{"id":800499,"date":"2021-05-23T02:00:23","date_gmt":"2021-05-23T02:00:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/agri-noktalari\/"},"modified":"2023-06-30T20:53:31","modified_gmt":"2023-06-30T20:53:31","slug":"agri-noktalari","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/agri-noktalari\/","title":{"rendered":"A\u011fr\u0131 Noktalar\u0131: Ne Olduklar\u0131 ve Nas\u0131l Tespit Edilecekleri"},"content":{"rendered":"\n<p><style>&amp;lt;span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"&gt;&amp;lt;\/span&gt; .post h2 { padding-top: 100px; margin-top: -100px; } <\/style><span style=\"font-weight: 400;\">Bu <\/span><b>a\u011fr\u0131 noktalar\u0131<\/b><span style=\"font-weight: 400;\">  bir \u00fcr\u00fcn veya hizmetle ilgili olumsuz bir deneyim ya\u015fad\u0131\u011f\u0131n\u0131zda yayg\u0131nd\u0131r. Bu k\u00f6t\u00fc deneyimleri tespit etmek i\u015finizin ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bir \u015firket olarak sizin rol\u00fcn\u00fcz bunlar\u0131 tespit etmek ve \u00e7\u00f6zmek i\u00e7in aktif olarak \u00e7al\u0131\u015fmakt\u0131r. \u00d6nemli olan m\u00fc\u015fteriyi ve potansiyel m\u00fc\u015fterileri dinlemek ve ihtiya\u00e7lar\u0131n\u0131 belirlemektir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu sorunlu noktalara nas\u0131l \u00e7\u00f6z\u00fcmler sunulabilir? Bu kavram hakk\u0131nda daha fazla bilgi edinelim ve t\u00fcketicilerimizde memnuniyetsizli\u011fe neyin neden oldu\u011funu nas\u0131l tespit edece\u011fimizi \u00f6\u011frenelim.<\/span><\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"Contenido de art\u00edculo\" style=\"margin-top: 0;\">Makale i\u00e7eri\u011fi<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#Qu%C3%A9_son_los_pain_points\">Ac\u0131 noktalar\u0131 nelerdir<\/a><\/li>\n<li><a href=\"#Importancia_de_conocer_los_pain_points_del_cliente\">Ac\u0131 noktalar\u0131n\u0131 bilmenin \u00f6nemi<\/a><\/li>\n<li><a href=\"#Qu%C3%A9_tipos_de_pain_points_existen\">Ne t\u00fcr sorunlu noktalar var<\/a><\/li>\n<li><a href=\"#C%C3%B3mo_identificar_los_pain_points_del_cliente\">M\u00fc\u015fterilerin sorunlu noktalar\u0131 nas\u0131l belirlenir?<\/a><\/li>\n<li><a href=\"#Ataca_los_puntos_de_dolor_de_tus_consumidores\">T\u00fcketicilerinizin sorunlu noktalar\u0131na sald\u0131r\u0131n<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"Qu&#xE9;_son_los_pain_points\"><span style=\"font-weight: 400;\">A\u011fr\u0131 Noktalar\u0131 Nedir?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri sorun noktalar\u0131, t\u00fcketicilerin bir \u015firketin \u00fcr\u00fcn ve hizmetlerini kullan\u0131rken kar\u015f\u0131la\u015ft\u0131klar\u0131 ve sonu\u00e7 olarak olumsuz bir his yaratan sorunlar\u0131 veya durumlar\u0131 ifade eder.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">S\u0131k\u0131nt\u0131 noktalar\u0131 m\u00fc\u015fteri yolculu\u011funun herhangi bir noktas\u0131nda ortaya \u00e7\u0131kabilir<\/span> <span style=\"font-weight: 400;\">Belirli ihtiya\u00e7lar veya beklentiler kar\u015f\u0131lanmad\u0131\u011f\u0131nda veya m\u00fc\u015fteriler sorunlar\u0131na \u00e7\u00f6z\u00fcm bulamad\u0131\u011f\u0131nda m\u00fc\u015fteri yolculu\u011fu. <\/span> <\/p>\n\n<p><span style=\"font-weight: 400;\">\u015eirketler, m\u00fc\u015fterilerinin sorunlu