{"id":800317,"date":"2022-03-07T16:30:29","date_gmt":"2022-03-07T16:30:29","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-inceleme-siteleri\/"},"modified":"2022-03-07T16:30:29","modified_gmt":"2022-03-07T16:30:29","slug":"musteri-inceleme-siteleri","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/musteri-inceleme-siteleri\/","title":{"rendered":"M\u00fc\u015fteri \u0130nceleme Siteleri: Nelerdir ve En \u0130yi 9"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes read<\/span><\/span>

M\u00fc\u015fteri \u0130nceleme Siteleri art\u0131k her m\u00fc\u015fteri yolculu\u011funun ayr\u0131lmaz bir par\u00e7as\u0131. Bu nedenle, \u015firketlerin derecelendirme portallar\u0131yla kapsaml\u0131 bir \u015fekilde ilgilenmesi \u00e7ok \u00f6nemlidir. \u0130\u015fte baz\u0131 \u00f6neriler.<\/span><\/p>\n

M\u00fc\u015fteri de\u011ferlendirme siteleri nedir?<\/span><\/h2>\n

M\u00fc\u015fteri De\u011ferlendirme Siteleri, t\u00fcketicilerin \u00fcr\u00fcnler, \u015firketler veya hizmetler hakk\u0131nda kamuya a\u00e7\u0131k g\u00f6r\u00fc\u015f ve de\u011ferlendirme (derecelendirme) yapmalar\u0131n\u0131 sa\u011flayan \u00e7evrimi\u00e7i platformlard\u0131r. Kural olarak, bireysel inceleme platformlar\u0131, turizm sekt\u00f6r\u00fc i\u00e7in TripAdvisor veya yiyecek i\u00e7ecek ve hizmet sekt\u00f6r\u00fc i\u00e7in Yelp gibi belirli sekt\u00f6rlere hizmet eder. <\/span><\/p>\n

Derecelendirme portallar\u0131nda g\u00f6r\u00fc\u015flerin y\u0131ld\u0131zlar veya puanlar gibi standartla\u015ft\u0131r\u0131lm\u0131\u015f, nicel derecelendirmelerle verilmesi yayg\u0131nd\u0131r. Bu nicel de\u011ferlendirmeler genellikle markay\u0131 veya m\u00fc\u015fteri deneyimini, yani markay\u0131 ve m\u00fc\u015fteri<\/a> deneyimini tan\u0131mlayan serbest metin yorumlar\u0131yla gerek\u00e7elendirilir. <\/span><\/p>\n

Derecelendirme portallar\u0131 kanaat olu\u015fturma i\u015flevine sahiptir ve t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. T\u00fcketiciler, markalar, \u00fcr\u00fcnler, hizmetler ve \u015firketler hakk\u0131nda bir imaj olu\u015fturmak i\u00e7in di\u011fer t\u00fcketicilerin g\u00f6r\u00fc\u015flerini kullan\u0131rlar. Bu nedenle, derecelendirmelerin t\u00fcketici sat\u0131n alma davran\u0131\u015f\u0131<\/a> \u00fczerinde \u00f6nemli bir etkisi vard\u0131r.<\/span><\/p>\n

M\u00fc\u015fteri de\u011ferlendirme sitelerinin pazarlama arac\u0131 olarak de\u011ferlendirilmesi<\/span><\/h2>\n

\u0130nceleme portallar\u0131n\u0131n bir pazarlama arac\u0131 olma \u00f6zelli\u011fi de vard\u0131r. B\u00fcy\u00fck inceleme platformlar\u0131nda iyi bir s\u0131ralama, m\u00fc\u015fteri kazan\u0131m\u0131nda b\u00fcy\u00fck bir yard\u0131mc\u0131 olabilir \u00e7\u00fcnk\u00fc t\u00fcketiciler, Google, Amazon, Ebay’e benzer \u015fekilde, ilk g\u00f6r\u00fcnen reklamlar\u0131, yani \u00f6zellikle y\u00fcksek s\u0131ralamaya sahip olanlar\u0131 olas\u0131 bir sat\u0131n alma se\u00e7ene\u011fi olarak se\u00e7me e\u011filimindedir. <\/span><\/p>\n

