{"id":798371,"date":"2022-07-04T11:00:32","date_gmt":"2022-07-04T11:00:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-devir-hizi-nedir-ve-nasil-hesaplanir\/"},"modified":"2022-07-04T11:00:32","modified_gmt":"2022-07-04T11:00:32","slug":"musteri-devir-hizi-nedir-ve-nasil-hesaplanir","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musteri-devir-hizi-nedir-ve-nasil-hesaplanir\/","title":{"rendered":"M\u00fc\u015fteri Devir H\u0131z\u0131: Nedir ve Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri devri, m\u00fc\u015fteri kayb\u0131n\u0131n bir di\u011fer ad\u0131d\u0131r. Geli\u015fmekte olan bir i\u015fletme i\u00e7in incelenmesi gereken en \u00f6nemli g\u00f6stergelerden biridir. Bu, \u015firketinizin m\u00fc\u015fteriyi <a href=\"https:\/\/usqa.questionpro.com\/blog\/retention-rate\/\">elde tutma oran\u0131n\u0131n<\/a> ger\u00e7ekli\u011fini ortaya \u00e7\u0131karabilecek bir rakamd\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u00e7 m\u00fc\u015fterinin \u015firketinizi terk etti\u011fini ve <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri yolculuklar\u0131<\/a> boyunca d\u00f6ng\u00fclerini sonland\u0131rd\u0131\u011f\u0131n\u0131 bilmek \u00e7ok \u00f6nemlidir. Bu \u015fekilde, i\u015fletme gelirinizi nas\u0131l etkiledi\u011fini bileceksiniz. M\u00fc\u015fteri kayb\u0131na neyin neden oldu\u011funu bilmiyorsan\u0131z, m\u00fc\u015fteri kayb\u0131n\u0131 azaltmak i\u00e7in iyile\u015ftirme stratejileri olu\u015fturamazs\u0131n\u0131z.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131s\u0131zl\u0131klar olmadan ba\u015far\u0131y\u0131 \u00f6l\u00e7mek zordur. M\u00fc\u015fteriyi y\u00fczde 100 elde tutmay\u0131 beklemek pratik de\u011fildir. M\u00fc\u015fteri kayb\u0131 da bu noktada devreye giriyor.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri cirosu nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri devri, bir \u015firketin belirli bir zaman diliminde kaybetti\u011fi m\u00fc\u015fteri taban\u0131n\u0131n y\u00fczdesidir. Genellikle belirli bir s\u00fcre i\u00e7inde \u00fcyeliklerini iptal eden hizmet abonelerinin oran\u0131n\u0131 temsil eder. Ayn\u0131 zamanda belirli bir d\u00f6nemde i\u015ften ayr\u0131lan \u00e7al\u0131\u015fanlar\u0131n y\u00fczdesidir. M\u00fc\u015fteri kayb\u0131 veya m\u00fc\u015fteri y\u0131pranmas\u0131 olarak da bilinir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-churn\/\">M\u00fc\u015fteri kayb\u0131<\/a>, m\u00fc\u015fterinin bir \u015firkete olan sadakatini belirleyen bir ba\u015fka veridir. \u00c7o\u011fu kurulu\u015f, m\u00fc\u015fteri kazanma veya elde tutmaya y\u00f6nelik yeni stratejiler belirlemek i\u00e7in m\u00fc\u015fteri kayb\u0131n\u0131 analiz eder. Her kurulu\u015f %0 gibi d\u00fc\u015f\u00fck bir i\u015fg\u00fcc\u00fc devir oran\u0131 i\u00e7in \u00e7aba g\u00f6stermelidir. Bunu yapmak i\u00e7in kurulu\u015f, kay\u0131p oran\u0131n\u0131 s\u00fcrekli olarak izlemeli ve \u00f6nceliklendirmelidir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri ciro hesaplamas\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hesaplamak i\u00e7in a\u015fa\u011f\u0131dakilere ihtiyac\u0131n\u0131z vard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belirli bir zaman dilimi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6nem ba\u015f\u0131 toplam m\u00fc\u015fteri say\u0131s\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6nem sonu toplam m\u00fc\u015fteri say\u0131s\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ve m\u00fc\u015fteri devir form\u00fcl\u00fc:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-399348 