{"id":797613,"date":"2022-10-02T11:00:37","date_gmt":"2022-10-02T11:00:37","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/yaratici-test-nedir-ucretsiz-kilavuz\/"},"modified":"2022-10-02T11:00:37","modified_gmt":"2022-10-02T11:00:37","slug":"yaratici-test-nedir-ucretsiz-kilavuz","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/","title":{"rendered":"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p><span style=\"font-weight: 400;\">Hedef kitlenizi \u015firketinizin hikayesiyle bulu\u015fturmak istiyorsan\u0131z en iyi reklamlar\u0131 haz\u0131rlamak \u00e7ok \u00f6nemlidir. Pazarlamada,  <\/span><b>yarat\u0131c\u0131<\/b><span style=\"font-weight: 400;\"> pazarlama stratejisinin g\u00f6rseller, i\u00e7erik ve videolar gibi markan\u0131z\u0131n hikayesini anlatan unsurlar\u0131n\u0131 ifade eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etkili pazarlama giri\u015fimleri bir m\u00fc\u015fterinin kalbine dokunabilir. Dikkatlerini inan\u00e7lar\u0131n\u0131 ve d\u00fc\u015f\u00fcnme bi\u00e7imlerini destekleyen materyaller \u00fczerinde tutun. \u0130stedi\u011finiz tepkiyi alman\u0131zda size yard\u0131mc\u0131 olacakt\u0131r. Ancak ba\u015far\u0131s\u0131z \u00e7abalar yaln\u0131zca para ve zaman kaybettirmekle kalmaz, ayn\u0131 zamanda insanlar\u0131 \u015firketinizle etkile\u015fime ge\u00e7mekten vazge\u00e7irerek itibar\u0131n\u0131za da zarar verebilir.<\/span><\/p>\n<p><b>Yarat\u0131c\u0131 testler size hangi kampanya fikirlerinizin ve reklam \u00f6\u011felerinizin ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011funu g\u00f6sterecektir. YG hedeflerinize ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olman\u0131za ve bu hedeflere ula\u015famaman\u0131z\u0131 \u00f6nlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu k\u0131lavuz, yarat\u0131c\u0131 testleri ve i\u015fletmeniz i\u00e7in \u00f6nemini a\u00e7\u0131klayacakt\u0131r. Size nas\u0131l yap\u0131laca\u011f\u0131n\u0131 da g\u00f6sterece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 test nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 testler, pazarlaman\u0131z\u0131 ve mesajlar\u0131n\u0131z\u0131 daha iyi yapman\u0131n bir yoludur. Bu y\u00f6ntemle hangi reklamlar\u0131n hedef kitlenizin daha \u00e7ok ilgisini \u00e7ekece\u011fini \u00f6\u011frenebilirsiniz. Ama\u00e7, hangi reklam \u00f6\u011felerinin en iyi sonucu verdi\u011fini bulmakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr testler genellikle farkl\u0131 g\u00f6r\u00fcnt\u00fc ve kelime kombinasyonlar\u0131n\u0131 test etmek i\u00e7in kullan\u0131l\u0131r. Bunu yaparak pazarlaman\u0131z\u0131 en \u00e7ok hangi unsurlar\u0131n ve trendlerin etkiledi\u011fini belirleyebilirsiniz. Dolay\u0131s\u0131yla, yarat\u0131c\u0131 testler hem bir b\u00fct\u00fcn olarak markan\u0131zla hem de pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131zla ilgilidir.<\/span><\/p>\n<p><b>Test etmek, ula\u015fmak istedi\u011finiz ki\u015filerde hangi fikirlerin en \u00e7ok i\u015fe yarad\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur.<\/b><span style=\"font-weight: 400;\">  Ama bundan \u00e7ok daha fazlas\u0131n\u0131 ba\u015far\u0131yor. Yarat\u0131c\u0131l\u0131\u011f\u0131 <a href=\"https:\/\/usqa.questionpro.com\/blog\/testing-testing-1-2-3\/\">test<\/a> etmenin bir par\u00e7as\u0131 da en iyi par\u00e7alar\u0131 se\u00e7mek ve potansiyel m\u00fc\u015fterilere g\u00f6stermeden \u00f6nce onlar\u0131 daha iyi hale getirmektir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 testlerin \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 testler i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir. \u015eimdi