{"id":796441,"date":"2021-07-06T13:52:51","date_gmt":"2021-07-06T13:52:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/marka-takip-calismasi-nedir-ve-ne-zaman-uygulanmalidir\/"},"modified":"2021-07-06T13:52:51","modified_gmt":"2021-07-06T13:52:51","slug":"marka-takip-calismasi-nedir-ve-ne-zaman-uygulanmalidir","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/marka-takip-calismasi-nedir-ve-ne-zaman-uygulanmalidir\/","title":{"rendered":"Marka Takip \u00c7al\u0131\u015fmas\u0131: Nedir ve ne zaman uygulanmal\u0131d\u0131r?"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes read<\/span><\/span>

Marka Takip \u00e7al\u0131\u015fmas\u0131n\u0131n ne oldu\u011funu biliyor musunuz? Markan\u0131n ne oldu\u011fu hakk\u0131nda konu\u015farak ba\u015flayal\u0131m. Marka, bir sat\u0131c\u0131n\u0131n veya sat\u0131c\u0131 grubunun \u00fcr\u00fcn ve hizmetlerini tan\u0131mlamak ve onlar\u0131 rekabetten ay\u0131rmak i\u00e7in kullan\u0131lan bir isim, terim, i\u015faret, sembol, tasar\u0131m veya bunlar\u0131n bir kombinasyonudur. Marka, \u015firketinizin mevcut ve potansiyel m\u00fc\u015fterilere sundu\u011funuz \u00fcr\u00fcn\/hizmetlere ili\u015fkin alg\u0131s\u0131d\u0131r.<\/span><\/p>\n

M\u00fc\u015fteriler i\u00e7in marka, m\u00fc\u015fterilerin kendilerini \u00f6zde\u015fle\u015ftirebilecekleri veya \u00f6zde\u015fle\u015ftiremeyecekleri \u00fcr\u00fcn ve hizmetlerin bir kimli\u011fi veya sembol\u00fc olarak hizmet eder. <\/span><\/p>\n

\u015eirketler i\u00e7in bu, marka izleme \u00e7al\u0131\u015fmas\u0131na ba\u015fvurduklar\u0131 pazar pay\u0131 trendlerini yaratmak, yeniden yaratmak, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak ve g\u00f6zden ge\u00e7irmek i\u00e7in bir f\u0131rsatt\u0131r.<\/span><\/p>\n

Marka takip \u00e7al\u0131\u015fmas\u0131 nedir?<\/span><\/h2>\n

Bir marka stratejisi ara\u015ft\u0131rma tekni\u011fidir. <\/span><\/h3>\n

Markan\u0131z\u0131 takip ederek rekabet ortam\u0131n\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 izleyebilir, pazarlama ekibinizin karar vermesini kolayla\u015ft\u0131racak bilgiler edinebilir ve i\u015f kararlar\u0131n\u0131 kolayla\u015ft\u0131rabilirsiniz. Bu, \u00e7e\u015fitli pazarlama kampanyalar\u0131n\u0131n etkinli\u011fi hakk\u0131nda fikir verecektir.<\/span><\/p>\n

Marka izleme \u00e7al\u0131\u015fmas\u0131 yoluyla marka ara\u015ft\u0131rmas\u0131n\u0131n amac\u0131, markan\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 izlemektir. Bunu tasarlamak, neyin izlenece\u011fi, ne zaman izlenece\u011fi, kimlerin dahil edilece\u011fi ve sonu\u00e7lar\u0131n nas\u0131l yorumlanaca\u011f\u0131 ile ilgili kararlar almay\u0131 gerektirir.<\/span><\/p>\n

G\u00d6R\u00dcNT\u00dc<\/span><\/p>\n

Her marka, genellikle \u00f6zelle\u015ftirilmi\u015f izleme anketleri gerektiren farkl\u0131 sorunlarla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Ancak marka takibi \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131m, marka tutumlar\u0131<\/a>, alg\u0131lar ve sat\u0131n alma niyeti gibi unsurlar\u0131n \u00f6l\u00e7\u00fclmesi \u00f6nemlidir.<\/span><\/p>\n

