{"id":796415,"date":"2020-08-07T06:44:52","date_gmt":"2020-08-07T06:44:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/"},"modified":"2020-08-07T06:44:52","modified_gmt":"2020-08-07T06:44:52","slug":"marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/","title":{"rendered":"Marka ba\u015far\u0131s\u0131 i\u00e7in unutulmamas\u0131 gereken 10 m\u00fc\u015fteri beklentisi"},"content":{"rendered":"

M\u00fc\u015fteri beklentileri g\u00fcn\u00fcn her dakikas\u0131 de\u011fi\u015fiyor. \u00d6zellikle de bu kadar \u00e7ok marka, \u00fcr\u00fcn ve sosyal medya kanal\u0131 varken bu beklentilere ayak uydurmak olduk\u00e7a zor. M\u00fc\u015fteri beklentilerini kar\u015f\u0131lamamak, onlar\u0131 rakiplere kapt\u0131rmak anlam\u0131na gelir. M\u00fc\u015fterilerinizin t\u00fcm beklentilerine ihtiyac\u0131n\u0131z olmasa da, mutlu ve sad\u0131k m\u00fc\u015fterilere sahip olmak i\u00e7in hat\u0131rlaman\u0131z gereken on temel beklentiyi burada bulabilirsiniz.<\/span><\/p>\n

Her zaman hat\u0131rlaman\u0131z gereken on temel m\u00fc\u015fteri beklentisi<\/span><\/h2>\n

1. Ger\u00e7eklik<\/span><\/h3>\n

M\u00fc\u015fteriler markalardan d\u00fcr\u00fcstl\u00fck ve samimiyet bekler. \u00dcr\u00fcn ve hizmetinizin sunmad\u0131\u011f\u0131 \u015feylerin reklam\u0131n\u0131 yapmay\u0131n. Yanl\u0131\u015f ve gereksiz uzun iddialarda bulunmay\u0131n. T\u00fcm m\u00fc\u015fteri temas noktalar\u0131n\u0131zda tutarl\u0131 bilgiler iletti\u011finizden emin olman\u0131z gerekir. Yanl\u0131\u015f bilgilendirme i\u015finize b\u00fcy\u00fck zarar verebilir ve mevcut ve potansiyel m\u00fc\u015fterilerinizi kaybedebilirsiniz.<\/span><\/p>\n

2. Kesin beklentiler<\/span><\/h3>\n

M\u00fc\u015fteriler belirli bir \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131klar\u0131nda, ondan belirli beklentileri vard\u0131r ve ideal olarak, gereksinimlerinin \u00e7o\u011funu kar\u015f\u0131layan markay\u0131 tercih edeceklerdir. Bir markan\u0131n iddialar\u0131 veya performans istatistikleri ne olursa olsun, m\u00fc\u015fteriler o markan\u0131n o seviyede performans g\u00f6stermesini bekler. Bir otomobil \u00fcreticisi arac\u0131n\u0131n galon ba\u015f\u0131na 30 mil yak\u0131t verimlili\u011fine sahip oldu\u011funu iddia ediyorsa, m\u00fc\u015fteriler +\/- 4 veya 5 mil fark bekleyebilirler. Ancak ger\u00e7ek rakamlar galon ba\u015f\u0131na 18-20 mil ise, o zaman \u00fcr\u00fcn performans\u0131 ve beklentiler \u015f\u00fcphelidir.<\/span><\/p>\n

3. Z\u0131mni beklentiler<\/span><\/h3>\n

Bu t\u00fcr m\u00fc\u015fteri beklentileri, yerle\u015fik end\u00fcstri performans normlar\u0131na dayanmaktad\u0131r. Bunlar sekt\u00f6rler, di\u011fer markalar, performans vb. taraf\u0131ndan belirlenir ve etkilenir. Markalar\u0131n, baz\u0131 m\u00fc\u015fterilerin veya potansiyel m\u00fc\u015fterilerin karar vermesi i\u00e7in gerekli olan ‘Lider markalarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda’ gibi mesajlarla reklam yapmas\u0131 bu beklentilere harika bir \u00f6rnektir.<\/span><\/p>\n