noktalar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in var olmal\u0131d\u0131r. Ancak, bunlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131  <\/span><b>ger\u00e7ek ac\u0131 noktalar\u0131n\u0131 ger\u00e7ekten anlam\u0131yorlar<\/b><span style=\"font-weight: 400;\"> izleyicilerinin. <\/span> <\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 anlayarak, yakla\u015f\u0131m\u0131n\u0131z ve hedef kitlenizi hedefleme \u015fekliniz de\u011fi\u015fir. \u00d6nemli olan, \u00e7\u00f6z\u00fcm\u00fcn m\u00fc\u015fterinin ger\u00e7ek s\u0131k\u0131nt\u0131 noktas\u0131n\u0131 ele almas\u0131 gerekti\u011fidir. Etkili olmak i\u00e7in pazarlama ve sat\u0131\u015f stratejileriniz \u00fcr\u00fcne de\u011fil, bu noktalar\u0131 hafifletmeye odaklanmal\u0131d\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">A\u011fr\u0131 noktalar\u0131 temel olarak d\u00f6rt alanda s\u0131n\u0131fland\u0131r\u0131l\u0131r:<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Finansal<\/b><span style=\"font-weight: 400;\">: A\u015f\u0131r\u0131 fiyatland\u0131r\u0131lm\u0131\u015f \u00fcr\u00fcn ve hizmetler veya belirsiz harcamalar gibi parayla ilgili olanlar.<\/span><\/li>\n\n\n\n<li><b>S\u00fcre\u00e7 <\/b><span style=\"font-weight: 400;\">: Zaman alan g\u00f6revler ve karma\u015f\u0131k y\u00f6ntemler gibi m\u00fc\u015fterilerin g\u00fcnl\u00fck ya\u015fam s\u00fcre\u00e7leriyle ilgili ya\u015fad\u0131klar\u0131 sorunlar.<\/span><\/li>\n\n\n\n<li><b>\u00dcretkenlik<\/b><span style=\"font-weight: 400;\">: Bunlar, zaman ve kaynaklar uygun \u015fekilde kullan\u0131lmad\u0131\u011f\u0131nda m\u00fc\u015fterinin alg\u0131lad\u0131\u011f\u0131 sorunlard\u0131r.<\/span><\/li>\n\n\n\n<li><b>Destekleyici<\/b><span style=\"font-weight: 400;\">: Bu, m\u00fc\u015fterilerin kafa kar\u0131\u015ft\u0131r\u0131c\u0131 g\u00f6revler ve s\u00fcre\u00e7ler veya rehberlik eksikli\u011fi gibi ihtiya\u00e7 duyduklar\u0131 yard\u0131m\u0131 alamad\u0131klar\u0131n\u0131 hissettikleri durumdur.<\/span><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"Importancia_de_conocer_los_pain_points_del_cliente\"><span style=\"font-weight: 400;\">M\u00fc\u015fterinin sorunlu noktalar\u0131n\u0131 bilmenin \u00f6nemi<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin sorunlar\u0131n\u0131n neler oldu\u011funu anlamak, bu sorunlardan baz\u0131lar\u0131yla kar\u015f\u0131la\u015fan potansiyel m\u00fc\u015fteriler i\u00e7in kendi \u015firketinizin konumland\u0131rmas\u0131n\u0131 ve \u00e7\u00f6z\u00fcmlerini d\u00fc\u015f\u00fcnmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, potansiyel m\u00fc\u015fterilerin m\u00fc\u015fteri yolculu\u011fu boyunca ilerlerken ihtiya\u00e7lar\u0131n\u0131n nas\u0131l kar\u015f\u0131lanaca\u011f\u0131na dair faydal\u0131 bilgiler de sa\u011flayabilirsiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Mevcut bir m\u00fc\u015fteriyle ilgileniyorsan\u0131z, hangi alanlarda sorun ya\u015fad\u0131klar\u0131n\u0131 belirlemek, sorunlar\u0131 azaltan etkili \u00e7\u00f6z\u00fcmler geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r<\/span> <br\/><span style=\"font-weight: 400;\">m\u00fc\u015fteri kayb\u0131.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Qu&#xE9;_tipos_de_pain_points_existen\"><span style=\"font-weight: 400;\">Ne t\u00fcr sorunlu noktalar var?