Bu nedenle, giderek daha fazla \u015firket, m\u00fc\u015fteri deneyimi y\u00f6netimi kapsam\u0131nda, s\u0131ralamay\u0131 iyile\u015ftirmek ve b\u00f6ylece t\u00fcketiciler taraf\u0131ndan m\u00fcmk\u00fcn oldu\u011funca erken fark edilmek i\u00e7in m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da olumlu yorum toplamay\u0131 kendilerine hedef olarak belirliyor. <\/span><\/p>\n

2020’nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde, derecelendirme portal\u0131 Yelp.com mobil cihazlar \u00fczerinden yakla\u015f\u0131k 55 milyon tekil kullan\u0131c\u0131 ve 43 milyon masa\u00fcst\u00fc kullan\u0131c\u0131 taraf\u0131ndan ziyaret edildi (kaynak: Statista). Bu rakamlar, \u015firketler i\u00e7in inceleme portallar\u0131n\u0131n ve m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da olumlu yorum almak i\u00e7in olumlu m\u00fc\u015fteri deneyimleri sa\u011flaman\u0131n \u00f6nemini g\u00f6stermektedir. <\/span><\/p>\n

Bu m\u00fc\u015fteri deneyimi ne kadar olumlu olursa, t\u00fcketiciler bu deneyimi bir m\u00fc\u015fteri de\u011ferlendirme sitesinde olumlu bir puanla \u00f6d\u00fcllendirmeye o kadar istekli olurlar. Net Tavsiye Skoru ilkesi bunu a\u00e7\u0131k\u00e7a g\u00f6stermektedir.<\/span><\/p>\n

Derecelendirme portallar\u0131n\u0131n \u015firketler i\u00e7in \u00f6nemi<\/span><\/h2>\n

\u015eirketler i\u00e7in derecelendirme portallar\u0131 kalite y\u00f6netimi, m\u00fc\u015fteri memnuniyetinin \u00f6l\u00e7\u00fclmesi ve \u00e7evrimi\u00e7i itibar\u0131n belirlenmesi i\u00e7in \u00e7ok \u00f6nemlidir. \u0130nternette anonim olarak, ki\u015fi genellikle bir ma\u011fazada y\u00fcz y\u00fcze g\u00f6r\u00fc\u015f\u00fcn\u00fcn sorulmas\u0131ndan daha az \u00e7ekingenlikle fikrini yazmaya meyillidir. <\/span><\/p>\n

De\u011ferlendirme portallar\u0131 b\u00f6ylece \u015firketlerin kendi itibar y\u00f6netimlerini<\/a> kontrol etmelerine ve izlemelerine yard\u0131mc\u0131 olur, \u00e7\u00fcnk\u00fc bir \u015firketin kamusal imaj\u0131 uzun vadeli m\u00fc\u015fteri sadakati<\/a> i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. <\/span><\/p>\n

\u0130nceleme sitelerindeki yorumlar, i\u015fletmelerin potansiyel iyile\u015ftirme f\u0131rsatlar\u0131n\u0131 belirlemelerine ve daha iyi m\u00fc\u015fteri deneyimleri sunmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131na olanak tan\u0131r. B\u00f6ylece de\u011ferlendirme portallar\u0131 m\u00fc\u015fterilerin geri bildirimlerinin s\u00fcslenmemi\u015f ve filtrelenmemi\u015f olmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

Derecelendirme portallar\u0131n\u0131n t\u00fcketiciler i\u00e7in \u00f6nemi<\/span><\/h2>\n

Derecelendirme portallar\u0131, t\u00fcketicilerin en iyi hizmeti, en iyi \u00fcr\u00fcn\u00fc ve en pop\u00fcler markalar\u0131 olabildi\u011fince h\u0131zl\u0131 ve kolay bir \u015fekilde bulmalar\u0131 i\u00e7in yararl\u0131 kaynaklard\u0131r. Ger\u00e7ekte durum \u015f\u00f6yledir: \u00f6rne\u011fin bir burger restoran\u0131nda yemek yemek istiyorsunuz, cep telefonunuzu \u00e7\u0131kar\u0131yorsunuz ve Yelp uygulamas\u0131nda bulundu\u011funuz yere yak\u0131n bir burger restoran\u0131 ar\u0131yorsunuz. <\/span><\/p>\n