4. H\u0131zl\u0131 ve sorunsuz<\/span><\/h3>\n

M\u00fc\u015fteriler, bir \u015fey sat\u0131n almaya haz\u0131r olduklar\u0131nda, \u00e7ok fazla zaman harcamak istemezler. \u00c7o\u011fu zaman, ara\u015ft\u0131rmalar\u0131n\u0131 \u00e7oktan yapm\u0131\u015f ve sat\u0131n alma konusunda kararlar\u0131n\u0131 vermi\u015f olacaklard\u0131r. Sat\u0131n alma deneyimini kolay ve sorunsuz bir s\u00fcre\u00e7 haline getirmeye odaklan\u0131n. Her \u015feyin onlar i\u00e7in eri\u015filebilir olmas\u0131n\u0131 sa\u011flay\u0131n. M\u00fckemmel ve sorunsuz bir sat\u0131n alma deneyimi m\u00fc\u015fterilerinizi ve onlar\u0131n g\u00fcvenini kazanacakt\u0131r.<\/span><\/p>\n

5. \u0130nsanla\u015ft\u0131rmak<\/span><\/h3>\n

G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler \u00fcr\u00fcn, hizmet veya verileri \u00e7evrimi\u00e7i olarak aramak i\u00e7in \u00e7ok say\u0131da se\u00e7ene\u011fe sahiptir. \u00dcr\u00fcn bilgilerini, m\u00fc\u015fteri yorumlar\u0131n\u0131, resimleri, videolar\u0131 vb. g\u00f6r\u00fcnt\u00fcleyebilirler. Sat\u0131n alma konusunda kararlar\u0131n\u0131 vermi\u015f olabilirler, ancak yine de fiziksel bir ma\u011fazaya giderler, telefonla bir temsilciyle konu\u015furlar vb. M\u00fc\u015fterilerin duygular\u0131, hisleri, beklentileri vard\u0131r ve bunlara sayg\u0131 duymal\u0131 ve bunlar\u0131 kar\u015f\u0131lamal\u0131s\u0131n\u0131z. Onlar\u0131 sadece bir hedef segment veya bir persona olarak g\u00f6rmeyin, onlarla konu\u015fun, sad\u0131k ve memnun m\u00fc\u015fterilere sahip olmak i\u00e7in onlarla ba\u011flant\u0131 kurun.<\/span><\/p>\n

6. \u0130stikrarl\u0131 beklentiler<\/span><\/h3>\n

Bunlar, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet i\u00e7in sahip oldu\u011fu kalite ve performans beklentilerini ifade eder. Bu beklentiler genellikle kullan\u0131c\u0131 dostu olma, kalite, g\u00fcvenilirlik ve eri\u015filebilirlik ile ilgilidir. Bunlar en g\u00f6r\u00fcn\u00fcr ve dikkate al\u0131nan parametrelerdir.<\/span><\/p>\n

7. Geli\u015fen beklentiler<\/span><\/h3>\n

Bu m\u00fc\u015fteri beklentileri, bir hizmet veya \u00fcr\u00fcn\u00fcn zaman i\u00e7inde nas\u0131l geli\u015fece\u011fi ile ilgilidir. Bunlar genellikle destek, ek \u00f6zellikler, iyile\u015ftirmeler, y\u00fckseltmeler vb. hususlar\u0131 ifade eder. Bu beklentiler, entegrasyonlar, yard\u0131mc\u0131 programlar, sistem gereksinimleri vb. arac\u0131l\u0131\u011f\u0131yla istikrarl\u0131 beklentilerin ele al\u0131nmas\u0131nda etkili olur ve bu da onu daha istikrarl\u0131 ve sa\u011flam hale getirir.<\/span><\/p>\n

8. Geli\u015fen teknolojik beklentiler<\/span><\/h3>\n

Bu beklentiler, baz\u0131 \u00fcr\u00fcn kategorilerinin s\u00fcrekli de\u011fi\u015fen do\u011fas\u0131 ile ilgilidir. Baz\u0131 yayg\u0131n \u00f6rnekler, ekran, performans, dayan\u0131kl\u0131l\u0131k vb. konularda birka\u00e7 g\u00fcnde bir yeni geli\u015fmelerin ya\u015fand\u0131\u011f\u0131 diz\u00fcst\u00fc bilgisayarlar veya cep telefonlar\u0131 olabilir. Bu beklentiler sadece \u00f6zelliklere dayal\u0131 de\u011fil, ayn\u0131 zamanda \u00f6z imaj, ego, sevin\u00e7 vb. ile de ilgilidir.<\/span><\/p>\n