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">A\u011fr\u0131 noktalar\u0131 \u00e7ok \u00e7e\u015fitli durumlarda ortaya \u00e7\u0131kabilir. \u0130\u015fte en yayg\u0131n a\u011fr\u0131 noktas\u0131 t\u00fcrlerinden baz\u0131lar\u0131:<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">1. <span style=\"font-weight: 400;\">Finansal ac\u0131 noktalar\u0131<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Finansal s\u0131k\u0131nt\u0131lar en yayg\u0131n t\u00fcketici endi\u015felerinden biridir, bu nedenle her zaman fiyat, de\u011fer ve potansiyel tasarruflara odaklan\u0131l\u0131r. Ancak, bu kategoride her biri kendi \u00e7\u00f6z\u00fcmlerine sahip \u00e7e\u015fitli farkl\u0131 noktalar vard\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Rekabet\u00e7i bir pazarda sat\u0131\u015f kazanman\u0131n tek yolu genellikle en ucuz fiyatlara sahip olmak gibi g\u00f6r\u00fcn\u00fcr. Bir\u00e7ok m\u00fc\u015fteri en d\u00fc\u015f\u00fck maliyetli \u00fcr\u00fcnleri bulmaya odaklan\u0131rken, sat\u0131\u015f s\u00fcrecinde ba\u015fka fakt\u00f6rler de s\u00f6z konusudur.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Maliyetleri d\u00fc\u015f\u00fck tutmaya odaklanmak bir\u00e7ok pazar i\u00e7in g\u00fcvenli bir se\u00e7enek olsa da, bir\u00e7ok t\u00fcketici ucuzlu\u011fu d\u00fc\u015f\u00fck kalite ile e\u015f tutmaktad\u0131r.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu y\u00fczden \u015fu hususlar \u00f6nemlidir <\/span><b>pazar\u0131n\u0131z\u0131 tan\u0131y\u0131n ve m\u00fc\u015fterilerinizi dinleyin<\/b><span style=\"font-weight: 400;\">. Nitelikli m\u00fc\u015fteriler rakiplere k\u0131yasla fiyat konusunda endi\u015fe duyuyorsa, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc de\u011ferli k\u0131lan \u015feyin ne oldu\u011funu belirleyin ve m\u00fc\u015fterilerin bunu da bilmesini sa\u011flay\u0131n.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. \u00c7evrimi\u00e7i aramadaki sorunlu noktalar<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok t\u00fcketici bir sat\u0131n alma i\u015flemi yapmadan \u00f6nce internette ara\u015ft\u0131rma yapmaktad\u0131r, ancak \u00e7o\u011fu bunu yapmak i\u00e7in \u00e7ok fazla zaman harcamak istememekte veya harcayamamaktad\u0131r.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu, nispeten basit bir \u00e7\u00f6z\u00fcm\u00fc olan bir sorun noktas\u0131d\u0131r:<\/span><b> markanizin kolayca g\u00f6r\u00fclebi\u0307li\u0307r oldu\u011fundan emi\u0307n olun<\/b><span style=\"font-weight: 400;\"> ve web sitenizin kullan\u0131c\u0131n\u0131n sorgular\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in ihtiya\u00e7 duydu\u011fu t\u00fcm bilgileri i\u00e7erdi\u011finden emin olun.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Ekibinizin pazarlama becerilerini geli\u015ftirmek ve SEO ihtiya\u00e7lar\u0131n\u0131z i\u00e7in AdWords y\u00f6netiminden yararlanmak \u00e7ok \u00f6nemlidir. Arama pazarlamas\u0131, bir\u00e7ok pazarda d\u00f6n\u00fc\u015f\u00fcmde b\u00fcy\u00fck bir rol oynamaktad\u0131r.