Daha sonra \u00e7e\u015fitli restoran teklifleri g\u00f6sterilir ve t\u00fcketiciler di\u011fer t\u00fcketiciler taraf\u0131ndan verilen puanlara g\u00f6re bu burger restoranlar\u0131ndan hangisini ziyaret edeceklerine karar verirler. T\u00fcketiciler i\u00e7in bu, kendilerine m\u00fcmk\u00fcn olan en iyi m\u00fc\u015fteri deneyimini sunan bir restoran bulmak anlam\u0131na gelirken, restoran i\u00e7in de yeni m\u00fc\u015fteriler bulmak anlam\u0131na geliyor. Ger\u00e7ek bir kazan-kazan durumu.<\/span><\/p>\n

M\u00fc\u015fteri yorum sitelerinin avantajlar\u0131<\/span><\/h2>\n

M\u00fc\u015fteri yorum sitelerinde \u00fcr\u00fcn ve hizmetleri sergilemeye karar verirken ak\u0131lda tutulmas\u0131 gereken, \u015firketler i\u00e7in m\u00fc\u015fteri yorumlar\u0131n\u0131n art\u0131lar\u0131 ve eksileri vard\u0131r. <\/span><\/p>\n

\"avantajlar<\/p>\n

Avantajlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n

    \n
  1. \u00dc\u00e7\u00fcnc\u00fc taraf bir web sitesinde ger\u00e7ek m\u00fc\u015fterilerden \u00fccretsiz olarak al\u0131nan ger\u00e7ek m\u00fc\u015fteri geri bildirimleri.<\/span><\/li>\n
  2. M\u00fc\u015fteri g\u00fcveninin te\u015fvik edilmesi ve m\u00fc\u015fteri sadakati kazanma \u015fans\u0131n\u0131n art\u0131r\u0131lmas\u0131.<\/span><\/li>\n
  3. SEO sonu\u00e7lar\u0131nda ve \u00e7evrimi\u00e7i marka itibar\u0131nda iyile\u015fme.<\/span><\/li>\n
  4. \u015eirketin \u00e7abalar\u0131n\u0131 iyile\u015ftirmek i\u00e7in m\u00fc\u015fteri deneyimi hakk\u0131nda bilgi edinme. <\/span><\/li>\n<\/ol>\n

    Bir bak\u0131\u015fta En \u0130yi 9 M\u00fc\u015fteri \u0130nceleme Sitesi<\/span><\/h2>\n

    1. Google Benim \u0130\u015fletmem<\/span><\/h3>\n

    Google<\/a> taraf\u0131ndan sa\u011flanan Google My Business derecelendirme portal\u0131<\/a>, \u00fcr\u00fcn, marka, hizmet veya \u015firket derecelendirmeleri i\u00e7in en \u00f6nemli platformlardan biridir. Kullan\u0131m\u0131 kolay, anla\u015f\u0131l\u0131r ve \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketler i\u00e7in Google aramas\u0131ndaki s\u0131ralamalar\u0131n\u0131 optimize etmek i\u00e7in \u00e7ok kullan\u0131\u015fl\u0131d\u0131r. SEO uzmanlar\u0131na g\u00f6re, derecelendirmeler Google s\u0131ralamas\u0131n\u0131 etkiliyor. <\/span><\/p>\n

    Google My Business derecelendirme portal\u0131 i\u00e7in y\u00fcksek s\u0131ralama net bir art\u0131 puan olmakla birlikte, yukar\u0131da da belirtildi\u011fi gibi olumlu derecelendirmeler t\u00fcketicinin karar\u0131 \u00fczerinde \u00f6nemli bir etkiye sahiptir. <\/span><\/p>\n

    Google, ister online al\u0131\u015fveri\u015f ister bir restoran ziyareti olsun, neredeyse her m\u00fc\u015fteri yolculu\u011funda<\/a> \u00f6nemli bir unsurdur. Art\u0131k neredeyse her zaman Google arama motoruyla en az bir \u00e7evrimi\u00e7i temas noktas\u0131 var ve t\u00fcm arama motorlar\u0131 aras\u0131nda %90’dan fazla bir pazar pay\u0131na sahip oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde bu pek de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. <\/span><\/p>\n

