{"id":796386,"date":"2022-03-22T12:00:45","date_gmt":"2022-03-22T12:00:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/isveren-markasi-nedir-ve-stratejiler\/"},"modified":"2022-03-22T12:00:45","modified_gmt":"2022-03-22T12:00:45","slug":"isveren-markasi-nedir-ve-stratejiler","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/isveren-markasi-nedir-ve-stratejiler\/","title":{"rendered":"\u0130\u015fveren markas\u0131: Nedir ve Stratejiler"},"content":{"rendered":"<p>M\u00fckemmel bir kurumsal imaj ve do\u011fru \u015fekilde hizalanm\u0131\u015f bir i\u015fveren markas\u0131 stratejisi ile yeni yetenekleri \u00e7ekmek ve y\u00fcksek performans g\u00f6sterenlerin ayr\u0131lmas\u0131n\u0131 \u00f6nlemek m\u00fcmk\u00fcnd\u00fcr. Peki, i\u015fveren markas\u0131n\u0131n amac\u0131 nedir?<\/p>\n<h2>\u0130\u015fveren markas\u0131 nedir?<\/h2>\n<p>\u0130\u015fveren markas\u0131, itibar y\u00f6netimini kontrol eden ve uzmanl\u0131k alan\u0131n\u0131zdaki bir \u015firketle \u00e7al\u0131\u015fmay\u0131 d\u00f6rt g\u00f6zle bekleyen yetenekli adaylar aras\u0131ndaki imaj\u0131n\u0131z\u0131 etkileyen bir metodolojidir. Bir \u015firketin kendi sekt\u00f6r\u00fcndeki itibar\u0131, i\u015fveren markas\u0131n\u0131 yans\u0131t\u0131r. Bir i\u015fletmeyi iyi bir imaj \u00fczerine konumland\u0131rmak i\u00e7in yap\u0131lan t\u00fcm eylemler, i\u015fveren markas\u0131 olu\u015fturma s\u00fcrecini kapsar.<\/p>\n<p>Bir i\u015fveren markas\u0131 stratejisi, \u015firketlerin do\u011fru i\u015fe al\u0131m s\u00fcreci yoluyla geli\u015fmi\u015f bir i\u015fyeri k\u00fclt\u00fcr\u00fcn\u00fc hayata ge\u00e7irmelerine ve ihtiya\u00e7lar\u0131 \u015firketlerinkiyle uyumlu \u00e7al\u0131\u015fanlardan olu\u015fan bir ekibi bir araya getirerek optimum bir \u00e7al\u0131\u015fma ortam\u0131 yaratmalar\u0131na olanak tan\u0131r. Nihayetinde, do\u011fru i\u015fveren markas\u0131 stratejisi \u00fcretkenli\u011fi, <a href=\"https:\/\/usqa.questionpro.com\/blog\/employee-retention-strategies\/\">\u00e7al\u0131\u015fanlar\u0131n elde tutulmas\u0131n\u0131<\/a> art\u0131racak ve maliyetleri d\u00fc\u015f\u00fcrecektir.<\/p>\n<p>\u0130yi bir i\u015fveren markas\u0131 plan\u0131, toplumun bir \u015firketin imaj\u0131na bak\u0131\u015f\u0131n\u0131 olumlu y\u00f6nde de\u011fi\u015ftirecektir. Beklenen sonu\u00e7, \u015firketin i\u015fe al\u0131m s\u00fcreci i\u00e7in y\u00fcksek nitelikli ve yeterli adaylar\u0131 bulmak ve elde etmek, \u00e7al\u0131\u015fanlar\u0131n \u015firketi nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc iyile\u015ftirmektir.<\/p>\n<h2>\u0130\u015fveren Markas\u0131 Avantajlar\u0131<\/h2>\n<p>G\u00fcn\u00fcn sonunda i\u015fveren markas\u0131, bir \u015firketin &#8220;iyi, \u00e7ekici bir i\u015fveren&#8221; olarak d\u0131\u015f pazarlamas\u0131n\u0131 i\u00e7eren bir kavram veya <a href=\"https:\/\/usqa.questionpro.com\/blog\/workforce-strategy\/\">\u00e7al\u0131\u015fan stratejisidir<\/a>. Yeteneklerin kazan\u0131lmas\u0131 ve y\u00fcksek performans g\u00f6sterenlerin elde tutulmas\u0131 ana avantajd\u0131r.