bunun \u00f6nemini geni\u015f bir \u015fekilde tart\u0131\u015faca\u011f\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklam \u00f6\u011felerini test etmek, yaln\u0131zca markan\u0131z ve kitlenizle alakal\u0131 reklam kampanyalar\u0131 yay\u0131nlaman\u0131z\u0131 sa\u011flar. Sadece neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6rmekle kalmaz, ayn\u0131 zamanda neden i\u015fe yarad\u0131\u011f\u0131n\u0131 da anlars\u0131n\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu test, yarat\u0131c\u0131 bir ekibin yard\u0131m\u0131yla hayal g\u00fcc\u00fcn\u00fcn i\u015fe ko\u015fulmas\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmenizin g\u00fc\u00e7l\u00fc y\u00f6nlerini belirlemesine yard\u0131mc\u0131 olur, b\u00f6ylece nerede zaman kaybetmemeniz gerekti\u011fini otomatik olarak bilirsiniz.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 Test Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 testler yapmak i\u00e7in baz\u0131 ad\u0131mlar\u0131 veya s\u00fcre\u00e7leri izlemeniz gerekir. \u015eimdi bunu a\u015fa\u011f\u0131da tart\u0131\u015faca\u011f\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Organizasyon<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6ncelikle, test etmeyi m\u00fcmk\u00fcn k\u0131lmak i\u00e7in fikirlerinizi organize etmeniz gerekir. \u015eu anda bunu yapman\u0131n en iyi yolu, i\u015fletmeniz i\u00e7in her \u015feyi bir bulut klas\u00f6r\u00fcne koymakt\u0131r. Bu a\u015famada baz\u0131 Dijital Varl\u0131k Y\u00f6neticileri de size benzer sonu\u00e7lar verebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm yarat\u0131c\u0131 par\u00e7alar\u0131n farkl\u0131 gruplara ayr\u0131lmas\u0131 gerekir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, resimler (\u00e7e\u015fitli uygun boyutlarda), videolar, logolar ve daha fazlas\u0131 i\u00e7in ayr\u0131 klas\u00f6rleriniz olabilir. \u0130\u015fletmenizin kulland\u0131\u011f\u0131 stok foto\u011fraflar ve videolar gibi di\u011fer klas\u00f6rleri olu\u015fturun.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 bir taslak veya yarat\u0131c\u0131 bir brief haz\u0131rlay\u0131n. Ana hatlar konusunda yap\u0131lacak en iyi \u015fey, t\u00fcm personelinizin hedefleri anlayabilmesini sa\u011flamakt\u0131r. \u00c7\u0131kt\u0131lar\u0131n bir listesini, hedeflerini ve net <a href=\"https:\/\/usqa.questionpro.com\/blog\/key-performance-indicators\/\">anahtar performans g\u00f6stergelerini<\/a> (KPI&#8217;lar) i\u00e7erir. KPI&#8217;lar\u0131n net zaman \u00e7er\u00e7eveleri, son tarihleri ve sorumluluk alanlar\u0131 olmal\u0131d\u0131r. Bunlar olmadan, s\u00fcrecin geri kalan\u0131 net bir y\u00f6ne sahip olmayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test edilen reklam filmlerinde, en iyi yarat\u0131c\u0131 taslaklar sat\u0131\u015f noktalar\u0131n\u0131 i\u00e7erir. Farkl\u0131 sat\u0131\u015f noktalar\u0131 e\u015fzamanl\u0131 olarak test edilir, b\u00f6ylece gelecekteki mesajla\u015fma ve markala\u015fma i\u00e7in daha fazla \u00e7al\u0131\u015fma olana\u011f\u0131 elde edilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">\n<h3><span style=\"font-weight: 400;\">Rakiplerin Analiz Edilmesi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eu anda sizi neyin ba\u015far\u0131ya g\u00f6t\u00fcrece\u011fini bilmiyorsan\u0131z yak\u0131n zamandaki ba\u015far\u0131 hikayelerine bakabilirsiniz. Rakiplerinizi incelemeyi kolayla\u015ft\u0131ran ara\u00e7lar yayg\u0131n olarak mevcuttur. Yarat\u0131c\u0131lar\u0131n ne durumda oldu\u011fu hakk\u0131nda size faydal\u0131 \u015feyler s\u00f6yleyebilecek bir\u00e7ok \u00fccretli hizmet de var.