    \u00c7o\u011fu zaman Google kullan\u0131c\u0131lar\u0131n\u0131n g\u00f6z\u00fcne \u00e7arpan ilk \u015fey, listelenen \u015firketlerin de\u011ferlendirmeleridir. \u0130\u015fte bu y\u00fczden Google My Business \u00e7ok \u00f6nemli \u00e7\u00fcnk\u00fc m\u00fc\u015fterilerin ilk g\u00f6r\u00fc\u015f\u00fc bu y\u00f6nde ve hepimizin bildi\u011fi gibi en \u00f6nemlilerinden biri de bu.<\/span><\/p>\n

    2. Seyahat Dan\u0131\u015fman\u0131<\/span><\/h3>\n

    2000 y\u0131l\u0131nda kurulan TripAdvisor, \u015f\u00fcphesiz turizm sekt\u00f6r\u00fc i\u00e7in en \u00f6nemli ve en b\u00fcy\u00fck derecelendirme portallar\u0131ndan biridir. TripAdvisor’\u0131n her \u015feyden \u00f6nce otel, deneyim ve restoran rezervasyonu yapabilece\u011finiz bir kar\u015f\u0131la\u015ft\u0131rma portal\u0131 oldu\u011funu da unutmamak gerekir. <\/span><\/p>\n

    Yakla\u015f\u0131k 900 milyon de\u011ferlendirme ile bug\u00fcne kadar 9 milyondan fazla i\u015fletme derecelendirilmi\u015ftir. 2019’da TripAdvisor’\u0131 her ay yakla\u015f\u0131k 460 milyon tekil kullan\u0131c\u0131 ziyaret etti. Bu de\u011ferlendirme ve kar\u015f\u0131la\u015ft\u0131rma portal\u0131n\u0131n \u015firketler i\u00e7in b\u00fcy\u00fck bir pazarlama potansiyeli sundu\u011funu belirtilen temel rakamlardan g\u00f6rebilirsiniz. <\/span><\/p>\n

    TripAdvisor’\u0131n uzmanla\u015fmas\u0131 nedeniyle, turizm sekt\u00f6r\u00fcndeki her \u015firketin kendisini olabildi\u011fince iyi konumland\u0131rmas\u0131 ve olumlu puan almas\u0131 tavsiye edilir. Sadece arama sonu\u00e7lar\u0131nda s\u0131ralama a\u00e7\u0131s\u0131ndan de\u011fil, ayn\u0131 zamanda kalite ve itibar y\u00f6netimi a\u00e7\u0131s\u0131ndan da. <\/span><\/p>\n

    \u0130\u015fletmelerin TripAdvisor’da ortalama 100 yorumu bulunmaktad\u0131r. \u00d6zellikle b\u00fcy\u00fck otel ve restoran zincirlerinin her bir lokasyon i\u00e7in y\u00fczlerce de\u011ferlendirmesi vard\u0131r ve elbette bunlar\u0131n hepsi olumlu de\u011fildir. \u00d6nemli oldu\u011funu d\u00fc\u015f\u00fcnmedi\u011finiz i\u00e7in olumsuz yorumlar\u0131 yorumsuz b\u0131rakmamak veya bunlardan hi\u00e7bir sonu\u00e7 \u00e7\u0131karmamak \u00f6nemlidir. <\/span><\/p>\n

    \u00d6ncelikle, di\u011fer konumlar i\u00e7in olumsuz deneyimleri olan m\u00fc\u015fterileri kaybedebilirsiniz ve dahas\u0131, \u00f6zellikle y\u00fcksek fiyat stratejisi izliyorsan\u0131z veya pazar olduk\u00e7a rekabet\u00e7iyse, tekliflerinizi optimize etmek i\u00e7in t\u00fcm incelemeler \u00f6nemlidir. <\/span><\/p>\n

