{"id":802991,"date":"2020-12-08T06:43:15","date_gmt":"2020-12-08T06:43:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazarlama-ve-musteri-deneyimi\/"},"modified":"2020-12-08T06:43:15","modified_gmt":"2020-12-08T06:43:15","slug":"pazarlama-ve-musteri-deneyimi","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/","title":{"rendered":"Pazarlama ve M\u00fc\u015fteri Deneyimi"},"content":{"rendered":"<p><b>M\u00fc\u015fterilere Pazarlama<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ge\u00e7enlerde bir ara\u00e7 kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: ara\u00e7 kiralamak i\u00e7in yak\u0131nlardaki bir lokasyonu kullan\u0131n ve kiralaman\u0131zla birlikte bir g\u00fcn bedava kazan\u0131n.&nbsp;  E-postada kiralayabilece\u011fim kom\u015fu yerler bile belirtilmi\u015fti.&nbsp;  Yakla\u015fan bir ihtiyac\u0131m oldu\u011fu i\u00e7in bu olduk\u00e7a zaman\u0131nda bir teklifti ve fazladan g\u00fcne ihtiyac\u0131m olmasa da bana biraz esneklik sa\u011flad\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evimdeki ak\u0131ll\u0131 cihazlar\u0131n bir konu\u015fma yakalay\u0131p yapay zeka robotuna bir araca ihtiyac\u0131m oldu\u011funu bildirip bildirmedi\u011fini merak ediyordum, teklif o kadar zamanl\u0131yd\u0131.&nbsp;  Ancak, istilac\u0131 pazarlama konusundaki merak\u0131m k\u0131sa s\u00fcrede unutuldu.&nbsp;  F\u0131rsattan yararlanmak i\u00e7in sab\u0131rs\u0131zlan\u0131rken hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promosyonda verilen bir konuma her t\u0131klad\u0131\u011f\u0131mda, sordu\u011fum konumun pandemi nedeniyle kapal\u0131 oldu\u011funa dair bir bildirimle hemen engellendim.&nbsp;  Sonu\u00e7ta, anla\u015fmadan yararlanmak ve kiralamak i\u00e7in havaalan\u0131na gitmek yerine yerel bir istasyondan yararlanmak i\u00e7in yapt\u0131\u011f\u0131m giri\u015fimlerde 5&#8217;te 0 yapt\u0131m.<\/span><\/p>\n<p><b>Pazarlama ve M\u00fc\u015fteri Deneyimi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimi alan\u0131nda bu kadar uzun s\u00fcre \u00e7al\u0131\u015ft\u0131ktan sonra, CX&#8217;in Pazarlama Ara\u015ft\u0131rmas\u0131ndan ne kadar farkl\u0131 oldu\u011funu ve hatta Pazarlamadan ne kadar farkl\u0131 oldu\u011funu kesinlikle ay\u0131rt etmek zorunda kald\u0131m.&nbsp;  Bu sekt\u00f6rlerin d\u0131\u015f\u0131ndan biriyle konu\u015furken, Pazarlama Ara\u015ft\u0131rmas\u0131 ile M\u00fc\u015fteri Deneyimi Ara\u015ft\u0131rmas\u0131 aras\u0131ndaki basit fark\u0131, birincisinin yeni m\u00fc\u015fterilerin nas\u0131l kazan\u0131laca\u011f\u0131 konusunda <a href=\"https:\/\/usqa.questionpro.com\/blog\/marketing-insight\/\">pazarlama i\u00e7g\u00f6r\u00fcleri<\/a> sa\u011flamas\u0131, ikincisinin ise mevcut m\u00fc\u015fterilerin nas\u0131l elde tutulaca\u011f\u0131 olarak a\u00e7\u0131klama e\u011filimindeyim.&nbsp;  \u00c7o\u011fumuz bu \u00e7izginin olduk\u00e7a bulan\u0131k oldu\u011funu bilsek de, ak\u015fam yeme\u011fi davetlerinde bana ne i\u015f yapt\u0131\u011f\u0131m soruldu\u011funda basit bir a\u00e7\u0131klama yapmam\u0131 sa\u011fl\u0131yor.&nbsp;  Genellikle bir sonraki soru &#8220;yani pazarlama i\u015finde misin?&#8221; oluyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yine &#8211; bu sekt\u00f6rlerdeki bizler muhtemelen (i\u00e7ten i\u00e7e) ba\u015f\u0131m\u0131z\u0131 sallar ve ikisi aras\u0131ndaki fark\u0131 a\u00e7\u0131klard\u0131k.