{"id":800609,"date":"2017-09-29T08:12:12","date_gmt":"2017-09-29T08:12:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/sabit-hat-anket-eski-metodoloji\/"},"modified":"2017-09-29T08:12:12","modified_gmt":"2017-09-29T08:12:12","slug":"sabit-hat-anket-eski-metodoloji","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/sabit-hat-anket-eski-metodoloji\/","title":{"rendered":"Sabit Hat Anketi: Eskimi\u015f Bir Metodoloji"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes read<\/span><\/span>

1990’larda neredeyse her evde bir sabit hat vard\u0131 ve insanlar telefona cevap verip anket ara\u015ft\u0131rmas\u0131 i\u00e7in arayanlarla konu\u015furlard\u0131. Ancak, baz\u0131 ara\u015ft\u0131rmac\u0131lar de\u011fi\u015fimi kabul etmekte inat etse de zaman de\u011fi\u015fti. Sabit hatl\u0131 haneler azalmaya devam ederken, sadece cep telefonu olan evler norm haline geliyor. Bu e\u011filimi do\u011frulamak i\u00e7in (bkz. Ulusal Sa\u011fl\u0131k \u0130statistikleri Merkezi1<\/sup>), QuestionPro Audience sabit telefon sahipli\u011fini ve kullan\u0131m\u0131n\u0131 anlamak amac\u0131yla 350’den fazla kat\u0131l\u0131mc\u0131yla bir \u00e7al\u0131\u015fma y\u00fcr\u00fctm\u00fc\u015ft\u00fcr. Yeti\u015fkinlerin %92’sinin cep telefonuna sahip oldu\u011funu tespit ettik, bu da teorik olarak cep telefonu anketleri i\u00e7in b\u00fcy\u00fck bir penetrasyon anlam\u0131na geliyor. Tek zorluk, insanlar\u0131n tan\u0131mad\u0131klar\u0131 cep telefonu numaralar\u0131na cevap vermemeleridir. Cep telefonlar\u0131n\u0131 otomatik olarak aramak da yasalara ayk\u0131r\u0131d\u0131r, yani elle araman\u0131n i\u015f\u00e7ilik maliyeti \u00e7ok b\u00fcy\u00fckt\u00fcr.<\/p>\n

Ancak, sabit hat anketleri s\u00f6z konusu oldu\u011funda, verilerde net bir model vard\u0131r. Ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131n\u0131n yaln\u0131zca %48’i hanelerinde sabit hat hizmeti oldu\u011funu belirtmi\u015ftir. Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7o\u011fu hi\u00e7 sabit hat kullanmad\u0131klar\u0131n\u0131 belirtmi\u015ftir. Sabit hat sahibi kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde otuzu (%30) bu hatt\u0131 iki ayda bir kulland\u0131klar\u0131n\u0131 belirtirken, %2’si hi\u00e7 kullanmad\u0131klar\u0131n\u0131 ifade etmi\u015ftir. Dahas\u0131, ara\u015ft\u0131rmac\u0131lar sabit hat anketlerinin b\u00fcy\u00fck oranda ya\u015fl\u0131 n\u00fcfusa y\u00f6nelik oldu\u011funu tespit etmi\u015ftir. Sabit telefon hatt\u0131 olan 50 ya\u015f alt\u0131 ki\u015fileri bulmak neredeyse imkans\u0131zd\u0131r.<\/span><\/p>\n

<\/span>Gen\u00e7 yeti\u015fkinlerin sadece cep telefonuna sahip olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir ve bu onlar\u0131n mobilite ve teknoloji odakl\u0131 ya\u015fam tarzlar\u0131na uygundur. Ara\u015ft\u0131rmam\u0131z ayr\u0131ca, sabit hatt\u0131 olan kat\u0131l\u0131mc\u0131lar\u0131n %20’sinin bunun paketlenmi\u015f bir hizmetin par\u00e7as\u0131 oldu\u011funu \u00f6ne s\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6stermektedir. Sabit hat \u015firketlerini ayakta tutmak i\u00e7in son bir \u00e7aba g\u00f6steren kablo \u015firketi, sabit hat hizmetini telefon \u015firketlerinin sundu\u011fu bir “paketin” par\u00e7as\u0131 olarak sunuyor. <\/span> <\/span><\/p>\n