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, Facebook Reklam Kitapl\u0131\u011f\u0131 \u00fccretsiz ve faydal\u0131d\u0131r \u00e7\u00fcnk\u00fc size iyi sonu\u00e7 veren reklam \u00f6rneklerini g\u00f6sterir. \u0130\u015fletmeler, bir Google Arama kampanyas\u0131n\u0131n par\u00e7as\u0131 olan rakip reklamlar\u0131 ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 bulmak i\u00e7in Google&#8217;da arama yapabilirler.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bir ikilemde kald\u0131\u011f\u0131n\u0131zda, durumu analiz etmek de\u011ferli i\u00e7g\u00f6r\u00fcler sa\u011flayabilir. Ekibinizin ba\u015far\u0131s\u0131n\u0131 takip etmek onlar\u0131 do\u011fru y\u00f6ne itebilir ve yeni, daha iyi fikirler geli\u015ftirmelerine yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\">\n<h3><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 fikirlerinizi kontrol etme<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eimdi ger\u00e7ek testlere ba\u015flama zaman\u0131. Test \u00e7er\u00e7eveniz art\u0131k kuruldu, \u015fimdi baz\u0131 yarat\u0131c\u0131 fikirleri deneme zaman\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test konular\u0131n\u0131z\u0131n her biri i\u00e7in bir zihin haritas\u0131 yapabilirsiniz. Hangi fikirlerin daha iyi \u00e7al\u0131\u015faca\u011f\u0131n\u0131, hangilerinin markan\u0131za daha uygun oldu\u011funu ve hangilerinin i\u015finize en \u00e7ok yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz\u00fc bir harita \u00fczerinde i\u015faretleyin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada tek hedefiniz en iyi fikirlerinizi bulmakt\u0131r. Bu, i\u015f sorunlar\u0131n\u0131z\u0131 anlamak, hedef ve beklentilerinizi belirlemek anlam\u0131na gelir. Dolay\u0131s\u0131yla, testleriniz ne kadar do\u011fru olursa, o kadar ger\u00e7ek\u00e7i olurlar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"4\">\n<h3><span style=\"font-weight: 400;\">Ba\u015far\u0131lar\u0131n\u0131z\u0131 Kaydedin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fe yarayan y\u00f6ntemleri ve fikirleri belirleyin. Sonu\u00e7lar\u0131n\u0131za g\u00f6re, hangi reklam kampanyalar\u0131n\u0131n en iyi performans\u0131 g\u00f6sterdi\u011fini belirleyebilirsiniz. Hangi reklam \u00f6\u011felerinin ve reklam paketlerinin iyi sonu\u00e7 verdi\u011fini \u00f6\u011frenmek k\u0131sa vadeli bir zaferdir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hangi k\u00fc\u00e7\u00fck ayarlamalar\u0131n en \u00f6nemli getirileri sa\u011flad\u0131\u011f\u0131n\u0131 anlamak \u00e7ok \u00f6nemlidir. Bunlar daha sonra yeni deneysel konseptler \u015feklinde kullan\u0131labilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"5\">\n<h3><span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131 inceleyin ve a\u00e7\u0131klay\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131n\u0131za yard\u0131mc\u0131 olan veya zarar veren t\u00fcm k\u00fc\u00e7\u00fck de\u011fi\u015fiklikleri takip etmek i\u00e7in sonu\u00e7lar\u0131n\u0131z\u0131 anlamak da ayn\u0131 derecede \u00f6nemlidir.  <\/span><b>\u00c7evrimi\u00e7i yarat\u0131c\u0131 testler burada daha karma\u015f\u0131k hale gelebilir \u00e7\u00fcnk\u00fc sonu\u00e7land\u0131rmak zaman al\u0131r ve her zaman kolay de\u011fildir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Birka\u00e7 \u015fey olabilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farkl\u0131 yarat\u0131c\u0131 fikirlerin sonu\u00e7lar\u0131 \u00e7ok farkl\u0131d\u0131r. B\u00f6yle bir durumda, en iyi performans g\u00f6steren reklamlar\u0131n ortak noktalar\u0131n\u0131 not edin ve d\u00fc\u015f\u00fcncelerinizi daraltmak i\u00e7in