{"id":796469,"date":"2022-07-28T11:00:25","date_gmt":"2022-07-28T11:00:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tematik-analiz-nedir-ve-nasil-yapilir\/"},"modified":"2022-07-28T11:00:25","modified_gmt":"2022-07-28T11:00:25","slug":"tematik-analiz-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/","title":{"rendered":"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Niteliksel analiz, do\u011fru yap\u0131ld\u0131\u011f\u0131nda olduk\u00e7a etkili bir analitik yakla\u015f\u0131m olabilir. Tematik analiz, en s\u0131k kullan\u0131lan nitel analiz yakla\u015f\u0131mlar\u0131ndan biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu analizin bir avantaj\u0131, hem ke\u015fifsel ara\u015ft\u0131rmalar (hangi kal\u0131plar\u0131 arayaca\u011f\u0131n\u0131z\u0131 bilmedi\u011finiz durumlarda) hem de daha t\u00fcmdengelimli \u00e7al\u0131\u015fmalar (neyi arad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fcz durumlarda) i\u00e7in kullan\u0131labilen \u00e7ok y\u00f6nl\u00fc bir teknik olmas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makale size tematik analizi nas\u0131l do\u011fru bir \u015fekilde yapaca\u011f\u0131n\u0131z\u0131 g\u00f6sterecektir.<\/span><\/p>\n<h2>Tematik analiz nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Tematik analiz, bir dizi veriyi okumay\u0131 ve temalar\u0131 bulmak i\u00e7in verilerin anlam\u0131ndaki \u00f6r\u00fcnt\u00fcleri aramay\u0131 i\u00e7eren bir nitel veri analiz y\u00f6ntemidir. Ara\u015ft\u0131rmac\u0131n\u0131n \u00f6znel deneyiminin verileri anlamland\u0131rman\u0131n merkezinde yer ald\u0131\u011f\u0131 aktif bir d\u00fc\u015f\u00fcn\u00fcmsellik s\u00fcrecidir.<\/span><\/p>\n<p>Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir. Nitel veri \u00f6r\u00fcnt\u00fclerinin tan\u0131mlanmas\u0131, analiz edilmesi ve yorumlanmas\u0131 \u00fczerinde durur.<\/p>\n<p><span style=\"font-weight: 400;\">Bu analiz ile <a href=\"https:\/\/usqa.questionpro.com\/blog\/qualitative-data\/\">nitel verilere<\/a> belirli bir \u015fekilde bakabilirsiniz. Genellikle bir r\u00f6portaj veya bir dizi transkript gibi bir grup metni tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r. Ara\u015ft\u0131rmac\u0131, ortak temalar\u0131 bulmak i\u00e7in verilere yak\u0131ndan bakar: tekrarlanan fikirler, konular veya bir \u015feyleri ifade etme yollar\u0131.<\/span><\/p>\n<h2>Tematik Analizin Avantaj ve Dezavantajlar\u0131<\/h2>\n<p>Ara\u015ft\u0131rma tasar\u0131m\u0131na teknik veya pragmatik bir bak\u0131\u015f a\u00e7\u0131s\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n ara\u015ft\u0131rma sorusuna en uygun y\u00f6ntemi kullanarak nitel analizler yapmas\u0131na odaklan\u0131r. Bununla birlikte, nadiren tek bir ideal veya uygun y\u00f6ntem vard\u0131r, bu nedenle analiz y\u00f6ntemlerini se\u00e7mek i\u00e7in genellikle ba\u015fka kriterler kullan\u0131l\u0131r: ara\u015ft\u0131rmac\u0131n\u0131n teorik taahh\u00fctleri ve belirli tekniklere a\u015final\u0131k.<\/p>\n<p>Tematik analiz, esnek bir veri analizi y\u00f6ntemi sa\u011flar ve farkl\u0131 metodolojik ge\u00e7mi\u015flere sahip ara\u015ft\u0131rmac\u0131lar\u0131n bu t\u00fcr bir analize kat\u0131lmas\u0131na olanak tan\u0131r.<\/p>\n<p>Pozitivistler i\u00e7in &#8216;g\u00fcvenilirlik&#8217;, verilerin bir\u00e7ok olas\u0131 yorumu ve ara\u015ft\u0131rmac\u0131n\u0131n \u00f6znelli\u011finin analizi &#8216;sapt\u0131rma&#8217; veya bozma potansiyeli nedeniyle bir endi\u015fe kayna\u011f\u0131d\u0131r. Nitel ara\u015ft\u0131rman\u0131n de\u011ferlerine ba\u011fl\u0131 olanlar i\u00e7in ara\u015ft\u0131rmac\u0131n\u0131n \u00f6znelli\u011fi (g\u00fcvenilirli\u011fe y\u00f6nelik bir tehditten ziyade) bir kaynak olarak g\u00f6r\u00fcl\u00fcr, bu nedenle g\u00fcvenilirlikle ilgili endi\u015feler devam etmez.