{"id":800309,"date":"2022-04-05T11:11:06","date_gmt":"2022-04-05T11:11:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/norosales\/"},"modified":"2022-04-05T11:11:06","modified_gmt":"2022-04-05T11:11:06","slug":"norosales","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/","title":{"rendered":"N\u00f6rosales: Ne olduklar\u0131 ve nas\u0131l do\u011fru yap\u0131ld\u0131klar\u0131"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p>M\u00fc\u015fterilerimizle nas\u0131l daha iyi ba\u011flant\u0131 kurabiliriz? Neden baz\u0131 m\u00fc\u015fterilerimiz onlara g\u00fcn\u00fcn tekliflerini s\u00f6ylememize izin vermiyor? Neden baz\u0131lar\u0131 ben onlara yakla\u015ft\u0131\u011f\u0131mda neredeyse ka\u00e7\u0131yor? Sorun ben miyim? Neurosales ve sizlerle payla\u015faca\u011f\u0131m\u0131z ipu\u00e7lar\u0131 sayesinde bu sorular\u0131n bir\u00e7o\u011fu yan\u0131tlanm\u0131\u015f olacak.<\/p>\n<p>Bu ipu\u00e7lar\u0131 sayesinde, m\u00fc\u015fterilerinizle daha yak\u0131n ve g\u00fcvenilir bir \u015fekilde ba\u011flant\u0131 kurman\u0131z\u0131 sa\u011flayacak yeni ara\u00e7lara sahip olacaks\u0131n\u0131z. Ama \u00f6nce, n\u00f6ro-dan\u0131\u015fmanl\u0131\u011f\u0131n ne oldu\u011funa ve g\u00fcnl\u00fck hayat\u0131m\u0131zda neden uygulamam\u0131z gerekti\u011fine h\u0131zl\u0131ca bir g\u00f6z atal\u0131m.<\/p>\n<h2>N\u00f6rosat\u0131\u015f nedir?<\/h2>\n<p>Sat\u0131\u015f, m\u00fc\u015fterilerimizin korkular\u0131n\u0131 yat\u0131\u015ft\u0131rmak i\u00e7in onlarla bilin\u00e7d\u0131\u015f\u0131 bir d\u00fczeyde ileti\u015fim kurar ve ba\u011flant\u0131 kurar. Ancak bu bir \u015fans meselesi de\u011fildir, m\u00fc\u015fterinizin davran\u0131\u015flar\u0131n\u0131n nas\u0131l i\u015fledi\u011fini bilmek, hem dikkatini \u00e7ekmek hem de bilin\u00e7alt\u0131n\u0131 nas\u0131l etkileyece\u011finizi bilmek i\u00e7in kendinizi e\u011fitmeniz gerekir.<\/p>\n<p>N\u00f6ropazarlama, n\u00f6robilim, ileti\u015fim, n\u00f6rolinguistik programlama, psikoloji ve n\u00f6ropsikoloji temel bilgileriyle n\u00f6rosat\u0131\u015f bu \u015fekilde ortaya \u00e7\u0131kar.<\/p>\n<p>N\u00f6rosat\u0131\u015f\u0131, kapsaml\u0131 bir insan vizyonuna dayal\u0131 olarak t\u00fcketicilerle do\u011fru ve etkili bir \u015fekilde ba\u011flant\u0131 kurmaya odaklanan bir metodoloji haline getirmek: rasyonel, duygusal ve i\u00e7g\u00fcd\u00fcsel.<\/p>\n<p>N\u00f6ropazarlaman\u0131n kilit noktalar\u0131ndan biri, sat\u0131n alma kararlar\u0131m\u0131z\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n bilin\u00e7siz oldu\u011funu anlamakt\u0131r; Harvard Business School&#8217;da profes\u00f6r olan Zaltman&#8217;a g\u00f6re bu kararlar\u0131n %95&#8217;i bilin\u00e7sizdir!<\/p>\n<h2>N\u00f6rosales ne i\u00e7in kullan\u0131l\u0131r?<\/h2>\n<p>N\u00f6ro-sat\u0131\u015f, t\u00fcketicilerin sat\u0131n alma karar\u0131 verirken nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerini, hissettiklerini ve hareket ettiklerini \u00f6\u011frenmek i\u00e7in harika bir ara\u00e7 haline geldi.<\/p>\n<p>Buna ek olarak, t\u00fcketiciyi etkileyen t\u00fcm fakt\u00f6rleri belirlemek i\u00e7in kendi \u00fczerinizde \u00e7al\u0131\u015fman\u0131za ve b\u00f6ylece m\u00fc\u015fterinin duygular\u0131n\u0131 ve davran\u0131\u015flar\u0131n\u0131 anlayarak sat\u0131c\u0131 ile m\u00fc\u015fteri aras\u0131ndaki ba\u011f\u0131 g\u00fc\u00e7lendirmenize olanak tan\u0131r.<\/p>\n<p>Daha \u00f6nce de belirtti\u011fimiz gibi, sat\u0131\u015f bir ileti\u015fimdir ve her ileti\u015fimde mesaj\u0131n akmas\u0131 i\u00e7in iki ki\u015fiye ihtiya\u00e7 vard\u0131r, bu nedenle hem m\u00fc\u015fteri hem de sat\u0131c\u0131 ayn\u0131 ili\u015fki i\u00e7inde olmal\u0131d\u0131r ve n\u00f6rosat\u0131\u015f ile bu ileti\u015fim ili\u015fkisi daha kolayd\u0131r. ba\u015farmak i\u00e7in.