    Buna ek olarak, \u015firketler her zaman olumsuz ele\u015ftirilere yan\u0131t vermeli ve m\u00fc\u015fterilere onlar\u0131n puanlar\u0131n\u0131 \u00f6ncelikli olarak dikkate ald\u0131\u011f\u0131n\u0131z\u0131 ve onlar\u0131 elinizde tutmak istedi\u011finizi g\u00f6stermelidir. TripAdvisor de\u011ferlendirme platformunun y\u00fcksek kullan\u0131c\u0131 say\u0131s\u0131 ve \u00f6nemi ve belirtilen arg\u00fcmanlar nedeniyle, turizm sekt\u00f6r\u00fcndeki \u015firketler burada iyi kalite ve itibar y\u00f6netimini te\u015fvik etmelidir.<\/span><\/p>\n

    3. yelp<\/span><\/h3>\n

    Yelp 2004 y\u0131l\u0131nda eski PayPal \u00e7al\u0131\u015fanlar\u0131 Russel Simmons ve Jeremy Stoppelman taraf\u0131ndan kurulmu\u015ftur. Yakla\u015f\u0131k 200 milyon yorum ve 16 y\u0131l sonra Yelp, gastronomi alan\u0131ndaki yorumlar ve derecelendirmeler i\u00e7in en iyi derecelendirme platformlar\u0131ndan biridir. <\/span><\/p>\n

    TripAdvisor’\u0131n aksine Yelp, sekt\u00f6re daha az \u00f6zg\u00fcd\u00fcr. Yelp size hemen hemen her hizmeti de\u011ferlendirme olana\u011f\u0131 sunar. Derecelendirme portal\u0131n\u0131n yap\u0131s\u0131 bir \u015fekilde bir sosyal a\u011f\u0131 and\u0131rmaktad\u0131r. Yelp, kullan\u0131c\u0131lar\u0131na payla\u015fma ve be\u011fenme f\u0131rsat\u0131 sunuyor, kullan\u0131c\u0131lar Yelp’te birbirleriyle di\u011fer derecelendirme portallar\u0131nda oldu\u011fundan daha fazla etkile\u015fime girebiliyor. <\/span><\/p>\n

    B\u00f6ylece yorumlar ve derecelendirmeler daha h\u0131zl\u0131 yay\u0131l\u0131r, bu hem olumlu hem de olumsuz derecelendirmeler i\u00e7in ge\u00e7erlidir. Yelp’in i\u015f modeli tamamen reklam gelirlerine dayan\u0131yor, \u015firketler Yelp’e reklam vermek i\u00e7in para \u00f6d\u00fcyor. \u0130tibar ve kalite y\u00f6netimi burada son derece \u00f6nemlidir. <\/span><\/p>\n

    \u0130ncelemelerin daha h\u0131zl\u0131 da\u011f\u0131t\u0131lmas\u0131 nedeniyle, incelemelerin g\u00f6r\u00fcnt\u00fclenebilirli\u011fi di\u011fer inceleme platformlar\u0131na g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksektir. Bu nedenle, incelemeyi muhtemelen iyile\u015ftirmek i\u00e7in olumsuz yorumlara do\u011frudan yan\u0131t vermeye daha da fazla odaklanmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

    4. Kununu<\/span><\/h3>\n

    Kununu, \u00e7al\u0131\u015fanlar\u0131n \u015firketleri de\u011ferlendirebildi\u011fi bir derecelendirme platformudur. Bu de\u011ferlendirme kamuya a\u00e7\u0131kt\u0131r ve potansiyel yeni bir \u00e7al\u0131\u015fana \u015firket hakk\u0131nda daha fazla bilgi edinme f\u0131rsat\u0131 sunar. Kendi bilgilerine g\u00f6re, Kununu derecelendirme portal\u0131nda 4,5 milyon de\u011ferlendirme ile yakla\u015f\u0131k 965.000 \u015firket derecelendirilmi\u015ftir. <\/span><\/p>\n

    \u00c7al\u0131\u015fanlar \u015firketi 4 kategoride 13 \u00f6zelli\u011fe g\u00f6re de\u011ferlendirebilir. Ba\u015fvuru sahipleri ba\u015fvuru s\u00fcrecini de de\u011ferlendirebilir. Kununu, kamuya a\u00e7\u0131k \u00e7al\u0131\u015fan geri bildirimleri s\u00f6z konusu oldu\u011funda DACH b\u00f6lgesinde gizli bir kaynak haline gelmi\u015ftir. <\/span><\/p>\n