<\/p>\n<p>Verilerin do\u011fru ya da kesin bir yorumu yoktur. Yorumlar ka\u00e7\u0131n\u0131lmaz olarak \u00f6zneldir ve ara\u015ft\u0131rmac\u0131n\u0131n konumunu yans\u0131t\u0131r. Kalite, sistematik ve titiz bir yakla\u015f\u0131mla ve ara\u015ft\u0131rmac\u0131n\u0131n geli\u015fen analizi nas\u0131l \u015fekillendirdi\u011fi \u00fczerine s\u00fcrekli d\u00fc\u015f\u00fcnmesiyle elde edilir.<\/p>\n<p>Tematik analizin \u00e7e\u015fitli avantajlar\u0131 ve dezavantajlar\u0131 vard\u0131r. Bu analiz y\u00f6nteminin kendi ara\u015ft\u0131rma tasar\u0131mlar\u0131 i\u00e7in uygun olup olmad\u0131\u011f\u0131na karar vermek ara\u015ft\u0131rmac\u0131lara kalm\u0131\u015ft\u0131r.<\/p>\n<h3>Avantajlar<\/h3>\n<ul>\n<li>Teorik ve ara\u015ft\u0131rma tasar\u0131m\u0131n\u0131n esnekli\u011fi, ara\u015ft\u0131rmac\u0131lara \u00e7e\u015fitli epistemolojilerde bu s\u00fcrece uygulanabilecek birden fazla teori sa\u011flar.<\/li>\n<li>B\u00fcy\u00fck veri setleri i\u00e7in \u00e7ok uygundur.<\/li>\n<li>Kodlama ve kod kitab\u0131 g\u00fcvenilirli\u011fi yakla\u015f\u0131mlar\u0131 ara\u015ft\u0131rma ekipleriyle birlikte kullan\u0131lmak \u00fczere tasarlanm\u0131\u015ft\u0131r.<\/li>\n<li>Verilerle desteklenen temalar\u0131n yorumlanmas\u0131.<\/li>\n<li>Bir bireyin deneyiminin \u00f6tesine ge\u00e7en ara\u015ft\u0131rma sorular\u0131na uygulanabilir.<\/li>\n<li>Kodlar\u0131n ve temalar\u0131n verilerden t\u00fcmevar\u0131m yoluyla geli\u015ftirilmesine olanak tan\u0131r.<\/li>\n<\/ul>\n<h3>Dezavantajlar<\/h3>\n<ul>\n<li>Ara\u015ft\u0131rmac\u0131 dikkatli olmaz ve tematik analizi teorik bir bo\u015flukta kullan\u0131rsa, tematik analiz n\u00fcansl\u0131 verileri g\u00f6zden ka\u00e7\u0131rabilir.<\/li>\n<li>Bu esneklik, acemi ara\u015ft\u0131rmac\u0131lar\u0131n verilerin hangi y\u00f6nlerine odaklanacaklar\u0131na karar vermelerini zorla\u015ft\u0131rabilir.<\/li>\n<li>Analiz teorik bir \u00e7er\u00e7eveye dayanm\u0131yorsa yorumlama g\u00fcc\u00fc s\u0131n\u0131rl\u0131d\u0131r.<\/li>\n<li>T\u00fcm veri unsurlar\u0131 genelinde temalar\u0131 belirlemeye odaklan\u0131lmas\u0131 nedeniyle bireysel hesaplar aras\u0131nda veri s\u00fcreklili\u011fi duygusunu korumak zordur.<\/li>\n<li>S\u00f6ylem analizi ve anlat\u0131 analizinin aksine, ara\u015ft\u0131rmac\u0131lar\u0131n dil kullan\u0131m\u0131 hakk\u0131nda teknik iddialarda bulunmas\u0131na izin vermez.<\/li>\n<\/ul>\n<h2>Tematik Analiz Ad\u0131mlar\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Hemen tematik analiz s\u00fcrecine ge\u00e7elim. Burada bahsedeceklerimizin genel bir s\u00fcre\u00e7 oldu\u011funu ve atman\u0131z gereken ad\u0131mlar\u0131n yakla\u015f\u0131m\u0131n\u0131za ve <a href=\"https:\/\/usqa.questionpro.com\/blog\/research-design\/\">ara\u015ft\u0131rma tasar\u0131m\u0131n\u0131za<\/a> ba\u011fl\u0131 olaca\u011f\u0131n\u0131 unutmay\u0131n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-440920\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/how-to-do-a-thematic-analysis.jpg\" alt=\"Tematik analiz nas\u0131l yap\u0131l\u0131r\" width=\"992\" height=\"799\"><\/p>\n<h3>1. Tan\u0131ma<\/h3>\n<p><span style=\"font-weight: 400;\">Tematik analizin ilk a\u015famas\u0131, verilerinizi geni\u015f temalar i\u00e7in incelemektir. Bu, ses verilerini metne d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fcz yerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada, neyi kodlayaca\u011f\u0131n\u0131za, neyi kullanaca\u011f\u0131n\u0131za ve hangi kodlar\u0131n i\u00e7eri\u011finizi en iyi \u015fekilde temsil edece\u011fine karar vermeniz gerekir. \u015eimdi konunuzun vurgusunu ve hedeflerini