<\/p>\n<h2>M\u00fc\u015fterilerinizle ba\u011flant\u0131 kurmak i\u00e7in 5 n\u00f6ro-sat\u0131\u015f ipucu<\/h2>\n<p>Neurosales ile becerilerinizi geli\u015ftirmek i\u00e7in gerekli ara\u00e7lara sahipsiniz. Bug\u00fcn, m\u00fc\u015fterilerinizle daha derin bir ba\u011f kurabilmeniz i\u00e7in bu 5 n\u00f6ro-sat\u0131\u015f ipucuna odaklanmak istiyoruz.<\/p>\n<h3>1. Ba\u011flar olu\u015fturun, i\u015flemler de\u011fil<\/h3>\n<p>Tekrar etmekten b\u0131kmayaca\u011f\u0131m; sat\u0131\u015f sadece al\u0131m sat\u0131m i\u015flemlerinden ibaret de\u011fildir, iki ki\u015fi aras\u0131ndaki bir ili\u015fkidir ve her ili\u015fkide oldu\u011fu gibi g\u00fcven temel bir unsurdur.<\/p>\n<h3>2. Konu\u015ftu\u011funuzdan daha \u00e7ok dinleyin<\/h3>\n<p>Ku\u015fkusuz bu n\u00f6ro-sat\u0131\u015f ipucunu ba\u015fka bir yerde g\u00f6rm\u00fc\u015f ya da zaten biliyor olsan\u0131z da, sat\u0131\u015ftaki en \u00f6nemli ipu\u00e7lar\u0131ndan biri oldu\u011fu i\u00e7in, sizinle daha derin bir konu hakk\u0131nda, m\u00fc\u015fteri taraf\u0131ndan kullan\u0131lan kelimelerin anlam\u0131 hakk\u0131nda konu\u015fmak istiyorum.<\/p>\n<p>N\u00f6ro-sat\u0131\u015f\u0131n \u00f6nemli bir par\u00e7as\u0131 psikolojidir, bu nedenle m\u00fc\u015fterinizin s\u00f6zlerinin \u00f6tesini anlamak, \u00fcr\u00fcn\u00fcn\u00fczle bir \u00e7\u00f6z\u00fcm elde etmeleri i\u00e7in onlar\u0131 nas\u0131l y\u00f6nlendirece\u011finiz konusunda size ipu\u00e7lar\u0131 verebilir.<\/p>\n<p>Bu sadece m\u00fc\u015fterinin kulland\u0131\u011f\u0131 kelimelere dayanarak ne arad\u0131\u011f\u0131n\u0131z\u0131 veya ihtiyac\u0131n\u0131z\u0131n ne oldu\u011funu bulmak i\u00e7in &#8220;dinlemek&#8221; ile ilgili de\u011fildir. Hatta sat\u0131n al\u0131mlarda kad\u0131n ve erkek aras\u0131ndaki genel davran\u0131\u015flar\u0131 farkl\u0131la\u015ft\u0131rarak sat\u0131\u015f kanallar\u0131n\u0131 iyile\u015ftirmek bile m\u00fcmk\u00fcn.<\/p>\n<h3>3. V\u00fccudunuzla konu\u015fun<\/h3>\n<p>N\u00f6rosat\u0131\u015f e\u011fitimi al\u0131rken belki de en zorlay\u0131c\u0131 \u015fey ki\u015finin kendisine hakim olmas\u0131d\u0131r; yanl\u0131\u015f bir \u015fekilde yan\u0131t vermemek i\u00e7in kelimeleri yutabilsek de v\u00fccudumuz yalan s\u00f6ylemeyi pek beceremeyecektir.<\/p>\n<p>Bu nedenle, bu n\u00f6ro-dan\u0131\u015fmanl\u0131k ipucunda, bir dan\u0131\u015fanla etkile\u015fime girerken s\u00f6zel olmayan dil ile ilgilenmek istiyoruz.<\/p>\n<p>S\u00f6zel olmayan dili anlayarak, m\u00fcvekkilinizin itiraz ederken s\u00f6yledi\u011fi yalanlar\u0131 bile ke\u015ffedebilirsiniz.<\/p>\n<p>Kinesis veya kinesis alan\u0131ndaki bir\u00e7ok uzman, v\u00fccudun kelimelerin ritmini takip etti\u011fini ve dinleyicinin de ayn\u0131 ritme girdi\u011fini, her iki muhatab\u0131n da senkronize oldu\u011funu belirtmektedir.<\/p>\n<h3>4. M\u00fc\u015fteri\/\u00fcr\u00fcn biyolojik kodunu anlar<\/h3>\n<p>N\u00f6rosales kapsam\u0131nda, her \u015feyden \u00f6nce insan oldu\u011fumuzu anlamak \u00e7ok \u00f6nemlidir; biyolojiyi ve hayatta kalmak i\u00e7in beynimizdeki temel ihtiya\u00e7lar\u0131 payla\u015f\u0131yoruz.<\/p>\n<h3>5. Her \u015fey pratiktir<\/h3>\n<p>\u015eimdiye kadar, n\u00f6ro-sat\u0131\u015f ipu\u00e7lar\u0131yla, ilk \u015feyin \u00fcretmek oldu\u011funu zaten g\u00f6rd\u00fck  <a href=\"https:\/\/usqa.questionpro.com\/blog\/empathy-map\/\">empati haritas\u0131<\/a>  dan\u0131\u015fanla ileti\u015fim kurmak, onun s\u00f6zlerinden ne t\u00fcr bir dan\u0131\u015fan oldu\u011funu anlamak, bedenimizle ileti\u015fim kurmaya devam etmek ve ki\u015fisel alanlar\u0131na sayg\u0131 duyarak \u00e7ok m\u00fcdahaleci olmadan ta\u015f\u0131mak istedi\u011fimiz ileti\u015fim ritmini yaratmak.