    Von Kununu’nun amac\u0131, herkesin kendisi i\u00e7in do\u011fru \u015firketi bulmas\u0131 ve tersine her \u015firketin do\u011fru yetenekleri bulmas\u0131d\u0131r. <\/span><\/p>\n

    5. G2<\/span><\/h3>\n

    Derecelendirme portal\u0131 G2, yaln\u0131zca yaz\u0131l\u0131m konusunda uzmanla\u015ft\u0131\u011f\u0131 i\u00e7in uzman \u00e7evrelerde ve teknoloji \u015firketlerinde daha iyi bilinmektedir. Her t\u00fcrden yaz\u0131l\u0131m ve web uygulamas\u0131 pazar\u0131 o kadar b\u00fcy\u00fck ve bu nedenle kafa kar\u0131\u015ft\u0131r\u0131c\u0131 ki, G2 yaz\u0131l\u0131m sat\u0131n almaya veya lisanslamaya karar vermeden \u00f6nce bu alandaki m\u00fc\u015fteri deneyimlerini \u00f6\u011frenmek i\u00e7in \u00e7ok yararl\u0131 bir platform. <\/span><\/p>\n

    Bu nedenle G2 ayn\u0131 zamanda d\u00fcnyan\u0131n en iyi bilinen B2B pazar yerlerinden biridir. \u0130nceleme platformlar\u0131, \u015firketlerin pazarlama ve sat\u0131\u015flar\u0131 \u00fczerinde \u00f6nemli bir etkiye sahiptir. Bu nedenle \u015firketler buradaki varl\u0131klar\u0131n\u0131 \u00e7ok ciddiye almal\u0131 ve m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da olumlu yorumla potansiyel m\u00fc\u015fteri yaratma ve sat\u0131\u015flar\u0131 art\u0131rma f\u0131rsat\u0131n\u0131 de\u011ferlendirmelidir.<\/span><\/p>\n

    6. Facebook<\/span><\/h3>\n

    Facebook’un neden burada listelendi\u011fini merak ediyor musunuz? Elbette Facebook ger\u00e7ek anlamda bir inceleme portal\u0131 de\u011fil, \u00f6ncelikle bir sosyal a\u011fd\u0131r. Ancak Facebook, \u015firket sayfalar\u0131 olarak adland\u0131r\u0131lan sayfalarda kullan\u0131c\u0131lara \u00fcr\u00fcn, hizmet ve markalar\u0131 de\u011ferlendirme imkan\u0131 da sunuyor. Facebook’tan bahsederken kullan\u0131c\u0131 say\u0131s\u0131ndan bahsetmemek olmaz. <\/span><\/p>\n

    Facebook’un 342 milyonu sadece Avrupa’da olmak \u00fczere 1,9 milyar kullan\u0131c\u0131s\u0131 var. Facebook’un \u015firketler i\u00e7in vazge\u00e7ilmez bir pazarlama arac\u0131 olmas\u0131n\u0131n nedenlerinden biri de budur. Facebook’ta bir \u015firket sayfas\u0131 olan bir \u015firket, bu nedenle Facebook \u00fcyeleri taraf\u0131ndan derecelendirilebilir. <\/span><\/p>\n

    \u015eirketin varl\u0131\u011f\u0131na ve pop\u00fclerli\u011fine ba\u011fl\u0131 olarak, bu \u015firket sayfalar\u0131n\u0131n ve dolay\u0131s\u0131yla derecelendirmelerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc dalgalanmaktad\u0131r, ancak yine de, y\u00fcksek kullan\u0131c\u0131 say\u0131s\u0131 nedeniyle, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn klasik derecelendirme portallar\u0131ndakine benzer oldu\u011fu varsay\u0131labilir. Ve son olarak, bir \u015firket olarak Facebook \u00fczerinden de reklam verebilirsiniz, bu da g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/span><\/p>\n