d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir d\u00fc\u015f\u00fcn\u00fcmsellik g\u00fcnl\u00fc\u011f\u00fc tutun. Verileri nas\u0131l kodlad\u0131\u011f\u0131n\u0131z\u0131, neden kodlad\u0131\u011f\u0131n\u0131z\u0131 ve sonu\u00e7lar\u0131 burada a\u00e7\u0131klayacaks\u0131n\u0131z. Kodlama s\u00fcreci \u00fczerinde d\u00fc\u015f\u00fcnebilir ve kodlar\u0131n\u0131z\u0131n ve temalar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131n\u0131z\u0131 destekleyip desteklemedi\u011fini inceleyebilirsiniz. Ba\u015flang\u0131\u00e7tan itibaren yans\u0131t\u0131c\u0131 bir not defteri kullanmak, analizinizin sonraki a\u015famalar\u0131nda size yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fcn\u00fcmsellik g\u00fcnl\u00fc\u011f\u00fc, sistematik ve tutarl\u0131 <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-data-analysis\/\">veri analizine<\/a> olanak tan\u0131yarak g\u00fcvenilirli\u011fi art\u0131r\u0131r. D\u00fc\u015f\u00fcn\u00fcmsellik g\u00fcnl\u00fc\u011f\u00fc kullan\u0131yorsan\u0131z, verilerinizin neyi yans\u0131tt\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in ba\u015flang\u0131\u00e7 kodlar\u0131n\u0131z\u0131 belirleyin. Daha sonra, kodlanan veriler daha kapsaml\u0131 bir \u015fekilde analiz edilebilir veya ayr\u0131 kodlar bulunabilir.<\/span><\/p>\n<h3>2. Kodlardaki temalar\u0131 aray\u0131n.<\/h3>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada, kodlama kal\u0131plar\u0131n\u0131 veya temalar\u0131n\u0131 ara\u015ft\u0131r\u0131n. Kodlardan temalara ge\u00e7i\u015f sorunsuz veya basit bir s\u00fcre\u00e7 de\u011fildir. Veriler hakk\u0131nda daha fazla bilgi edinmek i\u00e7in alternatif kodlar veya temalar ataman\u0131z gerekebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verileri analiz ederken, \u00f6nemli veya ilgili bir bile\u015fene odaklanan alt temalar\u0131 ve temalar\u0131n alt b\u00f6l\u00fcmlerini ortaya \u00e7\u0131karabilirsiniz. Bu noktada, d\u00fc\u015f\u00fcn\u00fcmsellik g\u00fcnl\u00fc\u011f\u00fc giri\u015fleriniz kodlar\u0131n nas\u0131l anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 ve temalar \u00fcretmek i\u00e7in nas\u0131l entegre edildi\u011fini g\u00f6stermelidir.<\/span><\/p>\n<h3>3. Temalar\u0131 g\u00f6zden ge\u00e7irin<\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131k kodlar\u0131n\u0131z\u0131, temalar\u0131n\u0131z\u0131 ve alt temalar\u0131n\u0131z\u0131 biliyorsunuz. Konular\u0131n\u0131z\u0131 de\u011ferlendirin. Bu a\u015famada, tema olarak s\u0131n\u0131fland\u0131rd\u0131\u011f\u0131n\u0131z her \u015feyin verilerle e\u015fle\u015fti\u011fini ve verilerde var olup olmad\u0131\u011f\u0131n\u0131 do\u011frulayacaks\u0131n\u0131z. Herhangi bir tema eksikse, t\u00fcm temalar\u0131n\u0131z\u0131 d\u00fczg\u00fcn ve eksiksiz bir \u015fekilde kodlad\u0131\u011f\u0131n\u0131z\u0131 bilerek bir sonraki ad\u0131ma ge\u00e7ebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konular\u0131n\u0131z \u00e7ok geni\u015fse ve her birinin alt\u0131nda \u00e7ok fazla materyal varsa, <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rman\u0131zda<\/a> daha ayr\u0131nt\u0131l\u0131 olabilmek i\u00e7in bunlar\u0131 ay\u0131rmak isteyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fcn\u00fcmsellik g\u00fcnl\u00fc\u011f\u00fcn\u00fczde, l\u00fctfen temalar\u0131 nas\u0131l anlad\u0131\u011f\u0131n\u0131z\u0131, kan\u0131tlarla nas\u0131l desteklendiklerini ve kodlar\u0131n\u0131zla nas\u0131l ba\u011flant\u0131 kurduklar\u0131n\u0131 a\u00e7\u0131klay\u0131n. Ortaya \u00e7\u0131kard\u0131\u011f\u0131n\u0131z olgu ve konular\u0131n konuyla ilgili oldu\u011fundan emin olmak i\u00e7in <a href=\"https:\/\/www.questionpro.com\/article\/research-questions.html\">ara\u015ft\u0131rma sorular\u0131n\u0131z\u0131<\/a> da de\u011ferlendirmelisiniz.