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u015eirketinizin web sitesinde de bir anket uygulayabilirsiniz<\/span><br\/><span style=\"font-weight: 400;\">Sitenize gelen ki\u015filerin ihtiya\u00e7 duyduklar\u0131n\u0131 bulup bulmad\u0131klar\u0131n\u0131 veya geli\u015fmenize yard\u0131mc\u0131 olabilecek \u015fikayet ve \u00f6nerileri olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. \u00dcr\u00fcn teslimat\u0131 sorunlu noktalar\u0131<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler uzaktan sat\u0131n alma s\u00fcrecinden ge\u00e7tikten sonra, \u00e7o\u011fu sipari\u015flerini ne zaman bekleyebilecekleri hakk\u0131nda bilgi sahibi olmay\u0131 bekler. Burada, kafa kar\u0131\u015ft\u0131r\u0131c\u0131 veya var olmayan takip se\u00e7enekleri iptallere ve potansiyel m\u00fc\u015fterilerin kaybedilmesine yol a\u00e7abilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu nedenle, bu lojistik sorunlu noktalar\u0131n \u00e7\u00f6z\u00fcm\u00fcnde \u015feffaf olmak ve gerekli altyap\u0131ya yat\u0131r\u0131m yapmak \u00f6nemlidir.  <\/span><b>Gerekli altyap\u0131ya yat\u0131r\u0131m yap\u0131n<\/b><span style=\"font-weight: 400;\">  makul takip se\u00e7enekleri sunabilmelidir. Kay\u0131p veya hasarl\u0131 sipari\u015flerden ka\u00e7\u0131nmak i\u00e7in g\u00fcvenilir teslimat sistemlerinin kullan\u0131lmas\u0131 da \u00f6nemlidir.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. \u00c7ok kanall\u0131 al\u0131\u015fveri\u015fte sorunlu noktalar<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri memnuniyetini sa\u011flamak i\u00e7in \u00e7ok kanall\u0131 bir m\u00fc\u015fteri deneyimi sunmak zorunludur.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Fiziksel ma\u011fazalar ve \u00e7evrimi\u00e7i ma\u011fazalar gibi birden fazla al\u0131\u015fveri\u015f kanal\u0131yla faaliyet g\u00f6steren \u015firketler, bu kanallar\u0131 entegre etmelidir.<\/span><b> farkl\u0131 kanallar ileti\u015fim kurmuyor<\/b><span style=\"font-weight: 400;\"> ve m\u00fc\u015fteriler baz\u0131 \u015feyleri tekrar etmek zorunda kal\u0131yor.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir sorunu \u00e7\u00f6zmek i\u00e7in<\/span> s\u00fcre\u00e7leri m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131rmak gerekir. Birden fazla kanal\u0131n sorunsuz entegrasyonuna olanak tan\u0131yan ve \u00e7ok <span style=\"font-weight: 400;\">kanall\u0131 m\u00fc\u015fteri hizmetleri<\/span> sa\u011flayan bir\u00e7ok platform vard\u0131r, <span style=\"font-weight: 400;\">bu nedenle yat\u0131r\u0131m yapman\u0131n mant\u0131kl\u0131 oldu\u011fu bir ba\u015fka alan<\/span> da budur.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"C&#xF3;mo_identificar_los_pain_points_del_cliente\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin sorunlu noktalar\u0131 nas\u0131l belirlenir?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Dan\u0131\u015fanlar bir\u00e7ok \u015fekilde ac\u0131 \u00e7ekerler ancak genellikle bu ac\u0131n\u0131n ger\u00e7ekte ne oldu\u011funu size nas\u0131l s\u00f6yleyeceklerini bilemezler.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Hizmetinizin veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn pop\u00fclerli\u011fini art\u0131rmak ve m\u00fc\u015fteri memnuniyetini sa\u011flamak istiyorsan\u0131z, m\u00fc\u015fterilerinize sorun yaratabilecek ac\u0131 noktalar\u0131 m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede bulman\u0131z gerekir.  <\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 belirleyin<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Sorun noktalar\u0131n\u0131 do\u011fru tespit etmenin ilk ad\u0131m\u0131 m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 ara\u015ft\u0131rmakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bunu ba\u015farman\u0131n en pratik yollar\u0131ndan biri anketler yard\u0131m\u0131yla, ama her \u015feyden \u00f6nce anketlerinizde do\u011fru sorular\u0131 kullanmakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130lk bak\u0131\u015fta memnuniyet anketleri yapmak zor g\u00f6r\u00fcnebilir, ancak bu \u00e7abaya de\u011fer. Sonu\u00e7ta, olumsuz bir sat\u0131n alma deneyimi ya\u015fam\u0131\u015f olan m\u00fc\u015fteriler geri bildirimde bulunmaya fazlas\u0131yla isteklidir ve bu bilgiden yararlanmal\u0131s\u0131n\u0131z. \u0130\u015fin p\u00fcf noktas\u0131  <\/span><b>M\u00fc\u015fterilerinizi konu\u015fturacak sorular sorun<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Anketler uygulayarak, hedef kitlenizi daha iyi tan\u0131man\u0131za ve onlara ger\u00e7ekten ihtiya\u00e7 duyduklar\u0131 \u015feyleri sunman\u0131za yard\u0131mc\u0131 olacak \u00f6l\u00e7\u00fclebilir veriler elde edeceksiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin sorunlu noktalar\u0131n\u0131 belirlemenin devam eden bir s\u00fcre\u00e7 oldu\u011funu ve sorunlu nokta belirleme sisteminiz ne kadar g\u00fc\u00e7l\u00fc olursa, bunlar\u0131 ele alman\u0131z\u0131n ve \u00e7\u00f6zmenizin o kadar kolay olaca\u011f\u0131n\u0131 unutmay\u0131n.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinize a\u00e7\u0131k u\u00e7lu sorular sormak, sorunlu noktalar\u0131 anlaman\u0131n en iyi yollar\u0131ndan biridir. &#8220;\u00dcr\u00fcn veya hizmetimizi ne s\u0131kl\u0131kla kullan\u0131yorsunuz?&#8221; diye sordu\u011funuzu varsayal\u0131m. &#8220;Haftada bir&#8221;, &#8220;ayda bir&#8221;, &#8220;3 ayda bir&#8221; ve &#8220;neredeyse hi\u00e7bir zaman&#8221; \u00e7oktan se\u00e7meli cevaplar i\u00e7in iyi se\u00e7eneklerdir. Bu, ekibinize \u015firketinizin pazarlama ve operasyonlar\u0131n\u0131 geli\u015ftirmeye yard\u0131mc\u0131 olacak veriler sa\u011flar.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca insanlar\u0131 bir odada (fiziksel\/sanal) toplay\u0131p konu\u015fturabilir; g\u00fcnl\u00fck hayatlar\u0131nda ya\u015fad\u0131klar\u0131 ac\u0131 noktalar\u0131n\u0131n en k\u00fc\u00e7\u00fck detaylar\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Sat\u0131\u015f Ekibiniz Aras\u0131nda Ara\u015ft\u0131rma Yap\u0131n<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri taban\u0131n\u0131 s\u00fcrekli geni\u015fletmek esast\u0131r. Bir \u00fcr\u00fcn ya da hizmet ikna edici de\u011filse, bunun nedeni m\u00fc\u015fterilerin belirli sorun noktalar\u0131n\u0131n tespit edilmemi\u015f olmas\u0131 olabilir.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, \u00e7ok y\u00fcksek bir fiyat <\/span>, \u00fcr\u00fcn \u00f6zelliklerinin eksikli\u011fi, bir <span style=\"font-weight: 400;\">hizmeti kullan\u0131rken destek eksikli\u011fi vb <\/span>. <span style=\"font-weight: 400;\">olabilir <\/span>.  <\/p>\n\n<p>Bu <span style=\"font-weight: 400;\">nedenle sat\u0131\u015f ekibinizden her ba\u015far\u0131s\u0131z sat\u0131\u015f g\u00f6r\u00fc\u015fmesinden sonra bir analiz yapmas\u0131n\u0131 isteyin. <\/span><b>her ba\u015far\u0131s\u0131z<\/b> sat\u0131\u015f g\u00f6r\u00fc\u015fmesinden sonra analiz. Bunu yaparken, m\u00fc\u015fterinizin sorunlu<span style=\"font-weight: 400;\"> noktalar\u0131<\/span> hakk\u0131nda daha fazla bilgi edinmek i\u00e7in a\u015fa\u011f\u0131daki verilere bakmal\u0131d\u0131rlar:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin ne gibi sorunlar\u0131 var?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fteri \u00fcr\u00fcnle ilgili neleri be\u011feniyor\/be\u011fenmiyor?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fteri neden \u00fcr\u00fcn\u00fc sat\u0131n almamaya karar verdi?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fteriyi \u00fcr\u00fcn\u00fc se\u00e7meye ne ikna eder?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fteri \u00fcr\u00fcn\u00fcm\u00fcz\u00fc rakiplerimizinkiyle kar\u015f\u0131la\u015ft\u0131rd\u0131 m\u0131? Evet ise, hangi spesifik y\u00f6n kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131?<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f sonras\u0131 anketlerle birlikte, \u00fcr\u00fcn veya hizmetinizi nas\u0131l geli\u015ftirebilece\u011finizi \u00f6\u011frenebileceksiniz.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. \u00c7evrimi\u00e7i yorumlar\u0131 okuyun<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin \u00e7evrimi\u00e7i yorumlar\u0131n\u0131 okuyarak ihtiya\u00e7lar\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde belirleyebilirsiniz. Sosyal a\u011flarda \u00fcr\u00fcn veya hizmetinizle ilgili yorumlar\u0131 okumak \u00f6zellikle ilgi \u00e7ekicidir.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri yorum sitelerine de dan\u0131\u015fabilirsiniz. En \u00f6nemlisi onlar\u0131n g\u00f6r\u00fc\u015flerinin toplanmas\u0131d\u0131r. Bu ad\u0131m, maruz kald\u0131\u011f\u0131n\u0131z art\u0131lar ve eksiler hakk\u0131nda size daha iyi bir fikir verecek ve rekabetinizi bir m\u00fc\u015fteri veya potansiyel m\u00fc\u015fteri perspektifinden analiz etmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Rakiplerinizi Analiz Edin<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Rakiplerinizin ne yapt\u0131\u011f\u0131 ve i\u015f yakla\u015f\u0131mlar\u0131 hakk\u0131nda genel bir bilgi edinin, \u00e7\u00fcnk\u00fc bu yeni potansiyel m\u00fc\u015fteriler ke\u015ffetmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Performe rekabet analizi. Rakiplerinizin web sitelerini, fiyatlar\u0131n\u0131 ve SSS&#8217;lerini kontrol edin. Bu \u015fekilde, zay\u0131f noktalar\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde ke\u015ffedebilir ve toplanan bilgilere dayanarak \u00fcr\u00fcn veya hizmetinizi optimize edebilirsiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, rakiplerinizin Google&#8217;da ka\u00e7\u0131nc\u0131 s\u0131rada yer ald\u0131\u011f\u0131na veya ilgili anahtar kelimelerinin neler oldu\u011funa bakabilirsiniz. Bu size pazarlama stratejileri hakk\u0131nda bir fikir verecek ve a\u015fa\u011f\u0131dakileri belirlemenize yard\u0131mc\u0131 olacakt\u0131r  <\/span><b>M\u00fc\u015fteri, s\u0131k\u0131nt\u0131lar\u0131n\u0131 hafifletmek i\u00e7in ne ar\u0131yor?<\/b><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Ataca_los_puntos_de_dolor_de_tus_consumidores\"><span style=\"font-weight: 400;\">T\u00fcketicilerinizin S\u0131k\u0131nt\u0131 Noktalar\u0131na Sald\u0131r\u0131n!