<\/p>\n<p>T\u00fcketiciler iyi bir imaja sahip \u015firketlerden \u00fcr\u00fcn ve marka sat\u0131n almay\u0131 sevdiklerinden, bir \u015firket \u00e7ekici, adil bir i\u015fveren olarak g\u00f6r\u00fcl\u00fcyorsa, bu da sat\u0131\u015flar\u0131 olumlu y\u00f6nde etkiler. \u0130\u015fveren markas\u0131 ba\u011flam\u0131nda \u00f6nlemler, kampanya ve ileti\u015fim faaliyetleri \u015feklinde d\u0131\u015far\u0131ya ve \u00e7al\u0131\u015fan memnuniyetini art\u0131rmaya y\u00f6nelik eylemler gibi i\u00e7eriye y\u00f6nelik olabilir.<\/p>\n<p>\u015eirketler, \u00f6zel ileti\u015fim \u00fczerinde hedefli ve olumlu bir etkiye sahip olmak i\u00e7in a\u00e7\u0131k bir i\u015fveren markas\u0131 stratejisi arac\u0131l\u0131\u011f\u0131yla kurumsal iklimi s\u00fcrekli olarak iyile\u015ftirmeye \u00e7al\u0131\u015fmaktad\u0131r. Ama tek sebep bu de\u011fil. Ara\u015ft\u0131rmalar, iyi bir \u00e7al\u0131\u015fma ve \u00f6rg\u00fct ikliminin daha fazla \u00fcretkenlik, yarat\u0131c\u0131l\u0131k ve \u00e7al\u0131\u015fanlar\u0131n i\u015fverene kar\u015f\u0131 y\u00fcksek d\u00fczeyde bir \u00f6zde\u015fle\u015fme sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n<h2>\u0130\u015fveren Markas\u0131 Stratejileri<\/h2>\n<p>Do\u011fru i\u015fveren markas\u0131 bir gecede olu\u015fmaz; s\u0131k\u0131 bir \u00e7al\u0131\u015fma ve net bir strateji gerektirir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-130278\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2022\/03\/employer-branding-strategies.jpg\" alt=\"i\u0307\u015fveren markala\u015fma strateji\u0307leri\u0307\" width=\"992\" height=\"696\"><\/p>\n<p>Burada size kurumunuzda uygulayabilece\u011finiz ve b\u00fcy\u00fck potansiyele sahip yeteneklere ula\u015fmaya ba\u015flayabilece\u011finiz baz\u0131 strateji \u00f6rnekleri veriyoruz.<\/p>\n<ul>\n<li>\n<h3><strong>Net bir \u015firket misyonu ve k\u00fclt\u00fcr\u00fc geli\u015ftirin:<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Bir kurulu\u015fun \u00fcyeleri aras\u0131ndaki uyumun nedenlerinden biri de net bir misyona sahip olmakt\u0131r. Net bir misyon, i\u015fbirlik\u00e7ilerin bu misyonla \u00f6zde\u015fle\u015fmelerini ve uzmanl\u0131k alanlar\u0131ndan hareketle bu misyonun bir par\u00e7as\u0131 olmalar\u0131n\u0131 sa\u011flar.<\/p>\n<p style=\"padding-left: 40px;\">Bir k\u00fclt\u00fcre sahip olmak da a\u00e7\u0131k bir rol oynar ve \u015firketin vizyonuyla el ele gider \u00e7\u00fcnk\u00fc bu, k\u00fclt\u00fcr\u00fcn misyonu nas\u0131l yerine getirebilece\u011fini ve \u015firketin b\u00fcy\u00fcmesini nas\u0131l geli\u015ftirebilece\u011fini belirler. Bu unsurlar, kurumun hedefleri ve de\u011ferleri hakk\u0131nda netlik sa\u011flamaya hizmet eder, bu da kesinlik kazand\u0131rmaya ve yeni yetenekleri kurumun bir par\u00e7as\u0131 olmaya \u00e7ekmeye olanak tan\u0131r.<\/p>\n<ul>\n<li>\n<h3>Oyunla\u015ft\u0131rma ve etkinlikler.<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Bir k\u00fclt\u00fcr, ekip \u00fcyeleri aras\u0131ndaki sa\u011fl\u0131kl\u0131 ve besleyici etkile\u015fimlerle geli\u015fir. Etkinlikler veya etkinliklerin oyunla\u015ft\u0131r\u0131lmas\u0131, \u015firketinizin \u00fcyelerinin etkile\u015fime girmesine, birbirlerini daha iyi tan\u0131malar\u0131na ve bunlar\u0131 geli\u015ftirirken e\u011flenmelerine olanak tan\u0131r.