<\/span><\/p>\n<h3>4. Temalar\u0131 Sonland\u0131r\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Analiziniz, temalar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irip rafine ettikten, etiketledikten ve tamamlad\u0131ktan sonra \u015fekillenecektir. Hayat\u0131n\u0131za devam etmi\u015f olman\u0131z, konular\u0131n\u0131z\u0131 d\u00fczenleyemeyece\u011finiz veya yeniden d\u00fc\u015f\u00fcnemeyece\u011finiz anlam\u0131na gelmez. Temalar\u0131n\u0131za son halini vermek, \u00f6nceki a\u015famadan farkl\u0131 olarak bunlar\u0131 derinlemesine a\u00e7\u0131klamay\u0131 gerektirir. Sorun ya\u015fay\u0131p ya\u015famad\u0131\u011f\u0131n\u0131z\u0131, temalar\u0131 yans\u0131t\u0131p yans\u0131tmad\u0131klar\u0131n\u0131 ve birden fazla par\u00e7aya b\u00f6lmeniz gerekti\u011finde verilerinizi ve kodunuzu kontrol edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teman\u0131z\u0131n ad\u0131n\u0131n \u00f6zelliklerini uygun \u015fekilde tan\u0131mlad\u0131\u011f\u0131ndan emin olun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu noktada temalar\u0131n\u0131z\u0131n ara\u015ft\u0131rma sorular\u0131n\u0131zla e\u015fle\u015fti\u011finden emin olun. Rafine ederken, analizinizin sonuna ula\u015f\u0131yorsunuz. Nihai raporunuzun (bir sonraki a\u015famada ele al\u0131nacakt\u0131r) ara\u015ft\u0131rman\u0131z\u0131n ama\u00e7 ve hedeflerini kar\u015f\u0131lamas\u0131 gerekti\u011fini unutmamal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fcn\u00fcmsellik g\u00fcnl\u00fc\u011f\u00fcn\u00fczde konular\u0131n\u0131z\u0131 nas\u0131l se\u00e7ti\u011finizi a\u00e7\u0131klay\u0131n. Teman\u0131n ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131z\u0131 nas\u0131l etkileyece\u011fini ve ara\u015ft\u0131rma sorular\u0131n\u0131z ve vurgular\u0131n\u0131z i\u00e7in ne anlama geldi\u011fini belirtin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu a\u015faman\u0131n sonunda, konular\u0131n\u0131z\u0131 tamamlam\u0131\u015f ve bir rapor yazabilecek duruma gelmi\u015f olacaks\u0131n\u0131z.<\/span><\/p>\n<h3>5. Rapor yaz\u0131m\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada i\u015finiz neredeyse bitti! Verilerinizi inceledikten sonra bir rapor yaz\u0131n. Tematik analiz raporu \u015funlar\u0131 i\u00e7erir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir ba\u015flang\u0131\u00e7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir yakla\u015f\u0131m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonu\u00e7lar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Raporunuzu haz\u0131rlarken, bir m\u00fc\u015fterinin bulgular\u0131n\u0131z\u0131 de\u011ferlendirebilmesi i\u00e7in yeterli ayr\u0131nt\u0131 verin. Ba\u015fka bir deyi\u015fle, izleyici verileri nas\u0131l ve neden analiz etti\u011finizi bilmek ister. &#8220;Ne&#8221;, &#8220;nas\u0131l&#8221;, &#8220;neden&#8221;, &#8220;kim&#8221; ve &#8220;ne zaman&#8221; burada yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki, ne buldun? Sen ne yapt\u0131n? Bu y\u00f6ntemi nas\u0131l se\u00e7tiniz? Ara\u015ft\u0131rman\u0131z\u0131n odak noktas\u0131 ve kat\u0131l\u0131mc\u0131lar\u0131 kimler? \u00c7al\u0131\u015fmalar\u0131n\u0131z, <a href=\"https:\/\/usqa.questionpro.com\/blog\/data-collection-methods\/\">veri toplaman\u0131z<\/a> ve veri \u00fcretiminiz ne zaman ger\u00e7ekle\u015fti? D\u00fc\u015f\u00fcn\u00fcmsellik defteriniz konular\u0131n\u0131z\u0131 adland\u0131rman\u0131za, a\u00e7\u0131klaman\u0131za ve desteklemenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131n\u0131z\u0131 yazarken, her birini tan\u0131mlaman\u0131z gerekir. Okuyucunun bulgular\u0131n\u0131z\u0131 do\u011frulayabilmesi gerekir. Sonu\u00e7lar\u0131n\u0131z\u0131 raporlarken ara\u015ft\u0131rma sorular\u0131n\u0131zla ili\u015fkilendirdi\u011finizden emin olun. M\u00fc\u015fterinizin sonu\u00e7lar\u0131n\u0131z\u0131 merak etmesini istemezsiniz, bu nedenle konunuzla ve sorgular\u0131n\u0131zla ilgili olduklar\u0131ndan emin olun.