Ayn\u0131 zamanda, %11’i ev g\u00fcvenlik sistemlerinin bir par\u00e7as\u0131 olarak sabit bir hatta sahiptir. Bu durumda, Ev G\u00fcvenlik Sekt\u00f6r\u00fc de ayn\u0131 e\u011filimden muzdariptir. Kablosuz sistemlere ge\u00e7melerine ra\u011fmen<\/span>
\n 2<\/sup>
\n<\/span>Sabit hatlar genellikle daha istikrarl\u0131 bir ba\u011flant\u0131 sundu\u011fundan, sabit bir hatta sahip olmak daha fazla g\u00fcvenlik a\u011f\u0131 olarak kabul edilir. <\/span> <\/p>\n

The Kitchens Group Ba\u015fkan\u0131 Dr. Jim Kitchens, “\u0130ster sabit hat ister cep telefonu bazl\u0131 olsun, telefon anketleri \u00f6rneklem metodolojisi sorunu ya\u015f\u0131yor. Yan\u0131tlama oran\u0131 o kadar zay\u0131flad\u0131 ki \u00f6rneklemler \u00e7arp\u0131t\u0131l\u0131yor. Anketleri ger\u00e7ekle\u015ftirmenin maliyeti art\u0131yor ve do\u011fruluk oran\u0131 d\u00fc\u015f\u00fcyor.” Ara\u015ft\u0131rmac\u0131lar, de\u011fi\u015fen ya\u015fam tarz\u0131n\u0131n yol a\u00e7t\u0131\u011f\u0131 sorunlar\u0131 ele almal\u0131d\u0131r. Amerika’daki yeti\u015fkinlerin %90’\u0131ndan fazlas\u0131 g\u00fcnde en az bir kez \u00e7evrimi\u00e7i oluyor. \u00c7evrimi\u00e7i anketlerin metodolojik zorluklar\u0131 tamamen \u00e7\u00f6z\u00fclmemi\u015f olsa da, sabit hat anketlerine k\u0131yasla n\u00fcfusun daha iyi bir kesit \u00e7al\u0131\u015fmas\u0131n\u0131<\/a> elde etmek kesinlikle m\u00fcmk\u00fcnd\u00fcr. <\/span><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n

1:<\/span> Ulusal Sa\u011fl\u0131k \u0130statistikleri Merkezi<\/span>
\n https:\/\/www.cdc.gov\/nchs\/data\/nhis\/earlyrelease\/wireless201506.pdf<\/span>
\n<\/a><\/sup><\/p>\n

2: Park Associates Ara\u015ft\u0131rmas\u0131. <\/span>“Amerika Birle\u015fik Devletleri’ndeki ev g\u00fcvenli\u011fi sahiplerinin neredeyse yar\u0131s\u0131n\u0131n bir <\/span>
\n g\u00fcvenlik sistemi<\/span>
\n<\/a> sens\u00f6rlere kablosuz olarak ba\u011flan\u0131r.”<\/span><\/sup><\/p>\n


\n http:\/\/www.cepro.com\/article\/study_wireless_home_security_systems_on_the_rise<\/span>
\n<\/a>
\n http:\/\/www.parksassociates.com\/services\/security-dealer-survey<\/span>
\n<\/a> <\/span> <\/span><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes read<\/span><\/span> 1990’larda neredeyse her evde bir sabit hat vard\u0131 ve insanlar telefona cevap verip anket ara\u015ft\u0131rmas\u0131 i\u00e7in arayanlarla konu\u015furlard\u0131. Ancak, baz\u0131 […]<\/p>\n","protected":false},"author":56,"featured_media":596171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"\nSabit Hat Anketi: Eskimi\u015f Bir Metodoloji | QuestionPro<\/title>\n<meta name=\"description\" content=\"ABD'deki sabit hat anketlerine ve yak\u0131n ge\u00e7mi\u015fte sabit hat anketlerinde ne gibi de\u011fi\u015fiklikler oldu\u011funa bakal\u0131m. 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