Marka hat\u0131rlanabilirli\u011fi ve marka tan\u0131n\u0131rl\u0131\u011f\u0131 gibi metrikleri izlemeye ba\u015flay\u0131n. Bunlar, t\u00fcketicilerin<\/a> zihninde rekabetin ne kadar g\u00fc\u00e7l\u00fc oldu\u011funun farkl\u0131 g\u00f6stergeleridir.<\/span><\/p>\n

Belirli durumlarda ilk akla gelen bir markan\u0131n dikkate al\u0131nma olas\u0131l\u0131\u011f\u0131, sadece tan\u0131nan bir markaya g\u00f6re daha y\u00fcksektir.<\/span><\/p>\n

Kullan\u0131m\u0131 tekrarlama, kullan\u0131m s\u0131kl\u0131\u011f\u0131 ve marka ve \u00fcr\u00fcn kategorisi i\u00e7in yap\u0131lan toplam harcama yoluyla \u00f6l\u00e7mek de \u00f6nemlidir.<\/span><\/p>\n

\n

Bu marka izleme \u00f6l\u00e7\u00fcmleri bize t\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131 ve tercihleri hakk\u0131nda bilgi verir ve ayn\u0131 zamanda pazar pay\u0131 g\u00f6stergeleridir.<\/span><\/h3>\n<\/blockquote>\n

Marka tutumlar\u0131n\u0131 ve alg\u0131lar\u0131n\u0131, t\u00fcketicilerin markayla ya\u015fad\u0131klar\u0131 deneyimler ve pazarlama kampanyalar\u0131ndan gelen konumland\u0131rma mesajlar\u0131na maruz kalmalar\u0131 yoluyla geli\u015ftirdikleri \u00e7a\u011fr\u0131\u015f\u0131mlarla ilgili sorular<\/a> arac\u0131l\u0131\u011f\u0131yla yakalama e\u011filimindeyiz.<\/span><\/p>\n

Bir\u00e7ok marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131, \u00fcr\u00fcnle ilgili nitelikler ve faydalar hakk\u0131ndaki inan\u00e7lar olma e\u011filimindedir. Bununla birlikte, birliktelikler sembolik ve \u00fcr\u00fcnle ilgili olmayan faydalar\u0131 da i\u00e7erir. <\/span><\/p>\n

Fiyat ve de\u011ferle ilgili olanlar\u0131n yan\u0131 s\u0131ra bu \u00e7a\u011fr\u0131\u015f\u0131mlar da marka denkli\u011finin \u00f6nemli kaynaklar\u0131d\u0131r ve marka izleme \u00e7al\u0131\u015fmas\u0131n\u0131n bir par\u00e7as\u0131 olmal\u0131d\u0131r.<\/span><\/p>\n

Marka Takip \u00e7al\u0131\u015fmas\u0131 ne s\u0131kl\u0131kla yap\u0131lmal\u0131d\u0131r?<\/span><\/h2>\n

Marka izleme \u00e7al\u0131\u015fmalar\u0131 genellikle t\u00fcketicilerden d\u00fczenli olarak nicel veri toplanmas\u0131n\u0131 i\u00e7erir. Bunu yapman\u0131n bir yolu, \u00e7evrimi\u00e7i anketler arac\u0131l\u0131\u011f\u0131yla s\u00fcrekli olarak bilgi toplamakt\u0131r.<\/span><\/p>\n

Bu t\u00fcr bir ara\u015ft\u0131rma, markan\u0131z\u0131n t\u00fcketicilerin zihnindeki ve rakipler kar\u015f\u0131s\u0131ndaki konumu hakk\u0131nda size daha temsili bir resim sunacakt\u0131r. Ancak, bu t\u00fcr bir marka takibi b\u00fct\u00e7e ve kaynak k\u0131s\u0131tlamalar\u0131 nedeniyle m\u00fcmk\u00fcn olmayabilir.<\/span><\/p>\n

Bir kurulu\u015f i\u00e7in s\u00fcrekli izleme m\u00fcmk\u00fcn de\u011filse, bunu \u00fc\u00e7 ayl\u0131k, alt\u0131 ayl\u0131k, hatta y\u0131ll\u0131k bazda yapabilirsiniz. Bu yakla\u015f\u0131m, sekt\u00f6r\u00fcn ne kadar h\u0131zl\u0131 geli\u015fti\u011fine ba\u011fl\u0131 olarak e\u015fit derecede etkili olabilir.<\/span><\/p>\n