&nbsp;  Bununla birlikte, bir m\u00fc\u015fteri deneyimi uzman\u0131 olarak g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken bir husus  <\/span><i><span style=\"font-weight: 400;\">her \u015fey<\/span><\/i><span style=\"font-weight: 400;\">  T\u00fcketici veya m\u00fc\u015fterinin g\u00f6z\u00fcnde \u015firketiniz ve sekt\u00f6r\u00fcn\u00fczle ilgili her \u015fey m\u00fc\u015fteri deneyiminin bir par\u00e7as\u0131d\u0131r.&nbsp;&nbsp;<\/span><\/p>\n<p><b>Bulan\u0131k \u00c7izgiler F\u0131rsat\u0131 Temsil Ediyor&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyiminden bahsederken &#8220;her \u015feyin&#8221; biraz fazla b\u00fcy\u00fck bir kova olabilece\u011fi d\u00fc\u015f\u00fcn\u00fclebilir.&nbsp;  Ger\u00e7ek \u015fu ki, t\u0131pk\u0131 ara\u00e7 kiralama \u015firketinden ald\u0131\u011f\u0131m pazarlama e-postas\u0131nda oldu\u011fu gibi, \u015firkete ili\u015fkin alg\u0131m ve genel deneyimim \u00fczerinde bir etkisi var.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En iyi pazarlama uygulamalar\u0131, bir pazarlama kampanyas\u0131n\u0131n mevcut m\u00fc\u015fteriler \u00fczerindeki etkisini dikkate almal\u0131d\u0131r.&nbsp;  Kolay bir \u00f6rnek isterseniz, bir mobil operat\u00f6r\u00fcn mevcut m\u00fc\u015fterisi olarak yeni m\u00fc\u015fterilerle ayn\u0131 paketi alamad\u0131\u011f\u0131n\u0131zda nas\u0131l hissetti\u011finizi d\u00fc\u015f\u00fcn\u00fcn.&nbsp;  Onlar en yeni telefona ve en iyi veri anla\u015fmalar\u0131na sahipken, siz veri limitleri olan iki y\u0131ll\u0131k eski bir telefona kilitlendiniz.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bakt\u0131\u011f\u0131m\u0131zda <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri deneyimi yolculu\u011fu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">Harita her zaman pazarlama \u00e7abalar\u0131n\u0131 i\u00e7ermelidir &#8211; hem geleneksel hem de dijital medya.&nbsp;  \u0130ster yeni ister mevcut m\u00fc\u015fterilere pazarlama yap\u0131yor olun, marka deneyimi ve nihayetinde m\u00fc\u015fteri deneyimi vaat ediyorsunuz.&nbsp;  Yolculuktaki bir\u00e7ok temas noktas\u0131 gibi, bu t\u00fcr pazarlama da muhtemelen t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcmleri anlamak d\u0131\u015f\u0131nda \u00f6l\u00e7\u00fclmez.&nbsp;  Muhtemelen e-postan\u0131n her al\u0131c\u0131s\u0131na anket yapmak gerekli olmasa da, QuestionPro gibi ara\u00e7lar\u0131n kullan\u0131lmas\u0131 hakl\u0131 olabilir  <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/nps-plus-customer-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">NPS+<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> t\u0131klayan ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flamayan m\u00fc\u015fterilere sorarak deneyimin etkilenip etkilenmedi\u011fini anlayabilirsiniz.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yerine getirilemeyen bu pazarlama vaadinin bir sonucu olarak bu kiral\u0131k ara\u00e7 \u015firketinin m\u00fc\u015fterisi olmaktan vazge\u00e7mem pek olas\u0131 de\u011fil, ancak ayn\u0131 zamanda genel alg\u0131lar\u0131m\u0131 da etkileyecek.&nbsp;  Tutulmayan birka\u00e7 k\u00fc\u00e7\u00fck s\u00f6z, pazarlama e-postas\u0131 en iyi niyetle g\u00f6nderilmi\u015f olsa bile, m\u00fc\u015fterilerin g\u00f6z\u00fcnde h\u0131zla daha b\u00fcy\u00fck bir ba\u015far\u0131s\u0131zl\u0131kla ayn\u0131 anlama gelir.