daha fazla test yap\u0131n. En iyi de\u011fi\u015fiklikleri hayata ge\u00e7irmeye devam edin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farkl\u0131 yarat\u0131c\u0131 fikirler yakla\u015f\u0131k olarak ayn\u0131 \u015fekilde \u00e7al\u0131\u015f\u0131r. Bu durumda, bunlardan herhangi birini yapmaya devam edebilir ve bunlara yeni de\u011fi\u015fiklikler ekleyebilirsiniz. Sonu\u00e7lardaki k\u00fc\u00e7\u00fck farkl\u0131l\u0131klar, yarat\u0131c\u0131l\u0131ktaki farkl\u0131l\u0131klar\u0131n o kadar da \u00f6nemli olmad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farkl\u0131 yarat\u0131c\u0131 fikirlerin \u00e7ok farkl\u0131 sonu\u00e7lar do\u011furdu\u011funu fark ediyorsunuz ama nedenini anlayam\u0131yorsunuz. Bu bulgular ilgin\u00e7 olabilir, ancak nihai bir yarg\u0131ya varmadan \u00f6nce daha fazla ara\u015ft\u0131rma yap\u0131lmas\u0131 gerekmektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"6\">\n<h3><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 s\u00fcreci yeniden ba\u015flatmak<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu yarat\u0131c\u0131 bir noktada \u00e7al\u0131\u015fmay\u0131 b\u0131rakacakt\u0131r. Bunun nedeni eski reklamlar veya t\u00fcm yarat\u0131c\u0131 testlerinizin ayn\u0131 insan grubuna g\u00f6sterilmesi olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eski reklam \u00f6\u011felerinin eskisi kadar iyi \u00e7al\u0131\u015fmamas\u0131n\u0131n bir\u00e7ok nedeni var. Bu sorun ancak daha fazla iyile\u015ftirme ve test yaparsak ortadan kalkacakt\u0131r. Trendler de\u011fi\u015fti ve markan\u0131z\u0131n reklam \u00f6\u011feleriyle iyi ileti\u015fim kurmas\u0131n\u0131 sa\u011flaman\u0131n tek yolu, onu daha fazla test etmek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni fikirlerle yarat\u0131c\u0131 testler yapmak, reklam yorgunlu\u011fuyla m\u00fccadeleye yard\u0131mc\u0131 olur ve yeni f\u0131rsatlar yarat\u0131r. Kula\u011fa \u00e7ok fazla i\u015f gibi gelebilir, ancak proaktif olmak ve y\u00f6ntemlerinizi g\u00fcncel tutmak \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 Testlerde En \u0130yi Uygulamalar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yukar\u0131dakileri ak\u0131lda tutmak, herhangi bir i\u015fte ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r. Bunun yan\u0131 s\u0131ra, yarat\u0131c\u0131 testlerin s\u00fcrekli iyile\u015ftirilmesi i\u00e7in birka\u00e7 \u015feyi daha akl\u0131n\u0131zda tutmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"7\">\n<h3><span style=\"font-weight: 400;\">Her seferinde bir \u015feyi kontrol edin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kreatiflerinizin ba\u015far\u0131s\u0131n\u0131 etkileyip etkilemedi\u011fini anlamak i\u00e7in her bir fakt\u00f6r\u00fc bir kez test etmeniz gerekir. Bu nedenle, yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131zla ilgili tek bir \u015feyi de\u011fi\u015ftirmeyi deneyin ve bunun sonucunuzu nas\u0131l etkiledi\u011fini ve ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"8\">\n<h3><span style=\"font-weight: 400;\">\u0130mgeleme \u00f6nemlidir<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00f6rseller, yarat\u0131c\u0131lar\u0131n iyi i\u015f \u00e7\u0131karmas\u0131 i\u00e7in olmazsa olmazd\u0131r. \u0130nsanlar g\u00f6rd\u00fcklerini \u00e7abucak anlarlar. Bir video olsa bile, insanlar ilk kareye ve k\u00fc\u00e7\u00fck resme bakarak t\u0131klay\u0131p t\u0131klamayacaklar\u0131na karar verecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 testlere imgelerle ba\u015flayabilir ve daha sonra ba\u015fka \u015feylere ge\u00e7ebilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"9\">\n<h3><span