<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Art\u0131k bunlar\u0131n ne oldu\u011funu ve m\u00fc\u015fterilerinizin sorunlu noktalar\u0131n\u0131 nas\u0131l belirleyece\u011finizi bildi\u011finize g\u00f6re, memnuniyetsizlik ve m\u00fc\u015fteri kayb\u0131na neden olan t\u00fcm s\u00fcre\u00e7leri, durumlar\u0131 ve zay\u0131fl\u0131klar\u0131 etkili bir \u015fekilde gidermenize yard\u0131mc\u0131 olacak eylemler olu\u015fturmak i\u00e7in temel bilgileri toplamaya ba\u015flaman\u0131n zaman\u0131 geldi.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin ihtiya\u00e7 duydu\u011fu \u00e7\u00f6z\u00fcmleri sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131z\u0131 de\u011ferlendirerek i\u015fe ba\u015flayabilirsiniz. <\/span><a href=\"https:\/\/www.questionpro.com\/es\/software-para-encuestas\/\" target=\"_blank\" rel=\"noopener\">\n  <br\/>\n  <span style=\"font-weight: 400;\">anket yaz\u0131l\u0131m\u0131<\/span>\n  <br\/>\n<\/a><span style=\"font-weight: 400;\"> QuestionPro, k\u00f6t\u00fc bir hizmet veya deneyimden kaynaklanan m\u00fc\u015fteri ac\u0131s\u0131n\u0131 hafifletmek i\u00e7in ihtiya\u00e7 duydu\u011funuz verileri toplaman\u0131z i\u00e7in \u00fccretsiz ara\u00e7lara sahiptir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimlerini s\u00fcrekli olarak ve birden fazla kanal arac\u0131l\u0131\u011f\u0131yla toplaman\u0131za yard\u0131mc\u0131 olacak eksiksiz bir \u00e7\u00f6z\u00fcm ar\u0131yorsan\u0131z, sizi ayr\u0131ca a\u015fa\u011f\u0131dakileri tan\u0131maya davet ediyoruz <\/span><a href=\"https:\/\/www.questionpro.com\/es\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <br\/>\n  <span style=\"font-weight: 400;\">QuestionPro CX<\/span>\n  <br\/>\n<\/a><span style=\"font-weight: 400;\">Gartner&#8217;a g\u00f6re en iyi m\u00fc\u015fteri sesi sistemlerinden biri <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/el-mejor-proveedor-en-los-rankings-de-voz-del-cliente-de-gartner\/\" target=\"_blank\" rel=\"noopener\">\n  <br\/>\n  <span style=\"font-weight: 400;\">Gartner s\u0131ralamas\u0131<\/span>\n  <br\/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin s\u00f6yleyeceklerini dinleyin! Onlar\u0131n geri bildirimlerini toplayarak geli\u015fmenize yard\u0131mc\u0131 olacak de\u011ferli i\u00e7g\u00f6r\u00fcler bulaca\u011f\u0131n\u0131za \u015f\u00fcphe yok. Bu f\u0131rsat\u0131 ka\u00e7\u0131rmay\u0131n.<\/span><\/p>\n\n<center><a href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=pain-points\" target=\"_blank\" rel=\"noopener noreferrer\"><button>BI\u0307R G\u00d6STERI\u0307 PLANLAYIN<\/button><\/a><\/center>\n","protected":false},"excerpt":{"rendered":"<p>Bu a\u011fr\u0131 noktalar\u0131 bir \u00fcr\u00fcn veya hizmetle ilgili olumsuz bir deneyim ya\u015fad\u0131\u011f\u0131n\u0131zda yayg\u0131nd\u0131r. Bu k\u00f6t\u00fc deneyimleri tespit etmek i\u015finizin ba\u015far\u0131s\u0131 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":800158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"class_list":{"0":"post-800499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\u011fr\u0131 Noktalar\u0131: Ne Olduklar\u0131 ve Nas\u0131l Tespit Edilecekleri<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterinin sorunlu 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