<\/p>\n<p>Her \u015feyin pratik oldu\u011funu ve m\u00fc\u015fterilerinizle daha fazla ba\u011flant\u0131 kurmak i\u00e7in kendinizi her g\u00fcn geli\u015ftirmeniz gerekti\u011fini unutmay\u0131n.<\/p>\n<p>Art\u0131k biliyorsunuz, sat\u0131\u015f sanat\u0131nda \u00f6nce kendinizden ba\u015flamal\u0131 ve sonra ba\u015fkalar\u0131yla ba\u011flant\u0131 kurmal\u0131s\u0131n\u0131z, her zaman olumlu bir tutumla ve kolunuzun alt\u0131nda n\u00f6ro-sat\u0131\u015f ipu\u00e7lar\u0131n\u0131zla.<\/p>\n<p>T\u00fcketici davran\u0131\u015flar\u0131n\u0131 en temel ihtiya\u00e7lar\u0131na g\u00f6re anlamak, hepimizin insan oldu\u011funu ve ister k\u00fclt\u00fcr ister al\u0131\u015fkanl\u0131klar olsun ortak \u00f6zelliklere sahip oldu\u011fumuzu anlamak \u00e7ok \u00f6nemlidir.<\/p>\n<p>Sizi m\u00fc\u015fterilerinizle olan ba\u011f\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in onlar hakk\u0131nda daha fazla \u015fey ke\u015ffetmeye davet ediyorum. <a href=\"https:\/\/usqa.questionpro.com\/blog\/qualitative-research-methods\/\">Nitel ara\u015ft\u0131rma<\/a>, \u00f6\u011frenmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> M\u00fc\u015fterilerimizle nas\u0131l daha iyi ba\u011flant\u0131 kurabiliriz? Neden baz\u0131 m\u00fc\u015fterilerimiz onlara g\u00fcn\u00fcn tekliflerini s\u00f6ylememize izin vermiyor? Neden baz\u0131lar\u0131 ben onlara yakla\u015ft\u0131\u011f\u0131mda [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":707607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170,1192],"tags":[],"class_list":{"0":"post-800309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx-2","8":"category-cx","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u00f6rosales: Ne olduklar\u0131 ve nas\u0131l do\u011fru yap\u0131ld\u0131klar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterilerimizle nas\u0131l daha iyi ba\u011flant\u0131 kurabiliriz? Neden baz\u0131 m\u00fc\u015fterilerimiz onlara g\u00fcn\u00fcn tekliflerini s\u00f6ylememize izin vermiyor? Neden baz\u0131lar\u0131 ben\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00f6rosales: Ne olduklar\u0131 ve nas\u0131l do\u011fru yap\u0131ld\u0131klar\u0131 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fterilerimizle nas\u0131l daha iyi ba\u011flant\u0131 kurabiliriz? Neden baz\u0131 m\u00fc\u015fterilerimiz onlara g\u00fcn\u00fcn tekliflerini s\u00f6ylememize izin vermiyor? Neden baz\u0131lar\u0131 ben\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-05T11:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/04\/neurosales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"N\u00f6rosales: Ne olduklar\u0131 ve nas\u0131l do\u011fru yap\u0131ld\u0131klar\u0131\",\"datePublished\":\"2022-04-05T11:11:06+00:00\",\"dateModified\":\"2022-04-05T11:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/\"},\"wordCount\":984,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\",\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/norosales\/\",\"name\":\"N\u00f6rosales: Ne olduklar\u0131 ve nas\u0131l do\u011fru yap\u0131ld\u0131klar\u0131 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-04-05T11:11:06+00:00\",\"dateModified\":\"2022-04-05T11:11:06+00:00\",\"description\":\"M\u00fc\u015fterilerimizle nas\u0131l daha iyi ba\u011flant\u0131 kurabiliriz? 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