How Vince Lombardi Would Explain Market Research
This isn’t an article about football — it’s an article about fundamentals. We’re all marketers here and sometimes we get […]
Use This Market Research Mix Framework to Overcome that “Now What?!” Moment
I’m ready to do some market research — Now What?! I can’t begin to tell you how many meetings I’ve […]
What Is a Customer Persona and How Do You Build One?
A customer persona is a research-based profile that represents your ideal customer. It combines demographic data, psychographic traits, goals, pain […]
Are You Playing to Win or Playing Not to Lose When it Comes to Doing Competitive Research?
Competition is a staple in the business world . Instead of ignoring your marketing competition, though, recognize that you can […]
The Biggest Reason Your Business is Failing
Every eight minutes a small business dies. Back in 2010 this added up to nearly 700,000 businesses, and it will […]
