fteri hizmetleri<\/a> ise, t\u00fcm sorular\u0131n zaman\u0131nda \u00e7\u00f6z\u00fclmesini sa\u011flamak. Faturaland\u0131rma ise, herhangi bir tutars\u0131zl\u0131k vb. olmad\u0131\u011f\u0131ndan emin olun.<\/p>\n\n<h3 class=\"wp-block-heading\">4. D\u00fczenli olarak g\u00f6zden ge\u00e7irin<\/h3>\n\n<p>Sat\u0131n alma sonras\u0131 temas noktalar\u0131 ile m\u00fc\u015fterilerinizle reklamlar, pazarlama e-postalar\u0131 ve m\u00fc\u015fteri anketleri arac\u0131l\u0131\u011f\u0131yla her zaman etkile\u015fim halinde olacaks\u0131n\u0131z. Daha iyi m\u00fc\u015fteri etkile\u015fimi ve deneyimi i\u00e7in bunlar\u0131n s\u00fcrekli olarak ziyaret edilmesi ve iyile\u015ftirilmesi gerekir.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"optimizing_customer_touchpoints\">M\u00fc\u015fteri Yolculu\u011funda T\u00fcketici Temas Noktalar\u0131n\u0131 Optimize Etme<\/h2>\n\n<p>T\u00fcketici temas noktalar\u0131 hakk\u0131nda ancak bunlar\u0131n m\u00fc\u015fteri yolculu\u011funa nas\u0131l uyum sa\u011flad\u0131\u011f\u0131n\u0131 tart\u0131\u015f\u0131rsak eksiksiz bir konu\u015fma yapabiliriz.<\/p>\n\n<p>  T\u00fcketiciler markan\u0131z\u0131 se\u00e7melerine ve sad\u0131k m\u00fc\u015fteriler haline gelmelerine yol a\u00e7an a\u015famalardan ge\u00e7erken, bunu her temas noktas\u0131 onlar\u0131 buna zorlad\u0131\u011f\u0131 i\u00e7in yaparlar.  <\/p>\n\n<p>M\u00fc\u015fteri yolculu\u011funun be\u015f a\u015famas\u0131 vard\u0131r: m\u00fc\u015fteri fark\u0131ndal\u0131\u011f\u0131, de\u011ferlendirme, karar, eylem ve m\u00fc\u015fteri sadakati (elde tutma ve savunuculuk). <a href=\"https:\/\/usqa.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\">M\u00fc\u015fteri yolculu\u011funu haritalama<\/a> hakk\u0131nda daha fazla bilgiyi <a href=\"https:\/\/usqa.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\">buradan<\/a> edinebilirsiniz.  <br\/>M\u00fc\u015fteri temas noktalar\u0131na ili\u015fkin anlay\u0131\u015f\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in, farkl\u0131 f\u0131rsatlar\u0131n m\u00fc\u015fteri yolculu\u011fu haritas\u0131nda en iyi nereye uydu\u011funu d\u00fc\u015f\u00fcnelim. M\u00fc\u015fteri yolculu\u011funun nadiren do\u011frusal oldu\u011funu ve bir\u00e7ok varl\u0131\u011f\u0131n yol boyunca birden fazla noktada insanlarla ba\u011flant\u0131 kuraca\u011f\u0131n\u0131 unutmay\u0131n.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><h3>M\u00fc\u015fteri fark\u0131ndal\u0131\u011f\u0131<\/h3>Organik sosyal medya ve topluluk y\u00f6netimi, bas\u0131n b\u00fcltenleri ve ortakl\u0131klar.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><h3>Dikkate alma<\/h3>Organik sosyal medya ve topluluk y\u00f6netimi, bas\u0131n b\u00fcltenleri ve ortakl\u0131klar.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><h3>Karar<\/h3>Videolar (incelemeler, e\u011fitimler, markal\u0131 i\u00e7erik), anketler, blog i\u00e7eri\u011fi.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><h3>Eylem<\/h3>Web sitesi UX\/UI ve site i\u00e7eri\u011fi.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><h3>M\u00fc\u015fteri sadakati<\/h3>Organik sosyal medya ve topluluk y\u00f6netimi, anketler, video ve ortakl\u0131klar. M\u00fc\u015fterileri elde tutman\u0131n da en az onlar\u0131 kazanmak kadar strateji ve aktif kat\u0131l\u0131m gerektirdi\u011fini fark edeceksiniz.<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fteri yolculu\u011funun \u00e7e\u015fitli a\u015famalar\u0131nda t\u00fcketici temas noktas\u0131 f\u0131rsatlar\u0131ndan yararlan\u0131rken, bunlar\u0131 s\u00f6z konusu a\u015fama i\u00e7in optimize etti\u011finizden emin olun.  <\/p>\n\n<p>\u00d6rne\u011fin, karar verme deneyimindeki temel fakt\u00f6rlerle ilgili anketler, <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru&#8217;nuzu (NPS<\/a>) \u00f6l\u00e7en <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">m\u00fc\u015fteri memnuniyeti<\/a> anketlerinden farkl\u0131 endi\u015feleri ele alacakt\u0131r. T\u00fcketicilerin her kav\u015fakta soracaklar\u0131 sorular\u0131 ve beklentilerini g\u00f6z \u00f6n\u00fcnde bulundurun ve deneyimlerini buna g\u00f6re optimize edin.  <\/p>\n\n<p>Do\u011fru kaynaklar, \u015firketinizin en ba\u015far\u0131l\u0131 m\u00fc\u015fteri temas noktalar\u0131n\u0131 haritalama, uygulama ve \u00f6l\u00e7me konusunda b\u00fcy\u00fck fark yarat\u0131r.<\/p>\n\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/\">QuestionPro CX<\/a>, t\u00fcketicilerinizle olan ba\u011flant\u0131lar\u0131n\u0131zdan en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olmak i\u00e7in sezgisel m\u00fc\u015fteri anketleri ve profesyonel ara\u015ft\u0131rma hizmetleri sunar. Bug\u00fcn ba\u015flay\u0131n!<\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n\n<p><script async=\"\">(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='0e79db97a4cf272c87bd2e18bc6bbe3ba2ed3d2d3e8902c32996a3d9f940ba14';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zengin bir m\u00fc\u015fteri deneyimi (CX) sa\u011flamak her markan\u0131n arzusudur ve bu y\u00f6nde say\u0131s\u0131z \u00e7aba sarf ederler. Bu, ancak m\u00fc\u015fteri temas [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":680747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"class_list":{"0":"post-794844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx","8":"category-musteri-deneyimi-tr","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Temas Noktalar\u0131: Nedir + \u00d6rneklerle K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri temas noktalar\u0131, markan\u0131z\u0131n ba\u015f\u0131ndan sonuna kadar m\u00fc\u015fterilerle etkile\u015fime girdi\u011fi \u00e7e\u015fitli a\u015famalar veya noktalard\u0131r. 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