<\/p>\n<p style=\"padding-left: 40px;\">Bir\u00e7ok olas\u0131 egzersiz vard\u0131r ve bir\u00e7o\u011fu g\u00fcn\u00fcm\u00fczdeki gibi zamanlarda \u00e7evrimi\u00e7i olmalar\u0131n\u0131 gerektirse de, bu t\u00fcr bir faaliyeti uygulamaya devam etmek i\u00e7in harika alternatifler vard\u0131r. Sa\u011fl\u0131kl\u0131 ve e\u011flenceli bir k\u00fclt\u00fcr geli\u015ftirmek, \u015firketinizi sa\u011fl\u0131kl\u0131 ve e\u011flenceli bir ortam arac\u0131l\u0131\u011f\u0131yla tan\u0131tman\u0131n en iyi yollar\u0131ndan biridir.<\/p>\n<p style=\"padding-left: 40px;\">QuestionPro&#8217;da, <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-are-online-surveys\/\">\u00e7evrimi\u00e7i anketler<\/a> ve testler olu\u015fturmak ve konumlar\u0131ndan ba\u011f\u0131ms\u0131z olarak ve herhangi bir \u015fey indirmeye gerek kalmadan bir ekiple e\u011flenceli oturumlar yapmak i\u00e7in ideal bir ara\u00e7 olan LivePolls platformumuzu \u00f6neriyoruz (en iyi b\u00f6l\u00fcm: \u00fccretsiz).<\/p>\n<ul>\n<li>\n<h3>Avantajlar ve \u00f6zellikler.<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Sa\u011flad\u0131\u011f\u0131m\u0131z somut faydalar\u0131 g\u00f6z ard\u0131 edemeyiz; bu, <a href=\"https:\/\/usqa.questionpro.com\/blog\/talent-management\/\">yetenek y\u00f6netimini<\/a> cezbetmek ve elde tutmak i\u00e7in kilit noktalardan biridir. Hem ekonomik olarak hem de \u00e7al\u0131\u015fma y\u00f6nteminizde ayr\u0131cal\u0131klar ve farkl\u0131la\u015ft\u0131r\u0131c\u0131lar olarak uygulanabilecek sonsuz fayda vard\u0131r.<\/p>\n<ul>\n<li>\n<h3>Marka el\u00e7ileri.<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Daha \u00f6nce genellikle kurum d\u0131\u015f\u0131ndan ki\u015filer olan Marka El\u00e7ilerinden bahsetmi\u015ftik, ama tahmin edin ne oldu? \u0130\u015fbirlik\u00e7ilerinizin kendilerinden daha iyi el\u00e7iler yoktur. Her iki se\u00e7ene\u011fi de tercih edebilir ve a\u00e7\u0131k pozisyonlar\u0131n\u0131z\u0131n veya \u015firketinizin mesaj\u0131n\u0131n eri\u015fimini art\u0131rmak i\u00e7in bu stratejiyi kullanmaya ba\u015flayabilirsiniz.<\/p>\n<ul>\n<li>\n<h3>Dijital strateji.<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u0130\u015fveren markan\u0131z\u0131 art\u0131rman\u0131n en iyi yolu SEO, Sosyal Medya, E-posta pazarlamas\u0131 ve canl\u0131 etkinlikler dahil olmak \u00fczere sa\u011flam bir dijital stratejidir. Potansiyel adaylar\u0131n sizi bulabilmesi i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rman\u0131z\u0131 sa\u011flayan her t\u00fcrl\u00fc giri\u015fim, b\u00fcy\u00fcmeniz i\u00e7in iyi bir strateji olarak kabul edilir.<\/p>\n<ul>\n<li>\n<h3>Tekrarlayan Darbeler.