aligncenter\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/Captura-de-Pantalla-2022-07-05-a-las-10.01.05.png\" alt=\"\" width=\"1386\" height=\"146\"><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, kurulu\u015funuz ba\u015flang\u0131\u00e7ta 1000 m\u00fc\u015fteriye sahipse ve 1 y\u0131l sonra 900 m\u00fc\u015fteriniz varsa, kurulu\u015funuzun m\u00fc\u015fteri kayb\u0131 oran\u0131 %10 olacakt\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-399358 aligncenter\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/Captura-de-Pantalla-2022-07-05-a-las-10.02.08.png\" alt=\"\" width=\"1314\" height=\"294\"><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri cirosunu hesaplaman\u0131n iki \u00f6nemli avantaj\u0131 vard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmeler bunu elde tutma s\u00fcrecini aktif bir \u015fekilde y\u00f6netmek i\u00e7in kullanabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmeler bunu m\u00fc\u015fteri ya\u015fam boyu de\u011ferini \u00f6l\u00e7mek i\u00e7in kullanabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eirketler ciro oranlar\u0131n\u0131 do\u011fru kullanarak stratejiler geli\u015ftirebilir ve ek gelir elde edebilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri devir h\u0131z\u0131 nas\u0131l azalt\u0131l\u0131r<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kayb\u0131yla ilgili sorun ya\u015f\u0131yorsan\u0131z yaln\u0131z de\u011filsiniz. M\u00fc\u015fterilerinizi elinizde tutmak i\u00e7in m\u00fc\u015fteri kay\u0131p oranlar\u0131n\u0131 nas\u0131l en aza indirece\u011finizi fark etmeniz gerekir. Ortaya \u00e7\u0131kmadan \u00f6nce kay\u0131plar\u0131 \u00f6nlemek i\u00e7in baz\u0131 ad\u0131mlar atabilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri devrinin arkas\u0131ndaki nedenleri tan\u0131y\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u015eimdi tek yapman\u0131z gereken m\u00fc\u015fterilerin neden ayr\u0131ld\u0131\u011f\u0131n\u0131 bulmak. <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-surveys\/\">M\u00fc\u015fteri anketleri<\/a>, nedenleri belirlemenize ve neden ayr\u0131ld\u0131klar\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bilgilendirici ve destekleyici materyaller sa\u011flay\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hizmetlerinizi anlamak i\u00e7in destekleyici i\u00e7erik veya materyaller sa\u011flay\u0131n. Hizmetlerinize g\u00f6re bloglar, e\u011fitimler veya bilgilendirici e-postalar gibi dijital kaynaklar sa\u011flayabilirsiniz. M\u00fc\u015fteriler, \u00fcr\u00fcnlerinizi veya hizmetlerinizi anlamad\u0131klar\u0131 takdirde sizi terk edecektir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Uygun kitleyi hedefleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Peki ya hedef kitleniz? \u00dcr\u00fcn ve hizmetleriniz i\u00e7in do\u011fru kitleyi hedefledi\u011finizden emin olun. Hizmetinizden yararlanma olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan ki\u015filere odaklan\u0131n.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Kimin ayr\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu belirleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kayb\u0131n\u0131 \u00f6nlemek i\u00e7in en etkili strateji, kimin ayr\u0131lma riski alt\u0131nda oldu\u011funu belirlemek ve bunun ger\u00e7ekle\u015fmesini ba\u015ftan \u00f6nlemektir. Risk alt\u0131ndaki m\u00fc\u015fterileri tespit etmek, neden ayr\u0131lma pozisyonunda olduklar\u0131n\u0131n nedenini bulmam\u0131z\u0131 sa\u011flar. Anketler, risk alt\u0131ndaki m\u00fc\u015fteriyi ve