<\/span><\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: <a href=\"https:\/\/usqa.questionpro.com\/blog\/qualitative-research-survey-question\/\">Nitel Ara\u015ft\u0131rma Sorular\u0131 ve Anketleri<\/a><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">Uygulamas\u0131 kolay oldu\u011fu i\u00e7in tematik analiz, daha karma\u015f\u0131k <a href=\"https:\/\/usqa.questionpro.com\/blog\/qualitative-research-methods\/\">nitel ara\u015ft\u0131rmalar<\/a>a a\u015fina olmayan yeni ba\u015flayan ara\u015ft\u0131rmac\u0131lar i\u00e7in uygundur. Ara\u015ft\u0131rmac\u0131ya \u00f6zg\u00fcrce bir teorik \u00e7er\u00e7eve se\u00e7me imk\u00e2n\u0131 verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tematik analizin \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fc, verilerinizi zengin, karma\u015f\u0131k ve sofistike bir \u015fekilde tan\u0131mlaman\u0131za olanak tan\u0131r. Bu teknik, belirli yakla\u015f\u0131mlara s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131 olan di\u011fer analiz y\u00f6ntemlerinin aksine, ara\u015ft\u0131rmac\u0131n\u0131n se\u00e7ti\u011fi herhangi bir teori ile kullan\u0131labilir. Ara\u015ft\u0131rma i\u00e7in uygun tematik analizde uzmanla\u015fmak i\u00e7in bu ad\u0131mlar takip edilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, en iyi <a href=\"https:\/\/www.questionpro.com\/survey-software\/\">anket yaz\u0131l\u0131m\u0131<\/a> ve sorular\u0131n\u0131z\u0131 yan\u0131tlayacak do\u011fru ki\u015filer konusunda size yard\u0131mc\u0131 olabilir. Akl\u0131n\u0131za gelebilecek her \u015fey bizde var. Hepsine sahibiz: B2B, B2C ve ni\u015f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri toplarken, &#8220;evet&#8221; diyen, dikkat etmeyen, m\u00fckerrer IP adresleri olan vb. kat\u0131l\u0131mc\u0131lar\u0131 daha ankete ba\u015flamadan elemek i\u00e7in farkl\u0131 g\u00fcvenlik katmanlar\u0131m\u0131z var.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niteliksel analiz, do\u011fru yap\u0131ld\u0131\u011f\u0131nda olduk\u00e7a etkili bir analitik yakla\u015f\u0131m olabilir. Tematik analiz, en s\u0131k kullan\u0131lan nitel analiz yakla\u015f\u0131mlar\u0131ndan biridir. Bu [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":715877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"class_list":{"0":"post-796469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arastirma-araclari-ve-uygulamalari","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Tematik analiz ve do\u011fru \u015fekilde nas\u0131l uygulanaca\u011f\u0131 hakk\u0131nda bilmeniz gereken her \u015fey. Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Tematik analiz ve do\u011fru \u015fekilde nas\u0131l uygulanaca\u011f\u0131 hakk\u0131nda bilmeniz gereken her \u015fey. Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T11:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/thematic-analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r?\",\"datePublished\":\"2022-07-28T11:00:25+00:00\",\"dateModified\":\"2022-07-28T11:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/\"},\"wordCount\":1791,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/\",\"name\":\"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-07-28T11:00:25+00:00\",\"dateModified\":\"2022-07-28T11:00:25+00:00\",\"description\":\"Tematik analiz ve do\u011fru \u015fekilde nas\u0131l uygulanaca\u011f\u0131 hakk\u0131nda bilmeniz gereken her \u015fey. Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/category\/arastirma-araclari-ve-uygulamalari\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\",\"name\":\"Fabyio Villegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cdc4139b9721dc72ed5df3b8f3188abc46607c31045f3f213bf516d29456e96?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cdc4139b9721dc72ed5df3b8f3188abc46607c31045f3f213bf516d29456e96?s=96&d=mm&r=g\",\"caption\":\"Fabyio Villegas\"},\"description\":\"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/fabiola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro","description":"Tematik analiz ve do\u011fru \u015fekilde nas\u0131l uygulanaca\u011f\u0131 hakk\u0131nda bilmeniz gereken her \u015fey. Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"tr_TR","og_type":"article","og_title":"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro","og_description":"Tematik analiz ve do\u011fru \u015fekilde nas\u0131l uygulanaca\u011f\u0131 hakk\u0131nda bilmeniz gereken her \u015fey. Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-07-28T11:00:25+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/thematic-analysis.jpg","type":"image\/jpeg"}],"author":"Fabyio Villegas","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Fabyio Villegas","Tahmini okuma s\u00fcresi":"9 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/"},"author":{"name":"Fabyio Villegas","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d"},"headline":"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r?","datePublished":"2022-07-28T11:00:25+00:00","dateModified":"2022-07-28T11:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/"},"wordCount":1791,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/","name":"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-07-28T11:00:25+00:00","dateModified":"2022-07-28T11:00:25+00:00","description":"Tematik analiz ve do\u011fru \u015fekilde nas\u0131l uygulanaca\u011f\u0131 hakk\u0131nda bilmeniz gereken her \u015fey. Tematik analiz, nitel ara\u015ft\u0131rmalarda tipik bir y\u00f6ntemdir.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/tematik-analiz-nedir-ve-nasil-yapilir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/qa-release.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131","item":"https:\/\/qa-release.questionpro.com\/blog\/tr\/category\/arastirma-araclari-ve-uygulamalari\/"},{"@type":"ListItem","position":3,"name":"Tematik Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d","name":"Fabyio Villegas","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cdc4139b9721dc72ed5df3b8f3188abc46607c31045f3f213bf516d29456e96?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cdc4139b9721dc72ed5df3b8f3188abc46607c31045f3f213bf516d29456e96?s=96&d=mm&r=g","caption":"Fabyio Villegas"},"description":"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/fabiola\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/thematic-analysis.jpg","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/thematic-analysis.jpg","author_info":{"display_name":"Fabyio Villegas","author_link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/fabiola\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/796469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=796469"}],"version-history":[{"count":0,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/796469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/715877"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=796469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=796469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=796469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}