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mark Michelson ve ben ConneXt Live&#8217;\u0131 ba\u015flat\u0131rken ve CX metriklerini tart\u0131\u015f\u0131rken bize kat\u0131l\u0131n.&nbsp; CX Talks&#8217;u be\u011fendiyseniz, bu yeni format daha da ilgi \u00e7ekici, etkile\u015fimli ve bilgilendirici olacakt\u0131r.&nbsp; A\u00e7\u0131l\u0131\u015f konu\u015fmac\u0131s\u0131 olmaktan onur duyuyorum, mutlaka kay\u0131t olun <\/span><a href=\"https:\/\/bit.ly\/CX-Forums\"><br \/>\n  <span style=\"font-weight: 400;\">Burada<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p>QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar. M\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcnceleri hakk\u0131nda de\u011ferli bilgiler edinin QuestionPro CX yaz\u0131l\u0131m\u0131 Bug\u00fcn.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kitap Demosu<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilere Pazarlama Ge\u00e7enlerde bir ara\u00e7 kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: ara\u00e7 kiralamak i\u00e7in yak\u0131nlardaki bir lokasyonu kullan\u0131n ve kiralaman\u0131zla [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":689577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1187],"tags":[],"class_list":{"0":"post-802991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-musteri-deneyimi-tr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama ve M\u00fc\u015fteri Deneyimi | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ge\u00e7enlerde bir ara\u00e7 kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: ara\u00e7 kiralamak i\u00e7in yak\u0131nlardaki bir lokasyonu kullan\u0131n ve kiralaman\u0131zla birlikte bir g\u00fcn bedava kazan\u0131n. E-postada kiralayabilece\u011fim kom\u015fu yerler bile belirtilmi\u015fti.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama ve M\u00fc\u015fteri Deneyimi | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7enlerde bir ara\u00e7 kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: ara\u00e7 kiralamak i\u00e7in yak\u0131nlardaki bir lokasyonu kullan\u0131n ve kiralaman\u0131zla birlikte bir g\u00fcn bedava kazan\u0131n. E-postada kiralayabilece\u011fim kom\u015fu yerler bile belirtilmi\u015fti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T06:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Cover-992x594-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ken Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/\"},\"author\":{\"name\":\"Ken Peterson\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0\"},\"headline\":\"Pazarlama ve M\u00fc\u015fteri Deneyimi\",\"datePublished\":\"2020-12-08T06:43:15+00:00\",\"dateModified\":\"2020-12-08T06:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/\"},\"wordCount\":797,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"M\u00fc\u015fteri Deneyimi\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/pazarlama-ve-musteri-deneyimi\/\",\"name\":\"Pazarlama ve M\u00fc\u015fteri Deneyimi | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2020-12-08T06:43:15+00:00\",\"dateModified\":\"2020-12-08T06:43:15+00:00\",\"description\":\"Ge\u00e7enlerde bir ara\u00e7 kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: ara\u00e7 kiralamak i\u00e7in yak\u0131nlardaki bir lokasyonu kullan\u0131n ve kiralaman\u0131zla birlikte bir g\u00fcn bedava kazan\u0131n. 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