nedenlerini belirlemenize yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">De\u011ferli m\u00fc\u015fterilerinizi belirleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En \u00f6nemli m\u00fc\u015fterileri di\u011ferlerinden ay\u0131rmak daha iyidir. Abone olduklar\u0131 her \u015feyi ald\u0131klar\u0131ndan emin olun. En fazla geliri de\u011ferli m\u00fc\u015fteriler elde etti\u011finden, onlara \u00f6zel ilgi g\u00f6sterilmelidir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Te\u015fvikler ve s\u00fcrpriz hediyeler sunun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015ften ayr\u0131lmalar\u0131 azaltmak i\u00e7in en etkili strateji te\u015fvik ve s\u00fcrpriz hediyeler sunmakt\u0131r. Bunun sizin i\u00e7in yararl\u0131 olup olmad\u0131\u011f\u0131n\u0131 do\u011fru bir \u015fekilde de\u011ferlendirdi\u011finizden emin olun. K\u00e2r getirmeyecek m\u00fc\u015fteriler i\u00e7in para harcamamal\u0131s\u0131n\u0131z. Bu sizin i\u00e7in i\u015fe yaramaz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri sorunlar\u0131na \u00e7ok dikkat edin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-complaint\/\">M\u00fc\u015fteri \u015fikayetlerini<\/a> dikkate al\u0131n ve uygun \u015fekilde yan\u0131tlay\u0131n. Sorunlar\u0131 \u00e7\u00f6z\u00fclen m\u00fc\u015fterilerin sad\u0131k kalma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Hatta d\u00fczenli olarak di\u011fer m\u00fc\u015fterilerden daha destekleyici oluyorlar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri cirosu, geli\u015fmekte olan bir \u015firket i\u00e7in takip edilmesi gereken en \u00f6nemli KPI&#8217;lardan biridir. Ciro oranlar\u0131, i\u015fletmeler taraf\u0131ndan faaliyetlerini nas\u0131l geli\u015ftirebileceklerini belirlemek i\u00e7in kullan\u0131l\u0131r. Gelire ba\u011fl\u0131 olan her \u015firket m\u00fc\u015fterileri \u00e7ekmeli ve elinde tutmal\u0131d\u0131r. Dolay\u0131s\u0131yla, m\u00fc\u015fteri kayb\u0131n\u0131 nas\u0131l hesaplayaca\u011f\u0131n\u0131z\u0131 ve azaltaca\u011f\u0131n\u0131z\u0131 bulman\u0131z gerekecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX, m\u00fc\u015fterilerinizin deneyimlerinin nerede yetersiz kald\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olacak \u00e7ok \u00e7e\u015fitli ara\u00e7lar sunan bir m\u00fc\u015fteri deneyimi y\u00f6netim platformudur. M\u00fc\u015fteri g\u00f6r\u00fc\u015flerini dikkatle dinleyerek ve do\u011fru analizleri kullanarak mevcut ve gelecekteki t\u00fcketicilere sorunsuz bir CX deneyimi sa\u011flayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nemli miktarda veriyi ger\u00e7ek zamanl\u0131 olarak analiz ederek ve ger\u00e7e\u011fe dayal\u0131 eylem yard\u0131m\u0131na d\u00f6n\u00fc\u015ft\u00fcrerek m\u00fc\u015fteri sadakatini art\u0131rmak istiyorsan\u0131z, QuestionPro CX&#8217;i bug\u00fcn deneyin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri devri, m\u00fc\u015fteri kayb\u0131n\u0131n bir di\u011fer ad\u0131d\u0131r. Geli\u015fmekte olan bir i\u015fletme i\u00e7in incelenmesi gereken en \u00f6nemli g\u00f6stergelerden biridir. Bu, \u015firketinizin [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":714447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"class_list":{"0":"post-798371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Devir H\u0131z\u0131: Nedir ve Nas\u0131l Hesaplan\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri devri, bir \u015firketin m\u00fc\u015fteri taban\u0131n\u0131n belirli bir zaman diliminde kaybedilen y\u00fczdesidir. 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