9. Basit ve kolay tutun<\/span><\/h3>\n

Bu husus sadece tekliflerinizi tasarlamak i\u00e7in gerekli de\u011fildir. M\u00fc\u015fteri yolculu\u011funu ve t\u00fcm m\u00fc\u015fteri temas noktalar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak bunu akl\u0131n\u0131zda tutman\u0131z gerekir. M\u00fc\u015fterileriniz sat\u0131n alma \u00f6ncesi a\u015famada neye ihtiya\u00e7 duyacak? Peki ya sat\u0131n ald\u0131ktan sonra? \u0130yi ve tatmin edici bir i\u015f \u00e7\u0131karmak i\u00e7in bunlar\u0131 akl\u0131n\u0131zda tutman\u0131z gerekir <\/span>m\u00fc\u015fteri\u0307 deneyi\u0307mi\u0307<\/span><\/a>. Gezinmesi kolay web siteleri olu\u015fturun, kullan\u0131m\u0131 kolay uygulamalar geli\u015ftirin ve t\u00fcm i\u015flevleriniz i\u00e7in slogan olmas\u0131na izin verin.<\/span><\/p>\n

10. Devam eden destek<\/span><\/h3>\n

M\u00fc\u015fteriler, bir \u015feyler ters gitti\u011finde veya bir yerde s\u0131k\u0131\u015f\u0131p kald\u0131klar\u0131nda destek alacaklar\u0131na dair g\u00fcvenceye ihtiya\u00e7 duyarlar. Herkes \u00fcr\u00fcn veya hizmetleri anlamak ya da yard\u0131m dosyalar\u0131na bakmak i\u00e7in uygulamay\u0131 veya web sitesini kullanmak konusunda teknolojik olarak bilgili de\u011fildir. T\u00fcm yollar\u0131 de\u011ferlendirmeniz ve buna g\u00f6re destek sa\u011flaman\u0131z gerekir.<\/span><\/p>\n

M\u00fc\u015fteri beklentilerini y\u00f6netmek kolay bir i\u015f de\u011fildir. Do\u011frudan etkiler <\/span>
\n m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307<\/span>
\n<\/a> ve (CX). <\/span>
\n QuestionPro CX<\/span>
\n<\/a> CX’inizi y\u00f6netmenize ve y\u00fckseltmenize yard\u0131mc\u0131 olabilir. Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in neden deneme s\u00fcr\u00fcm\u00fcn\u00fc denemiyorsunuz? Bir dakikadan az s\u00fcrer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri beklentileri g\u00fcn\u00fcn her dakikas\u0131 de\u011fi\u015fiyor. \u00d6zellikle de bu kadar \u00e7ok marka, \u00fcr\u00fcn ve sosyal medya kanal\u0131 varken bu beklentilere […]<\/p>\n","protected":false},"author":46,"featured_media":805232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"class_list":{"0":"post-796415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx","8":"entry"},"yoast_head":"\nMarka ba\u015far\u0131s\u0131 i\u00e7in unutulmamas\u0131 gereken 10 m\u00fc\u015fteri beklentisi | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri beklentilerini y\u00f6netmek kolay de\u011fildir ancak en \u00f6nemli \u00f6nceli\u011finiz olmal\u0131d\u0131r. M\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak ve sa\u011fl\u0131kl\u0131 bir m\u00fc\u015fteri memnuniyeti puan\u0131na sahip olmak i\u00e7in bu 10 temel t\u00fcketici beklentisini unutmay\u0131n.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka ba\u015far\u0131s\u0131 i\u00e7in unutulmamas\u0131 gereken 10 m\u00fc\u015fteri beklentisi | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri beklentilerini y\u00f6netmek kolay de\u011fildir ancak en \u00f6nemli \u00f6nceli\u011finiz olmal\u0131d\u0131r. M\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak ve sa\u011fl\u0131kl\u0131 bir m\u00fc\u015fteri memnuniyeti puan\u0131na sahip olmak i\u00e7in bu 10 temel t\u00fcketici beklentisini unutmay\u0131n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T06:44:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/08\/LEFT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ken Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/\"},\"author\":{\"name\":\"Ken Peterson\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0\"},\"headline\":\"Marka ba\u015far\u0131s\u0131 i\u00e7in unutulmamas\u0131 gereken 10 m\u00fc\u015fteri beklentisi\",\"datePublished\":\"2020-08-07T06:44:52+00:00\",\"dateModified\":\"2020-08-07T06:44:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/\"},\"wordCount\":901,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-basarisi-icin-unutulmamasi-gereken-10-musteri-beklentisi\/\",\"name\":\"Marka ba\u015far\u0131s\u0131 i\u00e7in unutulmamas\u0131 gereken 10 m\u00fc\u015fteri beklentisi | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2020-08-07T06:44:52+00:00\",\"dateModified\":\"2020-08-07T06:44:52+00:00\",\"description\":\"M\u00fc\u015fteri beklentilerini y\u00f6netmek kolay de\u011fildir ancak en \u00f6nemli \u00f6nceli\u011finiz olmal\u0131d\u0131r. 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