style=\"font-weight: 400;\">Her versiyon farkl\u0131 bir kitle i\u00e7indir<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ayn\u0131 ki\u015filer reklam \u00f6\u011felerinizin ayn\u0131 veya \u00e7ok benzer versiyonlar\u0131n\u0131 tekrar tekrar g\u00f6r\u00fcrse yarat\u0131c\u0131 yorgunluk ortaya \u00e7\u0131kacakt\u0131r. Fikirlerinizin test sonu\u00e7lar\u0131n\u0131 anlaml\u0131 k\u0131lacak kadar farkl\u0131 oldu\u011fundan emin olun. Aksi takdirde, bu durum sonu\u00e7lar\u0131n\u0131z\u0131 daha az net hale getirecek ve d\u00fc\u015f\u00fcncelerinizin test edilmesini yava\u015flatacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yarat\u0131c\u0131 testler, rehberlik ve en iyi uygulamalar\u0131 tart\u0131\u015ft\u0131k. Yarat\u0131c\u0131l\u0131\u011f\u0131n test edilmesi s\u00fcrekli bir s\u00fcre\u00e7tir. Ezberlenmesi gereken \u00e7ok fazla bilgi i\u00e7eren bir s\u00fcre\u00e7 olsa da, organize etme a\u015famas\u0131ndan sonra daha eri\u015filebilir hale gelir. Standart bir i\u015fletim prosed\u00fcr\u00fcn\u00fcz oldu\u011funda test yapmaya devam etmek daha kolayd\u0131r. \u0130\u015fte bu y\u00fczden yarat\u0131c\u0131 bir stratejiye sahip olmak \u00e7ok \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da ara\u015ft\u0131rmac\u0131lara uzun vadeli ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerinden olu\u015fan bir k\u00fct\u00fcphaneye ve anket yaz\u0131l\u0131m\u0131m\u0131z gibi veri toplama ara\u00e7lar\u0131na eri\u015fim sa\u011fl\u0131yoruz. Bu konuda daha fazla bilgi edinin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> Hedef kitlenizi \u015firketinizin hikayesiyle bulu\u015fturmak istiyorsan\u0131z en iyi reklamlar\u0131 haz\u0131rlamak \u00e7ok \u00f6nemlidir. Pazarlamada, yarat\u0131c\u0131 pazarlama stratejisinin g\u00f6rseller, i\u00e7erik ve videolar [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":718737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Yarat\u0131c\u0131 testler, resim kopyas\u0131 kombinasyonlar\u0131n\u0131n hedeflerinize uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklam kampanyalar\u0131n\u0131 lansmandan \u00f6nce optimize eder ve daha fazla i\u00e7erik sa\u011flar.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Yarat\u0131c\u0131 testler, resim kopyas\u0131 kombinasyonlar\u0131n\u0131n hedeflerinize uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklam kampanyalar\u0131n\u0131 lansmandan \u00f6nce optimize eder ve daha fazla i\u00e7erik sa\u011flar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-02T11:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/creative-testing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Urmita Liza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Urmita Liza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/\"},\"author\":{\"name\":\"Urmita Liza\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\"},\"headline\":\"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz\",\"datePublished\":\"2022-10-02T11:00:37+00:00\",\"dateModified\":\"2022-10-02T11:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/\"},\"wordCount\":1656,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/\",\"name\":\"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-10-02T11:00:37+00:00\",\"dateModified\":\"2022-10-02T11:00:37+00:00\",\"description\":\"Yarat\u0131c\u0131 testler, resim kopyas\u0131 kombinasyonlar\u0131n\u0131n hedeflerinize uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklam kampanyalar\u0131n\u0131 lansmandan \u00f6nce optimize eder ve daha fazla i\u00e7erik sa\u011flar.