{"id":799851,"date":"2016-10-09T20:42:01","date_gmt":"2016-10-09T20:42:01","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-geri-bildirim-formu\/"},"modified":"2016-10-09T20:42:01","modified_gmt":"2016-10-09T20:42:01","slug":"musteri-geri-bildirim-formu","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musteri-geri-bildirim-formu\/","title":{"rendered":"7 \u00c7evrimi\u00e7i anket ara\u00e7lar\u0131n\u0131 kullanarak bir m\u00fc\u015fteri geri bildirim formu olu\u015fturmak i\u00e7in en iyi uygulamalar"},"content":{"rendered":"

M\u00fc\u015fteri geri bildirim formlar\u0131 ve yan\u0131t toplama mekanizmalar\u0131 y\u0131llar i\u00e7inde \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fmi\u015ftir. Ka\u011f\u0131da bas\u0131lan ve kalemle doldurulan bu anketler, g\u00fcn\u00fcm\u00fczde son derece sofistike ve dijital olarak desteklenen anketler haline gelmi\u015ftir ve i\u00e7g\u00f6r\u00fcl\u00fc analizler i\u00e7in g\u00fc\u00e7l\u00fc arka u\u00e7 g\u00f6sterge tablolar\u0131na sahiptir.<\/p>\n

Ancak m\u00fc\u015fteri geri bildirim anket formlar\u0131n\u0131n do\u011fas\u0131 de\u011fi\u015fmekle kalmad\u0131, hedef kitle de de\u011fi\u015fti. G\u00fcn\u00fcm\u00fcz\u00fcn dijital m\u00fc\u015fterileri de me\u015fgul, sofistike, biraz daha sab\u0131rs\u0131z ve yaln\u0131zca ger\u00e7ekten de\u011ferli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fckleri \u015feyler i\u00e7in zamanlar\u0131 var. Bu da, m\u00fc\u015fteriden geri bildirim almaya y\u00f6nelik eski uygulamalar\u0131n m\u00fc\u015fterinin ilgisini \u00e7ekmek i\u00e7in yeterli olmayaca\u011f\u0131 anlam\u0131na geliyor.<\/p>\n

Bu nedenle, \u00e7evrimi\u00e7i anket ara\u00e7lar\u0131n\u0131 kullanarak m\u00fc\u015fteri geri bildirim formunuzu olu\u015ftururken akl\u0131n\u0131zda bulundurman\u0131z gereken 7 en iyi uygulamay\u0131 burada bulabilirsiniz:<\/p>\n

1.) A\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f geri bildirim hedefleri olu\u015fturun <\/strong><\/p>\n

Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri geri bildirim giri\u015fiminin temelini sa\u011flam bir hedef olu\u015fturur. Bu olmadan, \u00e7ok fazla soruyu \u00f6z\u00fcmseyerek ve m\u00fc\u015fteri deneyiminin \u00e7e\u015fitli y\u00f6nlerine de\u011finerek dikkati da\u011f\u0131tmak kolayd\u0131r; bu da daha fazla eksik form doldurulmas\u0131na, yanl\u0131\u015f verilere ve \u00e7eli\u015fkili i\u00e7g\u00f6r\u00fclere yol a\u00e7abilir. Bu nedenle, anket geri bildirim formunuzu tasarlarken temel hedeflerin bir listesini olu\u015fturmak ve bunlara ba\u011fl\u0131 kalmak \u00f6nemlidir.<\/p>\n

2.) Geri bildirim anketini ki\u015fiselle\u015ftirin<\/strong><\/p>\n

QuestionPro, sadece kendi markan\u0131z ve logolar\u0131n\u0131zla de\u011fil, ayn\u0131 zamanda hedef kitleniz i\u00e7in de fark yaratan tamamen ki\u015fiselle\u015ftirilmi\u015f anketler olu\u015fturman\u0131za olanak tan\u0131r. Burada \u00f6zel de\u011fi\u015fkenler ve mant\u0131k kullanarak sorular\u0131n isim, ya\u015f, cinsiyet gibi demografik \u00f6zellikleriyle hedef kitlenize daha ki\u015fisel g\u00f6r\u00fcnmesini sa\u011flayabilirsiniz. Mant\u0131k fonksiyonlar\u0131, m\u00fc\u015fteri taraf\u0131ndan se\u00e7ilen yan\u0131tlara ba\u011fl\u0131 olarak anket sorular\u0131 i\u00e7inde dallanma olu\u015fturman\u0131za olanak tan\u0131r.<\/p>\n

3.) M\u00fc\u015fterileri bunun neden \u00f6nemli oldu\u011fu konusunda bilgilendirin<\/strong><\/p>\n

M\u00fc\u015fterilerinize bunun neden \u00f6nemli oldu\u011funu ve geri bildirimin onlara nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 a\u00e7\u0131klarsan\u0131z, anketlerde size tam ve d\u00fcr\u00fcst yan\u0131t verme olas\u0131l\u0131klar\u0131 \u00e7ok daha y\u00fcksektir. Bu, anketi g\u00f6ndermeden \u00f6nce veya anket e-postas\u0131nda ya da hatta anketin ilk tan\u0131t\u0131m sayfas\u0131nda yap\u0131labilir.<\/p>\n