    7. Trustpilot<\/span><\/h3>\n

    Trustpilot kesinlikle d\u00fcnyan\u0131n en \u00f6nemli inceleme portallar\u0131ndan biridir. Trustpilot ayr\u0131ca d\u00fcnya \u00e7ap\u0131nda en pop\u00fcler %1 web sitesinden biridir. O halde Trustpilot’un pek \u00e7ok m\u00fc\u015fteri yolculu\u011funun vazge\u00e7ilmez bir par\u00e7as\u0131 haline gelmesine \u015fa\u015fmamak gerek. <\/span><\/p>\n

    Bir m\u00fc\u015fteri yolculu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, muhtemelen akl\u0131n\u0131za Google arama, sosyal medya, TV, radyo vb. gibi ola\u011fan temas noktalar\u0131 geliyordur. Ortalama olarak, bir m\u00fc\u015fteri bir \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce genellikle 20’den fazla temas noktas\u0131na sahiptir. Ve bu temas noktalar\u0131n\u0131n her biri, m\u00fc\u015fterilerin sat\u0131n alma karar\u0131 verip vermemesi \u00fczerinde etkilidir. <\/span><\/p>\n

    Trustpilot’ta ayda 4 milyondan fazla yorum bulunmaktad\u0131r; bu da potansiyel bir m\u00fc\u015fterinin Trustpilot arac\u0131l\u0131\u011f\u0131yla i\u015fletmenizle ilgili bir yoruma rastlama olas\u0131l\u0131\u011f\u0131n\u0131n \u00e7ok y\u00fcksek oldu\u011fu anlam\u0131na gelir. Trustpilot ayr\u0131ca \u015firketlere daha fazla yorum alma ve b\u00f6ylece bu \u00f6nemli inceleme portal\u0131nda daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck elde etme gibi hizmetler de sunmaktad\u0131r. Bu, t\u00fcketiciler aras\u0131nda daha fazla g\u00fcven yarat\u0131lmas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

    8. G\u00fcvenilir ma\u011fazalar<\/span><\/h3>\n

    Trusted Shops muhtemelen e-ticaret d\u00fcnyas\u0131nda en iyi bilinen m\u00fchre sahiptir. Derecelendirme portal\u0131, Trusted Shops m\u00fchr\u00fc ile bu \u00f6d\u00fcl\u00fc alan bir \u015firketin g\u00fcvenilir bir sa\u011flay\u0131c\u0131 oldu\u011funu garanti eder. Trusted Shops, derecelendirmelerin ger\u00e7ek olmas\u0131na ve sahte olmamas\u0131na b\u00fcy\u00fck \u00f6nem verir. <\/span><\/p>\n

    Test analizi ve yapay zeka, \u015f\u00fcpheli incelemelerin tespit edilmesini ve buna g\u00f6re silinmesini sa\u011flar. Bunun avantaj\u0131, t\u00fcketicilerin derecelendirmelere y\u00fcksek d\u00fczeyde g\u00fcven duymas\u0131 ve bunlar\u0131n haks\u0131z giri\u015fler olmad\u0131\u011f\u0131ndan emin olabilmesidir. Trusted Shop bir yandan bir derecelendirme portal\u0131 amac\u0131n\u0131 yerine getirirken, di\u011fer yandan da t\u00fcketicilerin online al\u0131\u015fveri\u015f yaparken g\u00fcvenli\u011fini sa\u011flayan bir \u015firkettir.<\/span><\/p>\n

    9. Golocal<\/span><\/h3>\n

    Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi Golocal, t\u00fcketicilerin yerel hizmet sa\u011flay\u0131c\u0131lar\u0131 bulmas\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131rmay\u0131 ama\u00e7layan bir inceleme platformudur. Buna ek olarak, Yelp’e benzeyen derecelendirme portal\u0131, bir forum arac\u0131l\u0131\u011f\u0131yla di\u011fer kullan\u0131c\u0131larla ba\u011flant\u0131 kurma ve fikir al\u0131\u015fveri\u015finde bulunma f\u0131rsat\u0131 sunuyor. \u015eirketler i\u00e7in Golocal, web sitelerine entegrasyon i\u00e7in bir widget sa\u011flar. T\u00fcketiciler, \u015firket hakk\u0131nda daha fazla bilgi edinmek i\u00e7in golocal’daki incelemelere eri\u015febilir ve deneyimleri hakk\u0131nda kendileri yorum yazabilirler.<\/span><\/p>\n

    HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: <\/strong>T\u00fcketici Karar Yolculu\u011fu<\/a><\/p>\n

    M\u00fc\u015fteri yorum sitelerini her zaman takip edin<\/span><\/h2>\n

    Derecelendirme portallar\u0131 \u015firketler i\u00e7in \u00e7ok \u00f6nemlidir, \u00e7\u00fcnk\u00fc milyonlarca kullan\u0131c\u0131s\u0131yla ger\u00e7ek fikir vericilerdir ve bu nedenle m\u00fc\u015fteri yolculu\u011funa entegre olmu\u015flard\u0131r. \u00d6zellikle \u00e7ok say\u0131da iyi derecelendirmeye sahip \u015firketlerin sahip oldu\u011fu b\u00fcy\u00fck pazarlama ve sat\u0131\u015f potansiyeli, elbette \u015firketlerin derecelendirme portallar\u0131n\u0131 \u00e7ok ciddiye almas\u0131n\u0131n ana nedenidir. <\/span><\/p>\n

    Derecelendirme portallar\u0131 kalite ve itibar y\u00f6netimi i\u00e7in de son derece \u00f6nemlidir, \u00e7\u00fcnk\u00fc bunun sat\u0131\u015flar \u00fczerinde do\u011frudan bir etkisi vard\u0131r. \u0130yi bir itibar y\u00f6netimi, t\u00fcketicilerin \u015firketlere sad\u0131k kalmas\u0131n\u0131 ve \u00fcr\u00fcn, marka ve hizmetleri tavsiye etmesini sa\u011flayabilir. Kalite y\u00f6netimi \u015firketteki en \u00f6nemli konulardan biri olmal\u0131d\u0131r ve derecelendirme portallar\u0131 da bunun i\u00e7in de\u011ferli bir geri bildirim sa\u011flay\u0131c\u0131s\u0131d\u0131r. <\/span><\/p>\n

    Bu nedenle \u015firketler derecelendirme portallar\u0131n\u0131 \u00e7ok ciddiye almal\u0131 ve bunlar\u0131 izlemek ve olumsuz derecelendirmelere derhal tepki vermek i\u00e7in insan kaynaklar\u0131 sa\u011flamal\u0131d\u0131r. QuestionPro bunun i\u00e7in m\u00fckemmel bir \u00e7\u00f6z\u00fcmd\u00fcr. \u00c7evrimi\u00e7i itibar y\u00f6netimine y\u00f6nelik web uygulamas\u0131yla, tek bir kullan\u0131c\u0131 aray\u00fcz\u00fcnde t\u00fcm \u00f6nemli derecelendirme portallar\u0131na her zaman genel bir bak\u0131\u015fa sahip olursunuz ve s\u00fcrekli olarak her bir derecelendirme portal\u0131na giri\u015f yapmak ve derecelendirmeler aras\u0131nda gezinmek zorunda kalmadan derecelendirmelere do\u011frudan uygulamadan tepki verebilirsiniz.<\/span><\/p>\n

    \u2192 QuestionPro’nun itibar y\u00f6netimi uygulamas\u0131 hakk\u0131nda bilgi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Reading Time: <\/span> 7<\/span> minutes read<\/span><\/span> M\u00fc\u015fteri \u0130nceleme Siteleri art\u0131k her m\u00fc\u015fteri yolculu\u011funun ayr\u0131lmaz bir par\u00e7as\u0131. Bu nedenle, \u015firketlerin derecelendirme portallar\u0131yla kapsaml\u0131 bir \u015fekilde ilgilenmesi \u00e7ok […]<\/p>\n","protected":false},"author":49,"featured_media":705837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"\nM\u00fc\u015fteri \u0130nceleme Siteleri: Nelerdir ve En \u0130yi 9 | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri de\u011ferlendirme sitelerinin fikir olu\u015fturma i\u015flevi vard\u0131r ve t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. 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