Bir marka izleme \u00e7al\u0131\u015fmas\u0131 i\u00e7in veri toplama s\u0131kl\u0131\u011f\u0131n\u0131 belirlerken a\u015fa\u011f\u0131dakileri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z: <\/span><\/p>\n

    \n
  • \u00dcr\u00fcn sat\u0131n alma s\u0131kl\u0131\u011f\u0131: \u00f6rne\u011fin, uzun sat\u0131n alma d\u00f6ng\u00fclerine sahip dayan\u0131kl\u0131 mallar daha az s\u0131kl\u0131kla takip edilebilir. <\/span><\/li>\n
  • \u00dcr\u00fcn kategorisindeki pazarlama faaliyeti: Markalar\u0131n s\u00fcrekli olarak pazarlama programlar\u0131 ve promosyonlar ba\u015flatt\u0131\u011f\u0131 bir kategori daha s\u0131k izleme gerektirir. <\/span><\/li>\n
  • \u00dcr\u00fcn kategorisindeki rekabet d\u00fczeyi: Yeni \u00fcr\u00fcnlerin ve rakiplerin s\u00fcrekli olarak girmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131, rekabetin y\u00fcksek oldu\u011fu \u00fcr\u00fcn kategorileri d\u00fczenli olarak izlenmelidir. <\/span><\/li>\n
  • Marka \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131n\u0131n istikrar\u0131: Zaman i\u00e7inde h\u0131zla de\u011fi\u015fmeyen yerle\u015fik bir imaja sahip markalar, daha az s\u0131kl\u0131kta marka takibini kar\u015f\u0131layabilir.<\/span><\/li>\n<\/ul>\n

    Marka izleme \u00e7al\u0131\u015fmalar\u0131 genellikle mevcut m\u00fc\u015fterilerle y\u00fcr\u00fct\u00fcl\u00fcr. Ancak, markay\u0131 kullanmayanlar\u0131 takip etmek \u00e7ok de\u011ferli olabilir. \u0130\u015fin b\u00fcy\u00fcmesi i\u00e7in sat\u0131n alma ve pazara n\u00fcfuz etme stratejisinin geli\u015ftirilmesini destekleyebilir ve hatta rekabet hakk\u0131nda daha fazla bilgi edinebilir.<\/span><\/p>\n

    Bir marka izleme \u00e7al\u0131\u015fmas\u0131 yap\u0131n ve ayarlamalar yapmak i\u00e7in markan\u0131z\u0131n ne durumda oldu\u011funu belirleyin. \u0130deal bir d\u00fcnyada, her markan\u0131n m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 ve sadakatine sahip olmas\u0131n\u0131 isteriz, ancak yeni rakipler ortaya \u00e7\u0131kt\u0131k\u00e7a, m\u00fc\u015fteri deneyimi de\u011fi\u015ftik\u00e7e ve t\u00fcketici alg\u0131s\u0131 de\u011fi\u015ftik\u00e7e, e\u011frinin \u00f6n\u00fcnde kalan bir marka stratejisi olu\u015fturmak i\u00e7in zaman harcamak \u00f6nemlidir. <\/span><\/p>\n

    Bir marka takip \u00e7al\u0131\u015fmas\u0131yla markan\u0131z\u0131n de\u011ferini \u00f6l\u00e7\u00fcn, QuestionPro’da bunu yapacak ara\u00e7lara sahibiz. \u015eimdi bir demo talep ederek platformumuz hakk\u0131nda daha fazla bilgi edinin!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Reading Time: <\/span> 3<\/span> minutes read<\/span><\/span> Marka Takip \u00e7al\u0131\u015fmas\u0131n\u0131n ne oldu\u011funu biliyor musunuz? Markan\u0131n ne oldu\u011fu hakk\u0131nda konu\u015farak ba\u015flayal\u0131m. Marka, bir sat\u0131c\u0131n\u0131n veya sat\u0131c\u0131 grubunun \u00fcr\u00fcn […]<\/p>\n","protected":false},"author":49,"featured_media":696267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1221],"tags":[],"yoast_head":"\nMarka Takip \u00c7al\u0131\u015fmas\u0131: Nedir ve ne zaman uygulanmal\u0131d\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Marka Takip \u00e7al\u0131\u015fmas\u0131n\u0131n ne oldu\u011funu biliyor musunuz? 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