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/category\/arastirma-araclari-ve-uygulamalari\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\",\"name\":\"Urmita Liza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g\",\"caption\":\"Urmita Liza\"},\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/urmita-liza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz | QuestionPro","description":"Yarat\u0131c\u0131 testler, resim kopyas\u0131 kombinasyonlar\u0131n\u0131n hedeflerinize uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklam kampanyalar\u0131n\u0131 lansmandan \u00f6nce optimize eder ve daha fazla i\u00e7erik sa\u011flar.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"tr_TR","og_type":"article","og_title":"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz | QuestionPro","og_description":"Yarat\u0131c\u0131 testler, resim kopyas\u0131 kombinasyonlar\u0131n\u0131n hedeflerinize uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklam kampanyalar\u0131n\u0131 lansmandan \u00f6nce optimize eder ve daha fazla i\u00e7erik sa\u011flar.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-10-02T11:00:37+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/creative-testing.jpg","type":"image\/jpeg"}],"author":"Urmita Liza","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Urmita Liza","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/"},"author":{"name":"Urmita Liza","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2"},"headline":"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz","datePublished":"2022-10-02T11:00:37+00:00","dateModified":"2022-10-02T11:00:37+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/"},"wordCount":1656,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/","name":"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz | QuestionPro","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-10-02T11:00:37+00:00","dateModified":"2022-10-02T11:00:37+00:00","description":"Yarat\u0131c\u0131 testler, resim kopyas\u0131 kombinasyonlar\u0131n\u0131n hedeflerinize uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklam kampanyalar\u0131n\u0131 lansmandan \u00f6nce optimize eder ve daha fazla i\u00e7erik sa\u011flar.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/yaratici-test-nedir-ucretsiz-kilavuz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/qa-release.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131","item":"https:\/\/qa-release.questionpro.com\/blog\/tr\/category\/arastirma-araclari-ve-uygulamalari\/"},{"@type":"ListItem","position":3,"name":"Yarat\u0131c\u0131 Test: Nedir + \u00dccretsiz K\u0131lavuz"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2","name":"Urmita Liza","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g","caption":"Urmita Liza"},"url":"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/urmita-liza\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/creative-testing.jpg","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/creative-testing.jpg","author_info":{"display_name":"Urmita Liza","author_link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/author\/urmita-liza\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/797613"}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=797613"}],"version-history":[{"count":0,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/797613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/718737"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=797613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=797613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=797613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}