{"id":797523,"date":"2023-01-05T11:00:00","date_gmt":"2023-01-05T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kagit-ve-kalem-gorusmesi-papi\/"},"modified":"2023-06-14T20:44:46","modified_gmt":"2023-06-14T20:44:46","slug":"kagit-ve-kalem-gorusmesi-papi","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/kagit-ve-kalem-gorusmesi-papi\/","title":{"rendered":"Ka\u011f\u0131t ve Kalem G\u00f6r\u00fc\u015fmesi (PAPI)"},"content":{"rendered":"\n

Ka\u011f\u0131t-kalem g\u00f6r\u00fc\u015fmesinde anket, envanter, anket, derecelendirme \u00f6l\u00e7e\u011fi veya kontrol listesi kullan\u0131l\u0131r. Kat\u0131l\u0131mc\u0131n\u0131n bir veya daha fazla soruyu ka\u011f\u0131t form \u00fczerinde yan\u0131tlayaca\u011f\u0131 \u015fekilde olu\u015fturulurlar.<\/p>\n\n

Ka\u011f\u0131t ve kalem kullan\u0131lan geleneksel bir veri toplama y\u00f6ntemidir. Modas\u0131 ge\u00e7mi\u015f gibi g\u00f6r\u00fcnseler de, bir\u00e7ok pazar ara\u015ft\u0131rmac\u0131s\u0131 hala bunlar\u0131 kullanmaktad\u0131r. Bu anketler ula\u015f\u0131lmas\u0131 zor kitleleri hedefler ve yan\u0131t oranlar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n

Bu blogda, avantajlar\u0131 ve dezavantajlar\u0131 da dahil olmak \u00fczere ka\u011f\u0131t-kalem m\u00fclakat\u0131 hakk\u0131nda bilgi edinece\u011fiz.<\/p>\n\n

Ka\u011f\u0131t-Kalem M\u00fclakat\u0131 Nedir?<\/h2>\n\n

Ka\u011f\u0131t-kalem m\u00fclakat\u0131, veri toplaman\u0131n en pop\u00fcler yoludur. G\u00f6r\u00fc\u015fmecinin elinde bas\u0131l\u0131 bir anket<\/a> tutarken kat\u0131l\u0131mc\u0131lara sorular\u0131 y\u00fcksek sesle okudu\u011fu ve yan\u0131tlar\u0131n\u0131 kaydetti\u011fi y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme y\u00f6ntemini<\/a> tan\u0131mlar.<\/p>\n\n

Belirli bir ara\u015ft\u0131rma<\/a> konusuyla ilgili olarak kat\u0131l\u0131mc\u0131lar\u0131n konumlar\u0131, kanaatleri ve g\u00f6r\u00fc\u015fleri hakk\u0131nda veri toplamak i\u00e7in pratik yakla\u015f\u0131mlar\u0131 ve kat\u0131l\u0131mc\u0131larla ileti\u015fimleri temel olan profesyonel g\u00f6r\u00fc\u015fmecileri i\u00e7erir.<\/p>\n\n

Hem \u00e7oktan se\u00e7meli gibi kapal\u0131 sorular hem de a\u00e7\u0131k u\u00e7lu sorular i\u00e7in iyi \u00e7al\u0131\u015f\u0131r. Kat\u0131l\u0131mc\u0131larla do\u011frudan ki\u015fisel etkile\u015fim sonucunda daha derinlemesine ve daha geni\u015f bir tepki ortaya \u00e7\u0131kabilir.<\/p>\n\n

Ka\u011f\u0131t-Kalem M\u00fclakat\u0131n\u0131n Avantajlar\u0131 ve Dezavantajlar\u0131<\/h2>\n\n

Kalem ve Ka\u011f\u0131tla G\u00f6r\u00fc\u015fme y\u00f6ntemi, ilk veri setinin bilgisayar yerine kalem ve ka\u011f\u0131tla topland\u0131\u011f\u0131 herhangi bir ankette<\/a> kullan\u0131l\u0131r. Bir\u00e7ok b\u00fcy\u00fck \u00f6l\u00e7ekli anket art\u0131k \u00e7evrimi\u00e7i olarak yap\u0131lsa da, ka\u011f\u0131t kalem g\u00f6r\u00fc\u015fmelerinin ara\u015ft\u0131rmac\u0131n\u0131n \u00f6nemli bulabilece\u011fi avantajlar\u0131 ve dezavantajlar\u0131 vard\u0131r.<\/p>\n\n