4.) \u00d6d\u00fcl programlar\u0131 ile geri bildirimi te\u015fvik edin<\/strong><\/p>\n

\u00d6d\u00fcl programlar\u0131, m\u00fc\u015fterileri geri bildirim anketlerini doldurmaya te\u015fvik etmek i\u00e7in m\u00fckemmel bir yoldur. Organik yolu se\u00e7meniz te\u015fvik edilse de, \u00f6d\u00fcller ve sadakat puanlar\u0131 gibi \u00fccretli programlar da harikalar yaratabilir. \u00d6d\u00fcllerin ve puanlar\u0131n t\u00fcr\u00fc i\u015fletmenize ba\u011fl\u0131d\u0131r ve tamamen sizin takdirinizdedir.<\/p>\n

5.) Ki\u015fiselle\u015ftirilmi\u015f te\u015fekk\u00fcr g\u00f6nderin<\/strong><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131 nas\u0131l kabul etti\u011finiz, onlar\u0131 elde tutmada \u00e7ok \u00f6nemlidir. Bu, tekrar kat\u0131lmalar\u0131 i\u00e7in olumlu bir izlenim b\u0131rakan bir \u00e7\u0131k\u0131\u015f yan\u0131t\u0131 b\u0131rakman\u0131z\u0131 sa\u011flamak anlam\u0131na gelir. Bunu yapman\u0131n kan\u0131tlanm\u0131\u015f yollar\u0131ndan biri de QuestionPro kullanarak ki\u015fiselle\u015ftirilmi\u015f ve tamamen otomatik e-postalar g\u00f6ndermektir. Bunlar, yan\u0131tlar temelinde (NPS tipi tek sorulu anketler durumunda) benzersiz olarak veya \u00f6zel de\u011fi\u015fkenler kullan\u0131larak otomatik olarak g\u00f6m\u00fcl\u00fc yan\u0131tlanan adla genel olarak ayarlanabilir.<\/p>\n

6.) Al\u0131nan geri bildirimlere ili\u015fkin eylem noktalar\u0131 olu\u015fturun<\/strong><\/p>\n

\u015eimdi bunu s\u00f6ylemeye gerek yok. Bir sonraki noktan\u0131n i\u015fe yaramas\u0131 ve i\u015finizi geli\u015ftirmesi i\u00e7in, al\u0131nan geri bildirimlere dayanarak derhal harekete ge\u00e7mek kritik \u00f6nem ta\u015f\u0131r. Aksi takdirde, m\u00fc\u015fterilere iyile\u015ftirmelerle ilgili beklentilerini vermek ve onlara \u00f6nem verdi\u011finizi g\u00f6stermek d\u0131\u015f\u0131nda ankete harcanan eme\u011fi bo\u015fa \u00e7\u0131kar\u0131r.<\/p>\n

7.) M\u00fc\u015fterileri al\u0131nan aksiyon hakk\u0131nda g\u00fcncelleyin<\/strong><\/p>\n

Eylem plan\u0131n\u0131z haz\u0131r oldu\u011funda, bunu kat\u0131l\u0131mc\u0131larla payla\u015f\u0131n. Bunu olumlu yan\u0131t verenlerle de payla\u015fman\u0131zda bir sak\u0131nca yoktur, bu sadece proaktif oldu\u011funuzu g\u00f6sterecektir. \u0130yile\u015ftirme bekleyenler i\u00e7in ise bu durum, yan\u0131t vermek i\u00e7in harcad\u0131klar\u0131 zaman ve enerjinin harika sonu\u00e7lar verdi\u011fini g\u00f6steriyor. Bu ayn\u0131 zamanda m\u00fc\u015fterinizin sad\u0131k kalmas\u0131n\u0131 ve gelecekteki geri bildirim anketlerine kat\u0131lmas\u0131n\u0131 sa\u011flamada g\u00fc\u00e7l\u00fc bir destek olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri geri bildirim formlar\u0131 ve yan\u0131t toplama mekanizmalar\u0131 y\u0131llar i\u00e7inde \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fmi\u015ftir. Ka\u011f\u0131da bas\u0131lan ve kalemle doldurulan bu anketler, […]<\/p>\n","protected":false},"author":70,"featured_media":737530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"class_list":{"0":"post-799851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx","8":"entry"},"yoast_head":"\n7 \u00c7evrimi\u00e7i anket ara\u00e7lar\u0131n\u0131 kullanarak bir m\u00fc\u015fteri geri bildirim formu olu\u015fturmak i\u00e7in en iyi uygulamalar | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri geri bildirim formlar\u0131 ve yan\u0131t toplama mekanizmalar\u0131 y\u0131llar i\u00e7inde \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fmi\u015ftir. Ka\u011f\u0131da bas\u0131lan ve kalemle doldurulan bu anketler,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/musteri-geri-bildirim-formu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 \u00c7evrimi\u00e7i anket ara\u00e7lar\u0131n\u0131 kullanarak bir m\u00fc\u015fteri geri bildirim formu olu\u015fturmak i\u00e7in en iyi uygulamalar | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri geri bildirim formlar\u0131 ve yan\u0131t toplama mekanizmalar\u0131 y\u0131llar i\u00e7inde \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fmi\u015ftir. 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