<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u0130yi bir \u00e7al\u0131\u015fma ortam\u0131, a\u011f\u0131zdan a\u011f\u0131za tan\u0131t\u0131m\u0131n artmas\u0131 ve ilgili ki\u015filerin refah\u0131n kurulu\u015funuzun ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011fu bir yer bulmas\u0131 anlam\u0131na gelir. Kurulu\u015funuzun \u00e7al\u0131\u015fma ortam\u0131n\u0131 belirlemenize olanak tan\u0131yan anketler ger\u00e7ekle\u015ftirmeniz, birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ki\u015filerin sahip oldu\u011fu \u015firket alg\u0131s\u0131n\u0131 ve bunun d\u0131\u015far\u0131daki insanlara nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 iyile\u015ftirmek i\u00e7in harekete ge\u00e7menizi sa\u011flayacakt\u0131r.<\/p>\n<p style=\"padding-left: 40px;\">Bunun i\u00e7in m\u00fckemmel bir ara\u00e7 <a href=\"https:\/\/www.questionpro.com\/nps-calculator\/\">NPS<\/a>&#8216;dir. Bu metodoloji, i\u015fbirlik\u00e7ilerinizin memnuniyet derecesini bilmenizi ve kurumsal ikliminizin durumunun nabz\u0131n\u0131 tutman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<h2>\u00c7al\u0131\u015fanlar aras\u0131nda i\u015fveren markala\u015fmas\u0131<\/h2>\n<p>Ho\u015f bir \u00e7al\u0131\u015fma ortam\u0131 ve tatil politikalar\u0131 gibi \u00e7al\u0131\u015fanlar\u0131n yararland\u0131\u011f\u0131 sosyal haklar, bir \u015firketin felsefesini ve politikas\u0131n\u0131 belirler ve sonu\u00e7 olarak i\u015fveren markas\u0131n\u0131 yans\u0131t\u0131r.<\/p>\n<p>Marka vaadiniz, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n almas\u0131n\u0131n ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n sizin i\u00e7in \u00e7al\u0131\u015fmaktan mutlu ve kararl\u0131 olmas\u0131n\u0131n temel nedenidir. Ancak bir \u015firketin kendisi hakk\u0131nda s\u00f6yledikleri ile \u00e7al\u0131\u015fanlar\u0131n\u0131n d\u00fc\u015f\u00fcnceleri her zaman ayn\u0131 olmayabilir.<\/p>\n<p>\u015eirket \u00e7al\u0131\u015fanlar\u0131n\u0131n dijital \u00e7a\u011fda i\u015f, y\u00f6netim ve kurum k\u00fclt\u00fcr\u00fc hakk\u0131ndaki bilgileri kamuya a\u00e7\u0131k bir \u015fekilde yaymas\u0131 temel bir unsurdur. \u00c7al\u0131\u015fanlar \u015firketiniz i\u00e7in \u00e7al\u0131\u015fman\u0131n nas\u0131l bir \u015fey oldu\u011funu ilk elden bilirler ve onlar\u0131n sesi ve g\u00f6r\u00fc\u015fleri kamuoyunun \u015firketinizi nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir.<\/p>\n<blockquote><p><em>\u00c7al\u0131\u015fanlar, derecelendirme portallar\u0131nda ve sosyal medyada \u015firket ve y\u00f6netimi hakk\u0131nda tavsiyelerde bulunabilir veya ele\u015ftirilerini dile getirebilir.<\/em><\/p><\/blockquote>\n<p>\u00c7al\u0131\u015fanlar\u0131n\u0131zdan gelen bilgiler \u00f6zel sosyal medya ve derecelendirme profilleri arac\u0131l\u0131\u011f\u0131yla yay\u0131nland\u0131\u011f\u0131ndan, kurumsal halkla ili\u015fkiler ve pazarlama, \u00e7al\u0131\u015fanlar\u0131n kamuya a\u00e7\u0131klad\u0131klar\u0131 \u00fczerinde makul \u00f6l\u00e7\u00fcde y\u00f6netilebilir bir etkiye sahiptir. Bununla birlikte, i\u015fverenler, \u00e7al\u0131\u015fanlar\u0131 arac\u0131l\u0131\u011f\u0131yla d\u0131\u015far\u0131ya s\u0131zan \u015feyler \u00fczerinde tamamen g\u00fc\u00e7s\u00fcz de\u011fildir.<\/p>\n<h3>\u0130\u015fveren markala\u015fmas\u0131 i\u00e7in sosyal medya kullan\u0131m\u0131<\/h3>\n<p>Teknolojik geli\u015fmeler, \u015firketinizde uygulayabilece\u011finiz bir i\u015fveren markas\u0131 stratejisi uygulamak i\u00e7in birden fazla giri\u015fim geli\u015ftirdi. Bunlar da kurulu\u015funuzdaki k\u00fclt\u00fcr ve dinamiklere ba\u011fl\u0131 olacakt\u0131r.<\/p>\n<p>Sosyal medya konusu, i\u015fveren markala\u015fmas\u0131nda giderek daha \u00f6nemli bir rol oynuyor. \u00c7\u00fcnk\u00fc \u00e7al\u0131\u015fanlar art\u0131k mevcut ve eski i\u015fverenlerini derecelendirme portallar\u0131nda veya ilgili sosyal a\u011flarda de\u011ferlendiriyor. Bir i\u015fverenin \u00e7ekicili\u011fi, \u00e7al\u0131\u015fanlar\u0131n geri bildirimleri sayesinde giderek daha g\u00f6r\u00fcn\u00fcr ve \u015feffaf hale gelmektedir.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>Y\u00f6neticiler ve \u00e7al\u0131\u015fanlar aras\u0131nda s\u00fcrekli bir al\u0131\u015fveri\u015fin i\u015fveren markas\u0131 \u00e7er\u00e7evesinde etkili \u00f6nlemleri belirleyip belirleyemeyece\u011fi, d\u00fczenli \u00e7al\u0131\u015fan anketleri, geri bildirim tart\u0131\u015fmalar\u0131 ve nab\u0131z anketleri ile netlik kazan\u0131r. T\u00fcm bu anketleri ba\u015flatmak, da\u011f\u0131tmak ve elde edilen verileri merkezi ve anlaml\u0131 bir \u015fekilde analiz edebilmek i\u00e7in, ayn\u0131 zamanda t\u00fcm \u0130K konular\u0131na metodik olarak uyarlanm\u0131\u015f b\u00fct\u00fcnsel bir geri bildirim platformu gereklidir.<\/p>\n<p>\u00d6rne\u011fin, \u0130K geri bildirim platformu QuestionPro, 360 derece anketleri, nab\u0131z anketlerini veya geleneksel \u00e7al\u0131\u015fan anketlerini h\u0131zl\u0131 ve kolay bir \u015fekilde y\u00fcr\u00fctme ve analiz etme imkan\u0131 sunar. T\u00fcm veriler merkezi olarak toplan\u0131r ve ger\u00e7ek zamanl\u0131 olarak de\u011ferlendirilebilir.<\/p>\n<p>Bu sayede trendleri ve e\u011filimleri g\u00fcncel olarak kaydedebilir ve \u015firketler elde edilen verilere dayanarak ger\u00e7e\u011fe dayal\u0131 kararlar alabilir.<\/p>\n<p>Kendinizi yarat\u0131n <b><br \/>\n  <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=workforce&amp;classID=1024&amp;sourceRef=landing-workforce\" data-feathr-click-track=\"true\">\u00dccretsiz \u0130\u015fg\u00fcc\u00fc hesab\u0131<\/a><br \/>\n<\/b> bug\u00fcn ve anketler yapmaya ba\u015flay\u0131n. \u00c7al\u0131\u015fma ekibi s\u00fcre\u00e7lerinizi iyile\u015ftirmek i\u00e7in bir ad\u0131m at\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fckemmel bir kurumsal imaj ve do\u011fru \u015fekilde hizalanm\u0131\u015f bir i\u015fveren markas\u0131 stratejisi ile yeni yetenekleri \u00e7ekmek ve y\u00fcksek performans g\u00f6sterenlerin [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":706677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1599,1162],"tags":[],"class_list":{"0":"post-796386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-calisan-bagliligi-tr","8":"category-is-gucu-tr","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015fveren markas\u0131: Nedir ve Stratejiler | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0130\u015fveren markas\u0131, itibar y\u00f6netimini kontrol eder ve \u015firketinizin y\u00fcksek kaliteli adaylar aras\u0131ndaki imaj\u0131n\u0131 etkiler. 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